BBA Marketing

Are you eager to learn how big brands promote/market their services and products? Are you intrigued by how just coming across a tagline or jingle, rings a bell in your head and you identify the brand in a minute? If your answer is yes then BBA Marketing is the ideal program for you! BBA Marketing is one of the trendiest courses in India and abroad. You can study BBA marketing in the USA, Australia, the UK, and even in different corners of the world. Let us go through this blog and know what it takes to gain a degree in BBA Marketing.

What is BBA Marketing?

Bachelor of Business Administration (BBA) is an undergraduate course in the field of Management which offers a wide range of specialisations such as accountancy e-marketing international business etc. The duration of the course can be 3 to 4 years depending on the university you pick. BBA marketing will make you familiar with traditional as well as the latest marketing principles adapting which you can turn out to be an expert. The course structure will revolve around topics like Social Media Marketing, Business Economics, Promotional Mobile Marketing, Types of Advertising, Email Marketing, Marketing and Research related to Business, International Marketing, Accounts etc. Through the duration of the program not only you will learn the insights of marketing will also learn analytical, mathematical, leadership management and business communication.

Course Name	Bachelor of Business Administration (BBA)
Education Level	Undergraduate
Duration	3 years
Basic Eligibility Criteria	10+2 in any stream or its equivalent from a recognised board of education
Entrance Exams for BBA in India	IPU CET, UGAT, NPAT
Top Universities	Massachusetts Institute of Technology University of Oxford University of Alberta University of Tasmania
Career Prospects	Marketing  Associate Finance Executive Business Consultant Research and Development Manager Information Systems Associates

Why You Should Choose BBA in Marketing?

Unlike the other fields where you won’t get to showcase your creativity, marketing is one of the best fields in the world where individuals can experiment with their own ideas. When students pursue BBA in marketing, they would get opportunities to boost their management skills. Here are the reasons why you need to choose BBA in marketing.

Exposure to Numerous Industries

Students who choose marketing as their career option can get job offers in numerous business sectors and organisations. You will also get opted with new and fresh techniques implemented by the executives. Apart from learning new tips and tricks to complete a new project, you will also learn different methods about the workflow of the company.

It’s a Place for Creative-Minded People

Marketing is undoubtedly one of the most creative fields in the job world. This is because the candidates need to come up with new innovations as well as ideas to complete projects. Not only do you need to adapt to fresh perspectives, but you think outside the box so that you can stand apart from the crowd. A marketing course will prove beneficial for someone who loves creativity.

A Demanding Career

This is one of the best reasons why you need to choose a BBA in marketing. As the world is technologically advancing rapidly, the demand for marketers is also increasing. This is because the role of a marketer is extremely crucial for a business to achieve success. Nowadays, modern company owners know that they can’t grow their businesses without the help of marketers. Hence, they are hiring more of them, especially the one who holds a BBA degree.

Before we move on to the BBA Marketing syllabus,
have a look at the list of BBA Entrance Exam in India that you have to clear to study this course!

BBA Marketing Course and Subjects

The candidates hoping to get on the journey of BBA Marketing will get familiar with the variety of disciplines elucidating various concepts. You will get to study a combination of core and elective subjects. Since the courses are offered by an array of universities in India and abroad, the curriculum of the program may differ. Tabulated below are some of the popular BBA Subjects of this course- 

Business Economics	Principles of Management	Basic Business Mathematics	Computer Applications in Business
Marketing Management	Business Research Methods	Human Resource Management	Business Communication
Financial Management	International Business	Corporate Strategy	Advertising and Brand Management
Retail Management	Marketing Strategy	Service Marketing	Sales and Distribution Management

BBA Marketing Specializations 

What if you are able to pursue a specialisation in one specific area based on your interest? The scope of BBA marketing has now become huge enough to have made a big impact on almost all aspects of the business and this is how the specializations of marketing have been formed. Right from the technical aspect to personal marketing, below are five main and the most sought-after marketing specializations aspirants can go for. To know more you can read our blog on Marketing Specialization and Scope. We have a list of the most trending BBA marketing specializations for you:

1. Digital Marketing
2. Social Media Marketing
3. E-commerce Marketing
4. International Marketing
5. Public Relations

BBA Marketing Syllabus

Mainly offered as a 3-year bachelor’s degree, Bachelor of Business Administration is spread across 6 semesters which are designed to provide students with the knowledge of how business operations work as well as varied aspects of management, and the inner workings of an organisation amongst others. The following table elucidates the classification of a multitude of BBA subjects on the basis of foundation, core, electives and skills.

Type	Objectives		BBA Subjects
Foundation	To provide students with a basic overview of the fundamental disciplines of Business Administration		Business Analytics, Sociology, Micro Economics, Mathematics for Business, Business Economics, Psychology
Core	To help students understand the essentials of Business and Management as well as the factors that are integral to the commercial and corporate sectors.		Essentials of Marketing, Leadership and Ethics, Business Law, Environmental Studies, MIS/Systems Design, Entrepreneurship, Accounting, Strategy, Organisational Behavior, Operational Management, Business Organisation, Understanding Industry and Markets, Principles of Management, International Business Management
Elective Subjects	To offer students a pool of specialisations under the umbrella of Business Administration and help them specialise in their field of interest.		Digital Marketing, Managing Family Business, Marketing, and Operations Research, Manufacture Planning & Control, Security Analysis, CommercialBank Management, Financial Modelling Using Spreadsheets, Retail Management, E-commerce, Industrial Relations, and Labour Legislation, Financial & Commodity Derivatives, etc.
Skills	To equip students with the quintessential skills required to thrive in a business environment.		Negotiating and Persuading Skills; Personality Development, Problem Solving & Consulting Skills, Etiquette and conversational Skills, Selling, Conflict Resolution, Writing Skills, Career Skills, Communication Skills

Best BBA Marketing Books

BBA marketing has become quite popular in India and abroad. BBA marketing books are easily available online and in local markets as well. Here is the list of books you can refer to while pursuing the course and during entrance exams as well:

Basics of Marketing by SIA Publishers	Buy Here
Marketing Management For B.Com. M.Com. B.B.A. & M.B.A by  Dr. Amit Kumar and Dr. B. Jagdish Rao	Buy Here
Project Management Essentials You Always Wanted To Know by Vibrant Publishers	Buy Here
Financial Management Essentials You Always Wanted To Know by Vibrant Publishers	Buy Here
Chitra Question Bank For BBA by Chitra Publication	Buy Here

Top 10 Universities for BBA Marketing Abroad

Selecting the right University for a course is one of the most daunting tasks as universities are a platform which not only provide education but also equip candidates with the right job opportunities. Hence, while selecting among the top universities in the world offering BBA Marketing you must go through the curriculum of the program as well as the career opportunities. Enlisted below are the leading universities offering this program-

QS Ranking 2023	University Name	Country	Fees
1	Harvard University	USA	USD 51,000 (INR 42 Lakhs)
2	INSEAD	France	EUR 97,000 (INR 85 Lakhs)
3	London Business School	UK	GBP 44,000 (INR 44 Lakhs)
4	Stanford University	USA	USD 76,000 (INR 62 Lakhs)
5	Massachusetts Institute of Technology	USA	USD 55,000 (INR 45 Lakhs)
6	Bocconi University	Italy	EUR 28,000 (INR 24 Lakhs)
7	University of Pennsylvania	USA	USD 83,000 (INR 68 Lakhs)
8	University of Cambridge	UK	GBP 63,000 (INR 63 Lakhs)
9	University of Oxford	UK	GBP 50,000 (INR 50 lAKHS)
10	HEC Paris School of Management	France	EUR 49,000 (INR 43 Lakhs)

Top 10 BBA Marketing Colleges in India

BBA is a course you can find in my colleges which makes it difficult to select the best one. Here is the list of the top 10 BBA marketing colleges in India you can consider:

1. University of Petroleum and Energy Studies, Dehradun
2. Symbiosis International University, Pune
3. Manipal University, Manipal
4. Shobhit University, Meerut
5. NMIMS, Mumbai
6. BVP, Pune
7. Jain University, Bangalore
8. Jaipur National University, Jaipur
9. KL University, Hyderabad
10. Graphic Era Hill University, Dehradun

BBA Marketing Colleges in Delhi

Delhi is not just famous for food or cafes. Delhi has some of the finest institutions in India. Here is the list of BBA marketing colleges in Delhi:

• Symbiosis International University
• Amity University
• GGSIPU
• Institute of Marketing and Management
• KR Manglam Institute of Management
• Apeejay University

Admission Process

If you want to enrol at a top university in the world for BBA in marketing, make sure you’re going through the admission process properly. If you don’t, you might fail to receive the offer letter. The admission process might get complicated sometimes. But when you know the ins and outs, you won’t face any problem completing it properly.

Eligibility Criteria 

Entering this trendy course would require you to fulfil certain eligibility criteria. BBA Marketing is a relatively new course among all the BBA Courses. Latest take a look at some of the entry requisites for BBA Marketing- 

• You must have completed the usual formal schooling of 10 + 2 from a recognised institution with minimum marks required
• A good score in English proficiency tests such as IELTS, TOEFL etc 
• LORs and SOP in the format as prescribed on the official website of the university

Note: The aforementioned details are general in nature. Contact Leverage Edu experts for specific details. 

Application Process 

This is another important aspect you need to keep in mind if you’re planning to become a marketer who holds a BBA degree. But the application process might get overwhelming. This is where the professional from Leverage Edu will help you. It’s important to complete the application process without any mistakes. Here are crucial things to consider:

1. Call us and we will help you shortlist your favourite Marketing university. But you need to submit your application to multiple universities to broaden your chances of getting selected. 
2. Compile all essential documents. Don’t make mistakes while submitting the documents. 
3. Submit the application before the deadlines and start the application process for accommodation, students visa, and scholarships/student loans.
4. Accept the offer letter
5. Don’t forget to get your visa approved. 

Required Documents 

The documentation process is one of the most essential steps you should consider. But making some common mistakes will jeopardize your application. The documents you need to submit are::

• Educational certificates. As you’re going for the highest fundamental degree in marketing, you need to provide your other mark sheets such as the 12th mark sheet, UG mark sheet, etc.  
• Letter of recommendation
• Letter of intent 
• Financial documents 
• Statement of purpose 
• Passport
• Visa

Jobs & Salary

Earning a degree in a top-notch course opens up an array of opportunities for you. With your expertise in marketing, you can secure reputable positions in elite organizations. Apart from this, you can also pursue post-graduate Courses after a BBA in the field of marketing such as an MBA in Marketing, MBA in Digital Marketing, BBA MBA Integrated Course, etc. Following are the famous job profiles you can acquire after a degree in BBA Marketing:

Job Profiles	Salary per annum in INR
Marketing Executive	₹292158
Product Manager	₹1731054
Brand manager	₹456802
Marketing research analyst	₹367822
Digital marketing manager	₹549749
Marketing communications manager	₹​781137
Sales manager	₹492583

FAQs

If you want to get into a high-ranked university, you’ll need more than just good grades; you’ll also need flawless application because the competition is fierce. You may enlist the assistance of Leverage Edu specialists to assist you with the application process so that you can realise your goals. Call us immediately at 1800 57 2000 for a free 30-minute counselling session.