Advantages of Social Media

Advantages of Social Media

Social media has revolutionized our lives by changing the way we communicate and socialise, stay in touch with what’s happening around the world, conduct our businesses and so much more! It has truly transformed our world into a global village and has become an incessant part of our life. It has become one of the powerful tools of communication and information dissemination in the digital era. This blog brings you a detailed analysis of the benefits and advantages of social media in different aspects of our lives as well as the world.

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Understanding the Advantages of Social Media

Ranging from Communication, Marketing to Education, there are countless advantages of social media. Let’s explore the key benefits of social media platforms that you must know about:

Global Reach 

Social media has a global reach and these platforms are frequently used to connect with people from all across the globe. Further, you can share your thoughts on these global platforms and get to interact with people from all over the world. This higher-level connectivity is one of the top advantages of social media as it has put an end to geographical barriers and turned the world into a global community. You can also share information online at any social media platform to reach out to an international audience and with an easily available internet connection, anyone has access to this abundant knowledge. But this higher-level connectivity has also lead to cases of cyberbullying, hacking and security breaches, thus finding a safer balance between sharing information and making it accessible to the right audience has become extremely important.

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Stay Updated with Latest News & Happenings

Earlier, the types of mass media that delivered news and recent happenings across the world were mainly print media or broadcast media and getting the breaking news would require you to either wait for the next day’s newspaper, watch it on TV or listen to it on the radio. But now you can explore the latest news anytime and anywhere by scrolling through the social media platforms on your smartphone. It is one of the prominent advantages of social media but has its own disadvantages as well. Accessibility of latest news and happenings has also lead to the spread of fake news across the social media which can often misinform people and thus can cause harmful circumstances. So, it is inherently crucial to verify the news and updates from social media by checking with the actual and verified sources.

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Generates Awareness 

Another key point that deserves a mention in our list of advantages of social media is how it can be utilised to voice opinions and potentially generate awareness. There are numerous instances where social media platforms played a crucial role in bringing awareness and revolution and some of these include the Libyan Revolution, Arab Spring, Occupy Wall Street, the Ukrainian Revolution, to name a few. Moreover, Hong Kong protests are also a major example of how one can fuel a revolution in global politics using social media. But the critical question that arises for this advantage is that how to use it in a judicial manner and not to instigate the public. Thus, this factor needs to be considered while exploring the role of social media in bringing revolutions. Further, when it comes to using social media to spread awareness, you can take benefit of these global platforms to raise your voice against issues and aware people for different causes like environmental concerns, social issues, etc.

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Beneficial for Businesses

While scrolling through Facebook or Instagram, you might have come across pages advertising and selling products and services online. eCommerce, eBusiness and social media marketing are amongst the major advantages of social media that have helped businesses reach a global audience as well as cut costs on traditional methods of advertising as well as conducting business. Nowadays, many businesses offer their products and services online contributing to the e-commerce sector and minimising the role of the middleman between the buyer and seller.

Small businesses have availed the different advantages of social media to build a stronger online presence as well as create a better connection with their customers. Using these platforms, customers can provide feedback to the buyer directly. This way, businesses can ensure customer satisfaction, facilitate a stronger relationship and locate their target audience in a better way as well.


Social media has played an important role in the educational sector through its global platforms connecting students with experts in almost every field of study. As we are living in the era of virtual learning, the advantages of social media can be put to great use when it comes to education. Using these platforms, you can easily reach out to the brilliant minds in your chosen field of study or follow top global leaders and great personalities with just a click. Further, you can find tons of informational videos on social media and learn something new every day. With most of these platforms providing the option of video calls, you can learn from the comfort of your home and brush up your skills to fulfil your academic and professional goals!

Hence, there are numerous disadvantages and advantages of social media in terms of different aspects. Planning to study a course in social media or digital media? Reach out to our Leverage Edu experts and we will help you in selecting a suitable course and university that aligns with your interests, preferences and career aspirations. Sign up for an e-meeting with us today!

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