In recent times Multimedia and Public relations have become the backbone of brand-building and promotional activity. Master of Arts in Multimedia and Public Relations is a postgraduate program which combines the study of both multimedia and public reaction. It often taught about media studies, cultural studies, cultural exchanges, cultural politics, and corporate relationship building. Public Relations offer the opportunity to develop the knowledge and skills required to work in a sophisticated and ethical way.
|Duration||2 Years (Full-time)3 years (Part-time)|
|Admission Process||Entrance Exam or Merit Based|
|Course Fee||INR 2 lacs to 5 lacs (India)
INR 15 lacs to 20 lacs (Abroad)
|Average Salary||INR 5-7 lacs (India)INR 20-30 lacs (Abroad)|
|Career Scope||Media Manager, Public Relation Officer, Brand Manager, Social Media Manager|
This Blog Includes:
About MA Multimedia and Public Relations
The multimedia part of this program allows candidates to communicate with different media houses both print and electronic media. It helps to push the positive and impactful part of the entity and mitigate the unethical biased and negative opinions regarding the organization and individuals. It includes both theoretical and practical aspects of the course which engages students in different projects and assignments so that after completion of the program they can, later on, plan and execute campaigns and other initiatives. MA Multimedia and Public Relations is two years (full-time) and three years (part-time) program.
To get admission to the MA multimedia and Public Relations in India and Abroad applicants need to fulfil the below-mentioned minimum eligibility criteria.
|Academic||Applicant must pass graduation degree with 50-55% from a government-recognised university.
Applicant must pass an honours degree in a subject-related field of study with a 2.2 GPA.
Students with BA in Advertising and PR get preference over others.
|Language Proficiency Test||The following language proficiency test score requirement is for foreign universities and colleges.
IELTS – overall 6.0 with a minimum 5.5 in all bands.
TOEFL – 90
The admission process to get into MA Multimedia and Public Relations is listed below
- Applicants willing to pursue MA in Multimedia and Public Relations program can apply to the university and colleges offering the same program in India and Abroad.
- The application process can be done in both Online and Offline methods.
- After meeting the eligibility criteria and other admission requirements candidates can appear for the next step i.e., the entrance exam. It varies among different colleges and universities.
- After receiving the counselling call applicant start the document verification process and personnel interview.
- Fee submission is the final stage of the application process. After depositing the fee candidate gets a letter of acceptance in the desired course or program from a university or college which also mentions about class schedule and other information.
The course curriculum for the Master of Arts in Multimedia and Public Relation varies among colleges and universities in India and Abroad. Here some of the commonly taught subjects mentioned below are part of the syllabus of the MA in Multimedia and Public Relations.
- Science of Human Communication
- Media Language and its Style
- Advertising Management
- Mass Communication
- Origin and Growth of Media
- Media Planning
- Principle of Public Relations
- Tools and Techniques of PR
- Basic Computer and Social Media Skills
- Consumer Behaviour Study
- Art of Copywriting
- Media and Business Ethics
Universities/Colleges in India
The below-mentioned college and universities offer Master’s degree programs in Multimedia and Public Relations in India.
|Symbiosis Institue of Media and Communication||Pune|
|Amity School of Communication||Noida|
|Xavier Institue of Communication||Maharastra|
|National Institute of Mass Communication||Ahmedabad|
|The Delhi School of Communication||Delhi|
|MET Institute of Mass Media||Mumbai|
|School of Broadcasting and Communication||Mumbai|
|Jagran School of Journalism and Communication||Bhopal|
|Asian Academy of Film and Television||Noida|
Universities/ Colleges Abroad
The below-mentioned foreign colleges and universities offer Master’s degree programs in Multimedia and Public Relations.
|Colleges/ Universities||Location||QS Rankings (2023)|
|University of California Berkeley||England||27|
|The London School of Economics and Political Science||England||56|
|University of Amsterdam||Netherland||58|
|University of Texas Austin||USA||72|
|University of Southern California||USA||134|
|The University of Liverpool||England||=190|
Cost of Study
The cost of study for an MA in Multimedia and Public Relation from India and Abroad is mentioned below. It generally varies based on college and university ranking and other factors.
|College/ Universities||Fee (Annually)|
|India||INR 3-6 lacs|
|Abroad||INR 15-20 lacs|
Salary, Job Role and Top Recruiters
After completing the Master of Arts program professionals start their career with the following roles and responsibilities based on their skill set and interest area.
|Job Profile||Average Salary Abroad|
|Copywriter||USD 35K to USD 60K (INR 28 Lakh to 48 Lakh)|
|Digital Marketing Manager||USD 1 Lakh (INR 81 Lakh)|
|Public Relationship Officer||USD 75K to USD 1 Lakh (INR 60 Lakh to 81 Lakh)|
|Event and Campaign Manager||USD 50K to USD 75K (INR 41 Lakh to 60 Lakh)|
|Corporate Communications Manager||USD 60K ( INR 49 Lakh)|
|Media Consultant/Advisor||USD 45K to 60K (INR 36 Lakh to 49 Lakh)|
Here are the following companies that hire Multimedia and PR post-graduates:
- PwC Digital
- The Guardian
- Wall Steer Journal
Text, Image, Audio, Video and Animation are the five basic elements of multimedia. Text in fax, Photographic images, Geographic information system maps, Voice commands, and Audio messages are some examples of multimedia.
The concept of multimedia was shared by Paul Nipkow, in 1884 at age 24 developed the first video disc. Paul combined his video disc with Guglielmo Marconi’s radio components yielding the Nipkow system, it endured well into the 1920s as the standard for research in video/audio projection.
Crisis Communication, Social Media Management and Content Development are the three key functions of Public Relations etc.
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