MBA in Public Relations

MBA is one of the most sought-after professional degrees in the world. From Aviation to Music to Supply Chain Management, students can explore any specialisation to advance in their careers. One incredible specialisation is MBA Public Relations, which is meant for students who wish to enter sectors like PR, Communications and Advertising. Students learn leadership and communication skills, event management, how to align services and products with the public and more. In this blog, we will explore MBA in Public Relations, its top colleges and the different subjects covered in this specialisation!

Program Full Name	MASTER OF BUSINESS ADMINISTRATION IN PUBLIC RELATIONS
Program Level	Degree
Duration of the Program	2 Years
Examination Type	Year
Eligibility	Graduation
Admission Process	Entrance Exam and Merit Based
Average Program Fee	Upto Rs. 1 Lakh

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MBA in Public Relations

MBA in Public Relations is a postgraduate management degree that intensively focuses on strengthening the communication and leadership skills of students. The curriculum of an MBA in Public Relations lays focus on communication strategies, consumer trust, brand management, and business outcomes. Finance, accounting, international markets, and domestic commerce are crucial topics covered in the course. Students are given practical exposure to learning how to write public relations messages for businesses, corporates, and non-profit organizations. Skills like communication skills, negotiation skills, leadership and conflict resolution are developed in students during this course. These skills help them in their work as well as their personal life.

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Why Study MBA in Public Relations?

The reasons why students choose to pursue an MBA in Public Relations are listed below:

• MBAs in public relations develop written, vocal, and digital communication abilities. Students learn how to communicate on behalf of organisations and businesses through courses in strategic writing, public relations theory, and messaging.
• MBA programmes in public relations prepare students to speak in crisis situations, manage an organisation’s reputation, and influence public opinion.
• MBA programmes in public relations prepare students to build and shape perceptions of a brand, business, or organisation.
• Students can evaluate the appropriateness of messaging, analyse trends and consumer data, and find solutions to communication problems with a public relations MBA.
• A public relations MBA can assist graduates to advance to positions of leadership within an organisation. Public relations managers work for businesses in various industries, using technology to design messages for healthcare, educational, and manufacturing organisations alike.

Eligibility Criteria

To excel in this field, the students must fulfil the following requirements:

1. The candidates must have a 3 or 4-year degree in any discipline be it arts, commerce or science.
2. The candidates must excel in the following to get admission MBA in public relations in their dream college-

• Entrance exams like CAT, XAT, GRE, GMAT etc.
• Personal Interview
• Group Discussion/ Extempore
• MBA interview

Documents Required

• All Academic Transcripts
• College Leaving Certificate
• Migration Certificate in case of a student migrating from another university.
• Provisional Certificate
• Recent passport-size colour photographs duly attested by a Gazetted Officer (5 copies).
• Caste/Tribe certificate (for SC/ST candidate)/Physically Handicapped certificate.
• SOP
• LOR
• Updated Resume
• English Language Proficiency Score

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MBA in Public Relations Subjects

There are a plethora of diverse subjects covered in an MBA in Public Relations-

First Year	Second Year
Principles and practices of management	Strategic marketing and brand management
Quantitative Techniques and business statistics	Financial and cost accounting
Business Communication and personality development	Commercial design
Computer Applications	Human Resource Management
Principles of Public relations management	Computer graphics
Principles of Advertising Management	Corporate communication
Principles of Marketing	Internet Marketing
Media Planning	Campaign Planning
Marketing and Advertising research	Computer Applications
Creative writing	Client Servicing and account planning
Organizational Behaviour	Creative writing
Consumer Behaviour	Computer animation
Principles of mass communication

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Top Universities in India and Abroad

The top universities/colleges to pursue an MBA in Public Relations, both in India and Abroad are listed below:

Best Colleges in India

• University of Mumbai
• Indian Institute of Mass Communication, New Delhi
• Symbiosis Institute of Media and Communication, Pune
• St. Xaviers, Mumbai
• Delhi School of Communication, New Delhi

Best Colleges Abroad

• University of Southern California (Los Angeles)
• New York University, New York
• Leeds Beckett University, Leeds
• EU Business School
• Boston University, Boston

Career Scope of MBA in Public Relations

Obviously, the influence of an MBA degree is primarily determined by obligation, interests, and desire. Regardless, a well-completed MBA degree in advertising will undoubtedly qualify you for more. The knowledge gained from your present experience enables you to take on new assignments in a wide range of fields.

For example, you can work your way up to the executives through communication, and you can take on the main and financial responsibilities of your PR office today and in the future. You can also work in numerous positions in marketing and public relations offices, as well as on the board of directors. The potential outcomes are complex, but the potential for professional advancement is immense.

Major Sectors

• Brand and Marketing
• Business Consultancies
• Industrial Houses
• Multinational Corporations
• Tourism Industry
• Educational Institutes 

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Job Profiles and Salary

The job profiles that an MBA graduate in Public Relations can take up, along with their average salaries are listed below:

Job Profiles	Average Salary
Public Relations Manager	$51,000
Director of Communications	$85,712
Public Relations Director	$91,600
Communications Coordinator	$45,685
Marketing Communications Manager	$67,000

Initially, the salary in public relations and advertising career starts from six to seven lakhs per annum, wages can go up to rupees 20-25 Lakhs.

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FAQs

This was all about an MBA in Public Relations! If you are interested in exploring exciting and unique career opportunities then reach out to us at Leverage Edu. We will provide end-to-end support to all the students in choosing their courses and colleges and make your study abroad dream come true.