In the age of social media and the internet, building a career in different types of Mass Media can open the door to an array of career opportunities. Even though there are scores of courses available at the undergradute level, pursuing a Bachelor in Mass Media is the most suitable way of starting a career in this field. Not only will it provide exposure to fields lie New Media, Print Media, etc but it will also aid in skill development. In this blog, we will shed light on various BMM subjects that you will come across through the journey of the course.
This Blog Includes:
From Copywriting, Editing and Brand Management to Marketing Research and Advertising, there is a wide range of BMM subjects that impart knowledge of the field in a comprehensive way. Tabulated below is the semester wise syllabus of BMM course that you must know about:
|I||Reading, writing, communication skills; Barriers to communication;|
Concepts, processes, theories of Mass Communication;
Mass Media and Society/Culture; Macro and Microeconomics;
Advertising and demand, costs and revenue,
Social institutions and stratification; Computer graphics;
English literature, etc.
|II||Listening and Oral Communication;|
Public Relations, Advertising, News & Entertainment;
Media & Society, Influence of Media; Budgeting & Financial Markets;
History of Radio, Production and Recording Process, etc.
|III||Relations of Culture with Marxism, Orientalism, Gender & Culture;|
Marketing Fundamentals, Segmentation & Targeting, Strategy;
Management Concepts; Press History; Types of Newspapers;
Social-Political Activism in Journalism, etc.
|IV||Writing skills in Media and various concepts; Editing Techniques,|
Types of Films & Lighting; Early & Limited Effects Theories;
Audience, Cultural & Critical Theories;
Concepts, steps & Applications of Mass Media Research;
Advertising Management; Differentiating and Positioning;
Brand & Brand Equity
Legal Environment; Internet Boom; Marketing Challenges;
Consumer rights and laws; Critique of Advertising; Consumer perception;
References groups and family influences, Creative Strategy Planning and Development, etc.
Banking sector & Concepts; Global Issues; Gathering News &
writing reports; Beat reporting; Editing; Typography & Design;
Hard vs Soft news; Special types of features; Editorial writing;
Public opinions, internal conflicts, etc.
Concept, meaning & definition of an entrepreneur; Small & Medium Enterprises;
Brand strategies; financial management; practicing & research PR;
Lobbying & Media relation; corporate & crisis communication;
Content & tools, etc.
Evolution, growth & role in modern-day India of Indian Newspapers;
Fundamentals of Gravure, Screen printing, flexography, etc;
Type-and-type setting; printing preparation; tools of digital media;
paper design & printing, etc.
Now that you are familiar with the types of topics that constitute an integral part of the BMM syllabus, let us go through the BMM subjects that you will study throughout the journey of the course:
|Introduction to Economics||Fundamentals of Mass Communication|
|Effective Communication Skills-I||Introduction to Computers|
|Introduction to Sociology, The Sociology of News and Social Movements in India||Landmark Events in 20th Century History of World & India|
|Effective Communication Skills-2||Principles of Marketing|
|Basics of Psychology||English Literature – Introduction|
|Translation Skills||Indian Political System|
|Public Relations||Creative Writing|
|Media Studies – Introduction||Culture Studies – Introduction|
|Computers – Advanced||Cinema|
|Print Production & Photography||Advertising – Introduction|
|Journalism||TV and Radio|
|Mass Media Reach||Organisational Behaviour|
|Copywriting & Editing||Editing|
|Project Paper – Advertising Design||Reporting|
|Brand Management||Public Opinion & Journalism|
|Mass Buying and Planning||Opinion & Feature|
|Advertising in the Contemporary Society||Project Paper – Newspaper & Magazine Making|
|Consumer Behaviour||Indian Regional Journalism|
|Issues of the Contemporary Society||Press Ethics & Laws|
|Advertising Ethics & Legal Environment||Broadcast Journalism|
|Agency Management||Marketing Research and Advertising|
|Financial Management||Financial Management|
|Marketing Research and Advertising||Magazine & Business Journalism|
|Practices & Principles of Direct Marketing||Practices & Principles of Direct Marketing|
Note: The syllabus and BMM subjects can vary from one university/country to another.
[BONUS]: BMM Subjects in Detail
Introduction to Journalism
As a crucial one under BMM subjects, Introduction to Journalism offers a basic overview of the field, its role in society and history. As a mass media student, you will be learning the importance of journalism and the part that it plays in the world, mainly serving as watchdogs of society. You will get to know about historical events where journalists played a significant role as well as the journalistic ethics and laws related to different countries around the world.
BMM Subjects- Introduction to Advertising
Advertising has a pivotal part in the long list of BMM subjects. It is a key form of media that functions as a means of communication between a seller and a buyer along with a platform where a seller can convince people to buy their products or services. While studying advertising you will be exploring its significance, history as well as why it has become central in the digital age.
Media Laws and Ethics
Choosing media as a career path, understanding the ethics and laws of mass media will help you achieve a better view of what is ethical and lawful and what is not in the world of mass media. Especially how mass media operates amidst the spectrum of laws and still works towards being an integral backbone of our society. It is one of the major BMM subjects because regardless of how much you know about why mass media is paramount for society, not knowing the laws and ethics of it will be a big disadvantage. That’s why media laws and ethics are taught during a bachelor’s degree to make students aware of what the world laws as well as a country’s laws for mass media.
BMM Subjects- Radio & TV Journalism and Production
Being a practical subject, radio & TV journalism and production comprises of an experiential exposure to the world of radio and TV production in terms of journalism. There will be assignments and classes specifically focused on creating journalistic content for radio and TV, be it news or documentaries. You will be comprehending the technical skills for shooting and editing news, whether it’s broadcast or print content.
Media Organisation and Communication
Once you have grasped the role of media and how it is vital for society the next topic amidst the list of BMM subjects will be media organisation and communication. From knowing the requisite roles in a media organisation to discovering its functioning, this subject is concerned with an overview of how a media organization works and communicates internally and externally.
A salient element of mass media, public relations is the art of building communication of an organization with media as well as with people. This subject at its heart consists of concepts such as the basics of PR, its significance, history as well as how its carried out practically in the world. Moreover, you’ll be learning the impact of PR in the modern world of digital technologies as well as the tools and techniques used by organizations for facilitating a strong PR.
If you are wondering which course amidst the expansive range of bachelor’s degree courses in mass media would be right for you, we’ve got you covered there too. The mentors at Leverage Edu can assist you in finding the ideal course in mass media as well as the perfect university so that you will be putting your focus on essentially following your calling. Give us a call at Leverage Edu: +91-8826200293 and let our mentors be your pathfinders!