Digital Marketing Course Syllabus

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Digital Marketing Course Syllabus

Digital Marketing encompasses the use of digital technologies for facilitating the marketing of a product or a service. It has become the most popular buzzword in the industrial world with more and more businesses wanting to establish a stronger online presence. Hence, Digital Marketing as a course is gaining immense popularity in the contemporary world with everyone getting curious about the tools and techniques of this unique form of marketing. As the industry is booming with digital marketing jobs for freshers, pursuing a program in this field is filled with colossal scope. But before opting for a degree or short-term program in this domain of study, it is important to understand the subjects you will be studying. Hence, we have come up with this blog that elaborates the Digital Marketing course syllabus at diploma, bachelor’s degree and master’s level. 

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Core Subjects in Digital Marketing Courses

Though the actual course offerings for Digital Marketing courses will mainly differ as per the program level as well as institution, there are certain core subjects that are covered in such programmes at all levels. Here’s a list of major subjects included under Digital Marketing course syllabus:

  • Introduction to Digital Marketing
  • SEO Optimization
  • Introduction to CRM
  • Email Marketing
  • Competitor and Website Analysis
  • Market Research & Niche Potential
  • Content Creation, Management & Promotion
  • Introduction to Web Analytics
  • Mobile Marketing
  • Social Media Marketing
  • Digital Marketing Budgeting, Planning & Forecast
  • Digital Marketing Project Management
  • Product Marketing (Facebook, Instagram, Google Ads)
  • Affiliate Marketing
  • Website Data Analytics
  • Paid Ads Optimization Strategies
  • Neuro-Marketing Fundamentals

Digital Marketing Certificate Syllabus

A certification or diploma in Digital Marketing mainly familiarises students with its basics and fundamental components, techniques and tools. It aims to impart the learner with the key features of Digital Marketing, Search Engine Optimization (SEO), Video Marketing, E-mail Marketing, Budgeting, Planning, etc. Take a look at the comprehensive Digital Marketing course syllabus for diplomas and certifications:

Subjects Syllabus
Introduction to Digital MarketingPrinciples of Digital Marketing; Digital Marketing Channels; Tools to Create Buyer Persona; Competitor Research Tools, Website Analysis Tools, etc.
Content MarketingContent Marketing Concepts & Strategies; Planning, Creating, Distributing & Promoting Content; Optimize Website UX & Landing Pages; Measure Impact; Metrics & Performance; Using Content Research for Opportunities, etc.
Social Media MarketingIntroduction; Major Social Media Platforms for Marketing; Developing Data-driven Audience & Campaign Insights; Social Media for Business; Creation & Optimization of Social Media Campaigns, etc.
Search Engine OptimizationSearch Engine Optimization Fundamentals; Keywords and SEO Content Plan; SEO & Business Objectives; Writing SEO Content; On-site & off-site SEO; Optimize Organic Search Ranking, etc.
Web Analytics & Google AnalyticsGoogle Analytics Tools; Web Analytics Tools, etc.
E-mail MarketingEffective E-mail Campaigns; E-mail Plan; E-mail Marketing Campaign Analysis; Measuring Conversions & keeping up, etc.
Web DesignWeb design, optimization of websites; Publishing a basic website; User-centred Design and Website Optimization; Design Principles and Website Copy; Website Metrics & Developing Insight, etc.
Introduction to CRMFundamentals to CRM; CRM Platforms; CRM Models; CRM Strategy, etc.
Video AdvertisingBasics of Video Advertising; Creating Video Campaigns; Measurement & Optimization; Creating & Managing a YouTube Channel; Targeting Video Campaigns, etc.
Digital Marketing BudgetingDigital Marketing Budget & Plan; Resource Planning; Cost Estimating; Cost Budgeting; Cost Control

Must Read: What does a Social Media Manager do?

UG Digital Marketing Course Syllabus

Every undergraduate-level program constitutes the general basics of the academic discipline. Similarly, the Digital Marketing course syllabus at the bachelor’s level comprises of varied foundational concepts from SEO to E-mail Marketing and Marketing Automation. Here is a table that elucidates some of the major subjects under an undergraduate-level Digital Marketing program:

Subjects Details
SEO FoundationDefinition, essential tools, strategies,
how to use SEO for different search engines, etc.
Content MarketingSEO and content writing,
various content marketing strategies.   
E-mail Marketing  Evolution of email, developments and
advancements in E-mail Marketing,
mapping industry trends, eliminating spam messages, etc.
Mobile Marketing Difference between mobile advertising
and marketing, utilising mobile marketing
for sales promotions, online applications, etc.
Pay-Per-Click  Understanding different types of PPC,
creating compelling search ads and
understand how keywords and search
queries work together to display and
create advertisements.
Conversion Optimization What is AIDAS and its role; website optimization;
what visitors want to see on the website;
how to optimize key element and increase the
effect of landing on a particular page.
Digital Analytics Evolution of Digital Analytics, information about
end-to-end customer experience, analyst’s influence
on business, role as a change agent, etc.
Marketing Automation How to reduce time in converting the lead into a sale,
how additional triggers are used to build a
conversation with clients and customer and
increasing revenue. 
Programmatic Buying How programmatic buying works in contrast with the
traditional marketplace, managing ad frauds with
the help of big data and machine learning.
Digital Marketing
Finding the right mix of different channels and
managing and measuring the effectiveness of the strategies.

Check Out: Google Digital Marketing Courses

PG Digital Marketing Course Syllabus

After having an idea about what digital marketing is, the students can delve deeper into the foundational concepts through a postgraduate program. The following table enlists the varied concepts constituted under the digital marketing course syllabus at the master’s level like MBA in Digital Marketing:

Subjects Details 
Digital Marketing Foundation Difference between inbound and
outbound marketing strategies,
using several tools to create a buyer persona
Competitor and Website AnalysisTechniques for facilitating competitor
research using website analysis tools
and establishing a unique selling proposition
Market search & Niche Potential Carrying out research to understand
how the market works, how to use different
tools for performing market research
Website Design using
WordPress CMS 
Developing a connection with website users,
tools to create a lead magnet for your
business site, using speed improvement tools
for mapping websites. 
Content Creation and Promotion Latest trends in digital marketing,
content consumption, funnelling the content,
content mapping, along with how to creating
content for social media platforms and websites.  
Search Engine Optimization (SEO)Advance-level SEO strategies like SEO reporting,
link building tools, back analysis tool,
keyword research tool, technical SEO tool.
Website Data Analytics Measuring digital marketing strategies,
undertaking business analytics along with
tools for probing website data like web and google analytics 

Also Read: Masters in Digital Marketing in Canada

Advanced Digital Marketing Course Syllabus

  1. Social Media Optimization
  2. Email Marketing
  3. Website Designing and Development
  4. Product Marketing
  5. Content Marketing
  6. Data and Website Analytics
  7. Market Research and Competitor Analysis
  8. Neuro Marketing Fundamentals
  9. Paid Ads Optimization Strategies
  10. Online Reputation Management
  11. Digital Marketing Automation

Google Digital Marketing Course Syllabus & Fundamentals of Digital Marketing Syllabus

  1. Intro to the Digital Unlocked
  2. Build your Online Presence
  3. Building web presence
  4. Benefits of online strategy
  5. Search engine basics
  6. Intro to SEO
  7. Making your web pages search friendly
  8. Introduction to SEM
  9. Improve your search campaigns
  10. SEO for Local Businesses

BBA in Digital Marketing Syllabus

  1. Understanding Digital Marketing
  2. Social Media Marketing
  3. Digital Media Laws
  4. Sales & Marketing in the Digital Age
  5. Advertising & Sales Promotion
  6. Consumer Behavior & Market Research
  7. Introduction to Management & Leadership (Online)
  8. Internet and Related Technologies
  9. Research Methodology
  10. Report Writing

MBA in Digital Marketing Syllabus

  • Organizational Behaviour
  • Information Management 
  • Digital Marketing
  • Data Analytics 
  • Leadership and Sustainability 
  • Corporate Strategy and Competitiveness 
  • Strategic Management 
  • Dissertation


Have you ever wondered how some websites are ranked on the first page of Google and others on different pages? One of the main reasons for this is because content uses search engine optimization. SEO helps in increasing the quality of content and also increases website traffic. Digital marketing course syllabus of topic SEO includes:

  • Know everything about SEO
  • History of SEO
  • Growth of SEO
  • On-Page Optimization
  • Off-Page Optimization
  • Keywords
  • Google Adwords
Credits : SidTalk

Social Media Marketing Syllabus

Growing your business through social media is a great way and helps in promotion and branding as well. With the help of social media brands and organizations are able to connect with their customers, increase profits, and also helps in increasing website traffic. Digital marketing course syllabus of topic Social Media Marketing includes:

  • What is social media marketing?
  • Blogging/ Vlogging
  • Social Media Networking
  • Content Creation and Sharing the Content
Credits : SImpliilearn

Content Marketing

The form of marketing that focuses on content creation, publishing on digital platforms, promotion, and distribution of content to reach the target audience. The purpose of content marketing to attract a specific audience. Content marketing contributes to maintaining the digital presence of the organization, promotion, and branding, increasing sales, etc. Digital marketing course syllabus of topic Content Marketing includes:

  • Article and blog writing
  • Promotion and Branding
  • Blogging
  • Content marketing tools and systems
WS CubeTech

Digital Marketing Books

Digital marketing is a popular course and there are plenty of books available online and in local markets. Here are some of the best books that include the digital marketing course syllabus:

Digital Marketing for Dummies by Ryan Deiss & Russ HenneberryBuy Here
New Rules of Marketing and PR by David Meerman ScottBuy Here
The Art of SEO by Eric Enge, Stephan Spencer, Jessie StricchiolaBuy Here
Digital Marketing 2020 by Danny StarBuy Here
Epic Content Marketing by Joe PulizziBuy Here

Digital Marketing Skills

  • SEO and SEM 
  • Data Analytics
  • Pay-Per-Click and Social Media Advertising
  • Email Marketing
  • Design Skills
  • Web Design & Development
  • Product Marketing
  • Copywriting
  • Conversion rate optimization
  • Writing and Editing Skills
  • Content Creation

Average Fees for Digital Marketing Courses

CoursesAverage Fees (First-Year)
MBA Digital MarketingINR 3 – 20 lakhs
UG programs in Digital MarketingINR 50,000-20,00,000
PG Certificate – Digital MarketingINR 20,000 – 1, 00, 000


What is taught in the digital marketing course?

Digital Marketing Course Syllabus includes SEO, Content Marketing, Content Promotion, SEO, SEM, etc.

What study is required for digital marketing?

It depends on the level of your course. For Diploma and bachelor’s courses the applicant should have cleared 10 + 2 and for the master’s applicants must be a degree holder.

What is the salary in digital marketing?

The average salary ranges between Rs. 6 Lakhs to Rs. 10 Lakhs per annum

Is Digital Marketing a good career?

Yes, Digital marketing is a good career and has a wider scope not just in India but abroad as well. Every firm no matter big or small in size requires digital marketing professional to help a business grow.

What are the skills required for SEO?

Critical thinking, communication, and analytical skills are some of the skills required for SEO

Is SEO a source of passive income?

SEO is kind of a passive income but it requires regular effort and time if you want to earn through SEO.

We hope that this blog on digital marketing course syllabus has helped you comprehend the key essentials that this domain of study comprises of. If you are planning to pursue a degree in digital marketing and don’t know where to begin, reach out to our experts at Leverage Edu and we’ll help you find a suitable course and university that can equip you with the right knowledge and exposure to build a thriving career in Digital Marketing.

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  1. An outstanding share! I’ve just forwarded this onto a friend who was conducting a little research on this. And he in fact ordered me lunch due to the fact that I discovered it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanx for spending some time to talk about this topic here on your web site.

    1. Thank you for your comment! Glad to hear we could help out your friend and you, this really made our day!