Digital Marketing in UK – Courses, Colleges and Careers

7 minute read
Digital Marketing in UK

Scrolling through Instagram, using the latest hashtags to increase engagement on your post, following all-new digital trends, creating reels, sharing, and creating memes are part of your daily routine & also something you enjoy doing. If yes, then you can make a booming career in Digital Marketing. In this blog, we will be addressing the career scope and options of pursuing Digital Marketing in UK.

What is Digital Marketing?

Today before buying something you search it on google and after reading all the reviews then only do you buy it. We also compare the in-store price with the price available online. It became important for brands to have a digital presence along with a physical presence. Digital marketing is the process of combining marketing skills with digital media & platforms to promote products & services. Digital Marketing is all about increasing brand awareness, connecting and building relationships with customers & increasing sales with the help of digital mediums.

Also Read: Learn About The Basics Of Digital Marketing With Veerander Chowdary

Why Choose Digital Marketing as a Career?

While traditional jobs are a good choice digital marketing is a better choice because the marketing is boosting with great job opportunities for digital marketers. Every firm requires a digital presence and the solution for it is a digital marketer. If you are someone who hates doing the same thing every day then you should opt for digital marketing as a career because it’s a job where you learn & try different things every day.

Check Out – Digital Marketing Course Syllabus

Top Universities for Digital Marketing in UK

Now, that you know what you know about digital marketing, the second step towards your dream job is selecting the university. Selecting a university can be tougher because there are a ton of universities offering a course in digital marketing in UK. We have filtered the universities & listed the top 10 universities for digital marketing in UK:

  1. King’s College London
  2. Heriot-Watt University
  3. University of Dundee
  4. University of Southampton
  5. University of Surrey
  6. University of Kent
  7. Ulster University
  8. University of Cumbria
  9. University of Teesside
  10. University of Bradford
  11. University of Warwick
  12. University of Essex
  13. University of Glasgow
  14. University of Liverpool
  15. Robert Kennedy College
  16. Northumbria university
  17. Royal Holloway University of London
  18. Goldsmiths, University of London
  19. Leeds Beckett University
  20. The University of Westminster

Also check out: Best Universities in UK: A Detailed Guide 2021 

Following is the list of popular digital marketing courses in the UK:

University Name Times Higher Education Ranking Course Name Duration Tuition Fee (in GBP) Tuition Fee (in INR) IELTS
King’s College London 35 MSc Digital Marketing 12 months 29,850 30 lakhs 7.0
Heriot-Watt University 351-400 MSc Digital Marketing 12 months 19,176 19 lakhs 6.5
University of Surrey 251-300 MSc Digital Marketing & Channel Management 12 – 24 months 20,200 20 lakhs 7.0
University of kent 301-350 MSc Digital Marketing & Analytics 12 months 20500 20 lakhs 6.5
University of Dundee 201 – 250 Digital and Social Media Marketing MSc 12 months 18950 19 lakhs 7.0
University of Southampton 127 Digital Marketing (MSc) 12 months 24060 24.4 lakhs 6.5
Ulster University 151 – 200 Digital Marketing Communication and Leadership MSc 12 months 14910 15,13 lakhs 6.0
University of Cumbria 201-300 MBA Digital Marketing 12 months 12800 12,99 lakhs 6.5
Teesside University 801-1000 MSc Digital Marketing 12 Months 13000 13,19 lakhs 7.0
University of Bradford 601 Digital and Strategic Marketing MSc 15 months 17,682 17,94 lakhs 6.0
Courtesy: Northumbria University

Must Read: Types of Digital Marketing

Digital Marketing Jobs & Salary in the UK

Digital Marketing is not limited to one role, you can explore different roles as well. You can create your career in any one area and specialize in it or you can learn the basics about two or three to become a digital marketer. Here are some major digital marketing roles & their salary structure:

Job profile Salary (in GBP) per annum
Content Managers & Strategists 41,766 (INR 39 lakhs)
SEO/SEM Specialists 23,640 (INR 22 lakhs)
Digital Marketing Managers 56,828 (INR 54 lakhs)
Market Research Analysts 29,909 (INR 28 lakhs)
Campaign Specialist 65,300 (INR 62 lakhs)
PPC Specialist 45,00 (INR 4 lakhs)
Brand Manager 35506 (INR 33 lakhs)

Application Process

Now that you know about the top universities and decided on the university you are interested in. The next step comes is the application process. University in the United Kingdom uses UCAS for admission.

1.UCAS – All the students interested in pursuing MSc in biomedical engineering have to register through UCAS. UCAS is an admission service that is used to apply at UK universities. (https://www.ucas.com/)
2. Username and password – After registering with UCAS you will receive a username and password.
3. Choose your course – Bath university offers a variety of undergraduate programs, applicants have to select the course they desire to pursue.
4. Application Form- Applicants have to fill the application form through UCAS. The application form will include:

  • A course of your choice
  • Personal Details
  • Educational Qualifications
  • Personal statement
  • Reference

5. Application Submission – After completing your application you have to submit the application form.
6. Track your application – If the applicant is selected he/she will receive the mail. Applicants can also track the progress of their application UCAS track.

Additional Requirements

There are certain additional requirements/ documents that an applicant has to fulfil in order to complete the application process. Here is a list of necessary documents required at the time of submitting your application-

  • Official academic transcripts
  • Scanned copy of the passport
  • CV/ Resume
  • Letter of Recommendation
  • English language proficiency test scores
  • Statement of Purpose
  • Two Reference Letters
  • Postgraduate applicants have to submit a translation of the degree certificate in case the degree certificate is in another language other than English.

Student Visa

For pursuing digital marketing in the UK students have to fulfil the Visa requirements:

  • Tier 4 (General) student visa of 6 months & above
  • Short-term study Visa of 6 months

Also Read: UK Student VISA Questions

Scope of Digital Marketing in UK

Digital marketing is a great choice as the demand for digital marketing is increasing every day. Companies advertise on television, radio, and in newspaper but compared to before they are more focused to advertise and grow on digital media. Digital marketing is not just limited to India it has a wider scope abroad as well. Globally there are jobs for digital marketers, companies all over the world are seeking digital marketers to broader their business horizons. No one can neglect the value of digital media and its power which helps businesses grow. In the future, there will be an even higher demand for digital marketers.


Following is the list of scholarships for studying digital marketing courses in UK:

Scholarship Awarding Agency Award Amount
Business and Management Scholarships University of Reading Varies
Merit Scholarships for Indians Northumbria University GBP 2000
Global Scholarships University of West Scotland GBP 1,500
International Academic Excellence Scholarship Coventry University GBP 1,500
LJMU Achievement Scholarships Liverpool John Moores University GBP 3000 on tuition
PG-Taught International Scholarship University of Plymouth GBP 2000 off on your first year’s tuition and maybe offered10% off on successive years’ tuition
Principal’s Masters Scholarships Royal Holloway University GBP 4000 reduction in tuition
International Academic Excellence Scholarship University of Plymouth 50% of your tuition is waived off
Dean’s International Excellence Award University of Strathclyde GBP 4000
Courtesy: Neil Patel


What are the top Digital Marketing tools used in a Digital Marketing Agency?

SEO, Analytics, Content Marketing, Social Media, Email Marketing, Google Analytics, SEM Rush, Google Adwords, Keyword Planner, HootSuite and sprout social are some of the most used tools.

How does a business benefit from digital marketing?

Digital marketing helps to reach the target audience in a cost-effective way. With the help of digital marketing, you can create awareness around your brand & increasing customer loyalty and online sales.

What are the job opportunities after learning digital marketing?

You can use digital marketing to build your own blog and monetize it through which you can earn. You can also use digital marketing to grow your own or family business. You can also be a full-time employee or land a freelance job.

What type of companies will I get a job in after pursuing a digital marketing course?

Industries you can work on after completing courses are the IT industry, Educational Institutes, start-ups, media houses etc.

Which Specialization should I select in Digital Marketing?

It depends on the area of your interest. If you like to write you can be a content writer, if you are creative and keep up with the latest trends you can be a social media specialist. Select the course which benefits you.

Why should I choose the UK and not any other country for pursuing digital marketing?

High equality of education, courses duration are comparatively shorter, well-equipped labs, a library filled with digital & printed resources & if all these reasons are not enough, you will get to experience multicultural, an environment to grow personally & professionally.

We hope this blog helped you understand the benefits of Digital marketing in UK. Turn your hobbies & passion into your dream job. If you have difficulties in selecting the right university and right course to pursue, then make use of our AI Course Finder to solve that query. Our study abroad  experts are just a call away. Reach out to our to us now!

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