MBA Marketing Subjects

MBA Marketing Subjects

In a globalized world, corporations and organizations are always trying to create a brand name for themselves. This is usually something that sets them apart from others and creates customer loyalty towards their brand. For this, they need professionals who can help them market their brand, who understand the organizational and operational demands as well as the changing trends of the industry. They can help operate a system that pushes forward through the cut-throat competition. Due to the increasing demand for such professionals, an MBA in Marketing has become extremely relevant and many students are opting for it. Before applying for any course, it is important that you go through the curriculum. The same holds true for MBA Marketing subjects.

Know All About MBA in Digital Marketing!

MBA in Marketing: Course Highlights

Let’s first take a look at the key features of an MBA in Marketing:

LevelPostgraduate
Duration2 years (can go up to 4 years if opted through
distance education)
Eligibility CriteriaBachelor’s degree in any field
A few years of Work experience is also preferred.
Top Universities AbroadCalifornia State University; 
New York Institute of Technology; 
University of Sunderland; 
Dublin Business School
Top Colleges/Universities in IndiaChrist University;
ICFAI Business School;
Faculty of Management Studies, DU;
IIT Madras
Career ProspectsMarketing Management, Brand Manager,
Area Sales Manager, Business Development Manager

Course Overview

Generally offered as a 2-year degree program, an MBA in Marketing is ideal for those wanting to explore this ever-growing domain and its intricacies. The curriculum of an MBA in Marketing is designed to help you understand the core concepts of marketing like market analysis and research, product pricing, product design, distribution and selling among other fundamentals. It imparts students with the basics of sales and marketing in the first two semesters and the remaining two semesters are aimed at giving you specialized skills required for the industry.

Related Read: Scope of Marketing As A Career

List of Core MBA Marketing Subjects 

Different topics are covered under MBA Marketing for a course that lasts 2 years and is chalked out across 4 semesters. The fundamental areas of studying are different for each semester. The core subjects are indispensable to the study of an MBA in Marketing and hence are compulsory for all students to pursue. They give you a comprehensive understanding of the cores of marketing and how to use them in practice. The combination of theory and practicals over 2 years prepares you for all kinds of industry challenges. Here is a list of some MBA marketing subjects taught in the respective semesters-

Semester IInformation Technology for Managers 
Fundamentals of Management 
Accounting for Marketing Managers 
Organizational Behavior
Statistical Methods for Business Decisions
Business Communication 
Principles of Marketing Management 
Retail Marketing
Semester IIPersonality Development 
Financial Management 
Human Resource Management 
Consumer Behavior
Marketing Research 
Quantitative Techniques 
Environmental Science 
E-Business Fundamentals
Semester IIISales and Distribution Management 
Advertising and Sales Promotion
Entrepreneurship and Managerial Economics 
International Marketing 
Internship Project 
Semester IVBusiness Marketing 
Strategic Brand Management 
Advance IT Tools or Information System and Applications 
Service Marketing 
Comprehensive Viva Voce 
Major Research Project or Case-Based
Industrial Analysis Project

Note: The above-mentioned list of subjects is only for indicative purposes. The actual course offerings might differ as per the program and university.

Recommended Read: Masters in Marketing Management

Electives in MBA Marketing Subjects 

In Semester 3 and 4, you also get to choose from certain elective courses. These elective courses allow you to choose which area you would like to engage with more and get a better understanding of. You can learn about its core features as an addition to the core MBA Marketing Subjects. Some of these include:

Corporate CommunicationDigital Marketing Principles of Public Relations
Customer Relationship
Management 
Marketing LawsSupply Chain Management 
Strategic Product
Management 
Marketing Strategies Rural Marketing 
Retail Buying TechniquesEmerging Marketing Concepts Direct and Event Marketing
Marketing for Non-Profit Organizations Marketing Audit Contemporary Marketing Management 
Marketing Decision ModelsPricing ManagementConsumer Behaviour

Note: The above-mentioned list of subjects is only for indicative purposes. The actual course offerings might differ as per the program and university.

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Specializations Offered

Specializing in a certain area of study in a discipline gives you an edge over others because it provides you with the required expertise to pursue that career. It also helps your future employer know that you have the required knowledge in that department, so it is always better to pursue a specific specialization while completing your degree. In the second year, there are a number of specializations available under MBA Marketing subjects which students can choose from and some of these include:

  • Advanced Interactive Marketing and Measurement 
  • Advertising Management 
  • Marketing Research 
  • Sales and Merchandising Studies 
  • Search Engine Marketing and Usability 
  • Business Marketing Operations 
  • Entrepreneurship and Small Business Development
  • Marketing for Travel and Tourism Operations 
  • Accounting and Bookkeeping 
  • Business Economics 

Top Universities

Marketing is amongst the sought-after specialisations for an MBA degree and there are many academic institutions across the globe that offer this postgraduate program. Below we have listed down some of the prominent universities around the world offering MBA Marketing and its related courses:

Career Prospects

MBA Marketing graduates have a multitude of career prospects to choose from in different sectors. Every business needs excellent marketing strategies to maintain a strong connection with their target audience and that’s why there is always a constant demand for proficient marketing professionals that can help an organisation sustain and expand its growth. Here are the major career profiles you can explore after MBA Marketing:

  • Market Research Analyst
  • Asset Manager
  • Product Manager
  • Business Development Manager
  • Marketing Consultant
  • Marketing Manager
  • Media Planner
  • Brand Manager
  • Corporate Sales Executive
  • Brand Strategist
  • Media Buyer
  • Project Manager

Check Out Our Detailed Blog on Job Opportunities after MBA in Marketing

Every college has a different way of structuring their course but they more or less provide the same MBA Marketing subjects. Still, it is better to go through the university’s website and course prospectus. While choosing a course it is important that you are well versed with the syllabi so that you can make an informed decision regarding whether or not to pursue a course and so that you can discuss your options with someone who has done the course before you. Sign up for a free 30-minute career counselling session with our experts at Leverage Edu and we will connect you with the best mentors who can guide you throughout the admission process of your chosen university and get you successfully shortlisted!

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