Mass media is a thriving career in the age of social media and the internet. A media degree will help you get an experience of the ever-changing world with an analytical eye and will also give you the opportunity of exploring places that you must have watched on TV or a phone screen. Having diverse variants depending upon the university, a bachelor’s degree in mass media is essentially about a vast range of media fields that you will give you an exposure to print, broadcast and digital media. If you find yourself curious about the happenings from over the world you should definitely opt for a bachelor in mass media course. Knowing major BMM subjects will give you an overview of the course that you will be pursuing. Want to know more? Here is a list of the all the BMM subjects that you will be studying in this course:
BMM Subjects – Semester 1
|Introduction to Economics||Fundamentals of Mass Communication|
|Effective Communication Skills-I||Introduction to Computers|
|Introduction to Sociology, The Sociology of News and Social Movements in India||Landmark Events in 20th Century History of World & India|
BMM Subjects – Semester 2
|Effective Communication Skills-2||Principles of Marketing|
|Basics of Psychology||English Literature – Introduction|
|Translation Skills||Indian Political System|
BMM Subjects – Semester 3
|Public Relations||Creative Writing|
|Media Studies – Introduction||Culture Studies – Introduction|
|Computers – Advanced||Cinema|
BMM Subjects – Semester 4
|Print Production & Photography||Advertising – Introduction|
|Journalism||TV and Radio|
|Mass Media Reach||Organisational Behaviour|
BMM Subjects – Semester 5 – Advertising
|Copywriting & Editing||Advertising in the Contemporary Society|
|Project Paper – Advertising Design||Consumer Behaviour|
|Mass Buying and Planning||Brand Management|
BMM Subjects – Semester 5 – Journalism
|Opinion & Feature||Public Opinion & Journalism|
|Indian Regional Journalism||Project Paper – Newspaper & Magazine Making|
BMM Subjects – Semester 6 – Advertising
|Issues of the Contemporary Society||Marketing Research and Advertising|
|Advertising Ethics & Legal Environment||Financial Management|
|Agency Management||Practices & Principles of Direct Marketing|
BMM Subjects – Semester 6 – Journalism
|Press Ethics & Laws||Marketing Research and Advertising|
|Broadcast Journalism||Financial Management|
|Magazine & Business Journalism||Practices & Principles of Direct Marketing|
[BONUS] Here are the details of the major BMM subjects that you will be studying in the BMM course:
Introduction to Journalism
As a crucial one under BMM subjects, Introduction to Journalism offers a basic overview of journalism, its role in society as well as the history of journalism. As a mass media student, you will be learning the importance of journalism and the part that it plays in the world, mainly serving as watchdogs of society. You will get to know about historical events where journalists played a significant role as well as the journalistic ethics and laws related to different countries around the world.
BMM Subjects- Introduction to Advertising
Advertising has a pivotal part in the long list of BMM subjects. It is a key form of media that functions as a means of communication between a seller and a buyer along with a platform where a seller can convince people to buy their products or services. While studying advertising you will be exploring its significance, history as well as why it has become central in the digital age.
Media Laws and Ethics
Choosing media as a career path, understanding the ethics and laws of mass media will help you achieve a better view of what is ethical and lawful and what is not in the world of mass media. Especially how mass media operates amidst the spectrum of laws and still works towards being an integral backbone of our society. It is one of the major BMM subjects because regardless of how much you know about why mass media is paramount for society, not knowing the laws and ethics of it will be a big disadvantage. That’s why media laws and ethics are taught during a bachelor’s degree to make students aware of what the world laws as well as a country’s laws for mass media.
BMM Subjects- Radio & TV Journalism and Production
Being a practical subject, radio & TV journalism and production comprises of an experiential exposure to the world of radio and TV production in terms of journalism. There will be assignments and classes specifically focused on creating journalistic content for radio and TV, be it news or documentaries. You will be comprehending the technical skills for shooting and editing news, whether it’s broadcast or print content.
Media Organisation and Communication
Once you have grasped the role of media and how it is vital for society the next topic amidst the list of BMM subjects will be media organisation and communication. From knowing the requisite roles in a media organisation to discovering its functioning, this subject is concerned with an overview of how a media organization works and communicates internally and externally.
A salient element of mass media, public relations is the art of building communication of an organization with media as well as with people. This subject at its heart consists of concepts such as the basics of PR, its significance, history as well as how its carried out practically in the world. Moreover, you’ll be learning the impact of PR in the modern world of digital technologies as well as the tools and techniques used by organizations for facilitating a strong PR.
If you are wondering which course amidst the expansive range of bachelor’s degree courses in mass media would be right for you, we’ve got you covered there too. The mentors at Leverage Edu can assist you in finding the ideal course in mass media as well as the perfect university so that you will be putting your focus on essentially following your calling. Give us a call at Leverage Edu: +91-8826200293 and let our mentors be your pathfinders!