BBA Marketing

9 minute read
BBA Marketing

Are you eager to learn how big brands promote/market their services and products? Are you intrigued by how just coming across a tagline or jingle, rings a bell in your head and you identify the brand in a minute? If your answer is yes then BBA Marketing is the ideal program for you! BBA Marketing is one of the trendiest courses in India and abroad. You can study BBA marketing in the USA, Australia, the UK, and even in different corners of the world. Let us go through this blog and know what it takes to gain a degree in BBA Marketing.

What is BBA Marketing?

Bachelor of Business Administration (BBA) is an undergraduate course in the field of Management which offers a wide range of specialisations such as accountancy e-marketing international business etc. The duration of the course can be 3 to 4 years depending on the university you pick. BBA marketing will make you familiar with traditional as well as the latest marketing principles adapting which you can turn out to be an expert. The course structure will revolve around topics like Social Media Marketing, Business Economics, Promotional Mobile Marketing, Types of Advertising, Email Marketing, Marketing and Research related to Business, International Marketing, Accounts etc. Through the duration of the program not only you will learn the insights of marketing will also learn analytical, mathematical, leadership management and business communication.

Course NameBachelor of Business Administration (BBA)
Education LevelUndergraduate
Duration3 years
Basic Eligibility Criteria10+2 in any stream or its equivalent from a recognised board of education
Entrance Exams for BBA in IndiaIPU CET, UGAT, NPAT
Top UniversitiesMassachusetts Institute of Technology
University of Oxford
University of Alberta
University of Tasmania 
Career ProspectsMarketing  Associate
Finance Executive
Business Consultant
Research and Development Manager
Information Systems Associates 

Why You Should Choose BBA in Marketing?

Unlike the other fields where you won’t get to showcase your creativity, marketing is one of the best fields in the world where individuals can experiment with their own ideas. When students pursue BBA in marketing, they would get opportunities to boost their management skills. Here are the reasons why you need to choose BBA in marketing.

Exposure to Numerous Industries

Students who choose marketing as their career option can get job offers in numerous business sectors and organisations. You will also get opted with new and fresh techniques implemented by the executives. Apart from learning new tips and tricks to complete a new project, you will also learn different methods about the workflow of the company.

It’s a Place for Creative-Minded People

Marketing is undoubtedly one of the most creative fields in the job world. This is because the candidates need to come up with new innovations as well as ideas to complete projects. Not only do you need to adapt to fresh perspectives, but you think outside the box so that you can stand apart from the crowd. A marketing course will prove beneficial for someone who loves creativity.

A Demanding Career

This is one of the best reasons why you need to choose a BBA in marketing. As the world is technologically advancing rapidly, the demand for marketers is also increasing. This is because the role of a marketer is extremely crucial for a business to achieve success. Nowadays, modern company owners know that they can’t grow their businesses without the help of marketers. Hence, they are hiring more of them, especially the one who holds a BBA degree.

Before we move on to the BBA Marketing syllabus,
have a look at the list of BBA Entrance Exam in India that you have to clear to study this course!

BBA Marketing Course and Subjects

The candidates hoping to get on the journey of BBA Marketing will get familiar with the variety of disciplines elucidating various concepts. You will get to study a combination of core and elective subjects. Since the courses are offered by an array of universities in India and abroad, the curriculum of the program may differ. Tabulated below are some of the popular BBA Subjects of this course- 

Business EconomicsPrinciples of ManagementBasic Business MathematicsComputer Applications in Business
Marketing ManagementBusiness Research MethodsHuman Resource ManagementBusiness Communication
Financial ManagementInternational BusinessCorporate StrategyAdvertising and Brand Management
Retail ManagementMarketing StrategyService MarketingSales and Distribution Management

BBA Marketing Specializations 

What if you are able to pursue a specialisation in one specific area based on your interest? The scope of BBA marketing has now become huge enough to have made a big impact on almost all aspects of the business and this is how the specializations of marketing have been formed. Right from the technical aspect to personal marketing, below are five main and the most sought-after marketing specializations aspirants can go for. To know more you can read our blog on Marketing Specialization and Scope. We have a list of the most trending BBA marketing specializations for you:

  1. Digital Marketing
  2. Social Media Marketing
  3. E-commerce Marketing
  4. International Marketing
  5. Public Relations

BBA Marketing Syllabus

Mainly offered as a 3-year bachelor’s degree, Bachelor of Business Administration is spread across 6 semesters which are designed to provide students with the knowledge of how business operations work as well as varied aspects of management, and the inner workings of an organisation amongst others. The following table elucidates the classification of a multitude of BBA subjects on the basis of foundation, core, electives and skills.

TypeObjectivesBBA Subjects
FoundationTo provide students with a basic overview of the fundamental disciplines of Business AdministrationBusiness Analytics, Sociology, Micro Economics, Mathematics for Business, Business Economics, Psychology
CoreTo help students understand the essentials of Business and Management as well as the factors that are integral to the commercial and corporate sectors.Essentials of Marketing, Leadership and Ethics, Business Law, Environmental Studies, MIS/Systems Design, Entrepreneurship, Accounting, Strategy, Organisational Behavior, Operational Management, Business Organisation, Understanding Industry and Markets, Principles of Management, International Business Management
Elective SubjectsTo offer students a pool of specialisations under the umbrella of Business Administration and help them specialise in their field of interest.Digital Marketing, Managing Family Business, Marketing, and Operations Research, Manufacture Planning & Control, Security Analysis, CommercialBank Management, Financial Modelling Using Spreadsheets, Retail Management, E-commerce, Industrial Relations, and Labour Legislation, Financial & Commodity Derivatives, etc.
SkillsTo equip students with the quintessential skills required to thrive in a business environment.Negotiating and Persuading Skills; Personality Development, Problem Solving & Consulting Skills, Etiquette and conversational Skills, Selling, Conflict Resolution, Writing Skills, Career Skills, Communication Skills

Best BBA Marketing Books

BBA marketing has become quite popular in India and abroad. BBA marketing books are easily available online and in local markets as well. Here is the list of books you can refer to while pursuing the course and during entrance exams as well:

Basics of Marketing by SIA PublishersBuy Here
Marketing Management For B.Com. M.Com. B.B.A. & M.B.A by  Dr. Amit Kumar and Dr. B. Jagdish RaoBuy Here
Project Management Essentials You Always Wanted To Know by Vibrant PublishersBuy Here
Financial Management Essentials You Always Wanted To Know by Vibrant PublishersBuy Here
Chitra Question Bank For BBA by Chitra PublicationBuy Here

Top 10 Universities for BBA Marketing Abroad

Selecting the right University for a course is one of the most daunting tasks as universities are a platform which not only provide education but also equip candidates with the right job opportunities. Hence, while selecting among the top universities in the world offering BBA Marketing you must go through the curriculum of the program as well as the career opportunities. Enlisted below are the leading universities offering this program-

QS Ranking 2023University NameCountry Fees
1Harvard UniversityUSAUSD 51,000 (INR 42 Lakhs)
2INSEADFranceEUR 97,000 (INR 85 Lakhs)
3London Business SchoolUKGBP 44,000 (INR 44 Lakhs)
4Stanford UniversityUSAUSD 76,000 (INR 62 Lakhs)
5Massachusetts Institute of TechnologyUSAUSD 55,000 (INR 45 Lakhs)
6Bocconi UniversityItalyEUR 28,000 (INR 24 Lakhs)
7University of PennsylvaniaUSAUSD 83,000 (INR 68 Lakhs)
8University of CambridgeUKGBP 63,000 (INR 63 Lakhs)
9University of OxfordUKGBP 50,000 (INR 50 lAKHS)
10HEC Paris School of ManagementFrance EUR 49,000 (INR 43 Lakhs)

Top 10 BBA Marketing Colleges in India

BBA is a course you can find in my colleges which makes it difficult to select the best one. Here is the list of the top 10 BBA marketing colleges in India you can consider:

  1. University of Petroleum and Energy Studies, Dehradun
  2. Symbiosis International University, Pune
  3. Manipal University, Manipal
  4. Shobhit University, Meerut
  5. NMIMS, Mumbai
  6. BVP, Pune
  7. Jain University, Bangalore
  8. Jaipur National University, Jaipur
  9. KL University, Hyderabad
  10. Graphic Era Hill University, Dehradun

BBA Marketing Colleges in Delhi

Delhi is not just famous for food or cafes. Delhi has some of the finest institutions in India. Here is the list of BBA marketing colleges in Delhi:

  • Symbiosis International University
  • Amity University
  • Institute of Marketing and Management
  • KR Manglam Institute of Management
  • Apeejay University

Admission Process

If you want to enrol at a top university in the world for BBA in marketing, make sure you’re going through the admission process properly. If you don’t, you might fail to receive the offer letter. The admission process might get complicated sometimes. But when you know the ins and outs, you won’t face any problem completing it properly.

Eligibility Criteria 

Entering this trendy course would require you to fulfil certain eligibility criteria. BBA Marketing is a relatively new course among all the BBA Courses. Latest take a look at some of the entry requisites for BBA Marketing- 

  • You must have completed the usual formal schooling of 10 + 2 from a recognised institution with minimum marks required
  • A good score in English proficiency tests such as IELTS, TOEFL etc 
  • LORs and SOP in the format as prescribed on the official website of the university

Note: The aforementioned details are general in nature. Contact Leverage Edu experts for specific details. 

Application Process 

This is another important aspect you need to keep in mind if you’re planning to become a marketer who holds a BBA degree. But the application process might get overwhelming. This is where the professional from Leverage Edu will help you. It’s important to complete the application process without any mistakes. Here are crucial things to consider:

  1. Call us and we will help you shortlist your favourite Marketing university. But you need to submit your application to multiple universities to broaden your chances of getting selected. 
  2. Compile all essential documents. Don’t make mistakes while submitting the documents. 
  3. Submit the application before the deadlines and start the application process for accommodation, students visa, and scholarships/student loans.
  4. Accept the offer letter
  5. Don’t forget to get your visa approved. 

Required Documents 

The documentation process is one of the most essential steps you should consider. But making some common mistakes will jeopardize your application. The documents you need to submit are::

  • Educational certificates. As you’re going for the highest fundamental degree in marketing, you need to provide your other mark sheets such as the 12th mark sheet, UG mark sheet, etc.  
  • Letter of recommendation
  • Letter of intent 
  • Financial documents 
  • Statement of purpose 
  • Passport
  • Visa

Jobs & Salary

Earning a degree in a top-notch course opens up an array of opportunities for you. With your expertise in marketing, you can secure reputable positions in elite organizations. Apart from this, you can also pursue post-graduate Courses after a BBA in the field of marketing such as an MBA in Marketing, MBA in Digital Marketing, BBA MBA Integrated Course, etc. Following are the famous job profiles you can acquire after a degree in BBA Marketing:

Job ProfilesSalary per annum in INR
Marketing Executive₹292158
Product Manager₹1731054
Brand manager₹456802
Marketing research analyst₹367822
Digital marketing manager₹549749
Marketing communications manager₹​781137
Sales manager ₹492583


What does a BBA in marketing entail?

An undergraduate programme lasting three years called BBA Marketing, often known as a Bachelor of Business Administration (BBA) in Marketing, covers the study of sales, marketing, retail, marketing research, and other management topics linked to marketing.

Is BBA effective in marketing?

BBA is beneficial for marketing, yes. BBA Marketing not only offers knowledge about Marketing and its concepts but also develops and refines certain necessary skills related to Marketing and Advertising to develop a good career in the field.

What courses are offered for the BBA in marketing?

A few of the crucial and essential BBA Marketing courses are Managerial Economics, Research Methodology, Business Communication, and Retail Marketing.

How much does a BBA in marketing make?

Graduates with a BBA in Marketing can anticipate starting salaries of INR 2 to 5 LPA. One can make up to INR 7–13 LPA or even more after getting a few years of expertise.

If you want to get into a high-ranked university, you’ll need more than just good grades; you’ll also need flawless application because the competition is fierce. You may enlist the assistance of Leverage Edu specialists to assist you with the application process so that you can realise your goals. Call us immediately at 1800 57 2000 for a free 30-minute counselling session.

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