BMM Subjects

BMM Subjects

In the age of social media and the internet, building a career in different types of Mass Media can open the door to an array of career opportunities. Even though there are scores of courses available at the undergradute level, pursuing a Bachelor in Mass Media is the most suitable way of starting a career in this field. Not only will it provide exposure to fields lie New Media, Print Media, etc but it will also aid in skill development. In this blog, we will shed light on various BMM subjects that you will come across through the journey of the course.

BMM Syllabus

From Copywriting, Editing and Brand Management to Marketing Research and Advertising, there is a wide range of BMM subjects that impart knowledge of the field in a comprehensive way. Tabulated below is the semester wise syllabus of BMM course that you must know about:

SemesterBMM Syllabus
IReading, writing, communication skills; Barriers to communication;
Concepts, processes, theories of Mass Communication;
Mass Media and Society/Culture; Macro and Microeconomics;
Advertising and demand, costs and revenue,
Social institutions and stratification; Computer graphics;
English literature, etc.
IIListening and Oral Communication;
Public Relations, Advertising, News & Entertainment;
Media & Society, Influence of Media; Budgeting & Financial Markets;
History of Radio, Production and Recording Process, etc.
IIIRelations of Culture with Marxism, Orientalism, Gender & Culture;
Marketing Fundamentals, Segmentation & Targeting, Strategy;
Management Concepts; Press History; Types of Newspapers;
Social-Political Activism in Journalism, etc.
IVWriting skills in Media and various concepts; Editing Techniques,
Types of Films & Lighting; Early & Limited Effects Theories;
Audience, Cultural & Critical Theories;
Concepts, steps & Applications of Mass Media Research;
Advertising Management; Differentiating and Positioning;
Brand & Brand Equity
VAdvertising
Legal Environment; Internet Boom; Marketing Challenges;
Consumer rights and laws; Critique of Advertising; Consumer perception;
References groups and family influences, Creative Strategy Planning and Development, etc.

Journalism
Banking sector & Concepts; Global Issues; Gathering News &
writing reports; Beat reporting; Editing; Typography & Design;
Hard vs Soft news; Special types of features; Editorial writing;
Public opinions, internal conflicts, etc.
VIAdvertising
Concept, meaning & definition of an entrepreneur; Small & Medium Enterprises;
Brand strategies; financial management; practicing & research PR;
Lobbying & Media relation; corporate & crisis communication;
Content & tools, etc.

Journalism
Evolution, growth & role in modern-day India of Indian Newspapers;
Fundamentals of Gravure, Screen printing, flexography, etc;
Type-and-type setting; printing preparation; tools of digital media;
paper design & printing, etc.

BMM Subjects

Now that you are familiar with the types of topics that constitute an integral part of the BMM syllabus, let us go through the BMM subjects that you will study throughout the journey of the course:

Semester 1

Introduction to Economics Fundamentals of Mass Communication
Effective Communication Skills-I Introduction to Computers
Introduction to Sociology, The Sociology of News and Social Movements in India Landmark Events in 20th Century History of World & India

Semester 2

Effective Communication Skills-2 Principles of Marketing
Basics of Psychology English Literature – Introduction
Translation Skills Indian Political System 

Semester 3

Public Relations Creative Writing
Media Studies – Introduction  Culture Studies – Introduction 
Computers – Advanced Cinema

Semester 4

Print Production & Photography  Advertising – Introduction 
Journalism  TV and Radio 
Mass Media Reach  Organisational Behaviour 

Semester 5

AdvertisingJournalism
Copywriting & Editing  Editing
Project Paper – Advertising Design  Reporting
Brand Management  Public Opinion & Journalism 
Mass Buying and Planning  Opinion & Feature 
Advertising in the Contemporary Society Project Paper – Newspaper & Magazine Making
Consumer Behaviour  Indian Regional Journalism 

Semester 6

AdvertisingJournalism
Issues of the Contemporary Society  Press Ethics & Laws
Advertising Ethics & Legal Environment  Broadcast Journalism
Agency Management  Marketing Research and Advertising
Financial Management  Financial Management 
Marketing Research and Advertising  Magazine & Business Journalism 
Practices & Principles of Direct Marketing Practices & Principles of Direct Marketing

Note: The syllabus and BMM subjects can vary from one university/country to another.

[BONUS]: BMM Subjects in Detail

Introduction to Journalism

As a crucial one under BMM subjects, Introduction to Journalism offers a basic overview of the field, its role in society and history. As a mass media student, you will be learning the importance of journalism and the part that it plays in the world, mainly serving as watchdogs of society. You will get to know about historical events where journalists played a significant role as well as the journalistic ethics and laws related to different countries around the world.

BMM Subjects- Introduction to Advertising

Advertising has a pivotal part in the long list of BMM subjects. It is a key form of media that functions as a means of communication between a seller and a buyer along with a platform where a seller can convince people to buy their products or services. While studying advertising you will be exploring its significance, history as well as why it has become central in the digital age.

Media Laws and Ethics

Choosing media as a career path, understanding the ethics and laws of mass media will help you achieve a better view of what is ethical and lawful and what is not in the world of mass media. Especially how mass media operates amidst the spectrum of laws and still works towards being an integral backbone of our society. It is one of the major BMM subjects because regardless of how much you know about why mass media is paramount for society, not knowing the laws and ethics of it will be a big disadvantage. That’s why media laws and ethics are taught during a bachelor’s degree to make students aware of what the world laws as well as a country’s laws for mass media.

BMM Subjects- Radio & TV Journalism and Production

Being a practical subject, radio & TV journalism and production comprises of an experiential exposure to the world of radio and TV production in terms of journalism. There will be assignments and classes specifically focused on creating journalistic content for radio and TV, be it news or documentaries. You will be comprehending the technical skills for shooting and editing news, whether it’s broadcast or print content.

Media Organisation and Communication

Once you have grasped the role of media and how it is vital for society the next topic amidst the list of BMM subjects will be media organisation and communication. From knowing the requisite roles in a media organisation to discovering its functioning, this subject is concerned with an overview of how a media organization works and communicates internally and externally. 

Public Relation 

A salient element of mass media, public relations is the art of building communication of an organization with media as well as with people. This subject at its heart consists of concepts such as the basics of PR, its significance, history as well as how its carried out practically in the world. Moreover, you’ll be learning the impact of PR in the modern world of digital technologies as well as the tools and techniques used by organizations for facilitating a strong PR.

If you are wondering which course amidst the expansive range of bachelor’s degree courses in mass media would be right for you, we’ve got you covered there too. The mentors at Leverage Edu can assist you in finding the ideal course in mass media as well as the perfect university so that you will be putting your focus on essentially following your calling. Give us a call at Leverage Edu: +91-8826200293 and let our mentors be your pathfinders!

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