Post Graduate Diploma in Digital Marketing Abroad: A Guide

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post graduate diploma in digital marketing

If you are interested in pursuing a career in digital marketing, you might want to consider doing a postgraduate diploma in digital marketing abroad. Digital marketing is one of the most sought-after skills in today’s world for promoting products, services, or brands using digital channels like websites, social media, email, search engines, mobile apps, etc. This blog will guide you through everything you need to know about doing a post graduate diploma in digital marketing abroad, including top colleges offering the course, admission process, eligibility criteria, documents required, course syllabus, and its career scope. Let’s get started!

Course name Digital Marketing
Level Postgraduate Diploma
Duration 1 year (2 semesters)
Suitable for  Aspiring digital marketers, professionals who want to switch their career to digital marketing
Accepted Language Tests IELTS, TOEFL, PTE, etc
Popular Job profiles Digital marketer, SEO specialist, SEM specialist, SMM specialist, Content marketer, Web analyst, Digital marketing manager, Digital marketing consultant, etc.
Average Salary INR 4.5 lakh per year

Also Read: How to Build a Promising Career in Digital Marketing

Course Overview

A Postgraduate Diploma in Digital Marketing is a 1-year course that provides you with the knowledge and skills to plan, execute, and evaluate digital marketing campaigns. You learn about various aspects of digital marketing such as content strategy, search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing, web analytics, etc. Digital marketing helps businesses reach and engage with their target audience, increase brand awareness, generate leads, and drive sales.

Why Study Digital Marketing Abroad?

While there may be many excellent options available for you to study digital marketing in your country, here’s why you should consider pursuing a post graduate diploma in digital marketing abroad:

  • You will get to learn from the best faculty and experts in the field of digital marketing.
  • You will get exposure to the latest trends and technologies in the global digital market.
  • You will get access to world-class facilities and resources such as labs, libraries, online platforms, etc.
  • You will get to network with peers and industry professionals from different countries and cultures.
  • You will get an international qualification that will enhance your resume and career prospects.
  • You will get an opportunity to explore new places and cultures and broaden your horizons.

Top Colleges

There are many colleges abroad that offer PGD in digital marketing courses. Some of the top ones are:

College Country Course name Tuition Fee
University of Southern Queensland Australia Graduate Certificate of Business (Digital Marketing) AUD 14,400
Loughborough University UK MSc Digital Marketing GBP 25,500
University of Auckland New Zealand Postgraduate Certificate in Business (Digital Marketing) NZD 16,500
Lambton College Canada Post Graduate Certificate in Digital Marketing Specialist CAD 14,000
University of Galway Ireland MSc Digital Marketing EUR 15,500

Also Read: Traditional Marketing vs. Digital Marketing

Course Syllabus

The course syllabus for PGD in digital marketing courses may differ from college to college. However, some of the common subjects taught in each semester are:

Semester 1 Semester 2
Digital Marketing Fundamentals Digital Marketing Strategy and Planning
Digital Marketing Tools and Platforms Content Marketing and SEO
SEM and PPC Advertising SMM and Influencer Marketing
Email Marketing and CRM Web Analytics and Conversion Optimization
Digital Marketing Ethics and Laws Project or Internship

Admission Process

The admission process for post graduate diploma in digital marketing courses varies from college to college. However, some of the common steps are:

  • Research and shortlist the colleges that offer the course that suits your interest and budget.
  • Check the eligibility criteria and application deadlines for each college.
  • Prepare the required documents such as transcripts, degree certificates, resume, statement of purpose (SOP), letters of recommendation (LORs), etc.
  • Take the required tests such as IELTS, TOEFL, GRE, GMAT, etc. if applicable.
  • Fill out the online application form for each college and upload the required documents.
  • Pay the application fee if applicable.
  • Wait for the admission decision from each college.
  • Accept the offer letter from the college of your choice and pay the tuition deposit if required.
  • Apply for a student visa for the country where you want to study.
  • Book your flight tickets and accommodation arrangements.

Relevant Read: Google Digital Marketing Courses & Certification

Eligibility Criteria

The eligibility criteria for post graduate diploma in digital marketing courses may differ from college to college. However, some of the common requirements are:

Language test Minimum Score
PTE 58
  • Work experience or exposure to digital marketing or related fields (preferred and if applicable).
  • Strong SOP and LORs that highlight your academic achievements, career goals, and motivation for pursuing the course.

Documents Required

The documents required for post graduate diploma in digital marketing courses may vary from college to college. However, some of the common documents are:

  • Transcripts and degree certificates of your previous education
  • Resume or CV
  • SOP
  • LORs
  • Test scores of IELTS, TOEFL, GRE, GMAT, etc. if applicable
  • Passport copy
  • Financial documents such as bank statements, loan approval letters, scholarship letters, etc. to prove your ability to fund your education
  • Visa application form and fee receipt

Also Read: Digital Marketing Jobs for Freshers

PG Diploma in Digital Marketing: Jobs & Salary

A PGD in digital marketing can open up many career opportunities for you in various sectors like e-commerce, media, entertainment, education, healthcare, tourism, etc. You can work as a digital marketer, SEO specialist, SEM specialist, SMM specialist, content marketer, web analyst, digital marketing manager, digital marketing consultant, etc., or start your digital marketing agency or freelance as a digital marketing expert.

The average salary for a digital marketer in India is ₹4.5 lakhs per year, depending on your skills, experience, location, industry, etc. The salary can also increase significantly if you work abroad. Some of the popular job profiles and salaries for PGD in digital marketing graduates are:

Job Profile Average Salary
Digital Marketer INR 5 lakhs
SEO Specialist INR 4 lakhs
Social Media Manager INR 4 lakhs
Content Writer INR 3 lakhs
Web Designer INR 4 lakhs
Web Analyst INR 5 lakhs
Email Marketer INR 4 lakhs
E-commerce Manager INR 6 lakhs

Must Read: Top 15 Digital Marketing Interview Questions


Q1. What is a postgraduate diploma in digital marketing?

Ans. A postgraduate diploma in digital marketing is a one-year course that teaches students how to use online platforms and strategies to promote products and services.

Q2. Is PGDM in digital marketing worth it?

Ans. A postgraduate diploma in digital marketing can be worth it if you are interested in learning about the latest trends and technologies in the online marketing field. It can also help you gain skills and knowledge that are in high demand in the industry.

Q3. Is digital marketing a PG course?

Ans. A digital marketing course is a specialization or a module within a PG course, like PGDM, MBA, or MCA. Students can also pursue diploma and certificate courses in digital marketing even after 10th or 12th grade or graduation.

We hope that this blog was able to provide you with all the information regarding pursuing a postgraduate diploma in digital marketing abroad. To explore more diploma courses to study abroad, keep following Leverage Edu. Thank you for reading!

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