MBA Marketing Subjects

Generally offered as a 2-year degree program, an MBA in Marketing is ideal for those wanting to explore this ever-growing domain and its intricacies. The curriculum of an MBA in Marketing is a combination of core marketing and management subjects and electives. Some of the major MBA in Marketing subjects include market analysis and research, product pricing, product design, distribution, and selling among other fundamentals. It imparts students with the basics of sales and marketing in the first two semesters and the remaining two semesters are aimed at giving you specialized skills required for the industry. Let’s know more about MBA in Marketing subjects, colleges, scope, jobs, and salary through this blog.

Course	MBA Marketing
Duration	2 years
Eligibility Criteria	Bachelor’s degree (work experience preferred)
Subjects	Fundamentals of Management  Accounting for Marketing Managers  Consumer Behavior Marketing Research Advertising and Sales Promotion Business Marketing  Strategic Brand Management
Fees	3 Lakhs to 10 Lakhs (in India)
Average Salary	7 Lakhs to 8 Lakhs
Top Universities Abroad	California State University;  New York Institute of Technology;  University of Sunderland;  Dublin Business School
Top Colleges/Universities in India	Christ University; ICFAI Business School; Faculty of Management Studies, DU; IIT Madras
Career Prospects	Marketing Management, Brand Manager, Area Sales Manager, Business Development Manager

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Also Read: Scope of Marketing as a Career

About MBA in Marketing

MBA Marketing focuses on the field of marketing in a holistic manner covering different types of marketing from digital to conventional along with essentials of management. Here is the MBA Marketing subjects list:

MBA Marketing Subjects in 1st and 2nd Semesters

FIRST-YEAR	SECOND-YEAR
Management Concepts	Entrepreneurship Development
Business Environment	Retail Management
Quantitative Techniques in Management	Strategic Management
Managerial Economics	Service Marketing and CRM
Managerial Communication	E-Commerce
Statistical Analysis and Operations Research	International Business
Financial Management	Industrial Marketing
Marketing Management	Total Quality Management
Advertising Management	Management Information System
Cost and Management Accounting	Sales and Distribution Management
Production and Operations Management	Logistics and Supply Chain Management
Consumer Behavior	Product and Brand Management
Accounting and Managerial Decisions
Human Resource Management

Types of MBA Marketing Courses

Type	Eligibility	Duration
Full-Time MBA Marketing	50% marks in graduation with valid scores in CAT/GMAT/GRE	2 years
Part-Time MBA Marketing	Graduated with a minimum of 2-3 years of work experience	2-3 years
Distance MBA Marketing	50% marks in graduation with valid CAT/MAT/GATE or University-level entrance examination	2 years
MBA Marketing Online	50% marks (45% for SC/ST) in graduation in any discipline	Minimum 2 years Maximum 4 years

MBA Marketing Subjects Semester-Wise

Different topics are covered under MBA Marketing for a course that lasts 2 years and is chalked out across 4 semesters. The fundamental areas of studying are different for each semester. The core subjects are indispensable to the study of an MBA in Marketing and hence are compulsory for all students to pursue. They give you a comprehensive understanding of the cores of marketing and how to use them in practice. The combination of theory and practicals over 2 years prepares you for all kinds of industry challenges. Here is a list of some MBA marketing subjects taught in the respective semesters-

Semester I

• Information Technology for Managers 
• Fundamentals of Management 
• Accounting for Marketing Managers 
• Organizational Behavior
• Statistical Methods for Business Decisions
• Business Communication
• Principles of Marketing Management 
• Retail Marketing

Semester II

• Personality Development 
• Financial Management
• Human Resource Management 
• Consumer Behavior
• Marketing Research
• Quantitative Techniques 
• Environmental Science
• E-Business Fundamentals
• eCommerce Marketing

Semester III

• Sales and Distribution Management 
• Advertising and Sales Promotion
• Entrepreneurship and Managerial Economics 
• International Marketing 
• Internship Project 

Semester IV

• Business Marketing 
• Strategic Brand Management 
• Advance IT Tools or Information Systems and Applications 
• Service Marketing 
• Comprehensive Viva Voce 
• Major Research Project or Case-Based
• Industrial Analysis Project

Note: The above-mentioned list of subjects is only for indicative purposes. The actual course offerings might differ as per the program and university.

MBA Marketing Management Syllabus 

The important marketing management syllabus includes financial management, managerial economics, total quality management and some more important subjects in the curriculum. MBA in Marketing Management Syllabus is enlisted as semester-wise below: 

Marketing Management Syllabus: Semester 1 

• Business Environment
• Managerial Economics
• Management Concepts 
• Financial Management
• Statistical Analysis and Operations Research 
• Quantitative Techniques in Management 
• Managerial Communication

Marketing Management Syllabus: Semester 2

• Marketing Management 
• Consumer Behaviour
• Cost and Management Accounting 
• Production and Operations Management 
• Human Resource Management 
• Advertising Management 
• Accounting and Managerial Decisions 

Marketing Management Syllabus: Semester 3

• International Business
• Industrial Marketing 
• E-Commerce
• Strategic Management 
• Retail Management 
• Entrepreneurship Development 
• Service Marketing and CRM

Marketing Management Syllabus: Semester 4

• Product and Brand Management 
• Total Quality Management 
• Management Information System
• Sales and Distribution Management 
• Logistics and Supply Chain Management 
• Management Control Systems 
• Integrated Marketing Communication

Also Read: Types of Business Communication

MBA in Marketing Management Subjects 

Subjects in MBA Marketing Management can be described as elective or core subjects. Students can choose the following core marketing management subjects in MBA: 

Core Subjects

Business Environment	Management Concepts
Strategic Management	Human Resource Management
Marketing Management	Accounting and Managerial Decisions
Management Information Systems

Electives in MBA Marketing Subjects 

In Semester 3 and 4, you also get to choose from certain elective courses. These elective courses allow you to choose which area you would like to engage with more and get a better understanding of. You can learn about its core features as an addition to the core MBA Marketing Subjects. Some of these include:

Corporate Communication	Digital Marketing	Principles of Public Relations
Customer Relationship Management	Marketing Laws	Supply Chain Management
Strategic Product Management	Marketing Strategies	Rural Marketing
Retail Buying Techniques	Emerging Marketing Concepts	Direct and Event Marketing
Marketing for Non-Profit Organizations	Marketing Audit	Contemporary Marketing Management
Marketing Decision Models	Pricing Management	Consumer Behaviour

Note: The above-mentioned list of subjects is only for indicative purposes. The actual course offerings might differ as per the program and university.

MBA Marketing in India

Tabulated below are the top MBA Marketing colleges in India.

Name of College/ University	Location	Admission Process
Indian Institute of Management	Udaipur	CAT
BITS, Mesra	Jharkhand	CAT, MAT
Symbiosis Institute of Business Management	Maharashtra	SNAP
University School of Management Studies	Delhi	IPU-CET
ICFAI Foundation for Higher Education	Hyderabad	IB SAT
NIMS University	Rajasthan	CAT/MAT/CMAT/GMAT
Ramaiah Institute of Technology	Bangalore	MAT/ CMAT/ Karnataka/ PGCET/ KMAT
Chandigarh University	Chandigarh	CAT/ MAT/ GMAT/ CUCET

Top Universities

Marketing is amongst the sought-after specialisations for an MBA degree and there are many academic institutions across the globe that offer this postgraduate program. Below we have listed down some of the prominent universities around the world offering MBA Marketing and its related courses:

• California State University
• Coventry University
• Dublin Business School
• New York Institute of Technology
• University of Sunderland
• University of South Wales
• Pace University
• The University of Newcastle
• IUBH University of Applied Sciences
• Bangor University
• Wrexham Glyndwr University
• Oregon State University

Also Read: Masters in Digital Marketing in Canada

Eligibility Criteria

Here are the eligibility requirements for MBA in Marketing:

• Students must have a Graduation or a Bachelor’s degree in any subject or discipline from a recognised board or university. The minimum passing percentage should be 50% or equivalent CGPA.
• In India, most universities ask for scores of GMAT/CAT/MAT/SNAP/IPU-CET/CMAT while universities abroad require GMAT/GRE scores. Additionally, you would also have to provide IELTS/TOEFL/PTE scores as well as SOP and LORs to apply for an MBA abroad.

Specializations Offered

Specializing in a certain area of study in a discipline gives you an edge over others because it provides you with the required expertise to pursue that career. It also helps your future employer know that you have the required knowledge in that department, so it is always better to pursue a specific specialization while completing your degree. In the second year, there are a number of specializations available under MBA Marketing subjects which students can choose from and some of these include:

• Advanced Interactive Marketing and Measurement 
• Advertising Management 
• Marketing Research 
• Sales and Merchandising Studies 
• Search Engine Marketing and Usability 
• Business Marketing Operations
• Entrepreneurship and Small Business Development
• Marketing for Travel and Tourism Operations 
• Accounting and Bookkeeping 
• Business Economics 

Career Scope in MBA Marketing

MBA Marketing graduates have a multitude of career prospects to choose from in different sectors. Every business needs excellent marketing strategies to maintain a strong connection with its target audience and that’s why there is always a constant demand for proficient marketing professionals that can help an organisation sustain and expand its growth. Here are the major career profiles you can explore after MBA Marketing:

• Market Research Analyst
• Asset Manager
• Product Manager
• Business Development Manager
• Marketing Consultant
• Marketing Manager
• Media Planner
• Brand Manager
• Social Media Manager
• Corporate Sales Executive
• Brand Strategist
• Marketing Consultant
• Media Buyer
• Project Manager

Average Salary in Marketing Jobs

Tabulated below are the average salaries offered to MBA Marketing graduates as per Payscale:

Job Positions	Average Salary (in USD)
Marketing Manager	80,000 (INR 59 Lakhs)
Marketing Director	118,000 (INR 88 Lakhs)
Senior Marketing Manager	117,000 (INR 87 Lakhs)
Marketing Vice President	156,000 (INR 1.16 Cr)
Business Development Manager	88,000 (INR 65 Lakhs)
Product Marketing Manager	100,000 (INR 74 Lakhs)

Top Books for MBA Marketing Subjects

The books listed below will undoubtedly aid you in your examination of this course study.

• Marketing Management – Philip Kotler (Click Here to Buy)
• Marketing Ethics – George G. Brenkert (Click Here to Buy)
• Consumer Behaviour – Schiffman and Kanuk (Click Here to Buy)
• Principles of Marketing – Philip T Kotler and Gary Armstrong (Click Here to Buy)
• Rural Marketing – Pradeep Kashyap (Click Here to Buy)

Top Companies that Hire MBA Marketing Graduates

• Bharti Airtel
• Hindustan Unilever
• Sony India
• PepsiCo
• Vodafone Plc.
• Tata Motors
• Hero Motocorp
• LIC
• Colgate
• Hindustan Unilever Limited
• Nestle
• Mahindra & Mahindra
• L’Oreal India
• Volkswagen
• Johnson & Johnson
• Amazon
• Apple

MBA Marketing Projects

MBA Marketing requires you to have knowledge of branding, advertising, market research,  and global markets. In the projects, you learn the implementation of these topics.

• Effective Brand Building Strategy For Banking Industry Through Online Marketing
• Analyse of Entire Sales and Marketing Strategy of Placio (MBA Marketing)
• Study of Brand Promotion Strategy of Company
• MBA Marketing Project on Emerging Trends Of E Rickshaw In Semi-Urban Areas
• Study of Change in Customer Perception towards Company
• Online Branding–Effectiveness and Future Trends
• Consumer Perceptions Towards International And Local Brands In The Indian Retail Industry
• A Marketing Analysis of Auto Industry in India – A Comparative Study of Hyundai, Maruti and Ford
• Study of customer satisfaction towards online shopping
• Study on Product Packaging and influence on Customers (MBA Marketing Project)
• Study Of Brand Management And Its Protection
• Study Of Customer Acquisition Through Personal Selling
• Study of Consumer Behaviour towards Samsung (MBA Marketing)
• Study The Importance Of Branding & Advertising
• Study On CRM Planning & Implementation In Company

FAQs

Every college has a different way of structuring its course but they more or less provide the same MBA Marketing subjects. Still, it is better to go through the university’s website and course prospectus. While choosing a course it is important that you are well versed with the syllabi so that you can make an informed decision regarding whether or not to pursue a course and so that you can discuss your options with someone who has done the course before you. Sign up for a free 30-minute career counselling session with our experts at Leverage Edu and we will connect you with the best mentors who can guide you throughout the admission process of your chosen university and get you successfully shortlisted!