Scrolling through Instagram, using the latest hashtags to increase engagement on your post, following all-new digital trends, creating reels, sharing, creating memes are part of your daily routine & also something you enjoy doing? If yes, then you can make a booming career in Digital Marketing. In this blog, we will be addressing the career scope and options of pursuing Digital Marketing in UK.
This Blog Includes:
What is Digital Marketing?
Today before buying something you search it on google and after reading all the reviews then only you buy it. We also compare the in-store price with the price available online. It became important for brands to have a digital presence along with a physical presence. Digital marketing is the process of combining marketing skills with digital media & platforms to promote products & services. Digital Marketing is all about increasing brand awareness, connecting and building relationships with customers & increasing sales with the help of digital mediums.
Why Choose Digital Marketing as a Career?
While traditional jobs are a good choice digital marketing is a better choice because the marketing is boosting with great job opportunities for digital marketers. Every firm requires a digital presence and the solution for it is a digital marketer. If you are someone who hates doing the same thing every day then you should opt for digital marketing as a career because it’s a job where you learn & try different things every day.
Check Out – Digital Marketing Course Syllabus
Top 10 Universities for Digital Marketing in UK
Now, that you know what you know about digital marketing, the second step towards your dream job is selecting the university. Selecting a university can be tougher because there are a ton of universities offering a course in digital marketing in UK. We have filtered the universities & listed the top 10 universities for digital marketing in UK:
- King’s College London
- Heriot-Watt University
- University of Dundee
- University of Southampton
- University of Surrey
- University of kent
- Ulster University
- University of Cumbria
- Teesside University
- University Of Bradford
Must Read: Types of Digital Marketing
Popular Digitial Marketing Courses in UK
|University Name||Times Higher Education Ranking||Course Name||Duration||Tuition Fee (in GBP)||Tuition Fee (in INR)||IELTS|
|King’s College London||35||MSc Digital Marketing||12 months||29,850||3033900||7.0|
|Heriot-Watt University||351-400||MSc Digital Marketing||12 months||19,176||1949014||6.5|
|University of Surrey||251-300||MSc Digital Marketing & Channel Management||12 – 24 years||20,200||2053091||7.0|
|University of kent||301-350||MSc Digital Marketing & Analytics||12 months||20500||2083582||6.5|
|University of Dundee||201 – 250||Digital and Social Media Marketing MSc||12 months||18950||1926043||7.0|
|University of Southampton||127||Digital Marketing (MSc)||12 months||24060||24,41,864||6.5|
|Ulster University||151 – 200||Digital Marketing Communication and Leadership MSc||12 months||14910||15,13,225||6.0|
|University of Cumbria||201-300||MBA Digital Marketing||12 months||12800||12,99,080||6.5|
|Teesside University||801-1000||Msc Digital MArketing||12 Months||13000||13,19,378||7.0|
|University of Bradford||601||Digital and Strategic Marketing MSc||15 months||17,682||17,94,557||6.0|
Job Profile in UK
Digital Marketing is not limited to one role, you can explore different roles as well. You can create your career in any one area and specialize in it or you can learn basics about two or three to become a digital marketer. Here are some major digital marketing roles & their salary structure:
|Job profile||Salary (in GBP) per annum|
|Content Managers & Strategists||41,766|
|Digital Marketing Managers||56,828|
|Market Research Analysts||29,909|
Now that you know about the top universities and decided on the university you are interested in. The next step comes is the application process. University in the United Kingdom uses UCAS for admission.
1.UCAS – All the students interested in pursuing MSc in biomedical engineering have to register through UCAS. UCAS is an admission service that is used to apply at UK universities. (https://www.ucas.com/)
2. Username and password – After registering with UCAS you will receive a username and password.
3. Choose your course – Bath university offers a variety of undergraduate programs, applicants have to select the course they desire to pursue.
4. Application Form- Applicants have to fill the application form through UCAS. The application form will include:
- A course of your choice
- Personal Details
- Educational Qualifications
- Personal statement
5. Application Submission – After completing your application you have to submit the application form.
6. Track your application – If the applicant is selected he/she will receive the mail. Applicants can also track the progress of their application UCAS track.
There are certain additional requirements/ documents that an applicant has to fulfill in order to complete the application process. Here is a list of necessary documents required at the time of submitting your application-
- Official academic transcripts
- Scanned copy of passport
- CV/ Resume
- Letter of Recommendation
- English language proficiency test scores
- Statement of Purpose
- Two Reference Letters
- Postgraduate applicants have to submit a translation of the degree certificate in case the degree certificate is in another language other than English.
For pursuing digital marketing in UK students have to fulfill Visa requirements:
- Tier 4 (General) student visa of 6 months & above
- Short-term study Visa of 6 months
Also Read: UK Student VISA Questions
Scope of Digital Marketing in India & Abroad
Digital marketing is a great choice as the demand for digital marketing is increasing every day. Companies advertise on television, radio, and newspaper but compared to before they are more focused to advertise and grow on digital media. Digital marketing is not just limited to India it has a wider scope abroad as well. Globally there are jobs for digital marketers, companies all over the world are seeking digital marketers to broader their business horizons. No one can neglect the value of digital media and its power which helps businesses grow. In the future, there will be an even higher demand for digital marketers.
SEO, Analytics, Content Marketing, Social Media, Email Marketing, Google Analytics, SEM Rush, Google Adwords, Keyword Planner, HootSuite and sproutSocial are some of the most used tools.
Digital marketing helps to reach the target audience in a cost-effective way. With the help of digital marketing, you can create awareness around your brand & increasing customer loyalty and online sales.
You can use digital marketing to build your own blog and monetize it through which you can earn. You can also use digital marketing to grow your own or family business. You can also be a full-time employee or land a freelance job.
Industries you can work after completing courses are IT industry, Educational Institutes, start-ups, media house etc.
It depends on the area of your interest. If you like to write you can be a content writer, if you are creative and keep up with the latest trends you can be a social media specialist. Select the course which benefits you.
High equality of education, courses duration are comparatively shorter, well-equipped labs, a library filled with digital & printed resources & if all these reasons are not enough, you will get to experience multicultural, an environment to grow personally & professionally.
We hope this blog helped you understand the benefits of Digital marketing in UK. Turn your hobbies & passion into your dream job. If you have difficulties in selecting the right university then Leverage Edu is just a call away. Reach out to our experts now!