Masters in Marketing

3 minute read
Masters in Marketing

Have you ever wondered that in how many ways we are driven to buy a product? What persuades us to buy goods that we see in a supermarket? Through television commercials, billboards, referrals and other mediums we are informed about a commodity that we buy, that’s what marketing is. It refers to the practice of promotion of a product or a service done to increase sales by reaching out to the targeted audience. The booming growth in business enterprises has led to the emergence of many new career options and Marketing is one among them. A degree in Marketing is all you need to get started in this field of opportunities. In this blog, we will walk you through the top management schools and career prospects after with a Masters in Marketing. 

Also read: Job Opportunities after MBA in Marketing 

Masters in Marketing: Overview

A master’s degree in marketing is a skill-based program that aims at equipping students with the relevant skills to help them become champions in the field. It helps students develop marketing strategies to increase the sales of a product or a service. The Master in Marketing degree spans over 1-2 years depending on the institution pursued in. You are expected to learn a variety of skills that will help you grow in the field and in personal development. Though you can aim for entry-level jobs in the field right after your bachelor’s degree but pursuing a master’s degree gives you an extra edge. Being a comprehensive and rigorous degree program, Masters in Marketing covers subjects like Consumer Behaviour, Market Analysis, Accounting, Advertising, and Sales. 

Masters in Marketing


To study abroad is something we all look for but to study a degree like a Masters in Marketing, you need to meet the eligibility criteria. To pursue this course, you must hold a bachelor’s degree in any field from a recognized university. Another important prerequisite is to have a valid score in aptitude tests like GMAT or GRE. Besides, you should also meet the language requirements by scoring the minimum percentile in IELTS, TOEFL or PTE. Some institutions may exempt you from the tests. Make sure that you check the eligibility criteria before applying on the website

Also read: How to build a promising career in Digital Marketing 

Masters in Marketing: Top Institutions

There is an upsurge in the demand for marketing professionals. But due to a large number of degree holders, the competition has become tough. The recruiters look for potential candidates with experience and this is where pursuing a degree from top institutions plays a greater role in shaping career. With a multicultural work environment and world-class teaching facilities, the degrees from top business schools pave the way for your successful career in the Marketing industry. Here is the tabular representation of top institutions to study Masters in Marketing:  

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Global Rank Location University   Course
1 France HEC Paris MSc in Marketing
2 UK Imperial College Business School MSc Strategic Marketing
3 US Columbia Business School MS in Marketing Science
4 UK Manchester (Alliance) Business School MSc Marketing
5 France, Morocco, China Lyon Business School Masters in Transformation Digital, Marketing & Strategy
6 UK, France ESCP Europe Business School MSc in Marketing & Creativity
7 Spain ESADE Business School MSc in Marketing Management
8 UK Warwick Business School MSc Marketing and Strategy
9 France EDHEC Business School Master in Marketing Management
10 Austria WU Vienna University of Economics and Business Masters in Marketing

Job Prospects

Masters in Marketing is a much sought after degree with a number of career options to choose from. The various surveys including a report by Deloitte suggests that the field of marketing is set to go through exponential growth in the coming years. The course offers both lucrative and demanding job profiles and after completing your degree, you can expect to earn between 5-12 Lakh a year in India. But abroad, the salary packages are comparatively higher. Some of the popular job roles after the degree are:

  • Content Marketing Manager
  • Digital Brand Manager
  • e-Commerce Marketing Head
  • Senior Brand Manager
  • Public Relations Manager
  • Market Research Executive
  • Account Manager
  • Advertising Director
  • Art Director

Hopefully, with this blog, you have gained sufficient information on Masters in Marketing. If you want to delve into the luxurious career opportunity by looking for the best courses in the field, then experts at Leverage Edu can help you. From selecting the university to completing the application process, our career experts will guide you throughout the procedure until you land in your dream university. 

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