BMM Subjects

In the age of social media and the internet, building a career in different types of Mass Media can open the door to an array of career opportunities. Even though there are scores of courses available at the undergraduate level, pursuing a Bachelor’s in Mass Media is the most suitable way of starting a career in this field. Not only will it provide exposure to fields like New Media, Print Media, etc but it will also aid in skill development. In this blog, we will shed light on various BMM subjects that you will come across through the journey of the course.

Level of Study	Undergraduate
Minimum Eligibility	Passed 10+2
Course Duration	3 years
Course Structure	Semester-wise
Admission Process	Merit-based or through qualifying for a university level entrance exam
Employment Areas	Advertising, News Broadcasting, Television, Radio, Public Relations etc.

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About Bachelor of Mass Media [BMM]

Running for 3 years, the Bachelor of Mass Media (BMM) is one of the popular undergraduate programs in the vast domain of Media and Mass Communication. Commonly offered as a three-year course, there are many variants of this course such as BA in Media Communications, Bachelor in Communications and Media Studies, and BA in Journalism and Mass Communication, to name a few. A BMM course focuses on the study of different types of mass communication such as Print Media, Broadcast Media, and Digital Media, amongst others. Further, BMM subjects revolve around various aspects of these forms of mass media including, Advertising, Journalism, Public Relations, Press Law and Ethics, Consumer Behaviour, Radio, TV, etc.

BMM Subjects List

Bachelor of Mass Media encompasses the elements of various mass media like Print, Digital, and Broadcast along with facets of Marketing, Writing, Sales, etc. So before we delve deep into the BMM syllabus, let us take a quick look at the components which are covered in the BMM subjects.

• Corporate Communication 410
• Research Methodologies
• Editing and Copywriting
• Digital Marketing
• Media and Advertising
• Media Ethics and Press Laws
• Public Relations
• Photography
• Media & Society
• Introduction to the Marketing Process
• Marketing in the Digital Age
• Limited Effects Theories
• Mass Media Research and the Internet
• Advertising and the Audience
• Social-Political Activism in Journalism
• Introduction to Journalism

BMM Semester-wise Syllabus

From Copywriting, Editing and Brand Management to Marketing Research and Advertising, there is a wide range of BMM subjects that comprehensively impart knowledge of the field. Tabulated below is the semester-wise syllabus of the BMM course that you must know about:

Semester	BMM Syllabus
I	Reading, Writing, Communication Skills; Barriers to communication; Concepts, Processes, Theories of Mass Communication; Mass Media and Society/Culture; Macro and Microeconomics; Advertising and Demand, Costs and Revenue, Social institutions and stratification; Computer graphics; English literature, etc.
II	Listening and Oral Communication; Public Relations, Advertising, News & Entertainment; Media & Society, Influence of Media; Budgeting & Financial Markets; History of Radio, Production and Recording Process, etc.
III	Relations of Culture with Marxism, Orientalism, Gender & Culture; Marketing Fundamentals, Segmentation & Targeting, Strategy; Management Concepts; Press History; Types of Newspapers; Social-Political Activism in Journalism, etc.
IV	Writing skills in Media and various concepts; Editing Techniques, Types of Films & Lighting; Early & Limited Effects Theories; Audience, Cultural & Critical Theories; Concepts, steps & Applications of Mass Media Research; Advertising Management; Differentiating and Positioning; Brand & Brand Equity
V	Advertising Legal Environment; Internet Boom; Marketing Challenges; Consumer rights and laws; Critique of Advertising; Consumer perception; References groups and family influences, Creative Strategy Planning and Development, etc. Journalism Banking sector & Concepts; Global Issues; Gathering News & writing reports; Beat reporting; Editing; Typography & Design; Hard vs Soft news; Special types of features; Editorial writing; Public opinions, internal conflicts, etc.
VI	Advertising Concept, meaning & definition of an entrepreneur; Small & Medium Enterprises; Brand strategies; financial management; practicing & research PR; Lobbying & Media relation; corporate & crisis communication; Content & tools, etc. Journalism Evolution, growth & role in modern-day India of Indian Newspapers; Fundamentals of Gravure, Screen printing, flexography, etc; Type-and-type setting; printing preparation; tools of digital media; paper design & printing, etc.

BMM Subjects

Now that you are familiar with the types of topics that constitute an integral part of the BMM syllabus, let us go through the BMM subjects that you will study throughout the journey of this course:

BMM Subjects in the First Year

1	Introduction to Economics
2	Fundamentals of Mass Communication
3	Effective Communication Skills (Part 1&2)
4	Introduction to Computers
5	Introduction to Sociology: The Sociology of News and Social Movements in India
6	Landmark Events in 20th Century History of World & India
7	Principles of Marketing
8	Basics of Psychology
9	English Literature – Introduction
10	Translation Skills
11	Indian Political System

BMM Subjects in the Second Year

1	Public Relations
2	Creative Writing
3	Media Studies – Introduction
4	Culture Studies – Introduction
5	Computers – Advanced
6	Cinema
7	Print Production & Photography
8	Advertising – Introduction
9	Journalism
10	TV and Radio
11	Mass Media Reach
12	Organisational Behaviour

BMM Subjects in the Third Year

1	Copywriting & Editing
2	Editing (Journalism)
3	Project Paper – Advertising Design
4	Reporting
5	Brand Management
6	Public Opinion & Journalism
7	Mass Buying and Planning
8	Opinion & Feature
9	Advertising in the Contemporary Society
10	Project Paper – Newspaper & Magazine Making
11	Consumer Behaviour
12	Indian Regional Journalism
13	Issues of the Contemporary Society
14	Press Ethics & Laws
15	Advertising Ethics & Legal Environment
16	Broadcast Journalism
17	Agency Management
18	Marketing Research and Advertising
19	Financial Management
20	Magazine & Business Journalism
21	Practices & Principles of Direct Marketing

Note: The syllabus and BMM subjects can vary from one university/country to another.

List of BMM Subjects in Detail

Now that you have an overview, let us understand the important BMM subjects in detail and what they entail.

Introduction to Journalism

As a crucial one under BMM subjects, Introduction to Journalism offers a basic overview of the field, and its role in society and history. As a mass media student, you will be learning the importance of journalism and the part that it plays in the world, mainly serving as watchdogs of society. You will get to know about historical events where journalists played a significant role as well as the journalistic ethics and laws related to different countries around the world.

BMM Subjects- Introduction to Advertising

Advertising has a pivotal part in the long list of BMM subjects. It is a key form of media that functions as a means of communication between a seller and a buyer along with a platform where a seller can convince people to buy their products or services. While studying advertising you will be exploring its significance, history as well as why it has become central in the digital age.

Media Laws and Ethics

Choosing media as a career path, and understanding the ethics and laws of mass media will help you achieve a better view of what is ethical and lawful and what is not in the world of mass media. Especially how mass media operates amidst the spectrum of laws and still works towards being an integral backbone of our society. Media laws and Ethics is one of the major BMM subjects familiarising you with the world laws as well as a country’s laws for mass media.

BMM Subjects: Radio & TV Journalism and Production

Being a practical subject, radio & TV journalism and production comprises of an experiential exposure to the world of radio and TV production in terms of journalism. There will be assignments and classes specifically focused on creating journalistic content for radio and TV, be it news or documentaries. You will be comprehending the technical skills for shooting and editing news, whether it’s broadcast or print content.

Media Organisations and Communication

Once you have grasped the role of media and how it is vital for society the next topic amidst the list of BMM subjects will be media organisation and communication. From knowing the requisite roles in a media organisation to discovering its functioning, this subject is concerned with an overview of how a media organization works and communicates internally and externally. 

Public Relations

A salient element of mass media, public relations is the art of building communication of an organization with media as well as with people. This subject at its heart consists of concepts such as the basics of PR, its significance, history as well and how it is carried out practically in the world. Moreover, you’ll be learning the impact of PR in the modern world of digital technologies as well as the tools and techniques used by organizations for facilitating a strong PR.

Career Prospects After BMM

The vast arena of Mass Media is filled with numerous career opportunities ranging from Broadcast and Print to Digital Media. Since BMM subjects encompass the study of the multifarious aspects of the Mass Media, students are equipped with a diverse range of skills such as video production, copywriting, news reporting, news media management, media research, and photography, amongst others. Take a look at the different job prospects you can choose from to avail the immense career scope that Mass Media offers:

• Journalist
• Copywriter/Content Writer
• News Reporter/Anchor
• Filmmaker
• Photographer/Photojournalist
• Sound Engineer
• News Editor
• Radio Jockey
• Public Relations Manager

FAQs

If you are wondering which course amidst the expansive range of bachelor’s degree courses in mass media would be right for you, we’ve got you covered there too. The mentors at Leverage Edu can assist you in finding the ideal course in mass media as well as the perfect university so that you will be putting your focus on essentially following your calling. Give us a call at Leverage Edu: +91-8826200293 and let our mentors be your pathfinders!