Media is a vehicle or means of communication that disseminates information from the source to the target public and any media intended for the larger audience is called mass media. From pictorial representations in the early age, massive production of newspapers, fancy videos on television to high-tech media combining the Internet and computers, there are variations in the type of mass media. Being the prime source of information, entertainment, marketing, advertising media, and motivation for everyone and everywhere in the world, you will, through this blog, learn about the different types of mass media and how it influences us!
This Blog Includes
- What is Mass Media?
- Advantages of Mass Media
- Examples of Mass Media
- Characteristics of Mass Media
- Functions of Mass Media
- Types of Mass Media
- Traditional Media
- Print Media
- Electronic Broadcasting Media
- Outdoor Media
- Transit Media
- New Media or Digital Media
- Mass Media Communication Careers
- Types of Mass Media – Slideshare
- Types of Mass Communication Courses
What is Mass Media?
To put it simply, Mass Media can be defined as a technology which is intended to communicate or reach a mass audience. Mass media is actually the primary means of communication for the general public to communicate with each other as well as on a grander level. The most popular types of mass media include Newspapers, Radio, Television, Internet, Magazines and more!
What is Mass Communication?
Mass Communication refers to the process of disseminating and exchanging information through diverse media platforms to reach the masses. Mass Communication is different from Mass Media because various forms of mass media like TV, Radio, the Internet, Print Media, Outdoor Media, etc. are used to facilitate mass communication, i.e. communicate certain information to the masses.
The most common types of Mass Communication are:
- Social Media
- Public Relations
- Books, Magazines, Newspapers and Journals
- Audio Media like Community Radio, Podcasts
- Interactive Media like websites, video games, digital ads, etc.
Advantages of Mass Media
There are numerous advantages of mass media in the contemporary world. From being the watchdog of a democratic country to ensuring faster communication, different types of mass media have various advantages and benefits such as:
- Giving Voice to the Voiceless
Mass media plays an essential role in shining the spotlight on the masses as the general public can express their views and opinions freely. This way, it becomes the voice of the voiceless thus giving the right platform for the people to use their right to express freely.
- Effective and Wider Communication
It is through different types of mass media from social media to the digital platforms that the world has transformed into a global village. This way, mass communication has become useful for the people, businesses, governments and the whole world to stay connected with each other.
- Diffusion of Diverse Cultures
Mass media also plays a colossal part in spreading arts and cultures to every nook and corner of the world. With the help of the internet, anyone can learn a new language, know about a different culture or even travel the whole world without physically going from one place to another.
- Encyclopedia of Information
The internet is truly a massive open source of information and different types of mass media from search engine platforms to social media platforms and learning websites play a greater role in helping anyone learn anything anywhere.
Apart from these, there are certain disadvantages of mass media such as easier spread of fake news, compromised privacy, health issues, glamorizing censored content and topics, possibility of fraud and hacking, amongst others.
Examples of Mass Media
Whenever you want to listen to your favourite music, watch the latest movie, an event or a cricket match, where do you go? While earlier, television was the only source, the modes of staying updated with the happenings around you have expanded. Here are the most common examples of Mass Media:
These sources of disseminating information and news is considered ‘mass media’. It is a medium that is used to communicate with the masses or a large number of heterogeneous audiences different kinds of information.
Characteristics of Mass Media
Mass Media comprises a wide range of media technologies to disseminate or reach over a larger audience through mass communication. The major characteristics of Mass Media are:
- Mass Media constitutes both technical and institutional methods for communication, production and dissemination of news.
- It reaches larger audiences or masses and that’s why is referred to as mass media.
- Mass Media has the power to influence society and is also impacted by what’s happening in society itself.
- Audience or the masses are offered with a wide variety of choices in terms of content, media platform, etc. to choose from the type of mass media they want to consume.
Functions of Mass Media
Mass media has been one of the most significant forces in modern culture. All types of mass media communication whether written, broadcast or spoken reach a larger audience thus creating a massive impact. Here are the important functions of Mass Media:
- Mass media plays a crucial role in shaping how we view the world.
- Intensive use of mass media has resulted in the world to appear smaller and closer.
- It also promotes the distribution of goods and services.
- The fundamental objectives of mass media are to inform, educate and entertain the masses.
- It is known to be an important player in democracy and the smooth functioning of the nation.
- Media is the watchdog of society.
- Mass media works to transmit heritage and cultural values.
- The rise of new mass media creates a global platform to bring people together.
Types of Mass Media
When it comes to the different forms of media, there are varied formats of modern media such as print media (newspapers, books, magazines), broadcast media (television, radio), digital media (internet) as well as video games, music, cell phones, films, amongst others. All these types of mass media comprise content as well as a device or object which is the medium for delivering the content.
There are 6 main types of Mass Media:
- Traditional Media
- Print Media
- Electronic/Broadcasting Media
- Outdoor Media or Out of Home Media (OOH)
- Transit Media
- Digital Media/New Media/Internet
People have developed different ways of communication depending upon their local language and culture. Traditional media is one of the oldest types of mass media to transfer traditions and culture over generations. The tools of communication have been developed from beliefs, customs, rituals, and practices of society. Traditional media imparts indigenous ways of communication for ages. Further, this type of mass media varied as per each culture and society as every culture has their own mediums to communicate to their mass audience. Thus, the traditional media can be folk songs, dances, folktales and folklore as well as paintings, sculptures, stupas, statues and fairs, festivals, rural or community radio and announcement mediums like nagada, etc.
Forms of Traditional Media
- Folk Dances
- Folk Songs and Music
- Theatre, Drama, and Folktales
- Painting, Sculptures, Inscriptions, Statues, and Stupas
- Motifs and Symbols
- Announcements made by beating drums or ‘nagada’
- Shadow Puppetry and String Puppetry
- Fairs and Festivals
- Rural Radio
In simple words, Print Media is all about the printed form of information and news. Before the invention of the printing press, printed materials had to be hand-written that made mass distribution almost impossible. Print media is one of the basic types of mass media tools making it very popular and convenient to reach a wider audience. Newspapers are considered as the oldest forms of mass media after the traditional mass media as for a long period of time, the general public relied on newspapers to know the latest happenings in their local areas as well as from around the world. Thus, print media originally refers to newspapers and then expanded towards magazines, tabloids, promotional brochures, journals, books, novels and comics.
Forms of Print Media
- Newspapers (broadsheet and tabloid)
- Periodicals, Newsletters, and Magazines (general or specific interest)
- Brochures, Leaflets and Pamphlets
- Books, Novels and Comics
Electronic Broadcasting Media
Broadcasting is simply a distribution of audio and video content to a dispersed audience using the electronic broadcasting medium. Originally the term ‘broadcasting’ referred to the sowing of seeds on farms by scattering them over the large field. Broadcast media allows ease of news dissemination to even an illiterate person because it appeals to both the auditory and visual senses making it one of the most lucrative types of mass media. Centuries later after the newspapers were used as the original mass media, the advent of radio and television happened. Radio was the primary medium of news for the general public during wars as well as for sports and entertainment. When television was invented, it became the most effective type of mass media as it was primarily used for news dissemination and then for TV shows, live events and other entertainment purposes.
Forms of Broadcasting Media
- Radio (AM, FM, Pirate Radio, Terrestrial Radio, and Satellite)
- Traditional Telephone
- Film/Movie/Motion Picture
- Video Games
- Audio Recording and Reproduction
This is also known as OOH or Out-of-Home Media and is focussed on transmitting information and news when the public is outside their home. Outdoor media gives importance to display advertising and attracting individuals towards new products, some social cause or any development or change in the society. These are prominent in brand promotion seen on buildings, streets, electric polls, roadside, vehicles, screens, kiosks, etc. This is one of the most prominent types of mass media used for commercial as well as public welfare advertising and mainly includes billboards, banners, posters, brochure distribution, ComPark Advertising, Wallscape, amongst others!
Forms of Outdoor Media
- Billboards or Bulletins
- Inflatable Billboards
- Mobile Billboards
- Lamppost Banners
- Signs and Placards
- Blimps, Skywriting
- Brochure distribution
- ComPark Advertising
Transit Media revolves around the concept of advertising and information dissemination when consumers are “on the go” in public places or in transit. These include display advertising on vehicles and transportation. With the aim “driving home a message” transit media is significantly used for massive brand promotion to millions of people who travel the country’s streets and highways every day.
Some people might think that this type of mass media is outdated or ineffective, yet it is widely visible on the sides of buses, in subway cars, at transit stations where passengers enter or disembark from public transportation.
Forms of Transit Media
- Bus Advertising
- Railway Advertising
- Taxi Advertising
- Transit Shelter Advertising
New Media or Digital Media
Since the invention of the World Wide Web by English scientist Tim Berners-Lee in 1989, the Internet has drastically taken over all the types of mass media because of faster dissemination speed and higher digital technology. New Media is an interactive two-way communication with users being the active producers of content and information. The Internet is considered as a highly interactive mass medium and can be simply defined as the “network of networks”. It has quickly transformed as the centre of the mass media as it has marvellously integrated all the prominent types of mass media. Now, you can see news websites, broadcasted TV shows as well as listen to online radio using the internet and this is also called as the convergence of mass media!
New Media is normally a re-conceptualization of the existing media. This is a rapidly growing mass media with the ease of accessibility with a computer and an Internet connection (broadband or WiFi). From Story Writing and Graphic Designing to Multimedia and Animation, pursuing a career in this field can be highly advantageous.
Forms of Digital Media
- Social Media and Social Networking Sites (SNS)
- Webcast and Podcast
- Blogging and Vlogging
- IPTV (Internet Protocol Television)
- E-forums and E-books
- E-commerce and M-commerce
- Digital Videos
- Computer Animation
- Digital Video Games
- Human-Computer Interface
- Virtual World & Virtual Reality
Mass Media Communication Careers
Mass Media and Mass Communication are amongst the most trending careers in the digital world. Pursuing a degree in any of the different types of mass media such as Journalism, Corporate Communication, TV Production, etc. you can explore lucrative high-paying careers in this vast domain. Here are the most popular jobs in different types of Mass Media Communication:
- Copywriter/Content Writer
- Digital Editor
- Social Media Manager
- Communications Associate
- Film Producer
- Radio Jockey
- Commercial Photographer
- Social Media Influencer
- Graphic Designer
- Web Designer
- Content Marketer
- Game Designer
- Painter/Visual Artist
Types of Mass Communication Courses
Mass Communication is emerging as one of the most popular disciplines in the digital era and there are numerous diplomas, bachelor’s and master’s courses which are offered in this specialisation. Here is the complete list of Mass Communication Courses:
|Mass Communication Courses||Duration|
|Diploma in Journalism and Mass Communication||2 years|
|Diploma in Media Studies||3 years|
|Bachelor of Mass Communication||3 years|
|BJMC (Bachelor of Journalism & Mass Communication)||3 years|
|Bachelor of Arts in Corporate Communication||3 years|
|Bachelor of Mass Media (BMM)||3 years|
|BA Journalism and Mass Communication||3 years|
|MA in Journalism and Mass Communication||2 years|
|MA in Mass Communication||2 years|
|PG Diploma in Journalism and Mass Communication||2 years|
|PG Diploma in TV Journalism & Communication||1-2 years|
There are different types of mass media such as Print Media, Digital Media, Broadcast Media, New Media, amongst others. For example: Films, Newspaper, Magazines, Radio, CDs, Video Games, Advertisements, etc.
The 4 types of media are:
Print Media (Newspapers, Magazines)
Broadcast Media (TV, Radio)
Outdoor or Out of Home (OOH) Media.
Internet or Digital Media
The 3 kinds of Mass Media :
– Print Media
– News Media
– Broadcast Media
Media technologies that are designed to communicate with a large audience are known as Mass Media.
Mass media came in India a little late in compresión with other western countries. The first TV channel was Doordarshan. It was launched by the state in the year 1991.
When individual plans on pursuing Mass Media academically, the courses offered by the universities fall under the name of Mass Communication. Thus, another name of Mass Media is Mass Communication.
No, we cannot say that Traditional Media is better than Transit Media as both hold importance at different levels of communication. While TV and Radio ads are important out of home advertising is also essential.
The printing press is considered to be one of the main reason for the development of Mass Media.
-Bachelor of Journalism
-Bachelor of Journalism and Mass Communication
-Master of Journalism
The scope of career opportunities in all these types of mass media is endless. Are you excited about a career in this field? Talk to our experts at Leverage Edu and transcending into an unmatched growth of success in the field of Mass Media Studies.