In a globalized world, corporations and organizations are always trying to create a brand name for themselves. This is usually something that sets them apart from others and creates customer loyalty towards their brand. For this, they need professionals who can help them market their brand, who understand the organizational and operational demands as well as the changing trends of the industry. They can help operate a system that pushes forward through the cut-throat competition. Due to the increasing demand for such professionals, an MBA in Marketing has become extremely relevant and many students are opting for it. Before applying for any course, it is important that you go through the curriculum. The same holds true for MBA Marketing subjects.
WHY MBA MARKETING SUBJECTS MATTER?
The MBA Marketing subjects are designed in a way to help you understand the core concepts of marketing like market analysis and research, product pricing, product design, distribution and selling among other fundamentals of the course. The course is intended to help you understand the basics of an MBA in the first two semesters and the remaining two semesters are aimed at giving you specialized skills required for the industry. The course equips you with all the knowledge required for tackling the day-to-day challenges you might face on the job.
CORE MBA MARKETING SUBJECTS
Different topics are covered under MBA Marketing for a course that lasts 2 years and is chalked out across 4 semesters. The fundamental areas of studying are different for each semester. The core subjects are indispensable to the study of an MBA in Marketing and hence are compulsory for all students to pursue. They give you a comprehensive understanding of the cores of marketing and how to use them in practice. The combination of theory and practical over 2 years prepares you for all kinds of industry challenges. Here is a list of some MBA marketing subjects taught in the respective semesters-
MBA Marketing Subjects – SEMESTER 1
- Information Technology for Managers
- Fundamentals of Management
- Accounting for Marketing Managers
- Organizational Behavior
- Statistical Methods for Business Decisions
- Business Communication
- Principles of Marketing Management
- Retail Marketing
MBA Marketing Subjects – SEMESTER 2
- Personality Development
- Financial Management
- Human Resource Management
- Consumer Behavior
- Marketing Research
- Quantitative Techniques
- Indian Ethos and Values or Environmental Science
- E-Business Fundamentals
MBA Marketing Subjects – SEMESTER 3
- Sales and Distribution Management
- Advertising and Sales Promotion
- Entrepreneurship and Managerial Economics
- International Marketing
- Summer Internship Project
MBA Marketing Subjects – SEMESTER 4
- Business Marketing
- Strategic Brand Management
- Advance IT Tools or Information System and Applications
- Service Marketing
- Comprehensive Viva Voce
- Major Research Project or Case-Based Industrial Analysis Project
ELECTIVES IN MBA MARKETING SUBJECTS
In Semester 3 and 4, you also get to choose from certain elective courses. These elective courses allow you to choose which area you would like to engage with more and get a better understanding of. You can learn about its core features as an addition to the core MBA Marketing Subjects. Some of these include-
MBA Marketing Subjects – SEMESTER 3
- Corporate Communication
- Digital Marketing
- Principles of Public Relation
- Customer Relationship Management
- Marketing Laws
- Supply Chain Management
- Strategic Product Management
- Marketing Strategies
MBA Marketing Subjects – SEMESTER 4
- Rural Marketing
- Retail Buying Techniques
- Emerging Marketing Concepts
- Direct and Event Marketing
- Marketing for Non-Profit Organizations
- Marketing Audit
- Contemporary Marketing Management
- Marketing Decision
SPECIALIZATIONS IN MBA MARKETING SUBJECTS
Specializing in a certain area of study in a discipline gives you an edge over others because it provides you with the required expertise to pursue that career. It also helps your future employer know that you have the required knowledge in that department, so it is always better to pursue a specific specialization while completing your degree. There are a number of specializations available. Some of these include-
- Advanced Interactive Marketing and Measurement
- Advertising Management
- Marketing Research
- Sales and Merchandising Studies
- Search Engine Marketing and Usability
- Business Marketing Operations
- Entrepreneurship and Small Business Development
- Marketing for Travel and Tourism Operations
- Accounting and Bookkeeping
- Business Economics
Every college has a different way of structuring their course but they more or less provide the same MBA Marketing subjects. Still, it is better to check for the specific industry. While choosing a course it is important that you are well versed with the syllabi so that you can make an informed decision regarding whether or not to pursue a course and so that you can discuss your options with someone who has done the course before you. The Leverage Edu mentorship provides you with the opportunity of connecting with someone like that from a university you are interested in.
