Digital Marketing encompasses the use of digital technologies for facilitating the marketing of a product or a service. It has become the most popular buzzword in the industrial world with more and more businesses wanting to establish a stronger online presence. Hence, Digital Marketing as a course is gaining immense popularity in the contemporary world with everyone getting curious about the tools and techniques of this unique form of marketing. As the industry is booming with digital marketing jobs for freshers, pursuing a program in this field is filled with colossal scope. But before opting for a degree or short-term program in this domain of study, it is important to understand the subjects you will be studying. Hence, we have come up with this blog that elaborates the Digital Marketing course syllabus at diploma, bachelor’s degree and master’s level.
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Core Subjects in Digital Marketing Courses
Though the actual course offerings for Digital Marketing courses will mainly differ as per the program level as well as institution, there are certain core subjects that are covered in such programmes at all levels. Here’s a list of major subjects included under Digital Marketing course syllabus:
- Introduction to Digital Marketing
- SEO Optimization
- Introduction to CRM
- Email Marketing
- Competitor and Website Analysis
- Market Research & Niche Potential
- Content Creation, Management & Promotion
- Introduction to Web Analytics
- Mobile Marketing
- Social Media Marketing
- Digital Marketing Budgeting, Planning & Forecast
- Digital Marketing Project Management
- Product Marketing (Facebook, Instagram, Google Ads)
- Affiliate Marketing
- Website Data Analytics
- Paid Ads Optimization Strategies
- Neuro-Marketing Fundamentals
Digital Marketing Course Syllabus: Diploma & Certification Courses
A certification or diploma in Digital Marketing mainly familiarises students with its basics and fundamental components, techniques and tools. It aims to impart the learner with the key features of Digital Marketing, Search Engine Optimization (SEO), Video Marketing, E-mail Marketing, Budgeting, Planning, etc. Take a look at the comprehensive Digital Marketing course syllabus for diplomas and certifications:
|Introduction to Digital Marketing||Principles of Digital Marketing; Digital Marketing Channels; Tools to Create Buyer Persona; Competitor Research Tools, Website Analysis Tools, etc.|
|Content Marketing||Content Marketing Concepts & Strategies; Planning, Creating, Distributing & Promoting Content; Optimize Website UX & Landing Pages; Measure Impact; Metrics & Performance; Using Content Research for Opportunities, etc.|
|Social Media Marketing||Introduction; Major Social Media Platforms for Marketing; Developing Data-driven Audience & Campaign Insights; Social Media for Business; Creation & Optimization of Social Media Campaigns, etc.|
|Search Engine Optimization||Search Engine Optimization Fundamentals; Keywords and SEO Content Plan; SEO & Business Objectives; Writing SEO Content; On-site & off-site SEO; Optimize Organic Search Ranking, etc.|
|Web Analytics & Google Analytics||Google Analytics Tools; Web Analytics Tools, etc.|
|E-mail Marketing||Effective E-mail Campaigns; E-mail Plan; E-mail Marketing Campaign Analysis; Measuring Conversions & keeping up, etc.|
|Web Design||Web design, optimization of websites; Publishing a basic website; User-centred Design and Website Optimization; Design Principles and Website Copy; Website Metrics & Developing Insight, etc.|
|Introduction to CRM||Fundamentals to CRM; CRM Platforms; CRM Models; CRM Strategy, etc.|
|Video Advertising||Basics of Video Advertising; Creating Video Campaigns; Measurement & Optimization; Creating & Managing a YouTube Channel; Targeting Video Campaigns, etc.|
|Digital Marketing Budgeting||Digital Marketing Budget & Plan; Resource Planning; Cost Estimating; Cost Budgeting; Cost Control|
Must Read: What does a Social Media Manager do?
Digital Marketing Course Syllabus: Bachelor’s Level
Every undergraduate-level program constitutes the general basics of the academic discipline. Similarly, the Digital Marketing course syllabus at the bachelor’s level comprises of varied foundational concepts from SEO to E-mail Marketing and Marketing Automation. Here is a table that elucidates some of the major subjects under an undergraduate-level Digital Marketing program:
|SEO Foundation||Definition, essential tools, strategies,
how to use SEO for different search engines, etc.
|Content Marketing||SEO and content writing,
various content marketing strategies.
|E-mail Marketing||Evolution of email, developments and
advancements in E-mail Marketing,
mapping industry trends, eliminating spam messages, etc.
|Mobile Marketing||Difference between mobile advertising
and marketing, utilising mobile marketing
for sales promotions, online applications, etc.
|Pay-Per-Click||Understanding different types of PPC,
creating compelling search ads and
understand how keywords and search
queries work together to display and
|Conversion Optimization||What is AIDAS and its role; website optimization;
what visitors want to see on the website;
how to optimize key element and increase the
effect of landing on a particular page.
|Digital Analytics||Evolution of Digital Analytics, information about
end-to-end customer experience, analyst’s influence
on business, role as a change agent, etc.
|Marketing Automation||How to reduce time in converting the lead into a sale,
how additional triggers are used to build a
conversation with clients and customer and
|Programmatic Buying||How programmatic buying works in contrast with the
traditional marketplace, managing ad frauds with
the help of big data and machine learning.
|Finding the right mix of different channels and
managing and measuring the effectiveness of the strategies.
Check Out: Google Digital Marketing Courses
For Master’s Level Courses
After having an idea about what digital marketing is, the students can delve deeper into the foundational concepts through a postgraduate program. The following table enlists the varied concepts constituted under the digital marketing course syllabus at the master’s level like MBA in Digital Marketing:
|Digital Marketing Foundation||Difference between inbound and
outbound marketing strategies,
using several tools to create a buyer persona
|Competitor and Website Analysis||Techniques for facilitating competitor
research using website analysis tools
and establishing a unique selling proposition
|Market search & Niche Potential||Carrying out research to understand
how the market works, how to use different
tools for performing market research
|Website Design using
|Developing a connection with website users,
tools to create a lead magnet for your
business site, using speed improvement tools
for mapping websites.
|Content Creation and Promotion||Latest trends in digital marketing,
content consumption, funnelling the content,
content mapping, along with how to creating
content for social media platforms and websites.
|Search Engine Optimization (SEO)||Advance-level SEO strategies like SEO reporting,
link building tools, back analysis tool,
keyword research tool, technical SEO tool.
|Website Data Analytics||Measuring digital marketing strategies,
undertaking business analytics along with
tools for probing website data like web and google analytics
Also Read: Masters in Digital Marketing in Canada
Let us explore some of the core digital marketing course syllabus
Have you ever wondered how some websites are ranked on the first page of Google and others on different pages? One of the main reasons for this is because content uses search engine optimization. SEO helps in increasing the quality of content and also increases website traffic. Digital marketing course syllabus of topic SEO includes:
- Know everything about SEO
- History of SEO
- Growth of SEO
- On-Page Optimization
- Off-Page Optimization
- Google Adwords
Growing your business through social media is a great way and helps in promotion and branding as well. With the help of social media brands and organizations are able to connect with their customers, increase profits, and also helps in increasing website traffic. Digital marketing course syllabus of topic Social Media Marketing includes:
- What is social media marketing?
- Blogging/ Vlogging
- Social Media Networking
- Content Creation and Sharing the Content
The form of marketing that focuses on content creation, publishing on digital platforms, promotion, and distribution of content to reach the target audience. The purpose of content marketing to attract a specific audience. Content marketing contributes to maintaining the digital presence of the organization, promotion, and branding, increasing sales, etc. Digital marketing course syllabus of topic Content Marketing includes:
- Article and blog writing
- Promotion and Branding
- Content marketing tools and systems
Digital Marketing Books
Digital marketing is a popular course and there are plenty of books available online and in local markets. Here are some of the best books that include the digital marketing course syllabus:
|Digital Marketing for Dummies by Ryan Deiss & Russ Henneberry||Buy Here|
|New Rules of Marketing and PR by David Meerman Scott||Buy Here|
|The Art of SEO by Eric Enge, Stephan Spencer, Jessie Stricchiola||Buy Here|
|Digital Marketing 2020 by Danny Star||Buy Here|
|Epic Content Marketing by Joe Pulizzi||Buy Here|
Digital Marketing Course Syllabus includes SEO, Content Marketing, Content Promotion, SEO, SEM, etc.
It depends on the level of your course. For Diploma and bachelor’s courses the applicant should have cleared 10 + 2 and for the master’s applicants must be a degree holder.
The average salary ranges between Rs. 6 Lakhs to Rs. 10 Lakhs per annum
Yes, Digital marketing is a good career and has a wider scope not just in India but abroad as well. Every firm no matter big or small in size requires digital marketing professional to help a business grow.
Critical thinking, communication, and analytical skills are some of the skills required for SEO
SEO is kind of a passive income but it requires regular effort and time if you want to earn through SEO.
We hope that this blog on digital marketing course syllabus has helped you comprehend the key essentials that this domain of study comprises of. If you are planning to pursue a degree in digital marketing and don’t know where to begin, reach out to our experts at Leverage Edu and we’ll help you find a suitable course and university that can equip you with the right knowledge and exposure to build a thriving career in Digital Marketing.