MA Multimedia and Public Relations

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MA Multimedia and Public Relations

In recent times Multimedia and Public relations have become the backbone of brand-building and promotional activity. Master of Arts in Multimedia and Public Relations is a postgraduate program which combines the study of both multimedia and public reaction. It often taught about media studies, cultural studies, cultural exchanges, cultural politics, and corporate relationship building. Public Relations offer the opportunity to develop the knowledge and skills required to work in a sophisticated and ethical way. 

Course LevelPostgraduate
Duration2 Years (Full-time)3 years (Part-time)
Minimum QualificationGraduation 
Admission ProcessEntrance Exam or Merit Based
Course FeeINR 2 lacs to 5 lacs (India)
INR 15 lacs to 20 lacs (Abroad)
Average SalaryINR 5-7 lacs (India)INR 20-30 lacs (Abroad)
Career ScopeMedia Manager, Public Relation Officer, Brand Manager, Social Media Manager

About MA Multimedia and Public Relations

The multimedia part of this program allows candidates to communicate with different media houses both print and electronic media. It helps to push the positive and impactful part of the entity and mitigate the unethical biased and negative opinions regarding the organization and individuals. It includes both theoretical and practical aspects of the course which engages students in different projects and assignments so that after completion of the program they can, later on, plan and execute campaigns and other initiatives. MA Multimedia and Public Relations is two years (full-time) and three years (part-time) program. 

Eligibility Criteria

To get admission to the MA multimedia and Public Relations in India and Abroad applicants need to fulfil the below-mentioned minimum eligibility criteria.

Academic Applicant must pass graduation degree with 50-55% from a government-recognised university.
Applicant must pass an honours degree in a subject-related field of study with a 2.2 GPA.
Students with BA in Advertising and PR get preference over others.
Language Proficiency TestThe following language proficiency test score requirement is for foreign universities and colleges.
IELTS – overall 6.0 with a minimum 5.5 in all bands.
TOEFL – 90
Duolingo– 100

Admission Process

The admission process to get into MA Multimedia and Public Relations is listed below

  • Applicants willing to pursue MA in Multimedia and Public Relations program can apply to the university and colleges offering the same program in India and Abroad.
  • The application process can be done in both Online and Offline methods.
  • After meeting the eligibility criteria and other admission requirements candidates can appear for the next step i.e., the entrance exam. It varies among different colleges and universities.
  • After receiving the counselling call applicant start the document verification process and personnel interview.
  • Fee submission is the final stage of the application process. After depositing the fee candidate gets a letter of acceptance in the desired course or program from a university or college which also mentions about class schedule and other information.

Course Curriculum

The course curriculum for the Master of Arts in Multimedia and Public Relation varies among colleges and universities in India and Abroad. Here some of the commonly taught subjects mentioned below are part of the syllabus of the MA in Multimedia and Public Relations.

Universities/Colleges in India

The below-mentioned college and universities offer Master’s degree programs in Multimedia and Public Relations in India.

Colleges/ UniversitiesLocation
Symbiosis Institue of Media and CommunicationPune
Amity School of CommunicationNoida
Xavier Institue of CommunicationMaharastra
Bangalore UniversityBangalore
National Institute of Mass CommunicationAhmedabad
The Delhi School of CommunicationDelhi
MET Institute of Mass MediaMumbai
School of Broadcasting and CommunicationMumbai
Jagran School of Journalism and CommunicationBhopal
Asian Academy of Film and TelevisionNoida

Universities/ Colleges Abroad

The below-mentioned foreign colleges and universities offer Master’s degree programs in Multimedia and Public Relations.

Colleges/ Universities LocationQS Rankings (2023)
Stanford UniversityUSA3
University of California  BerkeleyEngland27
The London School of Economics and Political ScienceEngland56
University of AmsterdamNetherland58
University of Texas AustinUSA72
University of Southern CaliforniaUSA134
The University of Liverpool England=190

Cost of Study

The cost of study for an MA in Multimedia and Public Relation from India and Abroad is mentioned below. It generally varies based on college and university ranking and other factors.

College/ UniversitiesFee (Annually)
India INR 3-6 lacs
AbroadINR 15-20 lacs
Source of data:

Salary, Job Role and Top Recruiters

After completing the Master of Arts program professionals start their career with the following roles and responsibilities based on their skill set and interest area.

Job ProfileAverage Salary Abroad
CopywriterUSD 35K to USD 60K (INR 28 Lakh to 48 Lakh)
Digital Marketing ManagerUSD 1 Lakh (INR 81 Lakh)
Public Relationship OfficerUSD 75K to USD 1 Lakh (INR 60 Lakh to 81 Lakh)
Event and Campaign ManagerUSD 50K to USD 75K (INR 41 Lakh to 60 Lakh)
Corporate Communications ManagerUSD 60K ( INR 49 Lakh)
Media Consultant/AdvisorUSD 45K to 60K (INR 36 Lakh to 49 Lakh)

Top Recruiters

Here are the following companies that hire Multimedia and PR post-graduates:

  • Accenture
  • Deloitte
  • Amazon
  • Facebook
  • PwC Digital
  • Hollywood
  • Bollywood
  • The Guardian 
  • Wall Steer Journal


What are the five basic and important elements of multimedia?

Text, Image, Audio, Video and Animation are the five basic elements of multimedia. Text in fax, Photographic images, Geographic information system maps, Voice commands, and Audio messages are some examples of multimedia.

When did the concept of multimedia come into existence?

The concept of multimedia was shared by Paul Nipkow,  in 1884 at age 24 developed the first video disc. Paul combined his video disc with Guglielmo Marconi’s radio components yielding the Nipkow system, it endured well into the 1920s as the standard for research in video/audio projection.

What are the three key functions of Public Relations?

Crisis Communication, Social Media Management and Content Development are the three key functions of Public Relations etc.

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