In a globalized world, corporations and organizations are always trying to create a brand name for themselves. This is usually something that sets them apart from others and creates customer loyalty towards their brand. For this, they need professionals who can help them market their brand, who understand the organizational and operational demands as well as the changing trends of the industry. They can help operate a system that pushes forward through the cut-throat competition. Due to the increasing demand for such professionals, an MBA in Marketing has become extremely relevant and many students are opting for it. Before applying for any course, it is important that you go through the curriculum. The same holds true for MBA Marketing subjects.
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MBA in Marketing: Course Highlights
Let’s first take a look at the key features of an MBA in Marketing:
| Level | Postgraduate |
| Duration | 2 years (can go up to 4 years if opted through distance education) |
| Eligibility Criteria | Bachelor’s degree in any field A few years of Work experience is also preferred. |
| Top Universities Abroad | California State University; New York Institute of Technology; University of Sunderland; Dublin Business School |
| Top Colleges/Universities in India | Christ University; ICFAI Business School; Faculty of Management Studies, DU; IIT Madras |
| Career Prospects | Marketing Management, Brand Manager, Area Sales Manager, Business Development Manager |
Course Overview
Generally offered as a 2-year degree program, an MBA in Marketing is ideal for those wanting to explore this ever-growing domain and its intricacies. The curriculum of an MBA in Marketing is designed to help you understand the core concepts of marketing like market analysis and research, product pricing, product design, distribution and selling among other fundamentals. It imparts students with the basics of sales and marketing in the first two semesters and the remaining two semesters are aimed at giving you specialized skills required for the industry.
Related Read: Scope of Marketing As A Career
List of Core MBA Marketing Subjects
Different topics are covered under MBA Marketing for a course that lasts 2 years and is chalked out across 4 semesters. The fundamental areas of studying are different for each semester. The core subjects are indispensable to the study of an MBA in Marketing and hence are compulsory for all students to pursue. They give you a comprehensive understanding of the cores of marketing and how to use them in practice. The combination of theory and practicals over 2 years prepares you for all kinds of industry challenges. Here is a list of some MBA marketing subjects taught in the respective semesters-
| Semester I | Information Technology for Managers Fundamentals of Management Accounting for Marketing Managers Organizational Behavior Statistical Methods for Business Decisions Business Communication Principles of Marketing Management Retail Marketing |
| Semester II | Personality Development Financial Management Human Resource Management Consumer Behavior Marketing Research Quantitative Techniques Environmental Science E-Business Fundamentals |
| Semester III | Sales and Distribution Management Advertising and Sales Promotion Entrepreneurship and Managerial Economics International Marketing Internship Project |
| Semester IV | Business Marketing Strategic Brand Management Advance IT Tools or Information System and Applications Service Marketing Comprehensive Viva Voce Major Research Project or Case-Based Industrial Analysis Project |
Note: The above-mentioned list of subjects is only for indicative purposes. The actual course offerings might differ as per the program and university.
Recommended Read: Masters in Marketing Management
Electives in MBA Marketing Subjects
In Semester 3 and 4, you also get to choose from certain elective courses. These elective courses allow you to choose which area you would like to engage with more and get a better understanding of. You can learn about its core features as an addition to the core MBA Marketing Subjects. Some of these include:
| Corporate Communication | Digital Marketing | Principles of Public Relations |
| Customer Relationship Management | Marketing Laws | Supply Chain Management |
| Strategic Product Management | Marketing Strategies | Rural Marketing |
| Retail Buying Techniques | Emerging Marketing Concepts | Direct and Event Marketing |
| Marketing for Non-Profit Organizations | Marketing Audit | Contemporary Marketing Management |
| Marketing Decision Models | Pricing Management | Consumer Behaviour |
Note: The above-mentioned list of subjects is only for indicative purposes. The actual course offerings might differ as per the program and university.
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Specializations Offered
Specializing in a certain area of study in a discipline gives you an edge over others because it provides you with the required expertise to pursue that career. It also helps your future employer know that you have the required knowledge in that department, so it is always better to pursue a specific specialization while completing your degree. In the second year, there are a number of specializations available under MBA Marketing subjects which students can choose from and some of these include:
- Advanced Interactive Marketing and Measurement
- Advertising Management
- Marketing Research
- Sales and Merchandising Studies
- Search Engine Marketing and Usability
- Business Marketing Operations
- Entrepreneurship and Small Business Development
- Marketing for Travel and Tourism Operations
- Accounting and Bookkeeping
- Business Economics
Top Universities
Marketing is amongst the sought-after specialisations for an MBA degree and there are many academic institutions across the globe that offer this postgraduate program. Below we have listed down some of the prominent universities around the world offering MBA Marketing and its related courses:
- California State University
- Coventry University
- Dublin Business School
- New York Institute of Technology
- University of Sunderland
- University of South Wales
- Pace University
- The University of Newcastle
- IUBH University of Applied Sciences
- Bangor University
- Wrexham Glyndwr University
- Oregon State University
Career Prospects
MBA Marketing graduates have a multitude of career prospects to choose from in different sectors. Every business needs excellent marketing strategies to maintain a strong connection with their target audience and that’s why there is always a constant demand for proficient marketing professionals that can help an organisation sustain and expand its growth. Here are the major career profiles you can explore after MBA Marketing:
- Market Research Analyst
- Asset Manager
- Product Manager
- Business Development Manager
- Marketing Consultant
- Marketing Manager
- Media Planner
- Brand Manager
- Corporate Sales Executive
- Brand Strategist
- Media Buyer
- Project Manager
Check Out Our Detailed Blog on Job Opportunities after MBA in Marketing
Every college has a different way of structuring their course but they more or less provide the same MBA Marketing subjects. Still, it is better to go through the university’s website and course prospectus. While choosing a course it is important that you are well versed with the syllabi so that you can make an informed decision regarding whether or not to pursue a course and so that you can discuss your options with someone who has done the course before you. Sign up for a free 30-minute career counselling session with our experts at Leverage Edu and we will connect you with the best mentors who can guide you throughout the admission process of your chosen university and get you successfully shortlisted!
