Diploma in Digital Marketing

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Diploma in Digital Marketing

In the contemporary world, a career in Digital Marketing can take you to places. With the growing technology and uprising engagements on social media, digital platforms have become more or less the ‘new markets’ for brands and service providers. Earlier people believed only an MBA in Digital Marketing could land you at high earning positions, but, with the changing times, short term courses, like Diploma in Digital Marketing are gaining popularity among aspirants of the field. A skill-oriented diploma course that has been exponentially increasing in demand by the fresh-out graduates and postgraduates around the world. It is widely taught as a certification program across the globe and the successful candidates after the program become well equipped in Content Creation, SEO Boosting, Web Developing, Marketing Automation, Blogging and Social Media Marketing. That is why this is a choice blog for every student, job seeker, small business owner or any interested individual with big thoughts and strong focus.  

Want to get admission to your dream university abroad? Then, Register Here!

Diploma in Digital Marketing Online Courses

Here are the most popular diploma in Digital Marketing courses online:

  1. Google Digital Marketing Courses
  2. SEMRUSH Academy Digital Marketing Courses
  3. Diploma in Digital Marketing Management by UC Berkeley
  4. Digital Marketing Specialisation by Coursera
  5. Diploma in Digital Marketing by Shaw Academy
  6. Accredited Diploma in Digital Marketing by The Internet Business School, UK
  7. Simplilearn Digital Marketing Course
  8. Diploma in Social Media Marketing by Shaw Academy
  9. Digital Marketing Courses by EdX
  10. HubSpot Online Marketing Courses

Diploma in Digital Marketing in India

There are numerous institutes and colleges in India which offer diploma in Digital Marketing after 12th as well as for graduates and working professionals given the increasing demand in this specialisation. Here are the most popular colleges for Certificate Courses and Diploma in Digital Marketing in India:

  • Executive Program on Digital and Social Media Marketing Strategy (EPDSMMS) by IIM Calcutta
  • Certificate in Fashion Digital Marketing by NIFT Kolkata
  • Certificate in Take Your Business Online by Pearl Academy, Delhi
  • Program in Digital Marketing by Zee Institute of Creative Art, Chandigarh
  • Certificate in Advanced Digital Marketing by Karmick Institute, Kolkata
  • Certificate in Digital Marketing and Media Management by YMCA, New Delhi

Diploma in Digital Marketing Syllabus 

Digital Marketing is a booming Industry nowadays and the scope of marketing ranges from a single corporation to a tech-giant. The Digital Marketing course syllabus is vast and diverse and the students enrolled in the diploma course learn about every nook and cranny of the internet and marketing on the internet. Interested candidates not only learn about “Digital Marketing” meaning “Marketing Online” but also about what is “Search Engine Optimization” and how to excel it to benefit the corporation you are working for or even your own company’s services. 

Check out this syllabus and analyze for yourself whether you are interested in them or not. It is all about interests and passions!

Digital Marketing Fundamentals

Marketing vs Sales Marketing Mix What is Digital Marketing
Inbound vs Outbound Marketing Understanding Leads Creating Leads
Content Marketing Strategic Flow of Marketing Social Media marketing

If you think you know enough about Advertising or want to know more about the most interesting aspect of marketing “Neuro-marketing” then check out this blog Digital Advertising courses.

Website Planning and Structure

Web Content management Web Development
Website Auditing Home Page Development
One-Page Website SEO Overview
Home Page Development Google Analytics Tracking

Facebook Marketing Fundamentals: Diploma in Digital Marketing

Profiles and Pages Invite Page Likes and Follows Facebook Marketing
Creating Pages and URL Invite Follows Marketing Products
Reply and Messages Status Updation Pin post and Highlight
Facebook Events Video Promotion Boosting Pages
Ad Tracking and Ad Sense Billing and Account Managing Ads
Facebook Business Manager People, Pages and Roles Power Editor
Ad Accounts Configurations Ad Agencies and Assigning Facebook Offers
Shared Login for FB Business A/c Email Targeting on Facebook Posts for Location

Google Adwords: Diploma in Digital Marketing

Understanding Adwords Google Ad Types Remarketing Strategies
Creating Ad Campaigns Pricing Models Linking Google Analytics
Creating Text Ads Creating Ad Groups Keyword Planning
PPC Cost Formula Bidding Strategy for CPC Keywords Control
Ad Page Rank Bidding Strategy on Location/Schedule/Device Adwords User Interface
Conversion Tracking Code PPC, CPM, CPA Remarketing Rules
Creating Animated Ads Youtube Video Promotion Designing Image Ads
Designing Remarketing Images Remarketing Tracking Code Shared Budget

Youtube Marketing: Diploma in Digital Marketing

Video Flow Branding Watermark Verify Channel
Custom Channel URL Webmaster Tool Google Pages for YouTube Channel
Channel Main Trailer Channel ART/Links/Keywords Associated Website Linking
Post Upload Enhancements Featured Contents on Channel Uploading Videos
Channel Navigation CTA – Annotation CTA – Extro
Uploading Defaults Redirect Traffic to Website
Live Broadcasting Managing Playlists Managing Comments
Managing Messages Paid Youtube Channel Monetization with Adsense
Real Time Analytics Channel Analytics Collaborations and Contracts

Google+ for Business: Diploma in Digital Marketing

Sharing G+ Buttons on Website Google Plus Profile Utilizing +1 Button
Google Local Business Adding Contact Links Google + Company Page
HashTags and Mentions G+ Mobile App Posting Contents
Managing Circles Review and Testimonials Google Hangouts

Integration with Websites- Twitter, LinkedIn, Pinterest

Creating LinkedIn Account Updating Contact Information and Links Managing Connections
Advance Searching Endorsements – Publishing and Receiving Designing Profile and Summary
Updating Products and Services Creating LinkedIn Company Page Engaging with Updates
Creating Showcase Pages Running Paid Campaigns Recruitment through LinkedIn
LinkedIn Mobile App LinkedIn Groups Marketing through Instagram and Pinterest

Google Analytics and WebMaster Tools

Web Analytics Accounts and Profiles Integrating with Website
Analytics Reporting Measurement Metric Traffic and Behaviour Reports
Audience Segmentation Sorting, Filter Time Chart ReMarketing Audiences
Goals and Conversion Reports Google Webmaster Tool Adding and Managing Assets
Search Traffic and Links Google Indexing Developing Intelligence Report
Setting up Tool for SEO Site Map and Site Links Integrating WebMaster Tool
Managing Crawl Errors Managing Security Issues

Search Engine Optimization

Understanding SEO SEO Keyword Planning Website Content Optimization
Meta Tags and Meta Description Keywords in Blog and Articles Internal and External Links
Optimizing Site Structure Off-Page SEO On-Page SEO
Local SEO Mobile SEO eCommerce SEO
Measuring SEO Effectiveness Using WebMaster Tool Optimizing with Google Algorithms

Note: The cumulative syllabus can vary university from the university. Check the core syllabus well before applying.

Diploma in Digital Marketing: Courses & Universities

Now let’s see what are the universities that offer these diploma/certification courses. Be sure to check every detail about the university and the country you are applying to. 

University Course Country/State Platform
Berghs School of Communication Digital Content Marketing Sweden/Stockholm Online
Bayswater College Digital Marketing UK/London Full-time/Part-time
Manhattan Studies Institute Social Media Marketing USA/New York Online
University of California, Santa Barbara International Diploma Program- Digital Marketing USA/California Full-time
Emeritus Institute Digital Marketing Strategies Singapore Online
Manhattan Studies Institute  Business Simulator: Social Media Strategies USA/New York Online
Centennial College Digital Marketing Canada/Toronto Full-time
University of California San Diego Extension International Programs Digital Marketing USA/California Full-Time

Also Read: Masters in Digital Marketing in Canada

With Digital Marketing becoming the need of the hour in today’s world, it is vital for students to take on a hand:s-on training approach and join a holistic institute. If you are planning to pursue a diploma course in Digital Marketing but are a little shortsighted or misguided, reach out to our experts at Leverage Edu and we’ll help you find a suitable course and university that can equip you with the right knowledge and exposure to build Digital Media Marketing as a career.

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4 comments
  1. Thanks for sharing your ideas with us. As I read your article and found it very informative. The way you had defined the best institute in Noida for digital marketing, was very clear and crisp and I’m pretty sure that it will be helpful for beginners to select the best institute for a digital marketing course. It makes a career in Digital marketing.

    1. Hi Muskan!

      Thank you for your comment! We are happy to assist you on your educational journey! Please sign up for our newsletter to get more updates!

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