Diploma in Digital Marketing

Diploma in Digital Marketing

In the contemporary world, a career in Digital Marketing can take you to places. With the growing technology and uprising engagements on social media, digital platforms have become more or less the ‘new markets’ for brands and service providers. Earlier people believed only an MBA in Digital Marketing could land you at high earning positions, but, with the changing times, short term courses, like Diploma in Digital Marketing are gaining popularity among aspirants of the field. A skill-oriented diploma course that has been exponentially increasing in demand by the fresh-out graduates and postgraduates around the world. It is widely taught as a certification program across the globe and the successful candidates after the program become well equipped in Content Creation, SEO Boosting, Web Developing, Marketing Automation, Blogging and Social Media Marketing. That is why this is a choice blog for every student, job seeker, small business owner or any interested individual with big thoughts and strong focus.  

Want to get admission to your dream university abroad? Then, Register Here!

Diploma in Digital Marketing Online Courses

Here are the most popular diploma in Digital Marketing courses online:

  1. Google Digital Marketing Courses
  2. SEMRUSH Academy Digital Marketing Courses
  3. Diploma in Digital Marketing Management by UC Berkeley
  4. Digital Marketing Specialisation by Coursera
  5. Diploma in Digital Marketing by Shaw Academy
  6. Accredited Diploma in Digital Marketing by The Internet Business School, UK
  7. Simplilearn Digital Marketing Course
  8. Diploma in Social Media Marketing by Shaw Academy
  9. Digital Marketing Courses by EdX
  10. HubSpot Online Marketing Courses

Diploma in Digital Marketing in India

There are numerous institutes and colleges in India which offer diploma in Digital Marketing after 12th as well as for graduates and working professionals given the increasing demand in this specialisation. Here are the most popular colleges for Certificate Courses and Diploma in Digital Marketing in India:

  • Executive Program on Digital and Social Media Marketing Strategy (EPDSMMS) by IIM Calcutta
  • Certificate in Fashion Digital Marketing by NIFT Kolkata
  • Certificate in Take Your Business Online by Pearl Academy, Delhi
  • Program in Digital Marketing by Zee Institute of Creative Art, Chandigarh
  • Certificate in Advanced Digital Marketing by Karmick Institute, Kolkata
  • Certificate in Digital Marketing and Media Management by YMCA, New Delhi

Diploma in Digital Marketing Syllabus 

Digital Marketing is a booming Industry nowadays and the scope of marketing ranges from a single corporation to a tech-giant. The Digital Marketing course syllabus is vast and diverse and the students enrolled in the diploma course learn about every nook and cranny of the internet and marketing on the internet. Interested candidates not only learn about “Digital Marketing” meaning “Marketing Online” but also about what is “Search Engine Optimization” and how to excel it to benefit the corporation you are working for or even your own company’s services. 

Check out this syllabus and analyze for yourself whether you are interested in them or not. It is all about interests and passions!

Digital Marketing Fundamentals

Marketing vs SalesMarketing MixWhat is Digital Marketing
Inbound vs Outbound MarketingUnderstanding LeadsCreating Leads
Content MarketingStrategic Flow of MarketingSocial Media marketing

If you think you know enough about Advertising or want to know more about the most interesting aspect of marketing “Neuro-marketing” then check out this blog Digital Advertising courses.

Website Planning and Structure

Web Content managementWeb Development
Website AuditingHome Page Development
One-Page WebsiteSEO Overview
Home Page DevelopmentGoogle Analytics Tracking

Facebook Marketing Fundamentals: Diploma in Digital Marketing

Profiles and PagesInvite Page Likes and FollowsFacebook Marketing
Creating Pages and URLInvite FollowsMarketing Products
Reply and MessagesStatus UpdationPin post and Highlight
Facebook EventsVideo PromotionBoosting Pages
Ad Tracking and Ad SenseBilling and AccountManaging Ads
Facebook Business ManagerPeople, Pages and RolesPower Editor
Ad Accounts ConfigurationsAd Agencies and AssigningFacebook Offers
Shared Login for FB Business A/cEmail Targeting on FacebookPosts for Location

Google Adwords: Diploma in Digital Marketing

Understanding AdwordsGoogle Ad TypesRemarketing Strategies
Creating Ad CampaignsPricing ModelsLinking Google Analytics
Creating Text AdsCreating Ad GroupsKeyword Planning
PPC Cost FormulaBidding Strategy for CPCKeywords Control
Ad Page RankBidding Strategy on Location/Schedule/DeviceAdwords User Interface
Conversion Tracking CodePPC, CPM, CPARemarketing Rules
Creating Animated AdsYoutube Video PromotionDesigning Image Ads
Designing Remarketing ImagesRemarketing Tracking CodeShared Budget

Youtube Marketing: Diploma in Digital Marketing

Video FlowBranding WatermarkVerify Channel
Custom Channel URLWebmaster ToolGoogle Pages for YouTube Channel
Channel Main TrailerChannel ART/Links/Keywords
Associated Website Linking
Post Upload Enhancements
Featured Contents on ChannelUploading Videos
Channel NavigationCTA – AnnotationCTA – Extro
Uploading DefaultsRedirect Traffic to Website
Live Broadcasting
Managing PlaylistsManaging Comments
Managing MessagesPaid Youtube ChannelMonetization with Adsense
Real Time AnalyticsChannel AnalyticsCollaborations and Contracts

Google+ for Business: Diploma in Digital Marketing

Sharing G+ Buttons on WebsiteGoogle Plus ProfileUtilizing +1 Button
Google Local BusinessAdding Contact LinksGoogle + Company Page
HashTags and MentionsG+ Mobile AppPosting Contents
Managing CirclesReview and TestimonialsGoogle Hangouts

Integration with Websites- Twitter, LinkedIn, Pinterest

Creating LinkedIn AccountUpdating Contact Information and LinksManaging Connections
Advance SearchingEndorsements – Publishing and ReceivingDesigning Profile and Summary
Updating Products and ServicesCreating LinkedIn Company PageEngaging with Updates
Creating Showcase PagesRunning Paid CampaignsRecruitment through LinkedIn
LinkedIn Mobile AppLinkedIn GroupsMarketing through Instagram and Pinterest

Google Analytics and WebMaster Tools

Web AnalyticsAccounts and ProfilesIntegrating with Website
Analytics ReportingMeasurement Metric
Traffic and Behaviour Reports
Audience SegmentationSorting, Filter Time ChartReMarketing Audiences
Goals and Conversion ReportsGoogle Webmaster ToolAdding and Managing Assets
Search Traffic and LinksGoogle Indexing
Developing Intelligence Report
Setting up Tool for SEOSite Map and Site LinksIntegrating WebMaster Tool
Managing Crawl ErrorsManaging Security Issues

Search Engine Optimization

Understanding SEOSEO Keyword PlanningWebsite Content Optimization
Meta Tags and Meta DescriptionKeywords in Blog and ArticlesInternal and External Links
Optimizing Site StructureOff-Page SEOOn-Page SEO
Local SEOMobile SEOeCommerce SEO
Measuring SEO EffectivenessUsing WebMaster ToolOptimizing with Google Algorithms

Note: The cumulative syllabus can vary university from the university. Check the core syllabus well before applying.

Diploma in Digital Marketing: Courses & Universities

Now let’s see what are the universities that offer these diploma/certification courses. Be sure to check every detail about the university and the country you are applying to. 

Berghs School of CommunicationDigital Content MarketingSweden/StockholmOnline
Bayswater CollegeDigital MarketingUK/LondonFull-time/Part-time
Manhattan Studies InstituteSocial Media MarketingUSA/New YorkOnline
University of California, Santa BarbaraInternational Diploma Program- Digital MarketingUSA/CaliforniaFull-time
Emeritus InstituteDigital Marketing StrategiesSingaporeOnline
Manhattan Studies Institute Business Simulator: Social Media StrategiesUSA/New YorkOnline
Centennial CollegeDigital MarketingCanada/TorontoFull-time
University of California San Diego Extension International ProgramsDigital MarketingUSA/CaliforniaFull-Time

Also Read: Masters in Digital Marketing in Canada

With Digital Marketing becoming the need of the hour in today’s world, it is vital for students to take on a hand:s-on training approach and join a holistic institute. If you are planning to pursue a diploma course in Digital Marketing but are a little shortsighted or misguided, reach out to our experts at Leverage Edu and we’ll help you find a suitable course and university that can equip you with the right knowledge and exposure to build Digital Media Marketing as a career.

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