MBA Marketing vs MBA Finance

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MBA Marketing vs MBA Finance

An MBA opens up a wide range of highly valued career options for a fresh graduate in any discipline, and this is evident in the enormous number of candidates who apply for this sought-after course every year. There are various MBA specializations on offer which provides graduates with an array of interdisciplinary choices. Being two of the most popular MBA concentrations, many people get confused between MBA marketing vs Finance to decide the right option suited to their qualifications and career goals. To put an end to your MBA Marketing vs MBA Finance dilemma, this blog puts forward an unbiased comparison between the two specialized MBA courses.

MBA Marketing vs MBA Finance: Quick Comparison

Categories  MBA Finance MBA Marketing
Course Level Masters  Masters 
Duration  1-2 Years  1-2 Years 
Curriculum Portfolio management, hedge funds, risk management, a study of financial institutes and markets Marketing research, digital marketing, brand management and customer relationship management.
Skills Number-crunching, analytical skills, an inquisitive mind and a problem-solving ability Creative ideas, good communication skills
Scope Insurance and banking sector, mutual funds, the stock market, investment banker, consultant Hospitality, advertising, retail, digital marketing
Job Profile Positive outlook, enthusiastic, outgoing, have a zeal to interact with customers Juggling with numbers, forecasting, analyzing market trends and focusing on optimum utilization of resources
Average Salary  INR 7,00,000 INR 7,50,000

Check out this video on- MBA Marketing vs MBA Finance: What Employer Want

Courtesy: NDTV

What is MBA Marketing?

MBA Marketing is a postgraduate degree in Business Administration with an essential focus on marketing. This degree is focused on helping you develop a proper understanding of consumer behaviour and the functioning of the market along with marketing management in the context of different media platforms. It equips the students with the quintessential knowledge and exposure required to establish a successful career in Marketing Management.

What is MBA Finance?

This is a postgraduate degree in Business Administration with a concentration in Finance. This degree is focused on imparting the knowledge of all finance-related needs of a company along with the required business skills. Opting for this degree teaches you the skills necessary to work for high-level and reputed management profiles in the Financial sector.

MBA Marketing vs MBA Finance: Eligibility Criteria

The eligibility criteria for both courses is more or less the same. Here are some of the general prerequisites of MBA Marketing and MBA Finance: 

  • Being a postgraduate course, students must have a graduate degree from a recognised institution with the minimum marks required by their chosen university. 
  • Although graduates from any stream and subject can pursue an MBA, it is better to have a good foundation in Financial and Accounting concepts, especially if you are opting for an MBA in Finance.
  • To pursue an MBA abroad, students must appear for the GMAT exam as a majority of universities include GMAT scores as a mandatory component for evaluation while many academic institutions also accept GRE scores as well. You will also have to provide admission essays like Statement of Purpose (SOP) and Letters of Recommendation (LORs).
  • Foreign Universities situated in English-speaking countries require the students to show their language prowess by taking English proficiency tests like IELTS and TOEFL.

MBA Marketing vs MBA Finance: Course Structure and Subjects

When choosing MBA Marketing vs MBA Finance, it is essential to know about the subjects that form a part of the course curriculum. Further, the duration of both these courses is generally 1-2 years and can vary as per the university of the type of MBA course [executive/part-time/full-time] you have opted for. Having in-depth knowledge about the subjects is very important for making the right choice for your MBA degree. Below we have listed out some of the important subjects of study for both programs.

MBA Marketing Subjects

The subjects are specialized to provide a thorough insight into all marketing strategies. Some of the topics taught in this course include:

Marketing Management SalesForce Management Consumer Behaviour
Operations Management  Consumer and Brand Insight Strategy New Product Strategy, Branding and Marketing
Forecasting, Modelling and Marketing Strategy Marketing Channels Strategies & Decision Models International and Multinational Marketing
Metrics for Marketing Performance Evaluation Sales and Distribution Management Digital Marketing and Social Media Management

MBA Finance Subjects

The subjects are designed with the view of exploring the essential aspects of Financial Management, Financial Markets as well as in terms of small and big businesses. Some of the important topics included in this course are:

Financial Modeling Money and Banking Structured Finance
Fixed Income Markets Management Control System Behavioural Finance
Infrastructure and Project Finance Small Business and Corporate Finance Financial Risk Management
Investment Analysis and Portfolio Management Corporate Investment Management Trading Strategies

MBA Marketing vs MBA Finance: Scope

An MBA graduate can avail an immense career scope making it one of the most lucrative degrees. When it comes to career prospects, MBA Marketing graduates have an altogether distinct sector to explore when compared with MBA finance graduates. Often graduates of both fields are in demand of the leading organizations across the globe. Popular job profiles such as Social Media Manager, Financial Analyst, etc are acquired by the students upon completing the degree. Apart from the common option of exploring the job industry, you can also explore the domain of higher education. Both Marketing and Finance are diverse fields that offer an utmost degree of PhD. Attaining a PhD degree in the field will surround you with opportunities to carry out research in the field and hence enter academia.

We have detailed some of the different career prospects so that you find it easier to decide between MBA Marketing vs MBA Finance:

MBA Marketing MBA Finance
Social Media Manager Financial Analyst
Business Development Manager Accounting Manager
Research Manager Finance Officer
Account Manager Investment Banker
Market Research Analyst Credit Manager
SEO Manager Financial Advisor
Brand Manager Finance Executive

MBA Marketing vs MBA Finance: Salary 

Whether you go for an MBA in Marketing or in Finance, earning a lucrative amount of salary will be a sure-shot thing! Tabulated below are the average salaries asper experience in the field- 

Years of Experience MBA Finance MBA Marketing
Average Rs. 7,00,000 Rs. 7,50,000
Less than 1 year Rs. 3,00,000 Rs. 3,00,000
1-4 years Rs. 4,00,000 Rs. 4,50,000
5-9 years Rs. 7,25,000 Rs. 7,00,000
10-19 years Rs. 15,00,000 Rs. 13,00,000
20 years or more Rs. 28,00,000 Rs. 30,50,000

MBA Marketing vs MBA Finance: Top Colleges

These two courses have popularity among management students. So many top colleges and universities in both domains are available. Below mentioned are a few of the best business schools for both of these courses:

MBA Marketing

  • IIM Ahemdabad
  • Indian School of Business (ISB) Hyderabad
  • Indian Institute of Foreign Trade (IIFT) Delhi
  • BM Group of Institutions (BMGI) Gurgaon
  • Manav Rachna University (MRU) Faridabad
  • Lloyd School of Business (LBS) Greater Noida

MBA Finance

  • IIM Bangalore
  • XLRI Jamshedpur
  • IIM Calcutta
  • New Delhi Institute of Management (NDIM) New Delhi
  • NMIMS, Mumbai
  • Alliance University, Banglore

Top Universities in the World for MBA

Now that you have gotten a comparison of MBA Marketing vs MBA Finance, you should have a look at some of the best universities around the world for pursuing your MBA degree:

University Country QS Rankings 2021
Stanford University United States 1
Wharton College, University of Pennsylvania United States 2
Massachusetts Institute of Technology United States 3
Harvard University United States 4
HEC Paris United States 5
INSEAD Paris and Singapore 6
London Business School  United Kingdom 7
Columbia Business School United States 8
IE Business School Spain 9
University of California, Berkeley United States 10

How to Decide Between MBA Marketing vs MBA Finance?

Even after going through the above-mentioned pointers depicting a distinction between the two popular fields of MBA, choosing one over the other is often a hard nut to crack. For all the students who are sailing on the boat to decide between the two, here are some questions that will help you- 

  1. What is your key area of interest?
  2. Which subjects in your educational background have worked well in enhancing your performance?
  3. Do you have work experience (work-ex)? If yes, how has been your experience with the job role assigned to you?
  4. What is the Return on Investment that you are expecting after earning an MBA Degree?

FAQs

Which is better Finance or Marketing in MBA?

MBA in Finance has more job opportunities in areas such as banks, investment and portfolio management firms, accounts departments of companies etc.MBA in Marketing, on the other hand, provides job prospects in areas such as brand management, advertising, and sales operations, among others.

Is MBA in Finance hard?

The MBA in Finance is just as demanding as any other MBA programme. However, because Math and Statistics are used more frequently, some students may find it more difficult than other specialisations.

Is MBA in Marketing good?

In today’s market, an MBA in Marketing has a lot of potentials. MBA in Marketing is one of the oldest management specialities. The MBA is for you if you want to work in the fields of entertainment, media, promotions, advertising, sales, or general management.

We hope the aforementioned comparison of MBA Marketing vs MBA Finance helped you decide on the right course for you. If you are still confused about which course to opt for, reach out to our experts at Leverage Edu. We will assist you in finding the best course and university combination which aligns with your career goals and preferences! Sign up for a free career counselling session with us today! 

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