How to Build a Promising Career in Digital Marketing

Digital Marketing is one of the most promising careers with the emergence of the thriving digital age, where online is the new offline. Marketing is now practiced through digital means, reaching a wide range of people throughout the world. Planning a future in digital marketing shall surely provide you with the right opportunities, learning experiences, and lucrative salary packages.

So, are you someone who wants to learn everything about a career in digital marketing? But are not sure where to start? Well, you are in the right place; read this blog to know all about a career in digital marketing, salary prospects, FREE courses, perks and benefits and more!

Relevance of Digital Marketing

Here are the top reasons why Digital Marketing is one of the most popular careers right now!

You can Kickstart your Career in Digital Marketing for FREE

This is probably the best part of a career in digital marketing- you don’t necessarily have to get yourself enrolled in a university, sit for lectures, write exams and score certain degree to successfully pursue a career in Digital Marketing. Of course, a professional full-time degree in Marketing or Digital Marketing will open more doors for you but online Digital Marketing certification and courses too will open enough doors to travel on a rewarding career path.

Course	Website
Adwords Certification	Google Academy for Ads
Analytics Certification	Google Analytics
Fundamentals of Digital Marketing	Google Digital Garage
Twitter Flight School Certification	Twitter

You can also check out the next section for the best free courses in Digital Marketing!

You Can Earn a Higher Salary!

Digital Marketing offers some of the high-paying jobs and careers for both creative and technical roles. As per Glassdoor, the average base pay of a Digital Marketing Manager is INR 398K per annum in India. Now, take a look at the salary of a Digital Marketing Manager at the entry-level, intermediate-level as well as experienced-level according to Payscale:

Digital Marketing Manager Salary	Salary per annum
Entry-Level	INR 312,131
Early Career	INR 437,214
Mid-career	INR 709,090
Experienced	INR 1,112,607

For prominent jobs in Digital Marketing like SEO Specialist, Content Writer or Social Media Manager, you can earn around 5 Lakhs to 18 Lakhs per annum on an average.

It’s An Evolving Industry with Promising Scope

With Internet usage by consumers surging and digitalisation of businesses becoming a necessity, digital marketing has become unavoidable. Every company- small or big is constantly seeking professionals who can creatively represent its brand across various social media platforms and engage its potential and actual customers over the Internet and other digital means. 

Your Creativity Gets Wings to Fly

Any job in the field of Digital Marketing offers one enough flexibility to try and experiment with different techniques and methods to see what’s working positively for the brand and what’s not. Be it a Content Creator or a Brand Manager, an SEO specialist or an Email Marketer, when you enter the land of Digital Marketing, you are handed over imaginativeness to respond current trends in the industry in respect to the marketing goals of the company. 

How to Start a Career in Digital Marketing?

With the consistently increasing popularity and usage of the Internet, businesses today have the extensive opportunity to reach out to the world 24/7, influence people through various digital mediums and earn revenues at the convenience of a few clicks. The prevailing need and trend of digitalising businesses have created an enormous demand for professionals acquainted with the art of digital marketing- people who have the knowledge and skills required to creatively utilise the power of the Internet for drawing the attention of prospective customers, engaging the audience and drawing sales and rewards. 

Wondering how to start a career in Digital Marketing in India? Here is a complete step-by-step guide to start a career in Digital Marketing:

Pursue an Academic Digital Marketing Course or Certification

Firstly, you need to begin with understanding what digital marketing is, its different components, tools, techniques, etc. through a course or training program. You can take up online Digital Marketing courses like Google Digital Marketing Courses or pursue a Diploma in Digital Marketing, BBA in Digital Marketing or even an MBA or Masters in Digital Marketing.

Avail of Free Courses to Learn Digital Marketing

The following are some of the FREE courses that you can avail of to learn digital marketing!

• Content Marketing Certification Course by Hubspot Academy 
• Introduction to Social Media Advertising by Buffer
• Email Marketing Certification Course by Hubspot Academy
• Online Marketing Certification by eMarketing Institute
• Inbound Certification Course by Hubspot Academy
• Viral Marketing and How to Craft Contagious Content by Coursera
• Engaging Storytelling with Instant Articles by Facebook Blueprint 
• Marketing with Ahrefs
• Digital Skills: Digital Marketing by Future Learn 
• SEO Training Course by Moz

Create a Strong Online Presence

Once you have the requisite knowledge and technical skills, build a strong online presence and keep up with the latest digital marketing trends. The most essential networking channels for Digital Marketing professionals are LinkedIn, Facebook and Twitter.

Start Looking for the Right Digital Marketing Jobs

Explore the available openings in Digital Marketing across the major job search websites and apply for the ones that fit your skills and competencies. It is also important to create a good portfolio and resume to land your dream career in Digital Marketing thus make sure to draft an impressive resume highlighting your achievements, educational qualifications, skills and the like.

Join Freelancing Platforms

While browsing through the available jobs, you can also utilise your skills by taking up freelance projects. Digital Marketing is one of the in-demand fields booming with freelance opportunities to opt for part-time projects which can also, fortunately, turn into full-time associations! So, sign up at freelancing platforms and start broadening your network and clients that can help you build a strong resume and portfolio!

A successful digital marketing professional is the one who is self-motivated to learn about the latest trends in the respective industry, enthusiastic about building a favourable brand image, and passionate about building meaningful relationships with the customers. A digital marketing professional possesses the knowledge and skills to exploit the power of the Internet for posting blogs, creating social media posts, conduct advertising campaigns, creating web pages, etc.

Top Digital Marketing Courses & Universities

Here is a list of different marketing programs in some of the most renowned universities across the globe that will help you pursue a career in digital marketing:

Name of University	Name of Course
Columbia Business School, United States	MS in Marketing Science
Imperial College Business School, United Kingdom	MSc Strategic Marketing
HEC Paris, France	MSc in Marketing
ESADE, Spain	MSc in Marketing Management
ESCP, France	MSc in Marketing and Creativity
UCD Michael Smurfit Graduate Business School, Ireland	MSc in Digital Innovation
Trinity Business School, Ireland	Msc Marketing
Rotterdam School of Management, Erasmus University	MSc Marketing Management

Also Read: Masters in Digital Marketing in Canada

Specialisations in Digital Marketing

Marketing is no more about tv ads and printed leaflets; at least not majorly. Marketing has become about reaching out to you on your mobile screens, about social media, about being the relevant suggestion when you search for something on Google, about the email subject lines you can’t resist and  about “I was just thinking of buying a bag, why is the Amazon ad of bags following me on Facebook and Instagram?”

Majorly, Digital Marketing is the use of digital mediums and tactics to connect with and influence actual and potential customers at the place where they spend considerable time, i.e. the Internet. With technology pacing at a speed unlike ever before and businesses getting more and more dynamic with every passing day, a professional in digital marketing is likely to be involved in multiple aspects of marketing. Here are the general areas a digital marketing professional will get involved in during their career in digital marketing:

• Marketing Automation
• Blogging
• Brand Management
• Web Designing and Web Development
• Social Media Marketing
• Content Curation and Content Management
• Marketing Strategy
• Editing and Copywriting
• Data Analytics
• E-Commerce
• SEO (Search Engine Optimisation)
• SEM (Search Engine Marketing)
• Email Marketing
• Mobile Marketing
• Interactive Technology (such as ML, AI etc)

Don’t worry. You don’t have to be an expert in all these areas. However, for a successful career in digital marketing, it is advisable to get training in two to three of the above mentioned areas.

Also Read: Digital Marketing Course Syllabus

Why Choose a Career in Digital Marketing?

Breaking away from the traditional forms of offline marketing, Digital Marketing has established an incremental role in the business world in present times. That’s why a career in digital marketing has emerged amongst the choicest ones because more and more students from diverse streams are choosing this specialisation for its popularity in the world of the Internet. Here are the top reasons why you should choose a career in Digital Marketing:

• Diverse Job Opportunities
  Digital Marketing offers lucrative high-salary packages whether you are working as a Digital Marketing Executive, Social Media Manager or Content Marketing Manager. You can also explore both full-time and freelance opportunities in this field with high-paying packages that range around 6 Lakhs to 18 Lakhs per annum and even higher with more experience.
• An Ever-evolving Industry
  Digital Marketing as a field is always growing and evolving with new domains to discover as more and more social media platforms surface and even more content and marketing tools and technologies are innovated. You can further switch careers, for instance, if you have gained enough experience in content marketing and SEO, you can further move towards learning social media marketing and brand marketing and more!
• Immense Learning Scope
  As it is an ever-growing specialisation, you can avail the scope of learning and mastering its key aspects such as SEO, Social Media Marketing, Content Marketing, Copywriting, eCommerce Marketing and what not. The digital marketing jobs are dynamic, versatile and skill-oriented and the more you learn, the more you can climb up your career ladder!
• Start on your Own
  Careers in Digital Marketing are also full of freelancing opportunities, which you can avail to work at your timings and enjoy the flexible work environment. Once you have started mastering its different aspects, you can further begin on your own and avail networking opportunities to take clients as a freelance Digital Marketer or start your own agency which doesn’t require much investment.
• Stay in Touch with New Trends
  Digital Marketers are always aware of the new tech and content trends around the world and capture the right opportunities to invest their knowledge towards bringing better reach, audience and revenues. Thus, pursuing a career in Digital Marketing, you will be always updated with the new trends and learn to find the right timings to avail the best!

Career in Digital Marketing: Top Job Profiles

What jobs can you do with digital marketing? As one of the choicest specialisations in the digital era, Digital Marketing offers a plethora of career opportunities for students and professionals from all backgrounds from creative to technical. Here are the top career opportunities in Digital Marketing:

• Digital Marketing Manager
• Brand Manager
• Social Media Manager
• Online Content Developer
• Business Analytics Specialist
• Search Engine Optimisation Specialist
• Web Designer
• Professional Blogger
• Mobile Marketing Specialist
• Email Marketer
• Search Expert

Let’s elaborate upon some of these high-demand careers in digital marketings:

Digital Marketing Manager

A Digital Marketing Manager plans digital marketing campaigns across varied media, such as social media, SEO/SEM, advertising, e-mail campaigns, etc. They also monitor and strategize all the digital marketing campaigns and optimize them continuously to ensure highest revenues and reach.

SEO Specialist

An SEO Specialist has the central role of optimizing a website to attain higher search engine rankings and has an in-depth understanding of how to get the highest traffic from all search engines. They also design strategies and plans for enhancing the website rankings across search engines.

Social Media Manager

A Social Media Manager handles the social media channels of a company or a brand and curate the requisite social media strategies for content, marketing and building the best online presence for the brand.

Content Marketing Specialist

A Content Marketing Specialist curates the brand’s story in a unique and appealing manner to capture the audience and handles all the major digital media channels for content broadcast, be it blogs, social media, advertisements, website content and more!

Pay Per Click or SEM Analyst

SEM or Pay per Click Analyst mainly assesses the website traffic to integrate it with campaign tracking as well as all elements of online marketing, search analytics, SEO, amongst others.

SEO Content Writer

An SEO Content Writer carries out the research for the trending and industry-related topics and curates all the online content like blogs, social media copy, website content, adverts and more along with integrating SEO insights, keywords, etc. Here is our complete handbook for How to Become a Content Writer!

Other than these, some more popular digital marketing jobs and careers are:

• Web developer/designer
• Analytics Manager
• CRM Manager
• Email Marketing Manager
• E-commerce Manager
• Digital Agency Account Director

Must Read – Learn the Importance of Content Marketing with Content Maestro Bhavik Sarkhedi

Career in Digital Marketing: Salary

There are many high-salaried careers and job profiles in Digital Marketing. Here is the salary overview for top careers in Digital Marketing:

Career/Job Profile	Average Salary in India
Digital Marketing Manager	4 Lakhs to 18 Lakhs p.a.
SEO Specialist	2 Lakhs to 3 Lakhs p.a.
Social Media Manager	3 Lakhs to 4 Lakhs p.a
Content Marketing Specialist	2 Lakhs to 4 Lakhs p.a.
Pay Per Click or SEM Analyst	2.5 Lakhs to 6 Lakhs p.a.
Content Writer	2.5 Lakhs to 5 Lakhs p.a.

Free Resources to Kickstart Your Career in Digital Marketing in 2023!

Make use of the FREE resources to kickstart your career in digital marketing, as shared below.

Free Books on Digital Marketing

• How to Use Data Visualization to Win Over Your Audience by HubSpot
• Top 25 Social Media Strategies by Buffer
• The Marketer’s Guide to Facebook by Contently
• Data-Driven Content Marketing by Uberflip
• Building Online Brand Awareness with Digital PR by SEMrush
• Social Media Data Cookbook by Hootsuite
• Conversations, Not Campaigns by Marketo
• The Conversion Marketer’s Guide to Landing Page Copywriting by Unbounce
• Beginner’s Guide to SEO by Moz
• Practical Guide to Data-Driven Content Marketing by SEMrush

Free Blogs on Digital Marketing

• The Moz Blog
• The HubSpot Blog
• The Content Marketing Institute Blog
• The Copyblogger Blog
• The Search Engine Journal Blog
• The CopyHackers Blog
• The Social Media Examiner Blog
• The Convince and Convert Blog
• The Grow Blog
• The Buffer Blog

[Bonus] Components of Digital Marketing

Imagine Digital Marketing to be a big fat umbrella. No, a little bigger than that. Yeah, perfect. Now, you would find the following people standing under this umbrella and discussing a brand in the same tone and with the same enthusiasm:

• The muscular Search Engine Optimisation
• The philosophical Content Marketing
• The amiable Social Media Marketing
• The calculative Pay-Per-Click
• The wise Affiliate Marketing
• The sophisticated Native Advertising
• The fashionable Marketing Automation
• The straightforward Email Marketing
• The image-conscious Online PR
• The entertaining Inbound Marketing

FAQs

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