Mass Communication has existed since the ancient times when it was present in the basic forms of verbal and non-verbal communication. With the progressing time, mass media has transformed immensely from being a medium of public communication to becoming global platform of social communication where people can freely express themselves. The new technologies and social media platforms have changed the way we perceive the world around us. Further, this outbreak of innovations and technologies has also boosted the media industry leading to colossal career opportunities emerging in this field. In this blog, we will walk you through various types of Mass Communication and the diverse opportunities you can explore in this ever-growing field.
What is Mass Communication?
Mass Communication is termed as a medium of dispersing information to a large group of people. It is a means of disseminating information beyond physical and geographical restraints through various media. From folk songs, dances and theatres to radio, video games and social media, Mass Communication has always been an integral part of the human world. With time and the constant growth in communication technologies, the reach and ambit of mass communication has expanded aggressively.
Mass Communication is all around us. From the ads we watch on TV to those that pop-up when you’re browsing the Internet, Mass Media encompasses every communication medium from radio to the billboards you see when you’re driving on the road. But with emerging advancements, it has brought the whole world to our fingertips. We have listen down the widely used types of Mass Communication from traditional to new media.
Radio is one of the oldest types of Mass Communication. It is a medium through which electromagnetic signals are delivered over long distances. Being a traditional form of Mass Media, radio was earlier used to make news announcements, telecast important events and then it also started broadcasting music as well as entertaining conversational programs. With the digital age, online radio channels have emerged which made it more accessible than FMs that worked on certain frequencies and network connections.
As defined by the Bovee’s theory of communication, “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through various media”. As one of the conventional types of Mass Communication, Advertising as a form of mass media typically attempts to persuade potential customers to purchase or to consume a particular brand of product or service. The Advertising sector has expanded immensely with the advent of the internet as new types of Advertising forms have emerged such as pop-up ads, pay-per-view ads, etc. Advertising your brand in an innovative manner has become the need of the hour which has lead to the emergence of colossal career opportunities in this field.
Film and Television
When Thomas Edison invented the Kinetoscope by Thomas Edison, the phenomena of motion pictures came into being. Film and Television are the major sources of entertainment to more than 90% of the world’s total population. It is one of the most popular types of Mass Communication which include both audio-visual aspects of communication. Moving pictures and sounds along with interactive storytelling works in confluence with each other to provide content that is engaging and entertaining. Moreover, the TV and Film industry is filled with massive career opportunities whether you are a creative writer or an imaginative visualizer.
Internet is one of the recent types of Mass Communication and has also become an influential form of communication in today’s time. Combining all the attributes of interactive communication, the internet provides quick and easily accessible information in a variety of formats. It encompasses wide-ranging mediums such as emails, podcasts, blogs, websites, videos, social media, amongst others. This rise has led to a variety of career opportunities in the field of Digital Marketing, Social Media, etc.
Hence, Mass Communication is a vast field filled with copious mediums that are ever-growing in the digital world. We hope that this blog on types of Mass Communication helped you gained information about various media forms. If you’re planning to pursue courses in Mass Communication and don’t know where to begin with, book a session with our Leverage Edu experts and we’ll assist you in selecting an ideal course that aligns with your interests and can help you explore a lucrative career in the field of Media.