Bachelors in Integrated Marketing Communication

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Bachelor in Integrated Marketing Communication

Bachelors in Integrated Marketing Communication may be of the best courses if one wants to cascade in the communication sector. This course is one of those upcoming subjects that have taken their respective industries by storm. Bachelor in Integrated Marketing Communication has immense market opportunities that it provides making it one of the most sought-after courses in the communication industry. Hence, if you want to get an education in Bachelor in Integrated Marketing Communication, then getting a degree in the same can always be your no.1 option. 

Course Name Bachelors in Integrated Marketing Communication
Course Level Under Graduate
Eligibility 10 + 2 from recognised board; Minimum 50% Marks 
Duration Three Years
Admission Procedure Merit-Based + Joint Entrance Exam (JEE)
Average Fees ₹ 45,000/year
Average Salary ₹ 13.30 LPA

What is Integrated Marketing Communication?

As the name suggests, integrated marketing communications can be seen as a holistic marketing approach that considers marketing strategy within a larger context of an organisation’s business-related aims and maintenance needs.

It can be defined as the subject unifying all the elements of marketing communications, such as public relations, audience analytics, social media, business development principles, and advertising. The professionals in this field work for organisations to deliver an engaging and seamless consumer experience for any product or service. They also try to optimise an organisation’s image and its relationship with stakeholders. 

Why Pursue Bachelor in Integrated Marketing Communication? 

Studying Bachelor in Integrated Marketing Communication will help the student in the future to integrate all essential marketing components as a marketing professional to communicate similar messages to potential and existing end-users.

It teaches critical skills not only for business marketing but also for direct interaction with customers. Organisations implementing integrated marketing communication are able to successfully promote their brands among target audiences as well as develop trust amongst them.

Professionals having a background in Bachelor in Integrated Marketing Communication can pursue employment throughout the marketing and communications industries. The job areas may include marketing communications, social media marketing, journalism, market research and consulting, non-profit and government communications, public relations,  entertainment, and other related fields.

Syllabus of Bachelor in Integrated Marketing Communication

Following is a general syllabus for the Bachelor in Integrated Marketing Communication course.

Advertisment Media
Media plan Type and choice criteria Reach and frequency of advertisements Cost of advertisements related to sales Media strategy and scheduling
Design and Execution of Advertisments
Message development Different types of advertisements and layout Copy structure Design appeal Advertisement production Print, Radio, T.V. and Web advertisements Media Research Concept TestingMeasuring the impact of advertisements
Introduction to Sales Promotion
Objectives of sales promotion Scope and role of sale promotion Sales promotion techniques Trade-oriented and consumer-oriented
Sales Promotion Campaign
Sales promotion Designing of sales promotion campaign Requirement identificationIntegrated promotion Outsourcing sales promotion national and international promotion strategies Involvement of salesmen and dealers Coordination within the various promotion techniques Online sales promotions

Best Universities Abroad for Bachelor in Integrated Marketing Communication

University Name Course Name
University of Westminster, UK Marketing Communications BA Honours
Arden University, Germany BA (Hons) Business Management (Marketing)
London Metropolitan University, UK Advertising, Marketing Communications and Public Relations – BA (Hons)
University of Wisconsin, USA Marketing: Integrated Marketing Communications – BBA
National University, USA Integrated Marketing Communications – BA
University of Nicosia, Cyprus Business Administration: Marketing Communications 
Southeast Missouri State University, USA Marketing: Integrated Marketing Communications – BSBA

Best Colleges in India for Bachelor in Integrated Marketing Communication

College Name Location
Indian Institute of Management, IIM Bangalore
Indian Institute of Management, IIM Kolkata
Prestige Institute of Management and Research, PIMR Indore
Xaviers School of Management, XLRI Jamshedpur
Indian Institute of Management, IIM Indore
Vinod Gupta School of Management Kharagpur
Department of Management Studies, IIT Madras Chennai

Admission Process

Check out the general admission process for the Bachelor in Integrated Marketing Communication course. The admission process will mostly depend on the university.

Eligibility

  • Minimum 50% or above in the last examination 
  • For those whose first language is not English, an IELTS score, with a minimum 6.0 overall, and 5.5 in each component, will be required.
  • The minimum score may differ from college to college so the aspirants are requested to check the official website

Also Read: Check your IELTS Eligibility

Application Process

  • The application process may differ from college to college so the aspirants are requested to check the official website for the exact procedure.
  • Normally, the aspirants will be required to fill up an application form available on the website.
  • They will be required to upload relevant documents including IELTS scores, previous transcripts etc.
  • There may be a minimal application fee.

Documents Required

  • The documents needed for admission may differ from college to college, hence the aspirants are requested to check with the official website.
  • The documents required may include scores from English proficiency tests like IELTS or TOEFL
  • The aspirants will be required to submit their previous transcripts, including 10th, and 12th.
  • Some colleges also ask for a Statement of Purpose (SOP).

Scope of Bachelor of Integrated Marketing Communication

Bachelor of Integrated Marketing and Communication makes you eligible for many high-paying job roles. Check out their details below.

Top Job Profiles & Salary

Job Profile Yearly Salary 
Senior Vice President of Sales $ 208,500 (₹ 1.60 cr)
Vice President of Business Development $ 168,000 (₹ 1.29 cr)
Vice President of Marketing $ 162,100 (₹ 1.24 cr)
Product Marketing Director $ 153,800 (₹ 1.18 cr)
Demand Generation Director $ 152,500 (₹ 1.17 cr)
Advertising sales director $ 138,700 (₹ 1.06 cr)
Global account manager $ 138,600 (₹ 1.06 cr)
Senior product marketing manager $138,200 (₹ 1.06 cr)

Top Recruiting Companies

Company Name Location
Deloitte Digital New York, USA
Dentsu Tokyo, Japan
Epsilon Irving, Texas, USA
Ogilvy New York, USA
Bluefocus Communication Group Beijing, China
IBM iX Armonk, New York, USA
Publicis Worldwide Paris, France
Mindshare London, UK

FAQs

What are the marketing communication types?

The six major modes of communication in marketing include digital marketing, advertising, personal selling, direct marketing, public relations and sales promotion.

What is the role of marketing communication?

Marketing communication helps to improve products and services for consumers ranging from manufacturers to end-users. The work includes building and maintaining relationships with customers, and other important stakeholders in the company. 

What are marketing communication strategies?

A marketing communications strategy can be used by a company or an individual to reach their target market. This is done through various types of communications, which include your message (what is to be said), the target (to whom your message is reaching) and the medium (where it is to be said).

Delve into pursuing a Bachelor in Integrated Marketing Communication if you want a bright future ahead. We know choosing the right course and university that runs parallel to your interests is very important. For this, I’m sure you’ll be pleased to take the assistance of an AI-based tool at Leverage Edu that gives you personalised suggestions based on your skills, qualifications and interests. Contact our experts at Leverage Edu they will assist you in your study abroad endeavour. To get a free consultation from us call us at 1800 572 000 now!

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