MBA in Event Management

7 minute read
MBA in Event Management

Do you enjoy planning birthday parties or marriage events? Do you have the knack for displaying things creatively? Then pursuing a course in Event Management is what you can aim for! A wide range of universities across the world offer an array of Event Management courses. However, to gain advanced knowledge, enrolling in a master’s course is a must and out the many, an MBA in Event Management is an ideal option for those who want to learn various concepts of management that can help them handle various facets of event planning and management efficiently.

Name of the course  MBA in Event Management 
Course Level Postgraduate/Masters’
Duration of the Course 2 years
Eligibility Minimum of 50% in Graduation or any other equivalent degree
Admission Process Entrance exam based, Merit Based, GD & PI.
Average Course Fee INR 5-10 Lakhs and more if opting for studying abroad.
MBA in Event Management Average Salary INR 5-7 Lakhs 
Exam Type Semester based 

What is MBA in Event Management?

MBA in Event Management is a 1-2 year long postgraduation course that lays emphasis on planning, developing, and organizing market events. The program curriculum is designed to train you in efficiently handling events such as festivals, weddings, concerts, corporate and sports events, exhibitions, conferences, fairs, family functions, etc. Blending the elements of leisure, tourism, hospitality, and planning, through this degree course, you will develop a stronghold over concepts associated with budget formulation, human resource management, marketing, and finance. 

MBA in Event Management: Subjects

Subjects related to event management will be covered in MBA in event management. Students will also be able to plan presentations, catering, festivals, and venue management as part of this course. The curriculum aims to improve students’ presentation, communication, and personality skills. The majority of the subjects will be discussed technically so that students can learn the program’s realistic and practical aspects. Some of the vital subjects are listed down below: 

  • Corporate Communication
  • Basics of Event Management
  • Basics of PR
  • Event Planning
  • Event Production Process
  • Organizational Behaviour
  • IT and Computer Education
  • Event Advertisement and Promotion
  • Event Planning
  • HR Management
  • Finance Management
  • Financial Accounting
  • Staff Management
  • Major Events and Types
  • Marketing Management
  • Marketing Communication for Special Event
  • Media Economics
  • Legal Aspects related to Event Management
  • Safety Operations
  • Hospitality Management
  • Brand and Media Management
  • Business Communication and Negotiation Skills
  • Economics and Management Decisions
  • Principles of Event Management
  • Qualitative Technique
  • Consumer Behaviour and Brand Management
  • Budgeting and Costing of Events
  • Event Management (Corporate and Social)
  • Event Production and Logistics
  • Sales Promotion and Brand Management
  • Cross-Cultural Management
  • Culture and Entertainment
  • Entrepreneurship
  • Event Risk Management
  • Public Relations

MBA in Event Management Colleges in India 

Here are some of the very universities that are offering this specialised course of MBA in event management in India. 

Name of the University/College Location  Average Course Fee in INR 
University Of Engineering And Management Kolkata INR 2.5-3 Lakhs 
All India Institute Of Management Studies Chennai INR 70,000
Tritya Institute Of Event Management New Delhi INR 1.5-2 Lakhs 
Adamas University Kolkata INR 2.6 Lakhs 
Lovely Professional University Punjab INR 3 Lakhs 
Narsee Monjee Institute of Management Studies Mumbai INR 60,000- 80,000
Amity Global Business School Noida INR 4 Lakhs 
Institute of Management & Entrepreneurship Development Pune  INR 2.5 Lakhs 
Sage University Indore INR 5 Lakhs 
Prestige Institute of Management And Research Bhopal INR 75,00

MBA in Event Management Colleges Abroad 

As we have mentioned in the earlier parts of the blog as well that MBA in event management is actually a specialised course which is being offered by a handful of universities and colleges all over the world. Here we have tabulated some of the renowned universities from around the world that are offering a degree in MBA in event management to the interested students and candidates.

University/College  Location  Course Name  Duration 
LAB University of Applied Sciences Finland Master of Business Administration in International Tourism and Event Management, Online 18 months
Swiss School of Higher Education Switzerland MBA in Event Management 3 semesters
Y SCHOOLS France MBA in Tourism and Event Management 2 years
European Institute of Applied Science and Management Czech Republic MBA in Tourism, Hospitality and Event Management 1-year
Escuela Internacional de Protocolo Spain MBA In Protocol, Creation, Design And Event Management 1-year
OUS Royal Academy of Economics and Technology  Switzerland Executive Master in International Tourism and Events Management 12 months
ISEG Business And Finance School – school of management France MBA in Events and Public Relations Full-time
Midway University USA  MBA in Tourism and Event Management 2 years
Hochschule Fresenius University of Applied Sciences Germany  International Tourism & Event Management – MA 2 years
University of Technology, Sydney Australia  Master of Event Management 1.5 years
University of Lincoln USA  MA in Events Management 1 Year 
Ulster University UK MA in International Event Management 3 Years 
University of the West of England UK MA in Events Management 1 Year 
Bournemouth University UK MA in Events Management 2 years 
London Metropolitan University UK International Events, Leisure and Tourism Management MSc 1 year

Eligibility Criteria 

Be it an MBA in Marketing or any other postgraduation course, you have to fulfill the basic eligibility criteria as set by the respective university. Though the prerequisites will vary from one institute to another, we have compiled a list of common parameters that you must satisfy to pursue an MBA in Event Management degree course.   

  • You must have a graduate degree from a recognized university.
  • GMAT or GRE test scores (varies for different universities)
  • Transcripts of English proficiency tests like IELTS, TOEFL, etc 
  • Work experience in the relevant field is demanded by some institutions, however, it is not mandatory. 
  • LORs and SOP in the format prescribed by the university along with an updated CV/resume, academic transcripts, etc. 

Note: The eligibility criteria, minimum GMAT/GRE/English proficiency exam marks, etc will vary from one university to another. You can consult experts at Leverage Edu to know more.

MBA in Event Management: Job Prospects and Career Options

Being a vast and growing industry, there are innumerable career opportunities at full- and part-time positions. You can either work with an event management company, as a consultant in corporations or can even start your own independent venture! Enlisted are some of the profiles in which you can work upon graduating with an MBA in Event Management degree: 

  • Event Coordinator
  • Celebrity Manager
  • Logistics Management Expert
  • Consultant
  • Creative Director (Events)
  • Finance Manager
  • Event Planner
  • Resource Purchase Manager
  • Event Manager/Assistant Manager
  • Brand Management Professional
  • Client Relationship Manager
  • Marketing Manager
  • Hospitality Manager
  • Management Trainee
  • Accounts Executive/Accountant
  • Coordinator/Event Management
  • Business Development Executive
  • Office Assistant
  • Customer Care Executive
  • Working on fashion shows, concerts, seminars, exhibitions, weddings, themed parties, product launches, etc.

Candidates will learn more about the event industry and then apply for jobs that attract them. As mentioned below, there are numerous job opportunities in this industry:

  • Corporate Events
    • Seminars
    • Training Programs
    • Award Functions
    • Annual Picnics
  • Social Events
    • Anniversaries
    • Birthday Parties
    • Social Gathering
    • Wedding Planning
  • Exhibitions & Fairs
  • Entertainment Events
    • Celebrity Nights
    • Fashion Shows
    • Stage Shows
    • Beauty Pageant Contest
    • Movie Promotions
    • Music Video Release
  • Educational Events
    • Education Fairs
    • College Events
    • Training Programs
    • Annual Sports
  • Marketing & Promotions
    • Ad Campaigns
    • Social media promotions and campaigns
    • Product Launches
    • Promotion Activities
    • Road Shows

Other Event Management Courses

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If not an MBA, here are the other courses in Event Management which you can consider pursing:

  • Master of Event Management
  • Master of Tourism, Hotel and Event Management [Major in Event Management]
  • International Master of Business Administration (Tourism and Event Management)
  • MA Hospitality and Event Management
  • MSc Marketing with Festival & Event Management
  • MSc International Festival & Event Management
  • International Master of Business Administration (Tourism and Event Management)


Are event planners in high demand?

Meeting, conference, and event planners are expected to rise at a rate of 8% from 2019 to 2029, far faster than the national average. As companies and associations continue to organise activities on a regular basis, demand for professionally scheduled meetings and events is expected to remain stable.

Can I do MBA in event management?

Candidates who have completed their bachelor’s degree in event management are eligible to apply for this degree program to further their education. MBA (Master of Business Administration) In two years, subjects related to event management will be covered in event management.

Is event management a good career?

It is a good career option because it does not require a large financial commitment and provides a great deal of flexibility and freedom in the workplace. You will make a successful career in the field of event management if you have a passion for organising events and strong organisational skills.

Can I do event management after 10th?

Yes, one may begin the training process or work as an intern or trainee in this area, with the possibility of being employed full time after completion of studies and graduation. The field of event management is becoming increasingly common among Indian students. This industry is creating good job opportunities.

Do Event planners get paid well?

The average annual salary for an event planner in the United States is about $53,100.

Do event planners make good money?

With 7,150 workers, California has the highest employment rate for event planners. Event planners in the District of Columbia earn the most income, on average, at $65,230 a year, which is higher than the national average.

How do event planners make money?

As part of their fee, event planners can charge about 15-20 percent of the overall cost of the event. Depending on the program’s complexity and the amount of time it takes to schedule and execute an operation, this could be sufficient to cover a planner’s entire expense and benefit.

Thus, the career prospects of pursuing an MBA in Event Management are immense! Planning to pursue this course but are confused about how to proceed? Then let the experts at Leverage Edu offer a helping hand. From completing the application process to helping you write an impeccable personal essay, the experts will provide assistance throughout the admission procedure!

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