What is MBA in Marketing? Generally offered as a 2-year degree program, an MBA in Marketing is ideal for those wanting to explore this ever-growing domain and its intricacies. The curriculum of an MBA in Marketing is a combination of core marketing and management subjects and electives. Some of the major MBA in Marketing subjects include market analysis and research, product pricing, product design, distribution, and selling among other fundamentals. It imparts students with the basics of sales and marketing in the first two semesters and the remaining two semesters are aimed at giving you specialized skills required for the industry. Let’s know more about MBA in Marketing subjects, colleges, scope, jobs, and salary through this blog.

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What is MBA in Marketing

MBA Marketing focuses on the field of marketing in a holistic manner cover different types of marketing from digital to conventional along with essentials of management. Here is the MBA Marketing subjects list:

MBA Marketing First Year Syllabus:

• Management Concepts
• Business Environment 
• Quantitative Techniques in Management 
• Managerial Economics
• Managerial Communication
• Statistical Analysis and Operations Research
• Financial Management
• Marketing Management
• Advertising Management
• Cost and Management Accounting
• Production and Operations Management
• Consumer Behavior
• Accounting and Managerial Decisions
• Human Resource Management

MBA Marketing Second Year Syllabus: 

• Entrepreneurship Development
• Retail Management
• Strategic Management
• Service Marketing and CRM 
• E-Commerce
• International Business
• Industrial Marketing
• Total Quality Management
• Management Information System
• Sales and Distribution Management
• Logistics and Supply Chain Management
• Product and Brand Management

MBA Marketing Courses

Different topics are covered under MBA Marketing for a course that lasts 2 years and is chalked out across 4 semesters. The fundamental areas of studying are different for each semester. The core subjects are indispensable to the study of an MBA in Marketing and hence are compulsory for all students to pursue. They give you a comprehensive understanding of the cores of marketing and how to use them in practice. The combination of theory and practicals over 2 years prepares you for all kinds of industry challenges. Here is a list of some MBA marketing subjects taught in the respective semesters-

MBA Marketing Subjects in 1st Semester:

• Information Technology for Managers 
• Fundamentals of Management 
• Accounting for Marketing Managers 
• Organizational Behavior
• Statistical Methods for Business Decisions
• Business Communication
• Principles of Marketing Management 
• Retail Marketing

2nd Semester

• Personality Development 
• Financial Management
• Human Resource Management 
• Consumer Behavior
• Marketing Research
• Quantitative Techniques 
• Environmental Science
• E-Business Fundamentals
• eCommerce Marketing

3rd Semester

• Sales and Distribution Management 
• Advertising and Sales Promotion
• Entrepreneurship and Managerial Economics 
• International Marketing 
• Internship Project 

4th Semester

• Business Marketing 
• Strategic Brand Management 
• Advance IT Tools or Information System and Applications 
• Service Marketing 
• Comprehensive Viva Voce 
• Major Research Project or Case-Based
• Industrial Analysis Project

Note: The above-mentioned list of subjects is only for indicative purposes. The actual course offerings might differ as per the program and university.

MBA Marketing Management Syllabus 

The important marketing management syllabus includes financial management, managerial economics, total quality management and some more important subjects in the curriculum. MBA in Marketing Management Syllabus is enlisted as semester-wise below: 

Marketing Management Syllabus: Semester 1 

• Business Environment
• Managerial Economics
• Management Concepts 
• Financial Management
• Statistical Analysis and Operations Research 
• Quantitative Techniques in Management 
• Managerial Communication

Marketing Management Syllabus: Semester 2

• Marketing Management 
• Consumer Behaviour
• Cost and Management Accounting 
• Production and Operations Management 
• Human Resource Management 
• Advertising Management 
• Accounting and Managerial Decisions 

Marketing Management Syllabus: Semester 3

• International Business
• Industrial Marketing 
• E-Commerce
• Strategic Management 
• Retail Management 
• Entrepreneurship Development 
• Service Marketing and CRM

Marketing Management Syllabus: Semester 4

• Product and Brand Management 
• Total Quality Management 
• Management Information System
• Sales and Distribution Management 
• Logistics and Supply Chain Management 
• Management Control Systems 
• Integrated Marketing Communication

MBA in Marketing Management Subjects 

Subjects in MBA Marketing Management can be described as elective or core subjects. Students can choose the following core marketing management subjects in MBA: 

Core Subjects

Electives in MBA Marketing Subjects 

In Semester 3 and 4, you also get to choose from certain elective courses. These elective courses allow you to choose which area you would like to engage with more and get a better understanding of. You can learn about its core features as an addition to the core MBA Marketing Subjects. Some of these include:

Note: The above-mentioned list of subjects is only for indicative purposes. The actual course offerings might differ as per the program and university.

Eligibility Criteria

Here are the eligibility requirements for MBA in Marketing:

• Students must have a Graduation or a Bachelor’s degree in any subject or discipline from a recognised board or university. The minimum passing percentage should be 50% or equivalent CGPA.
• In India, most universities ask for scores of GMAT/CAT/MAT/SNAP/IPU-CET/CMAT while universities abroad require GMAT/GRE scores. Additionally, you would also have to provide IELTS/TOEFL/PTE scores as well as SOP and LORs to apply for an MBA abroad.

MBA Marketing in India

Tabulated below are the top MBA Marketing colleges in India.

Top Universities

Marketing is amongst the sought-after specialisations for an MBA degree and there are many academic institutions across the globe that offer this postgraduate program. Below we have listed down some of the prominent universities around the world offering MBA Marketing and its related courses:

• California State University
• Coventry University
• Dublin Business School
• New York Institute of Technology
• University of Sunderland
• University of South Wales
• Pace University
• The University of Newcastle
• IUBH University of Applied Sciences
• Bangor University
• Wrexham Glyndwr University
• Oregon State University

Specializations Offered

Specializing in a certain area of study in a discipline gives you an edge over others because it provides you with the required expertise to pursue that career. It also helps your future employer know that you have the required knowledge in that department, so it is always better to pursue a specific specialization while completing your degree. In the second year, there are a number of specializations available under MBA Marketing subjects which students can choose from and some of these include:

• Advanced Interactive Marketing and Measurement 
• Advertising Management 
• Marketing Research 
• Sales and Merchandising Studies 
• Search Engine Marketing and Usability 
• Business Marketing Operations
• Entrepreneurship and Small Business Development
• Marketing for Travel and Tourism Operations 
• Accounting and Bookkeeping 
• Business Economics 

Scope of MBA Marketing

MBA Marketing graduates have a multitude of career prospects to choose from in different sectors. Every business needs excellent marketing strategies to maintain a strong connection with their target audience and that’s why there is always a constant demand for proficient marketing professionals that can help an organisation sustain and expand its growth. Here are the major career profiles you can explore after MBA Marketing:

• Market Research Analyst
• Asset Manager
• Product Manager
• Business Development Manager
• Marketing Consultant
• Marketing Manager
• Media Planner
• Brand Manager
• Social Media Manager
• Corporate Sales Executive
• Brand Strategist
• Marketing Consultant
• Media Buyer
• Project Manager

As per Payscale, the average salary for MBA Marketing is ₹734,689.

MBA Marketing Projects

MBA Marketing requires you to have knowledge of branding, advertising, market research,  and global markets. In the projects, you learn the implementation of these topics.

• Effective Brand Building Strategy For Banking Industry Through Online Marketing
• Analyse of Entire Sales and Marketing Strategy of Placio (MBA Marketing)
• Study of Brand Promotion Strategy of Company
• MBA Marketing Project on Emerging Trends Of E Rickshaw In Semi-Urban Areas
• Study of Change in Customer Perception towards Company
• Online Branding–Effectiveness and Future Trends
• Consumer Perceptions Towards International And Local Brands In The Indian Retail Industry
• A Marketing Analysis of Auto Industry in India – A Comparative Study of Hyundai, Maruti and Ford
• Study of customer satisfaction towards online shopping
• Study on Product Packaging and influence on Customers (MBA Marketing Project)
• Study Of Brand Management And Its Protection
• Study Of Customer Acquisition Through Personal Selling
• Study of Consumer Behaviour towards Samsung (MBA Marketing)
• Study The Importance Of Branding & Advertising
• Study On CRM Planning & Implementation In Company

FAQs

Every college has a different way of structuring their course but they more or less provide the same MBA Marketing subjects. Still, it is better to go through the university’s website and course prospectus. While choosing a course it is important that you are well versed with the syllabi so that you can make an informed decision regarding whether or not to pursue a course and so that you can discuss your options with someone who has done the course before you. Sign up for a free 30-minute career counselling session with our experts at Leverage Edu and we will connect you with the best mentors who can guide you throughout the admission process of your chosen university and get you successfully shortlisted!