Do you know what is content marketing and why is it important? Content marketing is a strategic approach to create credibility, leads and to develop brand awareness. From journal articles to podcast series, content is transforming the relationship between the organization and the customer and this blog exactly talks about the importance of it. Read on to understand the importance of a career in content marketing with the example of successful Content Marketer, Bhavik Sarkhedi.
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Meet Bhavik Sarkhedi, a Super Successful Content Marketer
Content Marketing has become an important business method to improve and gain higher tractions. One of the top content writers in India who specialises in quality content and marketing is Bhavik Sarkhedi. He is the founder of the content management company called WriteRight. WriteRight is rated internationally by Good Firms and Clutch as the top marketing development agency in India and abroad. Customer Satisfaction and budding entrepreneurs have guided WriteRight’s 5 years of operation to expand and grow day after day. Bhavik is also the author of 4 published books and a talented storyteller. He has written content for renowned companies like Entrepreneur India, HuffingtonPost, YourStory and 15 other reputed blogs.
Bhavik Sarkhedi has close to 1500 blogs under his name and is also featured in the list of best content writers in the world by Google.
Importance of Content Marketing
In today’s dynamic B2B business model, companies and organizations are investing extensively in developing content marketing initiatives. That’s because it has been shown to offer massive success from time to time. As among the most successful ways of interacting with people, improving brand visibility and driving revenue, content marketing is a mission-critical marketing plan for most companies.
GIven below are the benefits and advantages of content marketing and explanation on why this is important to create reliable, high-quality content:
Boosting the Credibility of the Brand by Creating Trust
One of the biggest advantages that really highlights the value of content marketing is the trust enhancing nature of excellent and quality content made by the creators. In today’s busy digital market, it is important that companies strive to create trust in their leads and clients. Building confidence will help the company develop a good brand image.
Giving Better Exposure in Social Media
It’s one thing to maximise your social media presence across platforms, and it’s another to build content with lines with people’s interest. Quality content will allow your company to gain popularity on social media and attract potential customers.
Developing fresh content would also help strengthen the online reputation. If your company is known as a reliable place to get knowledge, you are much more likely to rank higher in the algorithms. And furthermore, your customers are much more likely to believe you once they see you as an industry expert in that certain field. Your content should show your knowledge in the profession and set you apart from others.
Educating the Customers About the Brand
Content must be crafted for the primary goal of educating your clients. After all, a user has some queries and is finding an optimum solution for the same. By providing insightful content, you are not only supplying them with whatever you need, but are also developing a good interaction with them in the meantime. The longer you actively engage your community, the stronger it is to build trust and educate them.
Optimizing Content Helps to Boost the SEO Efforts
The value of content marketing is made further apparent when focusing on the role that marketing plays in supporting your company’s development and boosting Search Engine Optimization (SEO). SEO plays a key role in enhancing the exposure of your internet business. If you’d like to boost your SEO, you need to build a content strategy.
As competition in the industry grows, content marketing can rise at a rapid rate. In fact, digital content marketing will become the decisive factor among enhancing business inability, as it is an online marketing alternative which cannot be merely skipped. Hence, the relevance or importance of content marketing is going to increase in the upcoming years.
Hope you got some inspiration from Bhavik Sarkhedi’s example and understood the importance of content marketing! If you want to make a career in this field, reach out to our experts at Leverage Edu! Follow us on LinkedIn, Youtube, Facebook, Quora and Instagram to know all the new trends in the world of education!