MBA in Digital Marketing

With the advent of new technologies, the field of Marketing has seen a paradigm shift over the years. Though it is still in use, businesses across the world have switched from traditional modes of marketing to digital marketing. This, in turn, has created many new opportunities for companies to expand their business and has created tremendous employment opportunities across sectors. From Content Curation and Management to Social Media Marketing and Brand Management, a career in Digital Marketing can take you in several directions. Though undergraduate or certificate courses create a strong foundation, to advance in the field in this cut-throat competition, pursuing a master’s course like MBA in Digital Marketing is essential.

Highlights

Course	MBA in Digital Marketing
Course Level	Postgraduate
Duration	12 – 24 Months
Eligibility	Bachelor’s degree with minimum of 50%
Top Job Profiles	Digital Marketing Manager, Social Media Manager, Content Writer

MBA in Digital Marketing

We have entered the age of Digital India. The traditional methods have gradually shifted to online or digital platforms. From the general stores in your society to top firms such as HCL, and Myntra, American Express is using digital platforms in one way or another. It has become important for organizations whether big or small to maintain a digital presence. The demand for digital marketing professionals has increased and will continue in the future as well. Digital Marketing is not confined to just digital companies, digital marketing is used in healthcare, education, financial services, beauty services, fitness, and the entertainment industry as well. The increasing demand for digital marketing professionals has resulted in students pursuing an MBA in Digital Marketing. MBA in digital marketing is 12 – 24 months and covers the in-depth branches of digital marketing like social media marketing, branding, promotion, advertising, etc. 

Also Read: PGDM vs MBA

Why Pursue an MBA in Digital Marketing?

From MBA in HR to MBA in IT, universities across the world offer different types of MBA courses. However, with businesses switching from traditional methods to online techniques, an MBA in Digital Marketing has gained popularity. Enlisted are some of the major reasons why this course is an ideal option to choose.

• Constantly evolving industry
• Can be pursued by any professional from any background
• Job opportunities in several fields across the globe
• Demand for a digital marketing professional is high
• You can learn various facets of Digital Marketing without much effort
• Copious full-time, part-time, and online courses are available
• Will help in developing the skills required for managerial posts
• You can build a strong network
• Course curriculum designed as per industry standards
• Flexibility in choosing a field of specialization

Also Read: MBA after PhD

What Does an MBA in Digital Marketing Course Entail?

MBA in Digital Marketing is a creative course offered by various universities. The duration of the course is 3 years or 6 semesters in India and 4 years or 8 semesters in foreign colleges. The Digital Marketing course syllabus teaches a wide range of media strategies, new concepts, and creative learning, and also covers the management aspect of marketing. The program has been designed with industry experts to provide you with the relevant knowledge and training to efficiently deal with the fast-growing sectors of digital marketing. MBA in Digital Marketing focuses on creating a path for you to tackle new technologies, indulge with the working methods of the industry, create new marketing campaigns, evaluate different marketing trends, and analyze marketing data.

MBA in Digital Marketing Subjects

There are core as well as electives offered in this degree course. They impart extensive knowledge on various elements of Digital Marketing and also equip you with essential career skills. Though the subjects and curriculum can vary from one university to another, enlisted are some of the important subjects which form an integral part of the MBA in Digital Marketing curriculum.

• Operations Management
• Marketing Management
• Social Media Marketing
• Digital Advertising
• Affiliate Marketing
• eCommerce Marketing
• Brand Planning and Marketing
• SEO, SEM
• Web Analytics
• Introduction to Marketing Strategies
• Campaign Growth and Evaluation

Also Read: Best Digital Marketing Books

MBA in Digital Marketing Skills

The following are the skills required for an individual to be a successful digital marketing graduate:

• Strategic Thinking
• Writing and Editing
• Creative and Analytical abilities
• Design Skills
• Entrepreneurial Skills
• Marketing Automation

Popular Universities/B-Schools for MBA in Digital Marketing

Tabulated below are some of the leading names in the list of academic institutes that offer an MBA in Digital Marketing or its related courses:

Universities US News Ranking 2023
Northwestern University (Kellogg) 1
University of Pennsylvania (Wharton) 2
Stanford University 3
University of Michigan (Ross) 4
Duke University (Fuqua) 5
Harvard University 6
Columbia University 7
University of Chicago (Booth) 8
University of Texas at Austin (McCombs) 9
New York University (Stern) 10

Note: The list is not exhaustive. Furthermore, some universities may offer Digital Marketing as a major or an elective. 

Eligibility and Requirements

Here are the most common requirements followed by the above top colleges for Digital Marketing:

• An undergraduate degree from a recognized university
• Detailed CV
• GMAT or GRE test scores (varies for different universities)
• Letter of Recommendation [LORs]
• Minimum 2-3 years of working experience
• Scores of English proficiency tests like IELTS or TOEFL
• All academic transcripts  
• SOP for MBA

Also Read: Digital Marketing in the UK – Courses, Colleges and Careers

Application Process

Applicants aspiring to study MBA in Digital Marketing in India have to apply at the university website and appear for the entrance exam which is followed by group discussion and personal interview round. Here is the stepwise application process:

1. Visit the university website where you want to apply for an MBA in Digital Marketing
2. Click on the admission tab and then select Apply now which is redirected to the application form page.
3. Enter your personal details and academic qualifications
4. Pay the required application fee and submit the application form.

Also Read: Masters in Digital Marketing in Canada

Selection Process 

The Selection process is different in each university. Some universities admit applicants based on merit and conduct entrance examinations. Here is the selection process for MBA in Digital Marketing:

1. Appear for the entrance examination, popular entrance examinations are CAT, MAT, and GMAT.
2. Based on the Entrance examination, a cut-off list is released, and based on it applicants are called for counselling.
3. Based on the applicant’s preference and marks obtained in the entrance examination students are allotted institutions.
4. Some universities take group discussions and personal interview rounds after the entrance examination
5. Only after clearing all the rounds applicants will be eligible for admission to the respective universities.

Also Read: Marketing Consultant: Courses & Career Pathways

Top 10 Colleges in India for MBA in Digital Marketing

There are many institutions offering diploma or certification courses in Digital Marketing in India but only a few offer MBA. If you are planning to study MBA in Digital Marketing from India, here is the list of the institution offering the same:

1. IIDE – Indian Institute of Digital Education, Mumbai
2. IIKM, Business School, Chennai
3. Rayat Bahra University, Punjab
4. RVS Institute of Management Studies and Research, Tamil Nadu
5. RIMT University, Punjab
6. JK Lakshmipat University, Jaipur
7.  Integral University, Lucknow
8. Centurion University of Technology, Bhubaneswar
9. Xavier Institute of Management and Research, Mumbai
10. Graphic Era University, Uttrakhand

Did you know? IIDE has been awarded by the World Education Congress as the ‘Best Digital Marketing Institute of 2021’.

MBA in Digital Marketing Distance Education

Distance education is a new trend, it helps in gaining knowledge and skills that can be applied at the same time at your professional level. One of the advantages of pursuing an MBA in Digital Marketing through distance education is that you can study in any top institution in the world at the comfort of your home without relocating. Most of the exams are held online or at test centres in your city, study material and resources are available at the university portal. Now that you know the advantages of distance education. Here are some institutions offering MBA in Digital Marketing in India and Abroad:

1. Amity University, Noida
2. University of Cumbria, United Kingdom
3. Broward International University, USA
4. Montclair State University, USA
5. IMF Business School, Spain
6. Venkateshwar Open University, Noida
7. NMIMS, Mumbai

MBA in Digital Marketing Scope

As one of the fastest-growing industries, the scope of pursuing a career in Digital Marketing is immense. Not restricted to only eCommerce and Data Analytics, but you can find innumerable opportunities in Content Marketing, Brand Management, etc. Here are some of the popular job profiles you can work in upon completing an MBA in Digital Marketing course.

Content Marketing Manager

Content is everything, therefore companies can’t do without a Content Marketing Manager for active management and brand promotion. Content Marketing Managers are responsible for content creation and developing strategies to attract business. 

Digital Marketing Strategist

It is very important to design a marketing plan for different mediums. It is an indispensable skill to be able to analyze the market’s needs and business objectives for smooth execution. Digital Marketing Strategists are required to be technologically efficient and updated with the latest marketing trends. And to be adept in this, pursuing MBA in Digital Marketing is an ideal option.

Digital Marketing Specialists

For every company’s website, social media posts, and other marketing content, there is a constant demand to consistently increase internet traffic. As a Digital Marketing Manager you need to excel in SEO, SEM, content analyses, and be knowledgeable about other brands’ promotional marketing. 

Campaign Managers

Campaign Managers are responsible for curating marketing events and campaigns. They act as a mediator between the company and external agencies. They play an important part between the consumer and the brand.

Client Servicing Managers

Working as a liaison between clients and different teams of the company, Client Servicing Managers play a pivotal role in the growth of the company. From conducting market research to conceptualizing marketing strategies for your clients, this role comes with great responsibility.

Salary Structure

The scope of an MBA in digital marketing is high and graduates are often placed in top recruiting companies such as Google, Cisco, HCL, Facebook, Intel, Walt Disney, Netflix, Hotstar, etc. Digital marketing professionals don’t have to do the regular jobs, freelancing projects pay well. Here are some of the popular job profiles with their salary structure:

Job profile	Salary (in INR) per annum
Content Managers & Strategists	₹4,89,224
SEO/SEM Specialists	₹3,51,487
Digital Marketing Managers	₹5,80,040
Market Research Analysts	₹3,37,542
Campaign Specialist	₹6,08,927
PPC Specialist	₹3,05,209
Brand Manager	₹9,41,134

Top Recruiters

After the completion of a Digital Marketing course, aspirants mostly aim for these top recruiters for future career scope in digital marketing.

• iProspect India
• WATConsult
• Social Panga
• Webchutney
• Mirum India
• Langoor
• Quasar Media
• Pinstorm
• AdGlobal360
• iStrat
• BCWebwise
• To The New Digital
• Resultrix
• Ogilvy Public Relations Worldwide
• Foxy Moron
• SapientRazorfish
• GroupM India
• Reprise Media India

Resources

Here is a list of blogs that might help you to prepare and apply for an MBA in Digital Marketing: 

• Difference Between CV and Resume
• GMAT Paper Pattern – Latest 2020 Update
• How to Reschedule GMAT?
• GMAT Score Validity
• IELTS General vs IELTS Academic
• Career Goal for MBA Aspirant in 150 Words
• IELTS Eligibility
• MBA Marketing Subjects

FAQs

Digital Marketing is evolving to become an integral part of the functioning of any business. In today’s time if a company does not have an online presence it becomes very difficult for it to last in the market. If you’re looking for a career in Digital Marketing and are confused about which college to pursue, get in touch with us at Leverage Edu for expert career advice. We can provide you with guidance and support from the best of our mentors. Call us at +91-8826200293 and kickstart your career today.