Put it before them briefly so they will read it, clearly, so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light.- Joseph Pulitzer. Reporting the latest happenings in the world as well as reaching out to the masses on prevalent issues, Mass Communication utilises different media technologies to fulfil its essential purpose of disseminating information. As the technological advancements have reinvented the varied types of mass communication, it has now become easier to disperse information across the globe. A career in mass communication is ideal for those interesting in the vast domain of media and curious towards its role in the modern society. Through this blog, let’s explore the key essentials of a Bachelor of Mass Communication, what you will get to study under this degree as well as top universities you can pursue it from!
This Blog Includes:
Overview
Bachelor of Mass Communication is generally offered as a 3-year degree program. Though available in variants, the basic aim of the course is to provide in-depth knowledge of the different tools of Mass Media as well as its role in society. It usually encompasses the study of communication theories along with the basics of diverse aspects of media like journalism, broadcasting, public relations etc. Along with providing theoretical knowledge, the program also incorporates practical training to equip students with the technical comprehension of news reporting, broadcasting, filmmaking, amongst others.
Curriculum
To cater students with the knowledge of mass media along with its technical aspects is what the syllabus of Bachelor of Mass Communication strives to deliver. It involves a perfect blend of both theoretical and practical training to impart them with the interdisciplinary understanding of this dynamic domain. Let us have a quick look at some of the essential topics in the coursework of Bachelor of Mass Communication.
| Principles of Communication | Advertising Concepts and Principles | Research Methodology for Media |
| State and Politics | Social History and Socio-Economy | Public Relations |
| Print Media and Photo Journalism | Radio Journalism and Program Format | Cyber Journalism |
| Computer Applications for Journalism | Event Management: Principles and Methods | Contemporary Media Technology |
| Press Laws | Media Ethics | World Media Technology |
NOTE: The subjects mentioned above are for indicative purposes and can differ from one university to another.
Eligibility Criteria for Bachelor of Mass Communication
Featuring amongst the major mass communication courses after 12th, there are some set requisites which one needs to fulfil to apply for this program. Most importantly, the basic requirement for Bachelor of Mass Communication is that the candidate must have completed the usual formal schooling of 10+2 (senior secondary education). Also, students have to qualify the English language proficiency tests like IELTS, TOEFL, PTE etc. along with this the required entrance test of the university (if specified). Further, you might also require LORs (Letters of Recommendation) and SOP (Statement of Purpose) to apply for the program.
Note: The aforementioned prerequisites are general. Students are advised to check the specific entry criteria on the official website.
Bachelor of Mass Communication: Specialisations
Since Mass Communication is quite a vast domain, there is a multitude of courses available spread across its diverse specializations. If you want to gauge some of the different fields under the mass communication course, take a look at the following pointers:
- Broadcast Media: This specialisation of Bachelor of Mass Communication is concerned with the production of audio and video content via electronic mediums like TV, Radio, etc.
- Journalism: If you are fascinated towards getting into the core of the issues and are interested in news reporting, pursuing this specialisation through a bachelor’s can be your foremost step towards a journalism career.
- Marketing: Are you curious about the role of digital as well as offline media in promoting and advertising products and services? If yes, then you can make the best use of your skills and carve an exciting career in Digital Marketing by opting for this sub-field of Mass Communication.
- Public Relations: Maintaining a peaceful and cordial relationship of an organisation with the media and their target audience by the use of promotional messages, press releases, public appearances are the basic roles one needs to fulfil in Public Relations.
Check Out: Public Relations Courses
Variant Courses
A wide range of academic institutions across the globe provide bachelor of Mass Communication courses as well as their related variants. To professionally train the students in the domain of media, unique and innovative programs are on offer. Following are some of the prominent bachelor’s programs in Mass Communication and its different Specialisations.
| BA (Hons) Mass Communication | BA (Hons) Mass Communication with Advertising | Mass Communication with Business BA (Hons) |
| BS in Journalism and Mass Communication | Bachelor of Journalism | Bachelor of Media (Hons) Communication and Journalism |
| Bachelor of Communication and Media (Journalism) | Bachelor of Arts in Communication- Journalism | Journalism BA Hons |
| Graduate Pathway in Mass Communications | BSc in Communication | BA (Hons) Media and Communications with Foundation |
Related Read: Radio Jockey Course
Top Colleges
Almost every other elite institution around the globe offers Bachelor of Mass Communication and its specialised variants programs. But to attain the quality education and capture the best growth opportunities, it becomes necessary to thoroughly research the universities before opting for one. To help you in sorting the same, we have listed some of the top mass communication colleges–
Job Profiles
Once you successfully earn a degree in Mass Communication, a plethora of career prospects will come your way. While you can pursue entry-level positions in media profiles, you can also opt for an advanced degree like an MBA in Communication, Masters in Mass Communication, MA in Journalism etc. Let’s take a look at the prominent career profiles you can explore in the vast domain of mass communication:
- Journalists
- Editor
- News Analysts
- Reporters
- Proofreaders
- Photojournalists
- Radio Jockey
- Columnist
- News Editor
- Photographer
- Feature Writer
- TV Anchors
We hope that this blog has helped you in getting a firm knowledge about what Bachelors of Mass Communication entails as well as the career prospects you can explore. If you are aspiring to study this undergraduate program but don’t know which institution to opt for, reach out to our experts at Leverage Edu and we will guide in selecting a suitable university that can equip you with the necessary knowledge and exposure to build a rewarding career in the field of mass media.
