Want to learn everything about a career in digital marketing? Not sure where to start? Well, you are in the right place; stay tuned till the end and you will get answers to all your questions regarding a career in digital marketing.
Marketing is no more about tv ads and printed leaflets; at least not majorly. Marketing has become about reaching out to you on your mobile screens, about social media, about being the relevant suggestion when you search for something on Google, about the email subject lines you can’t resist and about “I was just thinking of buying a bag, why is the Amazon ad of bags following me on Facebook and Instagram?” Scroll through this quintessential career guide to know how you can start a successful career in Digital Marketing in India!
This Blog Includes:
- What is Digital Marketing?
- Why Choose a Career in Digital Marketing?
- How to Start a Career in Digital Marketing?
- Is Digital Marketing a Good Career?
- What are the Job Opportunities in Digital Marketing?
- Salary in Digital Marketing
- Top Digital Marketing Courses & Universities
- Free Resources to Kickstart Your Career in Digital Marketing in 2020!
- [Bonus] Components of Digital Marketing
What is Digital Marketing?
Majorly, Digital Marketing is the use of digital mediums and tactics to connect with and influence actual and potential customers at the place where they spend considerable time, i.e. the Internet. With technology pacing at a speed unlike ever before and businesses getting more and more dynamic with every passing day, a professional in digital marketing is likely to be involved in multiple aspects of marketing. Here are the general areas a digital marketing professional will get involved in during their career in digital marketing:
- Marketing Automation
- Brand Management
- Web Designing and Web Development
- Social Media Marketing
- Content Curation and Content Management
- Marketing Strategy
- Editing and Copywriting
- Data Analytics
- SEO (Search Engine Optimisation)
- SEM (Search Engine Marketing)
- Email Marketing
- Mobile Marketing
- Interactive Technology (such as ML, AI etc)
Don’t worry. You don’t have to be an expert in all these areas. However, for a successful career in digital marketing, it is advisable to get training in two to three of the above mentioned areas.
Also Read: Digital Marketing Course Syllabus
Why Choose a Career in Digital Marketing?
Breaking away from the traditional forms of offline marketing, Digital Marketing has established an incremental role in the business world in present times. That’s why a career in digital marketing has emerged amongst the choicest ones because more and more students from diverse streams are choosing this specialisation for its popularity in the world of the Internet. Here are the top reasons why you should choose a career in Digital Marketing:
- Diverse Job Opportunities
Digital Marketing offers lucrative high-salary packages whether you are working as a Digital Marketing Executive, Social Media Manager or Content Marketing Manager. You can also explore both full-time and freelance opportunities in this field with high-paying packages that range around 6 Lakhs to 18 Lakhs per annum and even higher with more experience.
- An Ever-evolving Industry
Digital Marketing as a field is always growing and evolving with new domains to discover as more and more social media platforms surface and even more content and marketing tools and technologies are innovated. You can further switch careers, for instance, if you have gained enough experience in content marketing and SEO, you can further move towards learning social media marketing and brand marketing and more!
- Immense Learning Scope
As it is an ever-growing specialisation, you can avail the scope of learning and mastering its key aspects such as SEO, Social Media Marketing, Content Marketing, Copywriting, eCommerce Marketing and what not. The digital marketing jobs are dynamic, versatile and skill-oriented and the more you learn, the more you can climb up your career ladder!
- Start on your Own
Careers in Digital Marketing are also full of freelancing opportunities, which you can avail to work at your timings and enjoy the flexible work environment. Once you have started mastering its different aspects, you can further begin on your own and avail networking opportunities to take clients as a freelance Digital Marketer or start your own agency which doesn’t require much investment.
- Stay in Touch with New Trends
Digital Marketers are always aware of the new tech and content trends around the world and capture the right opportunities to invest their knowledge towards bringing better reach, audience and revenues. Thus, pursuing a career in Digital Marketing, you will be always updated with the new trends and learn to find the right timings to avail the best!
How to Start a Career in Digital Marketing?
With the consistently increasing popularity and usage of the Internet, businesses today have the extensive opportunity to reach out to the world 24/7, influence people through various digital mediums and earn revenues at the convenience of a few clicks. The prevailing need and trend of digitalising businesses have created an enormous demand for professionals acquainted with the art of digital marketing- people who have the knowledge and skills required to creatively utilise the power of the Internet for drawing the attention of prospective customers, engaging the audience and drawing sales and rewards.
Wondering how to start a career in Digital Marketing in India? Here is a complete step-by-step guide to start a career in Digital Marketing:
Pursue a Digital Marketing Course or Certification:
Firstly, you need to begin with understanding what digital marketing is, its different components, tools, techniques, etc. through a course or training program. You can take up online Digital Marketing courses like Google Digital Marketing Courses or pursue a Diploma in Digital Marketing, BBA in Digital Marketing or even an MBA or Masters in Digital Marketing.
Create a Strong Online Presence
Once you have the requisite knowledge and technical skills, build a strong online presence and keep up with the latest digital marketing trends. The most essential networking channels for Digital Marketing professionals are LinkedIn, Facebook and Twitter.
Start Looking for the Right Digital Marketing Jobs
Explore the available openings in Digital Marketing across the major job search websites and apply for the ones that fit your skills and competencies. It is also important to create a good portfolio and resume to land your dream career in Digital Marketing thus make sure to draft an impressive resume highlighting your achievements, educational qualifications, skills and the like.
Join Freelancing Platforms
While browsing through the available jobs, you can also utilise your skills by taking up freelance projects. Digital Marketing is one of the in-demand fields booming with freelance opportunities to opt for part-time projects which can also, fortunately, turn into full-time associations! So, sign up at freelancing platforms and start broadening your network and clients that can help you build a strong resume and portfolio!
A successful digital marketing professional is the one who is self-motivated to learn about the latest trends in the respective industry, enthusiastic about building a favourable brand image, and passionate about building meaningful relationships with the customers. A digital marketing professional possesses the knowledge and skills to exploit the power of the Internet for posting blogs, creating social media posts, conduct advertising campaigns, creating web pages, etc.
Is Digital Marketing a Good Career?
- You can kickstart your career for FREE
This is probably the best part of a career in digital marketing- you don’t necessarily have to get yourself enrolled in a university, sit for lectures, write exams and score certain degree to successfully pursue a career in Digital Marketing. Of course, a professional full-time degree in Marketing or Digital Marketing will open more doors for you but online Digital Marketing certification and courses too will open enough doors to travel on a rewarding career path.
|Adwords Certification||Google Academy for Ads|
|Analytics Certification||Google Analytics|
|Fundamentals of Digital Marketing||Google Digital Garage|
|Twitter Flight School Certification|
- Evolving industry with promising scope
With Internet usage by consumers surging and digitalisation of businesses becoming a necessity, digital marketing has become unavoidable. Every company- small or big is constantly seeking professionals who can creatively represent its brand across various social media platforms and engage its potential and actual customers over the Internet and other digital means.
- Rewarding job prospects
Can I be direct? The demand for digital marketing professionals is exceeding its supply. Simple. The multiple career options in the field of digital marketing come with opportunities for promotion and growth. By acquiring knowledge about the latest trends and updating skills accordingly, one can travel a long and rewarding distance in Digital Marketing.
- Your creativity gets wings to fly
Any job in the field of Digital Marketing offers one enough flexibility to try and experiment with different techniques and methods to see what’s working positively for the brand and what’s not. Be it a Content Creator or a Brand Manager, an SEO specialist or an Email Marketer, when you enter the land of Digital Marketing, you are handed over imaginativeness to respond current trends in the industry in respect to the marketing goals of the company.
What are the Job Opportunities in Digital Marketing?
There is no rigid career path for entering the domain of Digital Marketing and creating your mark. Thanks to numerous short-term professional online and offline courses, this field is open to students and professionals from different backgrounds. Here are the most popular job opportunities in Digital Marketing:
- Digital Marketing Manager
- Brand Manager
- Social Media Manager
- Online Content Developer
- Business Analytics Specialist
- Search Engine Optimisation Specialist
- Web Designer
- Professional Blogger
- Mobile Marketing Specialist
- Email Marketer
- Search Expert
|Digital Marketing Manager||A Digital Marketing Manager plans digital marketing campaigns across varied media, such as social media, SEO/SEM, advertising, e-mail campaigns, etc. They also monitor and strategize all the digital marketing campaigns and optimize them continuously to ensure highest revenues and reach.|
|SEO Specialist||An SEO expert has the central role of optimizing a website to attain higher search engine rankings and has an in-depth understanding of how to get the highest traffic from all search engines. They also design strategies and plans for enhancing the website rankings across search engines.|
|Social Media Manager||A Social Media Manager handles the social media channels of a company or a brand and curate the requisite social media strategies for content, marketing and building the best online presence for the brand.|
|Content Marketer||Content Marketer curates the brand’s story in a unique and appealing manner to capture the audience and handles all the major digital media channels for content broadcast, be it blogs, social media, advertisements, website content and more!|
|Pay Per Click or SEM Analyst||SEM or Pay per Click Analyst mainly assesses the website traffic to integrate it with campaign tracking as well as all elements of online marketing, search analytics, SEO, amongst others.|
|Content Writer||A Content Writer carries out the research for the trending and industry-related topics and curates all the online content like blogs, social media copy, website content, adverts and more along with integrating SEO insights, keywords, etc.|
Some more popular digital marketing jobs and careers are:
- Web developer/designer
- Analytics Manager
- CRM Manager
- Email Marketing Manager
- E-commerce Manager
- Digital Agency Account Director
Salary in Digital Marketing
There are many high-salaried careers and job profiles in Digital Marketing. Here is the salary overview for a career in Digital Marketing:
|Career/Job Profile||Average Salary in India|
|Digital Marketing Manager||4 Lakhs to 18 Lakhs p.a.|
|SEO Specialist||2 Lakhs to 3 Lakhs p.a.|
|Social Media Manager||3 Lakhs to 4 Lakhs p.a|
|Content Marketer||2 Lakhs to 4 Lakhs p.a.|
|Pay Per Click or SEM Analyst||2.5 Lakhs to 6 Lakhs p.a.|
|Content Writer||2.5 Lakhs to 5 Lakhs p.a.|
Top Digital Marketing Courses & Universities
Here is a list of different marketing programs in some of the most renowned universities across the globe that will help you pursue a career in digital marketing:
- Ms in Marketing Science, Columbia Business School, United States
- MSc Strategic Marketing, Imperial College Business School, United Kingdom
- MSc in Marketing, HEC Paris, France
- MSc in Marketing Management, ESADE, Spain
- MSc in Marketing and Creativity, ESCP, France
- Msc Marketing, Manchester (Alliance), United Kingdom
- MSc in Digital Innovation, UCD Michael Smurfit Graduate Business School, Ireland
- MSc in Strategic Marketing, Cranfield, United Kingdom
- Msc Marketing, Trinity Business School, Ireland
- MSc Marketing Management, Erasmus (RSM), Netherlands
Also Read: Masters in Digital Marketing in Canada
Free Resources to Kickstart Your Career in Digital Marketing in 2020!
Free Books on Digital Marketing:
- How to Use Data Visualization to Win Over Your Audience by HubSpot
- Top 25 Social Media Strategies by Buffer
- The Marketer’s Guide to Facebook by Contently
- Data-Driven Content Marketing by Uberflip
- Building Online Brand Awareness with Digital PR by SEMrush
- Social Media Data Cookbook by Hootsuite
- Conversations, Not Campaigns by Marketo
- The Conversion Marketer’s Guide to Landing Page Copywriting by Unbounce
- Beginner’s Guide to SEO by Moz
- Practical Guide to Data-Driven Content Marketing by SEMrush
Free Blogs on Digital Marketing:
- The Moz Blog
- The HubSpot Blog
- The Content Marketing Institute Blog
- The Copyblogger Blog
- The Search Engine Journal Blog
- The CopyHackers Blog
- The Social Media Examiner Blog
- The Convince and Convert Blog
- The Grow Blog
- The Buffer Blog
Free Courses to Learn Digital Marketing:
- Content Marketing Certification Course by Hubspot Academy
- Introduction to Social Media Advertising by Buffer
- Email Marketing Certification Course by Hubspot Academy
- Online Marketing Certification by eMarketing Institute
- Inbound Certification Course by Hubspot Academy
- Viral Marketing and How to Craft Contagious Content by Coursera
- Engaging Storytelling with Instant Articles by Facebook Blueprint
- Marketing with Ahrefs
- Digital Skills: Digital Marketing by Future Learn
- SEO Training Course by Moz
[Bonus] Components of Digital Marketing
Imagine Digital Marketing to be a big fat umbrella. No, a little bigger than that. Yeah, perfect. Now, you would find the following people standing under this umbrella and discussing a brand in the same tone and with the same enthusiasm:
- The muscular Search Engine Optimisation
- The philosophical Content Marketing
- The amiable Social Media Marketing
- The calculative Pay-Per-Click
- The wise Affiliate Marketing
- The sophisticated Native Advertising
- The fashionable Marketing Automation
- The straightforward Email Marketing
- The image-conscious Online PR
- The entertaining Inbound Marketing
With more and more consumers coming online, the companies are also looking to exploit this trend. There are more than 640 million online users in India and it is expected to grow to 635 million in 2021. This has made it impossible to focus on Marketing Online and Digital Marketing. It is a growing digital marketing industry with vast opportunities and increasing demand.
There are many different paths to pursue a career in Digital Marketing. You can go for a Bachelors in Marketing and Masters in Digital Marketing before getting a job in digital marketing. You can also get an internship and then follow up with a master to build a career in digital marketing. There are also blogs and online courses that can help you build a promising career in digital marketing.
The only constant in a career in Digital Marketing is “change”. With the growth of the industry, many resources are available to keep the industry professionals updated. You can follow top marketers, online blogs, and websites. There are also many online courses to grow your career in Digital Marketing.
According to Glassdoor, the average salary of a digital marketer is 8,13,003/yr. The entry-level salary starts at around 3 Lakhs per annum. The increase in the salary for a career in digital marketing differs on the basis of experience. The increase in salary is between 30-50% depending on the industry and company.
You do not need a degree in Digital Marketing but with the increase in the popularity of the profession, we suggest you should. You can opt for internships and online courses but a master in Digital Marketing will help kickstart your career in Digital Marketing.
The most important skill for a career in Digital Marketing is imagination. Creative imagination is required to come up with campaigns to reach possible consumers. Content writing skills are also important to communicate with consumers on a personal level. There are many aspects of digital marketing and you need different skills to make in your selected domain.
If you are reading this, I want to tell you I have somehow succeeded in doing inbound marketing and at the same time hopefully managed to draw a career map for you. I also want to tell you if you will call Leverage Edu (+918826200293) right now and book your free consultation, it will mark your first step towards pursuing a career in digital marketing. So what are you waiting for, future Digital Marketer, don’t you want to get your creativity hitched with the immense power of the Internet?