MBA in Digital Marketing

MBA in Digital Marketing

With the advent of new technologies, the field of Marketing has seen a paradigm shift over the years. Though it is still in use, businesses across the world have switched from traditional modes of marketing to digital marketing. This, in turn, has created many new opportunities for companies to expand their business and has created tremendous employment opportunities across sectors. From Content Curation and Management to Social Media Marketing and Brand Management, a career in Digital Marketing can take you in several directions. Though undergradute or certificate courses create a strong foundation, to advance in the field in this cut-throat competition, pursuing a master’s course like MBA in Digital Marketing is essential.

Why Pursue an MBA in Digital Marketing?

From MBA in HR to MBA in IT, universities across the world offer different types of MBA courses. However, with businesses switching from traditional methods to online techniques, MBA in Digital Marketing has gained popularity. Enlisted are some of the major reasons why this course is is an ideal option to choose.

  • Constantly evolving industry
  • Can be pursued by any professional from any background
  • Job opportunities in several fields across the globe
  • Demand for a digital marketing professional is high
  • You can learn various facets of Digital Marketing without many efforts
  • Copious full-time, part-time, and online courses available
  • Will help in developing skills required for managerial posts
  • You can build a strong network
  • Course curriculum designed as per industry standards
  • Flexibility in choosing a field of specialization

What Does an MBA in Digital Marketing Course Entail?

MBA in Digital Marketing is a creative course offered by various universities. The duration of the course is 3 years or 6 semesters in India and 4 years or 8 semesters in foreign colleges. Digital Marketing course syllabus teaches a wide range of media strategies, new concepts, creative learning, and also covers the management aspect of marketing. The program has been designed with industry experts to provide you with the relevant knowledge and training to efficiently deal with the fast-growing sectors of digital marketing. MBA in Digital Marketing focuses on creating a path for you to tackle new technologies, indulge with the working methods of the industry, create new marketing campaigns, evaluate different marketing trends, and analyze marketing data.

MBA in Digital Marketing Subjects

There are core as well as electives offered in this degree course. They impart extensive knowledge on various elements of Digital Marketing and also equip you with essential career skills. Though the subjects and curriculum can vary from one university to another, enlisted are some of the important subjects which form an integral part of the MBA in Digital Marketing curriculum.

  • Operations Management
  • Marketing Management
  • Social Media Marketing
  • Digital Advertising
  • Affiliate Marketing
  • eCommerce Marketing
  • Brand Planning and Marketing
  • SEO, SEM
  • Web Analytics
  • Introduction to Marketing Strategies
  • Campaign Growth and Evaluation

Tabulated below are some of the leading names in the list of academic institutes that offer an MBA in Digital Marketing or its related courses.

The Kellogg School of ManagementUSA
Harvard Business SchoolUSA
IE Business SchoolSpain
UCLA Anderson School of ManagementUSA
Queensland University of TechnologyAustralia
Fudan UniversityChina
EU Business SchoolSpain
Geneva Business SchoolSpain
ILCI Business SchoolFrance
Montclair State UniversityUSA
OUS Royal Academy of Economics and TechnologySwitzerland

Note: The list is not exhaustive. Furthermore, some universities may offer Digital Marketing as a major or an elective. 

Eligibility and Requirements

  • An undergraduate degree from a recognized university
  • Detailed CV
  • GMAT or GRE test scores (varies for different universities)
  • Letter of Recommendation [LORs]
  • Minimum 2-3 years of working experience
  • Scores of English proficiency tests like IELTS or TOEFL
  • All academic transcripts  
  • SOP for MBA

MBA in Digital Marketing Scope

As one of the fastest-growing industries, scope of pursuing a career in Digital Marketing is immense. Not restricted to only eCommerce and Data Analytics, but you can find innumerable opportunities in Content Marketing, Brand Management, etc. Here are some of the popular job profiles you can work in upon completing an MBA in Digital Marketing course.

Content Marketing Manager

Content is everything, therefore companies can’t do without a Content Marketing Manager for active management and brand promotion. Content Marketing Managers are responsible for content creation and developing strategies to attract business. 

Digital Marketing Strategist

It is very important to design a marketing plan for different mediums. It is an indispensable skill to be able to analyze the market’s needs and business objectives for smooth execution. Digital Marketing Strategists are required to be technologically efficient and updated with the latest marketing trends. And to be adept in this, pursuing MBA in Digital Marketing is an ideal option.

Digital Marketing Specialists

For every company’s website, social media posts, and other marketing content, there is a constant demand to consistently increase internet traffic. As a Digital Marketing Manager you need to excel in SEO, SEM, content analyses, and be knowledgeable about other brand’s promotional marketing. 

Campaign Managers

Campaign Managers are responsible for curating marketing events and campaigns. They act as a mediator between the company and external agencies. They play an important part between the consumer and the brand.

Client Servicing Managers

Working as a liaison between clients and different teams of the company, Client Servicing Managers play a pivotal role in the growth of the company. From conducting market research to conceptualizing marketing strategies for your clients, this role comes with a great responsibility.


Here is a list of blogs that might help you to prepare and apply for MBA in Digital Marketing: 


Is MBA required for digital marketing?

No, MBA is not required for digital marketing. To make a career in digital marketing, one needs to have a great skill set and abilities to make strategies for social media and other digital platforms. However, doing an MBA in Digital Marketing specifically can help individuals to a great extent.

Is Digital Marketing a good career choice?

Yes, if you exhibit the right skills and passion for the world of social media and digital platforms, then this is the right career choice for you!

What is the scope of digital marketing?

Digital marketing is a high demand course. Professionals with good knowledge in the field can easily get a job at any service providing platform.

Which field is best in digital marketing?

Content Marketing, Search Engine Optimization and Social Media Expert are some of the popular fields that can not only give you lucrative salaries but also secure your future.

Digital Marketing is evolving to become an integral part of the functioning of any business. In today’s time if a company does not have an online presence it becomes very difficult for it to last in the market. If you’re looking for a career in Digital Marketing and are confused about which college to pursue, get in touch with us at Leverage Edu for expert career advice. We can provide you with guidance and support from the best of our mentors. Call us at +91-8826200293 and kickstart your career today.

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