BBA Marketing

7 minute read
BBA Marketing

Are you eager to learn how big brands promote/market their services and products? Are you intrigued by how just by coming across a tag line or jingle, rings a bell in your head and you identify the brand in a minute? If your answer is yes then BBA Marketing is the ideal program for you! BBA Marketing is one of the trendiest courses in India and abroad. You can study BBA marketing in USA, Australia, UK, and even in different corners of the world. Let us go through this blog and know what it takes to gain a degree in BBA Marketing.

What is BBA Marketing?

Bachelors of Business Administration (BBA) is an undergraduate course in the field of Management which offers a wide range of specialisations such as accountancy e-marketing international business etc. The duration of the course can be 3 to 4 years depending upon the university you pick. BBA marketing will make you familiar with traditional as well as latest marketing principles adapting which you can turn out to be an expert. The course structure will revolve around topics like Social Media Marketing, Business Economics, Promotional Mobile Marketing, Types of Advertising, Email Marketing, Marketing and Research related to Business, International Marketing, Accounts etc. Through the duration of the program not only you will learn the insights of marketing will also learn analytical, mathematical, leadership management and business communication.

Course Name Bachelor of Business Administration (BBA)
Education Level Undergraduate
Duration 3 years
Basic Eligibility Criteria 10+2 in any stream or its equivalent from a recognised board of education
Entrance Exams for BBA in India IPU CET, UGAT, NPAT
Top Universities Massachusetts Institute of Technology
University of Oxford
University of Alberta
University of Tasmania 
Career Prospects Marketing  Associate
Finance Executive
Business Consultant
Research and Development Manager
Information Systems Associates 

Eligibility Criteria 

Entering this trendy course would require you to fulfil certain eligibility criteria. BBA Marketing is a relatively new course amongst all the BBA Courses. Latest take a look at some of the entry requisites for BBA Marketing- 

  • You must have completed usual formal schooling of 10 + 2 from a recognised institution with minimum marks required
  • A good score in English proficiency tests such as IELTS, TOEFL etc 
  • LORs and SOP in the format as prescribed on the official website of the university

Note: The aforementioned details are general in nature. Contact Leverage Edu experts for specific details. 

Before we move on to the BBA Marketing syllabus,
have a look at the list of BBA Entrance Exam in India that you have to clear to study this course!

BBA Marketing Subjects

The candidates hoping to get on to the journey of BBA Marketing will get familiar with the variety of disciplines elucidating various concepts. You will get to study a combination of core and elective subjects. Since the courses offered by an array of universities in India and abroad, the curriculum of the program may differ. Tabulated below are some of the popular BBA Subjects of this course- 

Business Economics Principles of Management Basic Business Mathematics Computer Applications in Business
Marketing Management Business Research Methods Human Resource Management Business Communication
Financial Management International business Corporate Strategy Advertising and Brand Management
Retail Management Marketing Strategy Service Marketing Sales and Distribution Management

BBA Marketing Specializations 

What if you  are able to purse specialzation in one specific area based on your interest? The scope of BBA marketing has now become huge enough to have made a big impact on almost all the aspects of the business and this is how the specializations of marketing have been formed. Right from the technical aspect to personal marketing, below are five main and the most sought-after marketing specializations aspirants can go for. To know more you can read our blog on Marketing Specialization and Scope. We have a list of most trending BBA marketing specializations for you:

  1. Digital Marketing
  2. Social Media Marketing
  3. E-commerce Marketing
  4. International Marketing
  5. Public Relations

BBA Marketing Syllabus

Mainly offered as a 3-year bachelor’s degree, Bachelor of Business Administration is spread across 6 semesters which are designed to provide students with the knowledge of how business operations work as well as varied aspects of management, inner workings of an organisation amongst others. The following table elucidates the classification of a multitude of BBA subjects as per the basis of foundation, core, electives and skills.

Type Objectives BBA Subjects
Foundation To provide students with a basic overview of the fundamental disciplines of Business Administration Business Analytics, Sociology, Micro Economics, Mathematics for Business, Business Economics, Psychology
Core To help students understand the essentials of Business and Management as well as the factors that are integral to the commercial and corporate sector. Essentials of Marketing, Leadership and Ethics, Business Law, Environmental Studies, MIS/Systems Design, Entrepreneurship, Accounting, Strategy, Organisational Behavior, Operational Management, Business Organisation, Understanding Industry and Markets, Principles of Management, International Business Management
Elective Subjects To offer students a pool ofspecialisations underthe umbrella of Business Administrationand help them specialise in their field of interest. Digital Marketing, Managing Family Business, Marketing, and Operations Research, Manufacture Planning & Control, Security Analysis, CommercialBank Management, Financial Modelling Using Spreadsheets, Retail Management, E-commerce, Industrial Relations, and Labour Legislation, Financial & Commodity Derivatives, etc.
Skills To equip students with the quintessential skills required to thrive in a business environment. Negotiating and Persuading Skills; Personality Development,Problem Solving & Consulting Skills, Etiquette andConversational Skills, Selling, Conflict Resolution,Writing Skills, Career Skills, Communication Skills

Top 10 Universities for BBA Marketing Abroad

Selecting the right University for a course is one of the most daunting tasks as universities are a platform which not only provides education but also equip the candidates with the right job opportunities. Hence, while selecting amongst the top universities in the world offering BBA Marketing you must go through the curriculum of the program as well as the career opportunities. Enlisted below are leading universities offering this program- 

  1. University of San Francisco
  2. Boston University
  3. Stanford University
  4. University of Minnesota
  5. University of Glasgow
  6. University of Cambridge
  7. University of Essex
  8. McGill University
  9. University of Toronto
  10. The University of British Columbia

Top 10 BBA Marketing Colleges in India

BBA is course you can find in my colleges which makes it difficult to select the best one. Here is the list of top 10 BBA marketing collges in India you can consider:

  1. University of Petroleum and Energy Studies, Dehradun
  2. Symbiosis International University, Pune
  3. Manipal University, Manipal
  4. Shobhit University, Meerut
  5. NMIMS, Mumbai
  6. BVP, Pune
  7. Jain University, Bangalore
  8. Jaipur National University, Jaipur
  9. KL University, Hyderabad
  10. Graphic Era Hill University, Dehradun

Jobs & Salary

Earning a degree in a top-notch course opens up an array of opportunities for you. With your expertise in marketing, you can secure reputable positions in elite organizations. Apart from this, you can also pursue post-graduate Courses after BBA in the field of marketing such as MBA in Marketing, MBA in Digital Marketing, BBA MBA Integrated Course, etc. Following are the famous job profiles you can acquire after a degree in BBA Marketing:

Job Profiles Salary per annum in INR
Marketing executive ₹292158
Product manager ₹1731054
Brand manager ₹456802
Marketing research analyst ₹367822
Digital marketing manager ₹549749
Marketing communications manager ₹​781137
Sales manager  ₹492583

Best BBA Marketing Books

BBA marketing has become quite popular in India and abroad. BBA marketing books are easily available online and in local markets as well. Here is the list of books you can refer while pursuing the course and during entrance exams as well:

Basics of Marketing by SIA Publishers Buy Here
Marketing Management For B.Com. M.Com. B.B.A. & M.B.A by  Dr. Amit Kumar and Dr. B. Jagdish Rao Buy Here
Project Management Essentials You Always Wanted To Know by Vibrant Publishers Buy Here
Financial Management Essentials You Always Wanted To Know by Vibrant Publishers Buy Here
Chitra Question Bank For BBA by Chitra Publication Buy Here

BBA Marketing Colleges in Delhi

Delhi is not just famous for food or cafes. Delhi has some of the finest institutions in India. Here is the list of BBA marketing colleges in Delhi:

  • Symbiosis International University
  • Amity University
  • Institute of Marketing and Management
  • KR Manglam Institute of Management
  • Apeejay University


What does a BBA in marketing entail?

An undergraduate programme lasting three years called BBA Marketing, often known as a Bachelor of Business Administration (BBA) in Marketing, covers the study of sales, marketing, retail, marketing research, and other management topics linked to marketing.

Is BBA effective in marketing?

 BBA is beneficial for marketing, yes. BBA Marketing not only offers knowledge about Marketing and its concepts but also develops and refines certain necessary skills related to Marketing and Advertising to develop a good career in the field.

What courses are offered for the BBA in marketing?

A few of the crucial and essential BBA Marketing courses are Managerial Economics, Research Methodology, Business Communication, and Retail Marketing.

How much does a BBA in marketing make?

Graduates with a BBA in Marketing can anticipate starting salaries of INR 2 to 5 LPA. One can make up to INR 7–13 LPA or even more after getting a few years of expertise.

Hopefully, through this blog on BBA Marketing, you are now fully equipped with all the essential details of this popular course. Reach out to our Leverage Edu experts and they will guide you in selecting the best university abroad for this course. 

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