MBA in Public Relations

3 minute read
MBA in Public Relations

MBA is one of the most sought-after professional degrees in the world. From Aviation to Music to Supply Chain Management, students can explore any specialisation to advance in their careers. One incredible specialisation is MBA Public Relations, which is meant for students who wish to enter sectors like PR, Communications and Advertising. Students learn leadership and communication skills, event management, how to align services and products with the public and more. In this blog, we will explore MBA in Public Relations, its top colleges and the different subjects covered in this specialisation!

Must Read: Public Relations Courses

MBA in Public Relations

MBA in Public Relations is a postgraduate management degree that intensively focuses on strengthening the communication and leadership skills of the students. The curriculum of MBA in Public relations lays focus on communication strategies, consumer trust, brand management, and business outcomes. Finance, accounting, international markets, and domestic commerce are some of the crucial topics covered in the course. Students are given practical exposure in learning how to write public relations messages for businesses, corporates, and non-profit organizations. Skills like communication skills, negotiation skills, leadership and conflict resolution are developed in students during this course. These skills help them in their work as well as personal life.

Also Read: MBA in Interior Designing

Eligibility Criteria

To excel in this field, the students must fulfil the following requirements:

  1. The candidates must have a 3 or 4-year degree in any discipline be it arts, commerce or science.
  2. The candidates must excel in the following to get admission MBA in public relations in their dream college-

Must Read: Masters in Mass Communication

MBA in Public Relations Subjects

There are a plethora of diverse subjects covered in MBA in Public Relations-

MBA in Public Relation
Source: the balance small business
First Year Second Year
Principles and practices of management Strategic marketing and brand management
Quantitative techniques and business statistics Financial and cost accounting
Business Communication and personality development Commercial design
Computer Applications Human Resource management
Principles of Public relations management Computer graphics
Principles of Advertising management Corporate communication
Principles of Marketing Internet Marketing
Media Planning Campaign Planning
Marketing and Advertising research Computer Applications
Creative writing Client Servicing and account planning
Organizational Behaviour Creative writing
Consumer Behaviour Computer animation
Principles of mass communication 

Also Read MBA Subjects

Top Universities in India and Abroad

Best Colleges in India

  • University of Mumbai
  • Indian Institute of Mass Communication, New Delhi
  • Symbiosis Institute of Media and communication, Pune
  • St. Xaviers, Mumbai
  • Delhi School of communication, New Delhi

Best Colleges Abroad

  • University of Southern California (Los Angeles)
  • New York University, New York
  • Leeds Beckett University, Leeds
  • EU Business School
  • Boston University, Boston

Must Read: Indian MBA vs Foreign MBA

Career Scope of MBA in Public Relations

Major Sectors

  • Brand and Marketing
  • Business Consultancies
  • Industrial Houses
  • Multinational Corporations
  • Tourism Industry
  • Educational Institutes 

Job Profiles

  • Business Development Manager
  • PR manager
  • Trials Executive
  • PR Officer
  • Corporate Manager
  • Senior and Junior Consultant
  • Systems Manager
  • Account Manager

Initially, the salary in public relations and advertising career starts from six to seven lakhs per annum, salaries can go up to rupees 20-25 Lakhs.

Also Read: MBA in Media Management

This was all about an MBA in Public Relations! If you are interested in exploring exciting and unique career opportunities then reach out to us at Leverage Edu. We will provide end-to-end support to all the students in choosing their courses and college.

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