MBA Marketing Subjects

9 minute read
MBA Marketing Subjects

Generally offered as a 2-year degree program, an MBA in Marketing is ideal for those wanting to explore this ever-growing domain and its intricacies. The curriculum of an MBA in Marketing is a combination of core marketing and management subjects and electives. Some of the major MBA in Marketing subjects include market analysis and research, product pricing, product design, distribution, and selling among other fundamentals. It imparts students with the basics of sales and marketing in the first two semesters and the remaining two semesters are aimed at giving you specialized skills required for the industry. Let’s know more about MBA in Marketing subjects, colleges, scope, jobs, and salary through this blog.

CourseMBA Marketing
Duration2 years
Eligibility CriteriaBachelor’s degree (work experience preferred)
SubjectsFundamentals of Management 
Accounting for Marketing Managers 
Consumer Behavior
Marketing Research
Advertising and Sales Promotion
Business Marketing 
Strategic Brand Management
Fees3 Lakhs to 10 Lakhs (in India)
Average Salary7 Lakhs to 8 Lakhs
Top Universities AbroadCalifornia State University; 
New York Institute of Technology
University of Sunderland
Dublin Business School
Top Colleges/Universities in IndiaChrist University;
ICFAI Business School;
Faculty of Management Studies, DU;
IIT Madras
Career ProspectsMarketing Management, Brand Manager,
Area Sales Manager, Business Development Manager

Also Read: Scope of Marketing as a Career

About MBA in Marketing

MBA Marketing focuses on the field of marketing in a holistic manner covering different types of marketing from digital to conventional along with essentials of management. Here is the MBA Marketing subjects list:

MBA Marketing Subjects in 1st and 2nd Semesters

Management ConceptsEntrepreneurship Development
Business Environment Retail Management
Quantitative Techniques in ManagementStrategic Management
Managerial EconomicsService Marketing and CRM
Managerial CommunicationE-Commerce
Statistical Analysis and Operations ResearchInternational Business
Financial ManagementIndustrial Marketing
Marketing ManagementTotal Quality Management
Advertising ManagementManagement Information System
Cost and Management AccountingSales and Distribution Management
Production and Operations ManagementLogistics and Supply Chain Management
Consumer BehaviorProduct and Brand Management
Accounting and Managerial Decisions
Human Resource Management

Types of MBA Marketing Courses

Full-Time MBA Marketing50% marks in graduation with valid scores in CAT/GMAT/GRE2 years
Part-Time MBA MarketingGraduated with a minimum of 2-3 years of work experience2-3 years
Distance MBA Marketing50% marks in graduation with valid CAT/MAT/GATE or University-level entrance examination2 years
MBA Marketing Online50% marks (45% for SC/ST) in graduation in any disciplineMinimum 2 years
Maximum 4 years

MBA Marketing Subjects Semester-Wise

Different topics are covered under MBA Marketing for a course that lasts 2 years and is chalked out across 4 semesters. The fundamental areas of studying are different for each semester. The core subjects are indispensable to the study of an MBA in Marketing and hence are compulsory for all students to pursue. They give you a comprehensive understanding of the cores of marketing and how to use them in practice. The combination of theory and practicals over 2 years prepares you for all kinds of industry challenges. Here is a list of some MBA marketing subjects taught in the respective semesters-

Semester I

Semester II

Semester III

Semester IV

Note: The above-mentioned list of subjects is only for indicative purposes. The actual course offerings might differ as per the program and university.

MBA Marketing Management Syllabus 

The important marketing management syllabus includes financial management, managerial economics, total quality management and some more important subjects in the curriculum. MBA in Marketing Management Syllabus is enlisted as semester-wise below: 

Marketing Management Syllabus: Semester 1 

Marketing Management Syllabus: Semester 2

Marketing Management Syllabus: Semester 3

Marketing Management Syllabus: Semester 4

Also Read: Types of Business Communication

MBA in Marketing Management Subjects 

Subjects in MBA Marketing Management can be described as elective or core subjects. Students can choose the following core marketing management subjects in MBA: 

Core Subjects

Business Environment Management Concepts 
Strategic Management Human Resource Management
Marketing Management Accounting and Managerial Decisions 
Management Information Systems 

Electives in MBA Marketing Subjects 

In Semester 3 and 4, you also get to choose from certain elective courses. These elective courses allow you to choose which area you would like to engage with more and get a better understanding of. You can learn about its core features as an addition to the core MBA Marketing Subjects. Some of these include:

Corporate CommunicationDigital Marketing Principles of Public Relations
Customer Relationship
Marketing LawsSupply Chain Management 
Strategic Product
Marketing Strategies Rural Marketing 
Retail Buying TechniquesEmerging Marketing Concepts Direct and Event Marketing
Marketing for Non-Profit Organizations Marketing Audit Contemporary Marketing Management 
Marketing Decision ModelsPricing ManagementConsumer Behaviour

Note: The above-mentioned list of subjects is only for indicative purposes. The actual course offerings might differ as per the program and university.

MBA Marketing in India

Tabulated below are the top MBA Marketing colleges in India.

Name of College/ University Location Admission Process
Indian Institute of ManagementUdaipur CAT
BITS, MesraJharkhandCAT, MAT 
Symbiosis Institute of Business Management MaharashtraSNAP
University School of Management Studies Delhi IPU-CET 
ICFAI Foundation for Higher Education Hyderabad IB SAT 
NIMS University Rajasthan CAT/MAT/CMAT/GMAT
Ramaiah Institute of Technology Bangalore MAT/ CMAT/ Karnataka/ PGCET/ KMAT 
Chandigarh University Chandigarh CAT/ MAT/ GMAT/ CUCET

Top Universities

Marketing is amongst the sought-after specialisations for an MBA degree and there are many academic institutions across the globe that offer this postgraduate program. Below we have listed down some of the prominent universities around the world offering MBA Marketing and its related courses:

Also Read: Masters in Digital Marketing in Canada

Eligibility Criteria

Here are the eligibility requirements for MBA in Marketing:

  • Students must have a Graduation or a Bachelor’s degree in any subject or discipline from a recognised board or university. The minimum passing percentage should be 50% or equivalent CGPA.
  • In India, most universities ask for scores of GMAT/CAT/MAT/SNAP/IPU-CET/CMAT while universities abroad require GMAT/GRE scores. Additionally, you would also have to provide IELTS/TOEFL/PTE scores as well as SOP and LORs to apply for an MBA abroad.

Specializations Offered

Specializing in a certain area of study in a discipline gives you an edge over others because it provides you with the required expertise to pursue that career. It also helps your future employer know that you have the required knowledge in that department, so it is always better to pursue a specific specialization while completing your degree. In the second year, there are a number of specializations available under MBA Marketing subjects which students can choose from and some of these include:

Career Scope in MBA Marketing

MBA Marketing graduates have a multitude of career prospects to choose from in different sectors. Every business needs excellent marketing strategies to maintain a strong connection with its target audience and that’s why there is always a constant demand for proficient marketing professionals that can help an organisation sustain and expand its growth. Here are the major career profiles you can explore after MBA Marketing:

Average Salary in Marketing Jobs

Tabulated below are the average salaries offered to MBA Marketing graduates as per Payscale:

Job PositionsAverage Salary (in USD)
Marketing Manager80,000 (INR 59 Lakhs)
Marketing Director118,000 (INR 88 Lakhs)
Senior Marketing Manager117,000 (INR 87 Lakhs)
Marketing Vice President156,000 (INR 1.16 Cr)
Business Development Manager88,000 (INR 65 Lakhs)
Product Marketing Manager100,000 (INR 74 Lakhs)

Top Books for MBA Marketing Subjects

The books listed below will undoubtedly aid you in your examination of this course study.

Top Companies that Hire MBA Marketing Graduates

  • Bharti Airtel
  • Hindustan Unilever
  • Sony India
  • PepsiCo
  • Vodafone Plc.
  • Tata Motors
  • Hero Motocorp
  • LIC
  • Colgate
  • Hindustan Unilever Limited
  • Nestle
  • Mahindra & Mahindra
  • L’Oreal India
  • Volkswagen
  • Johnson & Johnson
  • Amazon
  • Apple

MBA Marketing Projects

MBA Marketing requires you to have knowledge of branding, advertising, market research,  and global markets. In the projects, you learn the implementation of these topics.

  • Effective Brand Building Strategy For Banking Industry Through Online Marketing
  • Analyse of Entire Sales and Marketing Strategy of Placio (MBA Marketing)
  • Study of Brand Promotion Strategy of Company
  • MBA Marketing Project on Emerging Trends Of E Rickshaw In Semi-Urban Areas
  • Study of Change in Customer Perception towards Company
  • Online Branding–Effectiveness and Future Trends
  • Consumer Perceptions Towards International And Local Brands In The Indian Retail Industry
  • A Marketing Analysis of Auto Industry in India – A Comparative Study of Hyundai, Maruti and Ford
  • Study of customer satisfaction towards online shopping
  • Study on Product Packaging and influence on Customers (MBA Marketing Project)
  • Study Of Brand Management And Its Protection
  • Study Of Customer Acquisition Through Personal Selling
  • Study of Consumer Behaviour towards Samsung (MBA Marketing)
  • Study The Importance Of Branding & Advertising
  • Study On CRM Planning & Implementation In Company


How many subjects are there in MBA marketing?

MBA Marketing constitutes a combination of core and elective subjects that aim to impart students with the fundamental knowledge of Marketing Management as well as Marketing tools and techniques ranging from conventional forms of marketing to digital marketing.

What subjects are there in MBA marketing?

There are an array of MBA marketing subjects ranging from SEO fundamentals to Principles of Management. Some of the commonly included subjects in MBA marketing include Management Accounting, Marketing Management, Business Communication, Digital Marketing, Rural Marketing, Strategic Product Management, etc.

What is the salary of an MBA in marketing?

There is a wider career scope for those completing MBA Marketing as you can explore a host of career opportunities in different sectors from advertising agencies to business firms, Marketing companies, IT companies, FMCG sector, clothing retailers, etc.

How many types of MBA in Marketing is there?

There are 4 types of MBA Marketing as Full-Time, Part-Time, Distance MBA Marketing, and MBA Marketing Online. Check the eligibility criteria mentioned above for pursuing any of it.

Is it worth getting an MBA in Marketing?

When it comes to hiring entry-level management roles, an MBA in marketing can significantly offset some of the essential work experience. Marketers with MBAs earn substantially more on average than those without.

Every college has a different way of structuring its course but they more or less provide the same MBA Marketing subjects. Still, it is better to go through the university’s website and course prospectus. While choosing a course it is important that you are well versed with the syllabi so that you can make an informed decision regarding whether or not to pursue a course and so that you can discuss your options with someone who has done the course before you. Sign up for a free 30-minute career counselling session with our experts at Leverage Edu and we will connect you with the best mentors who can guide you throughout the admission process of your chosen university and get you successfully shortlisted!

Leave a Reply

Required fields are marked *