In the age of social media and the internet, building a career in different types of Mass Media can open the door to an array of career opportunities. Even though there are scores of courses available at the undergraduate level, pursuing a Bachelor in Mass Media is the most suitable way of starting a career in this field. Not only will it provide exposure to fields lie New Media, Print Media, etc but it will also aid in skill development. In this blog, we will shed light on various BMM subjects that you will come across through the journey of the course.
|Level of Study||Undergraduate|
|Minimum Eligibility||Passed 10+2|
|Course Duration||3 years|
|Admission Process||Merit based or through qualifying an university level entrance exam|
|Employment Areas||Advertising, News Broadcasting, Television, Radio, Public Relations etc.|
This Blog Includes:
About Bachelor of Mass Media [BMM]
Running for a period of 3 years, Bachelor of Mass Media (BMM) is one of the popular undergraduate programs in the vast domain of Media and Mass Communication. Commonly offered as a three-year course, there are many variants of this course such as BA in Media Communications, Bachelor in Communications and Media Studies, BA in Journalism and Mass Communication, to name a few. A BMM course focuses on the study of different types of mass communication such as Print Media, Broadcast Media, Digital Media, amongst others. Further, BMM subjects revolve around various aspects of these forms of mass media including, Advertising, Journalism, Public Relations, Press Law and Ethics, Consumer Behaviour, Radio, and TV, etc.
BMM Subjects List
Bachelor of Mass Media encompasses the elements of various mass media like Print, Digital, Broadcast along with facets of Marketing, Writing, Sales, etc. So before we delve deep into the BMM syllabus, let us take a quick look at the components which are covered in the BMM subjects.
- Corporate Communication
- Research Methodologies
- Editing and Copywriting
- Digital Marketing
- Media and Advertising
- Media Ethics and Press Laws
- Public Relations
- Media & Society
- Introduction to the Marketing Process
- Marketing in the Digital Age
- Limited Effects Theories
- Mass Media Research and the Internet
- Advertising and the Audience
- Social-Political Activism in Journalism
- Introduction to Journalism
BMM Semester-wise Syllabus
From Copywriting, Editing and Brand Management to Marketing Research and Advertising, there is a wide range of BMM subjects that impart knowledge of the field in a comprehensive way. Tabulated below is the semester wise syllabus of the BMM course that you must know about:
|I||Reading, Writing, Communication Skills; Barriers to communication;|
Concepts, Processes, Theories of Mass Communication;
Mass Media and Society/Culture; Macro and Microeconomics;
Advertising and Demand, Costs and Revenue,
Social institutions and stratification; Computer graphics;
English literature, etc.
|II||Listening and Oral Communication;|
Public Relations, Advertising, News & Entertainment;
Media & Society, Influence of Media; Budgeting & Financial Markets;
History of Radio, Production and Recording Process, etc.
|III||Relations of Culture with Marxism, Orientalism, Gender & Culture;|
Marketing Fundamentals, Segmentation & Targeting, Strategy;
Management Concepts; Press History; Types of Newspapers;
Social-Political Activism in Journalism, etc.
|IV||Writing skills in Media and various concepts; Editing Techniques,|
Types of Films & Lighting; Early & Limited Effects Theories;
Audience, Cultural & Critical Theories;
Concepts, steps & Applications of Mass Media Research;
Advertising Management; Differentiating and Positioning;
Brand & Brand Equity
Legal Environment; Internet Boom; Marketing Challenges;
Consumer rights and laws; Critique of Advertising; Consumer perception;
References groups and family influences, Creative Strategy Planning and Development, etc.
Banking sector & Concepts; Global Issues; Gathering News &
writing reports; Beat reporting; Editing; Typography & Design;
Hard vs Soft news; Special types of features; Editorial writing;
Public opinions, internal conflicts, etc.
Concept, meaning & definition of an entrepreneur; Small & Medium Enterprises;
Brand strategies; financial management; practicing & research PR;
Lobbying & Media relation; corporate & crisis communication;
Content & tools, etc.
Evolution, growth & role in modern-day India of Indian Newspapers;
Fundamentals of Gravure, Screen printing, flexography, etc;
Type-and-type setting; printing preparation; tools of digital media;
paper design & printing, etc.
Now that you are familiar with the types of topics that constitute an integral part of the BMM syllabus, let us go through the BMM subjects that you will study throughout the journey of this course:
BMM Subjects in the First Year
|1||Introduction to Economics|
|2||Fundamentals of Mass Communication|
|3||Effective Communication Skills (Part 1&2)|
|4||Introduction to Computers|
|5||Introduction to Sociology: The Sociology of News |
and Social Movements in India
|6||Landmark Events in 20th Century History of World & India|
|7||Principles of Marketing|
|8||Basics of Psychology|
|9||English Literature – Introduction|
|11||Indian Political System|
BMM Subjects in the Second Year
|3||Media Studies – Introduction|
|4||Culture Studies – Introduction|
|5||Computers – Advanced|
|7||Print Production & Photography|
|8||Advertising – Introduction|
|10||TV and Radio|
|11||Mass Media Reach|
BMM Subjects in the Third Year
|1||Copywriting & Editing|
|3||Project Paper – Advertising Design|
|6||Public Opinion & Journalism|
|7||Mass Buying and Planning|
|8||Opinion & Feature|
|9||Advertising in the Contemporary Society|
|10||Project Paper – Newspaper & Magazine Making|
|12||Indian Regional Journalism|
|13||Issues of the Contemporary Society|
|14||Press Ethics & Laws|
|15||Advertising Ethics & Legal Environment|
|18||Marketing Research and Advertising|
|20||Magazine & Business Journalism|
|21||Practices & Principles of Direct Marketing|
Note: The syllabus and BMM subjects can vary from one university/country to another.
List of BMM Subjects in Detail
Now that you have got an overview, let us understand the important BMM subjects in detail and what it entails.
Introduction to Journalism
As a crucial one under BMM subjects, Introduction to Journalism offers a basic overview of the field, its role in society and history. As a mass media student, you will be learning the importance of journalism and the part that it plays in the world, mainly serving as watchdogs of society. You will get to know about historical events where journalists played a significant role as well as the journalistic ethics and laws related to different countries around the world.
BMM Subjects- Introduction to Advertising
Advertising has a pivotal part in the long list of BMM subjects. It is a key form of media that functions as a means of communication between a seller and a buyer along with a platform where a seller can convince people to buy their products or services. While studying advertising you will be exploring its significance, history as well as why it has become central in the digital age.
Media Laws and Ethics
Choosing media as a career path, understanding the ethics and laws of mass media will help you achieve a better view of what is ethical and lawful and what is not in the world of mass media. Especially how mass media operates amidst the spectrum of laws and still works towards being an integral backbone of our society. Media laws and Ethics is one of the major BMM subjects familiarising you with the world laws as well as a country’s laws for mass media.
BMM Subjects: Radio & TV Journalism and Production
Being a practical subject, radio & TV journalism and production comprises of an experiential exposure to the world of radio and TV production in terms of journalism. There will be assignments and classes specifically focused on creating journalistic content for radio and TV, be it news or documentaries. You will be comprehending the technical skills for shooting and editing news, whether it’s broadcast or print content.
Media Organisations and Communication
Once you have grasped the role of media and how it is vital for society the next topic amidst the list of BMM subjects will be media organisation and communication. From knowing the requisite roles in a media organisation to discovering its functioning, this subject is concerned with an overview of how a media organization works and communicates internally and externally.
A salient element of mass media, public relations is the art of building communication of an organization with media as well as with people. This subject at its heart consists of concepts such as the basics of PR, its significance, history as well as how its carried out practically in the world. Moreover, you’ll be learning the impact of PR in the modern world of digital technologies as well as the tools and techniques used by organizations for facilitating a strong PR.
Career Prospects After BMM
The vast arena of Mass Media is filled with numerous career opportunities ranging from Broadcast and Print to Digital Media. Since BMM subjects encompass the study of the multifarious aspects of the Mass Media, students are equipped with a diverse range of skills such as video production, copywriting, news reporting, news media management, media research, photography, amongst others. Take a look at the different job prospects you can choose from to avail the immense career scope that Mass Media offers:
- Copywriter/Content Writer
- News Reporter/Anchor
- Sound Engineer
- News Editor
- Radio Jockey
- Public Relations Manager
Here are the major BMM subjects:
-Principles of Management and Marketing
-Editing and Copywriting
-Media and Advertising
-Mass Media and Society/Culture
-History of Radio, Production and Recording Process
BMM is Bachelor of Mass Media and is a 3-year undergraduate degree program in the field of Media and Mass Communication. There are numerous job opportunities to pursue after BMM in TV, Radio, Publishing, Journalism, Advertising and more. You can choose from popular jobs in Mass Media such as Journalist, Copywriter, Radio Jockey, Filmmaker, Producer, PR, etc. after studying Bachelor of Mass Media.
Here are the major jobs after BMM:
2. Public Relations Manager
4. Event Manager
5. Corporate Communications
6. Digital Communications
9. Radio Jockey
Here are the best colleges for BMM in India:
–University of Mumbai
-Xavier Institute of Communication
-HR College of Commerce and Economics
-Sophia College for Women
If you are wondering which course amidst the expansive range of bachelor’s degree courses in mass media would be right for you, we’ve got you covered there too. The mentors at Leverage Edu can assist you in finding the ideal course in mass media as well as the perfect university so that you will be putting your focus on essentially following your calling. Give us a call at Leverage Edu: +91-8826200293 and let our mentors be your pathfinders!