While surfing on the internet you might have noticed that some websites are ranked above others. You may have wondered how the sites are ranked, how and why they move up and down the rankings and snippets work. A Search Engine Optimisation or SEO consultant in any organisation concerns himself solely with the task of managing how to make content list higher in Google search results as well as all other elements associated with it including content modifications and quality adjustment. It is an essential component of digital marketing and is steadily growing on to become a field in itself. The pressing need for SEO is felt across all levels and categories of organisations as each vie for a place in the top 5 of any search results. It is one of the most promising options for a career in Digital Marketing.
This Blog Includes:
Search Engine Optimization [SEO]: A Primer
SEO plays with the quality and quantity of traffic and search results so that your content ranks up in the top places when someone types in the keyword on a Google search engine. But, How does it work? Well, Google has something called a crawler which goes into millions and billions of websites on the Internet and after a lot of algorithm-based processing matches queries with the gathered data. The optimisation part is left with organisations and depends on the factors like keyword frequency, backlinks, meta titles and meta descriptions as well as page ratings and much more. All in all, it is an attempt to give access to the most relevant information based on his search query. Now that you are familiar with what it is, here are some of the steps on how to become an SEO Consultant.
Develop Core Marketing Fundamentals
SEO is a crucial element of digital marketing and it is not an end in itself. Having a solid understanding of how marketing and advertising work, its various aspects as well as what one’s strategy of marketing is, must be clear in order to let SEO work effectively. As much as it is cost-intensive, the long-term results offset it only if used alongside a carefully curated plan of Digital Marketing. Moreover, it is largely a subjective area and learning from tips of marketing and SEO gurus also helps.
Get Well-Versed in All things SEO
As an SEO consultant, you will be required to manage not only backlinks and keywords but a great deal of other things right from on-page, off-page SEO, technical SEO to website promotion, indexation, content marketing and content quality. In addition to that, one also needs to keep learning from others’ content as well. While a background in business or Information Technology is preferred to work in this profile, there is no restriction as to the qualifications required. Several online SEO, digital marketing or digital advertising Courses and modules freely available on Coursera and Edx are extremely helpful in guiding you through the specifics of SEO and Marketing. However, to enter into roles of senior-level SEO consultant or private SEO consultant, a Masters in Marketing or MBA in Digital Marketing is strongly recommended. This will help you develop advanced level SEO strategies. As this is a quickly altering space, remaining in touch with the current topics and trends is also integral.
Focus on Content
As much as SEO is effective, take good care in maintaining the standard of your content. In order to ensure that your efforts yield long term results, whatever your content is, be it written pieces, tutorials, information or any other engaged in a business, what you show on the website is what is looked at by people on the internet. Having a free-flowing website with easy to navigate tools and simple yet engaging and interactive content attracts users’ attention which in turn, gets reflected in your rankings. Add audiovisuals, if possible and do not drift off from the topic.
How to Become an SEO Consultant: Skills Required
In terms of work responsibilities as an SEO Consultant, you must be proficient in:
- Analytical Skills
- Extremely comfortable with Numbers
- Ability to experiment and innovate
- Proficient with MS Office Suite
- Technical Skills
- Advanced marketing skills
- Eye for Detail
- Research inclinations
- Advanced communication skills
- Adaptability & Flexibility
- Quick Learner
The job of an SEO consultant requires one to have a solid grasp over multiple aspects and not just limited to marketing such as planning and strategy. If you want to see yourself working as one in the future, take the assistance of the expert insights into which path is right for you based on your skills and abilities at Leverage Edu so that you can add another dimension to your career.