The interweaving of new-age technologies with Marketing has given birth to a new and exciting sibling of traditional marketing, i.e, Digital Marketing. It specifically covers a vast online spectrum of social media, mobile applications, e-commerce, SEO etc. Companies are increasingly employing digital marketing strategies to establish an online presence and effectively promote their products and services. Digital Marketing professionals are constantly in demand as every firm wants to ensure a constant flow of online traffic for facilitating strong communication with their audience. So, if you are looking for different careers in Digital Marketing, you have come to the right place. This blog aims to summarise the array of Digital Marketing jobs for freshers that you can pursue to build a thriving career in this ever-growing field.
This Blog Includes:
- Entry-Level Digital Marketing Jobs
- Why Pursue a Career in Digital Marketing?
- Skills Required in Digital Marketing
- Is Digital Marketing a Good Career?
- Salary in Digital Marketing
- Top Digital Marketing Courses & Universities
- Average Fees for Digital Marketing Courses
- Digital Marketing Books
Entry-Level Digital Marketing Jobs
Digital Marketing offers to fulfil and stimulating career opportunities for freshers. Moreover, complementing it with superb communication skills and computer know-how will help you in securing a high-paying profile. Here is a comprehensive list of Digital Marketing jobs for Freshers that you can explore:
- Content Writer/Strategist
- Search Engine Optimisation(SEO) Executive/Specialist
- Email Marketing Executive
- Digital Marketing Analyst
- Social Media Specialist
- Analytics Expert
- Brand Manager
- Web Designer
- Professional Blogger
- Mobile Marketing Specialist
- Email Marketer
- Search Expert
- Online Content Developer
- Business Analytics Specialist
- SEO Writer
This job profile is concerned with the content aspect of Digital Marketing. Depending on the company, its products, and the type of strategies employed, a content writer creates custom-made marketing content. It requires a high level of writing skills as well as a fundamental understanding of techniques of online marketing such as SEO, social media marketing, etc.
Search Engine Optimisation(SEO) Executive/Specialist
Search Engine Optimization (SEO) is the essence of Digital Marketing. Utilising SEO tactics, websites attract online traffic and engage audiences with their product offerings. Working with keywords and search engine optimization tools, an SEO specialist ensures that the website content is searchable, reachable and suitable for the respective audience.
Email Marketing Executive
Often regarded as a blend of Digital and Conventional marketing, email marketing is a popular option among the list of Digital Marketing jobs for freshers. Email marketing is a rather direct way of marketing products and services using email campaigns tailored to attract specific audiences.
Digital Marketing Analyst
A digital marketing analyst or manager is one of the most common Digital Marketing jobs for freshers. In any organisation, they are in charge of the creation of online campaigns, monitoring trends, overseeing website traffic, managing product advertising amongst other activities. It requires advanced communication skills, high-level familiarity with Digital Marketing tools and techniques and other expert-level skills.
The digital space is almost monopolised by social media platforms like Twitter, Facebook and Instagram. Marketing communication through this medium involves a direct consumer approach based on their preferences. It uses analytics to target consumers and engage them with the brand. It is slowly gaining recognition amongst recent graduates considering it as a viable career option.
One of the most technical options to consider amongst the varied Digital Marketing jobs for freshers is becoming an analytics expert. For this profile, you need to be well-versed in analysing, evaluating and making sense of patterns to give much-needed shape to digital marketing campaigns. For freshers, background in data and familiarity with Google Analytics is recommended.
Digital Marketing Internship
A digital marketing internship will teach you the basics of the profile. You can get involved in search engine optimization, search engine marketing, content marketing, social media marketing, paid marketing, etc. In the profile, you learn to create strategies around lead generation through different A/B testings and using different digital marketing tools. You will learn how to do competitive research, investigate benchmarks and provide suggestions for implementation.
Freelance Digital Marketing
This job allows you to work for different companies to promote their services and products online. You need to reach out to the potential clients of the company and drive them to your client’s website and help them convert as a costumer. You can do this job as a fresher but experience helps a lot. You can start by taking small companies as clients and learn in the process.
Digital Marketing Manager
This is an experienced role in the field of digital marketing. Under this, you are expected to build strategies, implement and manage marketing campaigns that promote your company and their services/ products. You will be responsible to bring credible traffic and leads through social media, email and search engine campaigns. You get to work with experts in different fields including the web development team, sales team, communications and partnership teams.
Performance Marketing Manager
A performance marketing manager creates and executes strong performance and marketing strategies and execution plans, They develop and manage digital prospects and remarketing campaigns to help manage budgets around all digital channels to drive strong return on investment.
Other Digital Marketing jobs for freshers also include:
- Data Analyst
- Search Engine Marketing/Pay-Per-Click Expert
- Video/Audio Production
- Graphic Designer
- Web Developer
Why Pursue a Career in Digital Marketing?
Before talking about Digital Marketing jobs for freshers, it is important to know why you should consider the field of Digital Marketing for building a lucrative career. Here is a list of top reasons why there is an immense career scope of Digital Marketing and it is filled with amazing and exciting opportunities:
- Digital Marketing is a demanding domain that is growing at a striking pace. Startups and large companies essentially utilise Digital Marketing and with the never-ending sea of new technologies arriving in our world, the career scope of this is ever-increasing.
- If you are tech-savvy, you’ll love digital marketing. If you love art and design, you’ll feel at home while pursuing a career in Digital Marketing. The field encompasses a plethora of creative and technical skills and welcomes students from a diverse range of streams to build a career in Digital Marketing.
- Generally, it offers relaxed and flexible work environments which include work from home days, casual dress codes, freelancing, etc.
- Ease of learning means that freshers belonging to any field can enter the field of digital marketing without much effort. It is fairly uncomplicated and easy to familiarise yourself with.
- Digital marketing jobs for freshers offer quick career growth opportunities. This means you can break through to the senior roles in a comparatively shorter period of experience.
Skills Required in Digital Marketing
While exploring Digital Marketing jobs for freshers, you must also be aware of the skills required as well as expectations that you will need to fulfil. Here is a complete list pf skills required to build a rewarding career in Digital Marketing:
- SEO and SEM Skills
- Content and Copy Writing and Editing Skills
- Proficiency in Social Media Marketing
- Basic Design Skills
- Knowledge of Paid Advertising
- Mobile Marketing
- Customer Behaviour and Customer Relationship Management
- Data Analysis
- Technical knowledge of Digital Marketing tools like Google Analytics, Adword, WordPress, etc.
Is Digital Marketing a Good Career?
Here are the top reasons why Digital Marketing is one of the most popular careers right now!
Kickstart your Career in Digital Marketing for FREE
This is probably the best part of a career in digital marketing- you don’t necessarily have to get yourself enrolled in a university, sit for lectures, write exams and score certain degree to successfully pursue a career in Digital Marketing. Of course, a professional full-time degree in Marketing or Digital Marketing will open more doors for you but online Digital Marketing certification and courses too will open enough doors to travel on a rewarding career path.
|Adwords Certification||Google Academy for Ads|
|Analytics Certification||Google Analytics|
|Fundamentals of Digital Marketing||Google Digital Garage|
|Twitter Flight School Certification|
You can also check out the next section for the best free courses in Digital Marketing!
Earn a Higher Salary!
Digital Marketing offers some of the high-paying jobs and careers for both creative and technical roles. As per Glassdoor, the average base pay of a Digital Marketing Manager is ₹398K per annum in India. Now, take a look at the salary of a Digital Marketing Manager at the entry-level, intermediate-level as well as experienced-level according to Payscale:
|Digital Marketing Manager Salary||Salary per annum|
For prominent jobs in Digital Marketing like SEO Specialist, Content Writer or Social Media Manager, you can earn around 5 Lakhs to 18 Lakhs per annum on an average.
Evolving Industry with Promising Scope
With Internet usage by consumers surging and digitalisation of businesses becoming a necessity, digital marketing has become unavoidable. Every company- small or big is constantly seeking professionals who can creatively represent its brand across various social media platforms and engage its potential and actual customers over the Internet and other digital means.
Your Creativity Gets Wings to Fly
Any job in the field of Digital Marketing offers one enough flexibility to try and experiment with different techniques and methods to see what’s working positively for the brand and what’s not. Be it a Content Creator or a Brand Manager, an SEO specialist or an Email Marketer, when you enter the land of Digital Marketing, you are handed over imaginativeness to respond current trends in the industry in respect to the marketing goals of the company.
Salary in Digital Marketing
There are many high-salaried careers and job profiles in Digital Marketing. Here is the salary overview for top careers in Digital Marketing:
|Career/Job Profile||Average Salary in India|
|Digital Marketing Manager||4 Lakhs to 18 Lakhs p.a.|
|SEO Specialist||2 Lakhs to 3 Lakhs p.a.|
|Social Media Manager||3 Lakhs to 4 Lakhs p.a|
|Content Marketing Specialist||2 Lakhs to 4 Lakhs p.a.|
|Pay Per Click or SEM Analyst||2.5 Lakhs to 6 Lakhs p.a.|
|Content Writer||2.5 Lakhs to 5 Lakhs p.a.|
Top Digital Marketing Courses & Universities
Here is a list of different marketing programs in some of the most renowned universities across the globe that will help you pursue a career in digital marketing:
- Ms in Marketing Science, Columbia Business School, United States
- MSc Strategic Marketing, Imperial College Business School, United Kingdom
- MSc in Marketing, HEC Paris, France
- Masters in Marketing Management, ESADE, Spain
- MSc in Marketing and Creativity, ESCP, France
- Msc Marketing, Manchester (Alliance), United Kingdom
- MSc in Digital Innovation, UCD Michael Smurfit Graduate Business School, Ireland
- MSc in Strategic Marketing, Cranfield, United Kingdom
- Msc Marketing, Trinity Business School, Ireland
- MSc Marketing Management, Erasmus (RSM), Netherlands
Average Fees for Digital Marketing Courses
|Courses||Average Fees (First-Year)|
|MBA Digital Marketing||INR 3 – 20 lakhs|
|UG programs in Digital Marketing||INR 50,000-20,00,000|
|PG Certificate – Digital Marketing||INR 20,000 – 1, 00, 000|
Digital Marketing Books
Digital marketing is a popular course and there are plenty of books available online and in local markets. Here are some of the best books that include the digital marketing course syllabus:
|Digital Marketing for Dummies by Ryan Deiss & Russ Henneberry||Buy Here|
|New Rules of Marketing and PR by David Meerman Scott||Buy Here|
|The Art of SEO by Eric Enge, Stephan Spencer, Jessie Stricchiola||Buy Here|
|Digital Marketing 2020 by Danny Star||Buy Here|
|Epic Content Marketing by Joe Pulizzi||Buy Here|
A career in Digital Marketing can be fast-tracked through an MBA in Digital Marketing. It demands a specialised knowledge of Marketing as well as the necessary technical know-how of digital technologies. If you are uncertain as to which blend of course and university to consider for pursue Digital Marketing, the AI tool at Leverage Edu can help in shortlisting a perfect combination based on your interests and inclinations so that you can build a promising career.