A book filled with colourful illustrations attracts more readers than a book with simple text. Visual communication is a creative process that combines art and technology to communicate ideas and information visually thus making them interactive and easy to understand. It has become an integral part of various industries such as film and television, graphic illustration, web designing, etc. Pursuing one of the creative career options can help you explore various opportunities globally. While there are several degree programs to learn and study various facets of visual communication, Bachelor of Science or BSc Visual Communication is one of the most sought after programs. In this blog, we will shed light on details pertaining to the course like universities, eligibility, and career prospects.
This Blog Includes:
Course Highlights
| Course Name | BSc Visual Communication |
| Basic Eligibility | 10+2 in any stream |
| Major Subjects | Photography, Graphic Design, Basics of Advertising, Copywriting, CAD, Media Management, Social Media Marketing, etc. |
| Top Universities in India | Loyola College, PSG College of Arts and Science, SRMIST Chennai [Ramapuram Campus], University of Madras, etc. |
| Top Universities Abroad | The University of Notre Dame, Duke University, Loyola University, etc. |
| Career Prospects | Digital Photographer, Graphic Artist, Cartoonist, Animator, Copywriter, Web Designer, etc. |
General Overview
BSc Visual Communication or ‘Viscom’ is a 3-year undergraduate degree program that aims at providing an insightful view into a wide variety of subjects such as Animation, Drawing, Multimedia, Graphic Designing, Web Designing, Writing, Advertising, Film and Video Production, Video Editing, Photography, etc. Further, students get to learn different visual languages, designs, skills and techniques that are pivotal to create impactful visuals.
Major Subjects Covered
Though there are variants for bachelor’s degree programs in Visual Communication, these courses mainly focus on a combination of core and elective subjects in the field of Media and Communications with Visual Arts, Graphics and the like. To help you know about the course offerings, we have enlisted the major subjects covered under BSc Visual Communication (can vary as per the course and university):
- Graphic Design
- Visual Literacy
- Media Culture
- Computer Graphics
- Advertising
- Communication Theory
- TV Production
- Script Writing
- Art and Aesthetics
- Web Designing
- Computer-Aided Design (CAD)
- Animation
- Video Editing
- Illustration
- Filmmaking
Eligibility Criteria
To pursue BSc Visual Communication from educational institutions in India across the world, you need to fulfill the admission parameters set by the institute. Passing senior secondary school with the Science stream from a recognized board is a prerequisite. Further, many Indian universities might have their own specific entrance exams which you would have to qualify. If you are planning to study this course abroad, you will also be required to submit the scorecard of English language tests like IELTS/TOEFL/PTE. Apart from this, letter of recommendation [LOR], statement of purpose[SOP], marksheets, etc also form an integral component of the application package. It is important to note that the criteria may vary from one university to another.
BSc Visual Communication Colleges in India
There are scores of colleges in India which offer a comprehensive BSc Visual Communication course. In India, admission is granted based on competitive exams or merit-based. So, if you are wondering which is the best college for visual communication in India then, glance through the following list to know more:
- Loyola College
- PSG College of Arts and Science
- SRM IST Chennai [Ramapuram Campus]
- University of Madras
- St Joseph’s College
- National College of Design
Popular Universities Abroad
With the increase in demand for professionals adept with the technical and theoretical knowledge of the field, academic institutions across the world have started offering a BSc Visual Communication or related courses. Here is a list of major universities and their prospective courses in Visual Communication:
| University | Course Offered |
| Kadir Has University, Turkey | Bachelor’s in Visual Communication Design |
| Linnaeus University, Sweden | Bachelor’s in Visual Communication and Change |
| Franklin University Switzerland | Bachelor’s in Visual Communication Arts |
| Sabanci University, Turkey | BA Visual Arts & Communication Design |
| HMKW University of Applied Sciences for Media, Communications and Management, Germany | BA Graphic Design and Visual Communication |
| Solent University, England | BA Hons Visual Communication |
| Monash University, Australia | Bachelor’s in Design and Media Communication |
Now, let’s elaborate on some of the top universities offering varied bachelor’s degrees in Visual Communication:
The University of Notre Dame
For studying design and visual communication, University of Notre Dame is what you can consider. It offers 3 programs in this field which are designed to support the idea that a designer can make a difference in the world with visual communication. The course provides essential designing techniques that could help students in building their portfolios. Students looking for a suitable BSc Visual Communication course can consider University of Notre Dame as a great option.
Duke University
Duke University is internationally renowned for its multimedia programs and is located in North Carolina. It is a private research university and offers two programs in design and visual communication. These programs focus on historical aspects of media studies as well as emerging modern-day media technologies. The aim is to equip students with efficient knowledge and skills related to image digitization, graphic imagery and instructional designing.
Loyola University
Loyola University Chicago is another great option for pursuing BSc in Design and Visual Communication. Offered by the university’s Department of Fine Arts, the program focuses on the role of visual communication in media culture at large. Students get to learn a wide variety of subjects such as digital media, print culture, photography, video production, illustrations and conceptualisation of different designs.
Northwestern University
Northwestern School of Communication is one of the most prestigious schools for fine arts and communications. The school offers two-degree programs in design and visual communication. The programs are designed to provide students with sufficient knowledge and skills to enter the visual and graphic industry as professionals. The course equips you with skills in designing, writing and visualizing projects. It emphasizes on historical graphic techniques to depict visual literacy and the evolution of conceptualization. Students looking for a suitable BSc Visual Communication course can consider Northwestern School of Communication as a great choice.
Career Prospects
Visual communication is a multidimensional field filled with various career opportunities. Film production agencies, marketing and advertising houses, TV broadcast groups, etc are some of the sectors you can work in. Here is a list of major career options you can explore after completing BSc Visual Communication:
- Web Designing
- Graphic Designing
- Graphic Illustration
- Video Production
- Journalism
- Film Production
- Creative Writing
- Fashion Designing
- Advertising
- Video Editing
- Production Assistant
- Event Manager
Thus, pursuing BSc Visual Communication lets you explore the world of designing graphics and visuals. If you are still confused about which degree program in design and visual communication suits your interests, Leverage Edu experts can guide you in finding the right course as well as help you in getting shortlisted at the right colleges.
