National Publicist Day

4 minute read
1 view
National Publicist Day (1)

National Publicist day is celebrated every year on 30 October to acknowledge and honour the contributions of publicists and public relations professionals to ensure that proper communication reaches the world. Jordanna Stephen, a PR firm in New York founded the Day in 2015. National Publicist Day is observed by showing some love to the Publicists and appreciating them for their efforts, hosting parties for them at the workplace, and posting a social media shout-out.

Who is a Publicist?

A publicist is an organisation or an individual body that generates and manages the publicity or media coverage in TV, magazines, newspapers, or social media for a company, brand, public figure, celebrity, or any public good. Publicists are public relations professionals who are responsible for representing and protecting the public image of a figure or an organisation. Many top-levelled publicists work in the private sector and handle multiple clients.

What Does a Publicist do? 

The following are the job responsibilities of a publicist:

  • As a beginner in public relations, you will be required to communicate a company’s or brand’s message to the public whom they wish to impact or influence.
  • Publicists also help in developing the messages to be delivered by the brand or firm they are representing and plan out the strategy for delivering that message
  • They create content like speeches, social media posts, press releases, media alerts and etc for the body whom they are representing.
  • Publicists also pitch clients to journalists, and influencers, arranging interviews, press releases, etc. 
  • Publicists also keep themselves busy by media tracking for maintaining a public image of a brand or organization
  • To continue with message consistency, publicists play a huge role in organizing PR events.

How to Become a Publicist?

Everyone has a different career path and their journeys may vary. The basic approach to becoming a publicist is-

  • One can begin by pursuing a bachelor’s degree in journalism or communications. You can also opt for a degree in English, marketing, or advertising. 
  • After completing a bachelor’s degree, one can either opt to pursue a master’s degree or can choose to gain work experience
  • To be a professional in the field you will require practical knowledge more than theoretical knowledge by doing many internships and projects.

Skills Required to Become a Publicist

The following are the skills required to be a publicist:

Career Scope

Public Relation is a fast-paced industry with growing demands for talented graduates. Learn new in-demand skills specific to the field by gaining experience through various opportunities offered in the field. The following are some of the professions one can choose for in the PR industry:

Job Profiles Avg Salary in US Avg Salary in UK In INR
Advertising Copywriter $51,158 32,000 – 40,000 GBP 42.09 Lakh
Event Manager $56,856 30,000 – 35,000 GBP 46.78 Lakh
Marketing Executive $57,095 26,418 – 35,585 GBP 46.98 Lakh
Media Research  $52,485 25,707 GBP 43.18 Lakh
Public Relations Officer $66,769 18,000 to 24,000 GBP 54.94 Lakh

Top Courses to Become a Publicist 

The following are the courses in public relations at top universities:

Universities  Courses
Georgetown University Masters in Public Relations and Corporate Communication
Washington and Lee University Bachelors in Strategic Communication
Northwestern University Bachelors in Communication Studies and Journalism, Masters in Communication
University of Texas at Austin Bachelors in Public Relations
University of Southern California Masters in Public Relations and Advertising
University of Illinois at Urbana Champaign Bachelors in Advertising and Public Relations
Elon University Bachelors in Strategic Communication
University of Florida Bachelors in Public Relations
Boston University Bachelors in Public Relations, Masters in Public Relations
University of Louisiana at Lafayette Bachelors in Mass Communication

Want to study abroad but are worried about expenses? Let Leverage Finance help you!

FAQs

Who is a Publicist?

A publicist is an organisation or an individual body that generates and manages the publicity or media coverage in TV, magazines, newspapers, or social media for a company, brand, public figure, celebrity, or any public good. 

When is National Publicist Day celebrated?

National Publicist day is celebrated every year on 30 October to acknowledge and honour the contributions of publicists and public relations professionals to ensure that proper communication reaches the world.

What are the skills required to become a Publicist?

The skills required to become a Publicist include Compelling Writing, Media Relations, Social Media Creation, Analytics, SEO, Programming, and Communications Skills.

Well, we hope that this blog has provided you with relevant knowledge related to National Publicist Day. And if you are planning to pursue this course or any other course in any country, contact our study experts call us at 1800-572-000, and book your free counselling session today. You can also connect with us at the Leverage Edu website.

Leave a Reply

Required fields are marked *

*

*

15,000+ students realised their study abroad dream with us. Take the first step today. Leverage Beyond
Talk to an expert