Career in Content Marketing

5 minute read
Career in Content Marketing

Content Marketing is a rapidly growing career in India. It is used frequently in advertising and marketing due to the digital media increasing globally. Every business, organisation or an individual tries to be in the centre of attention. It is important to realise that the powers words possess. There are various types of marketing which are used by companies.  Most digital communication depends on content marketing. If you are curious about starting a career in content marketing, we have covered the information you need. 

Must Read: Content Writing Courses

What is Content Marketing?

If you are confused between how to become a content writer and how to become a content marketer, you must know that both are different. If you want to build a career in content marketing, it is important to first know what it is. Content marketing is sharing information that attracts customers by giving them useful, interesting information that increases their interest or helps solve their problem, resulting in a positive customer service. Content marketing is often in the form of blogs, videos, trends on social media, newsletters, live streams, e-seminars, email.

What does a Content Marketer do?

A content marketer has various roles. In order to understand how to make a career in content marketing it is essential to know the duties of a content marketer. The role of a content marketer mainly involves 3 steps.

Content Creation

Content Creation is depiction of well updated data with the information needed that is for a targeted audience. The content should cover what the client wants the readers to know. Making sure that the content is Search Engine Optimization (SEO) – oriented as all digital content mainly surfaces on Google, a famous search engine. A good career content marketing needs the writer to be well furnished with Search Engine Optimization ( SEO). The content should have a decent amount of videos, pictures, infographics, illustrations to make the content entertaining to read. The content should also be divided into heading and subheading which makes it easier to read and go through. 

Content Distribution

It is also important to make sure that the content you have created reaches the right audience. It will be of no use if the reach of content does not gain views. Content distribution is usually done by forums, question and answers sites, social media.


Taking care of the statistics is another important role of a content marketer. It is important to make sure that the analytics are high. The weekly or monthly reports should be kept in track by the content marketer in order to compare how the process is going.

Skills Required

For those who want to make a career in content marketing, they must have the required skills. We have made a list of the important skills required in order to become a content marketer. Have a look:

  • Research Skills
  • SEO and Other Technical Skills
  • Design and Creative Skills
  • Writing Skills and Grammar
  • Social Media Optimization

Explore: How to Build a Promising Career in Digital Marketing

Research Skills

Creating content needs a lot of research to collect data from sources, identify the key points, note the points and plan the content around them. There are different types of marketing research which needs to be done.  A proper and well researched content is always more attractive to the users.

SEO and Other Technical Skills

SEO is important as it raises the chances of your content being on top of the search pages. You need to have an understanding of SEO in order to have a career in content marketing. Some of the significant components of SEO are relevant input of keywords at regular intervals, use of apt page titles, images, meta-descriptions and videos.

Technical skills such as knowledge of HTML, CSS, and understanding of analytics and the algorithms. These skills will give you an edge over other Content writers. You will also work often with WordPress and CMS. So it is good to be experienced in them.

Must Read: How to Become an SEO Consultant?

Design and Creative Skills

As a content marketer, you might need to have a lot of images and videos added in your content. It will make your content eye-catching and intrigue the reader. This will definitely boost your brand in content marketing. Therefore, having the right design and creative skills are important to build a career in content marketing.

Writing Skills and Grammar

It is also important to make sure your content is not grammatically incorrect and has the appropriate writing skills required for your target audience to understand. Having good writing and reading skills is very helpful in checking the content of any mistakes.

Social Media Optimization

The knowledge of social media optimization is important if you want to have a successful career in content marketing. It is important to understand that your content has no value if it is not available or has not outreached to the audience. Knowledge of multiple social applications helps you understand the algorithms and gives you ideas of how to promote your content.

Top Institutes

There are many institutes offering courses in content marketing. We have curated a list of some of the top institutes which offer courses in content marketing. Have a look:

  • IIM Skills
  • Udemy
  • Indian Institute of E-commerce and Digital Marketing (IIEDM)

IIM Skills

IIM Skills is on the top educational institutes that provide training for content writing. IIM Skills content writing course is totally online of 16 hour sessions over one month. The course includes 12 modules


Udemy offers you a vast selection of courses to ensure a stable career in content marketing. There are free courses and paid courses. Udemy also gives you two bestsellers to understand about content writing, editing, blogs, SEO keywords, traffic and sales.

Indian Institute of E-commerce and Digital Marketing (IIEDM)

IIEDM is famous for its digital marketing and content writing courses. They take a limited number of students per batch and the course is offline. Course duration is three to five months. It prepares students to face the competition in the outside world. 

How to Start Your Career?

Career in Content Marketing is a career which requires a lot of research and creativity. The content needs to attract the customers from the start to the end, providing the necessary info they will probably be looking for. Here are a few tips which will help you in starting your career in content marketing.

  1. Starting your own blogs: There are a lot of sites that help you build blogs. This will keep your brand value high and your writing skills sharp.
  2. Internships: Apply for content writing internships. This will also help you gain experience working with professionals.
  3. Freelancing: If you are looking for short term jobs, you can work at freelance jobs on Fiverr and Upwork.

Explore: Career in Advertising Media

We hope you have a thorough understanding of content marketing and we have been able to clear any doubts you had about making a career in content marketing. If you still have any doubts regarding admission procedures and application, feel free to contact our experts at Leverage Edu, for step by step guidance. Book a free session today!

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