Forming a major portion of marketing in the digital age, advertising has also undergone nothing short of a transformation itself. With integration tools of computer technology like business analytics, modern communication methods and much more importantly social media platforms, advertising has become not only an essential part of reaching out to potential users but also in building a conducive ecosystem of better consumer-seller relationships. Digital Advertising specifically deals with online instruments and touches social media, email marketing and ad-based marketing, amongst others. If you feel you have the knack to advertise things in an enticing manner and are curious about how the online platforms are revolutionizing this arena, this blog on digital advertising courses shall certainly be of much help.
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Digital Advertising: Field Overview
Drawing insights from several fields including but not limited to Public Relations, Mass Communication and even Psychology and Sociology, Digital Advertising courses aim to impart a foundational understanding of consumer behaviour, persuasion, product-consumer fitment etc. It also, in a significant amount, deals with computer analytics, creative development, innovative advertising practices and case studies from experiments made by companies around the world. Graduates can pursue a career in Digital Marketing, communication, information studies, marketing, public relations, journalism and research, amongst others.
Digital Advertising Courses: Categories & Level of Rigor
Course offerings in digital advertising vary greatly from long-term degree programs such as bachelor’s, master’s and even PhD to short term skill-based programs like diploma or certificate. Further, since advertising is deeply interlinked with marketing, public relations and mass communication, students have the option to pursue these courses which devote significant focus on advertising. This includes Mass Communication course, MBA in Digital Marketing, Masters in Marketing, etc. Glance over the following sections for a detailed analysis.
Undergraduate digital advertising courses start from scratch and focus on introducing students to the vast field of advertising, classical theories related to marketing and persuasion along with basic usage of computer tools. Further, many institutions may also include topics from social sciences, humanities and languages to encourage multidisciplinarity.
Major Subjects: Consumer Insight, Business Management, Marketing, Introduction to Advertising, Journalism, Communication Methods, Advertising Management, Design Strategy & Software, Entertainment Marketing English, Statistics & Data Science, Introduction to Psychology & Sociology, Media & Cinema Studies, Art History, Design, etc.
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Master’s & PhD
Digital advertising courses offered at the postgraduate level dive deeper into a particular aspect or incline towards training individuals for a professional career in this field. A typical Masters in Advertising concerns with higher-level principles of advertising, communication theories as well as public relations and branding, social media, amongst others.
Major Subjects: Quantitative & Qualitative Research Methods; Advertising Theory; Global Advertising; Public Relations, Strategic Brand Communication, Computer Science & Advertising, Consumer Behavior & Psychology, Social Media, Creative Video Development, Copywriting, Advertising & Society, Design Strategy & Software etc
Note: Digital Advertising courses, more often than not, lay emphasis on practical understanding and therefore include training, internships, projects, seminars, workshops and much more to help students build a strong portfolio.
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Digital Advertising Courses: Universities
To make your search of destinations easier, we have listed down a few top universities around the world that offer digital advertising courses or programs in closely-related fields.
|Name of University||Location||THE Rankings 2021||Courses|
|University of Texas at |
|USA||44th||BSc in Advertising;|
MA in Advertising;
PhD in Advertising
|University of Illinois-|
|USA||48th||BSc in Agricultural |
BSc in Advertising
MSc in Advertising
|University of North |
Carolina at Chapel Hill
|USA||=56th||BA in Media & |
|Chinese University of |
|Hong Kong||=56th||MSc in Advertising|
|Boston University||USA||=54th||BSc in Communication|
MSc in Advertising
|University of Queensland||Australia||=62nd||Bachelor of Business Management/|
Bachelor of Business Management-
Bachelor of Business Management/Laws(Honors)- Advertising
Master of Business-Advertising
PhD in Advertising
|University of New South |
|Australia||71st||Bachelor of Design/|
Bachelor of Media (PR & Advertising)
|Pennsylvania State University– University Park||USA||=114||BA in Advertising/Public Relations|
Note: This is only an indicative list.
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Digital Advertising courses combine both creativity and empirical methods and offer innumerable opportunities for career building. If you see yourself working in this field but feel uncertain which course and university to go for, the AI-tool at Leverage Edu does that job for you by shortlisting universities based on your skills, interests and aspirations so that you can take an informed decision towards a rewarding career.