MA Multimedia and Public Relations

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MA Multimedia and Public Relations

In recent times Multimedia and Public relations have become the backbone of brand-building and promotional activity. Master of Arts in Multimedia and Public Relations is a postgraduate program which combines the study of both multimedia and public reaction. It often taught about media studies, cultural studies, cultural exchanges, cultural politics, and corporate relationship building. Public Relations offer the opportunity to develop the knowledge and skills required to work in a sophisticated and ethical way. 

Course Level Postgraduate
Duration 2 Years (Full-time)3 years (Part-time)
Minimum Qualification Graduation 
Admission Process Entrance Exam or Merit Based
Course Fee INR 2 lacs to 5 lacs (India)
INR 15 lacs to 20 lacs (Abroad)
Average Salary INR 5-7 lacs (India)INR 20-30 lacs (Abroad)
Career Scope Media Manager, Public Relation Officer, Brand Manager, Social Media Manager

About MA Multimedia and Public Relations

The multimedia part of this program allows candidates to communicate with different media houses both print and electronic media. It helps to push the positive and impactful part of the entity and mitigate the unethical biased and negative opinions regarding the organization and individuals. It includes both theoretical and practical aspects of the course which engages students in different projects and assignments so that after completion of the program they can, later on, plan and execute campaigns and other initiatives. MA Multimedia and Public Relations is two years (full-time) and three years (part-time) program. 

Eligibility Criteria

To get admission to the MA multimedia and Public Relations in India and Abroad applicants need to fulfil the below-mentioned minimum eligibility criteria.

Academic  Applicant must pass graduation degree with 50-55% from a government-recognised university.
Applicant must pass an honours degree in a subject-related field of study with a 2.2 GPA.
Students with BA in Advertising and PR get preference over others.
Language Proficiency Test The following language proficiency test score requirement is for foreign universities and colleges.
IELTS – overall 6.0 with a minimum 5.5 in all bands.
TOEFL – 90
Duolingo– 100

Admission Process

The admission process to get into MA Multimedia and Public Relations is listed below

  • Applicants willing to pursue MA in Multimedia and Public Relations program can apply to the university and colleges offering the same program in India and Abroad.
  • The application process can be done in both Online and Offline methods.
  • After meeting the eligibility criteria and other admission requirements candidates can appear for the next step i.e., the entrance exam. It varies among different colleges and universities.
  • After receiving the counselling call applicant start the document verification process and personnel interview.
  • Fee submission is the final stage of the application process. After depositing the fee candidate gets a letter of acceptance in the desired course or program from a university or college which also mentions about class schedule and other information.

Course Curriculum

The course curriculum for the Master of Arts in Multimedia and Public Relation varies among colleges and universities in India and Abroad. Here some of the commonly taught subjects mentioned below are part of the syllabus of the MA in Multimedia and Public Relations.

Universities/Colleges in India

The below-mentioned college and universities offer Master’s degree programs in Multimedia and Public Relations in India.

Colleges/ Universities Location
Symbiosis Institue of Media and Communication Pune
Amity School of Communication Noida
Xavier Institue of Communication Maharastra
Bangalore University Bangalore
National Institute of Mass Communication Ahmedabad
The Delhi School of Communication Delhi
MET Institute of Mass Media Mumbai
School of Broadcasting and Communication Mumbai
Jagran School of Journalism and Communication Bhopal
Asian Academy of Film and Television Noida

Universities/ Colleges Abroad

The below-mentioned foreign colleges and universities offer Master’s degree programs in Multimedia and Public Relations.

Colleges/ Universities  Location QS Rankings (2023)
Stanford University USA 3
University of California  Berkeley England 27
The London School of Economics and Political Science England 56
University of Amsterdam Netherland 58
University of Texas Austin USA 72
University of Southern California USA 134
The University of Liverpool  England =190

Cost of Study

The cost of study for an MA in Multimedia and Public Relation from India and Abroad is mentioned below. It generally varies based on college and university ranking and other factors.

College/ Universities Fee (Annually)
India  INR 3-6 lacs
Abroad INR 15-20 lacs
Source of data: Shiksha.com

Salary, Job Role and Top Recruiters

After completing the Master of Arts program professionals start their career with the following roles and responsibilities based on their skill set and interest area.

Job Profile Average Salary Abroad
Copywriter USD 35K to USD 60K (INR 28 Lakh to 48 Lakh)
Digital Marketing Manager USD 1 Lakh (INR 81 Lakh)
Public Relationship Officer USD 75K to USD 1 Lakh (INR 60 Lakh to 81 Lakh)
Event and Campaign Manager USD 50K to USD 75K (INR 41 Lakh to 60 Lakh)
Corporate Communications Manager USD 60K ( INR 49 Lakh)
Media Consultant/Advisor USD 45K to 60K (INR 36 Lakh to 49 Lakh)

Top Recruiters

Here are the following companies that hire Multimedia and PR post-graduates:

  • Accenture
  • Deloitte
  • Amazon
  • Facebook
  • PwC Digital
  • Hollywood
  • Bollywood
  • The Guardian 
  • Wall Steer Journal

FAQs

What are the five basic and important elements of multimedia?

Text, Image, Audio, Video and Animation are the five basic elements of multimedia. Text in fax, Photographic images, Geographic information system maps, Voice commands, and Audio messages are some examples of multimedia.

When did the concept of multimedia come into existence?

The concept of multimedia was shared by Paul Nipkow,  in 1884 at age 24 developed the first video disc. Paul combined his video disc with Guglielmo Marconi’s radio components yielding the Nipkow system, it endured well into the 1920s as the standard for research in video/audio projection.

What are the three key functions of Public Relations?

Crisis Communication, Social Media Management and Content Development are the three key functions of Public Relations etc.

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