In 1964, legendary singer, songwriter Bob Dylan penned the song “The times they are a-changing” and it is still relevant in today’s world. The times are indeed changing and how owning a degree is not sufficient in landing yourself a full-blown career. Since the dawn of time, skills have been given the utmost priority. For in ancient world, there was no means of education but still, it speaks a lot about humankind. Nowadays companies and even institutes of higher education ask for “something extra”, now that can be a co-curricular certificate, professional training certificate, diploma or any visible passion or hobbies. This is where Digital Marketing has caught the attention of students across India. Just another one of those new, fancy word in the new age technological world? Through this blog, we will understand what is Digital Marketing and especially discuss where can one pursue Digital Marketing courses in Pune.
This Blog Includes:
What is Digital Marketing?
Before we move on to see, where can students, job seekers, business owners and professionals alike pursue Digital Marketing Courses in Pune, let us look at the scope of Digital Media Marketing as a career. As the name suggests, it is the skill of Online Marketing. We mostly do our shopping online be it service or commodity. Ever thought, what attracts the customers to the website? Yes, advertisements bring them there, to purchase. Digital Marketing is this form of advertising through digital channels like social media, email, web application, mobile applications, website, search engines or any other digital channel.
Those who want to make a career in Digital Marketing should learn how to attract the audience on the internet platform. Do you know, Facebook and Google generate more revenue than any traditional media firm because they target more eyeballs. This is why Online Marketing is important, it is where the attention is!
The Digital Marketing course syllabus covers the concept of:
- How to get noticed on the search engines.
- How to make a brand name online.
- How to do Search-Engine Optimization (SEO).
- What content to write to show in the ads that are being featured on Facebook, Youtube, Instagram, etc.
- How to communicate through email.
- How to gain and increase customers digitally.
Usually, the students or even the adults who have their own website or small business line, are the ones who tend to enrol in the course which can last around 7-15 months. The Internet is becoming the sole marketplace and small business owners also try their hand in eCommerce, that’s why they want to study more about Digital Marketing.
These are the general areas students will get involved while pursuing Digital Marketing courses in Pune:
- Marketing Automation
- Brand Management
- Web Designing and Web Development
- Social Media Marketing
- Content Curation and Content Management
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Top 5 Institutes to Pursue Digital Marketing Courses in Pune
Now, that you are aware of Digital Marketing is, let us take a tour to find out which are some of the top institutes where one can pursue Digital Marketing courses.
Started back in 2009, it is one of the first institutes to issue government-approved Digital Marketing certificates. Its Certified Digital Marketing Master (CDMM) is a comprehensive 3 months program which is 200 hours of course. Students have to pay ₹50,000 for the whole course which includes 140 hours of hands-on experience and 60 hours of practical.
Academy of Digital Marketing
Based out in Kharadi, Academy of Digital Marketing introduces advanced level Digital Marketing Courses in Pune. All the modules of the coursework are designed to teach the “real and working” strategies of Digital Marketing. Major topics include Website Planning & Creation, Content Marketing, Facebook Ads, SEO, Email Marketing, Social Media Marketing, Adwords & Landing Pages, Google Analytics, Inbound Marketing, Ecommerce Marketing, etc. The course fee varies according to the level – beginner, intermediate & pro-level. ADM charges around ₹49,997 for the whole course.
School of Digital Marketing
In Pune, the School of Digital Marketing has boasted about training 8000 professionals in India over the last 8 years. The school offers both full-time and crash courses to students. Major programs include Advance Digital Marketing Certification for Working Professional, WordPress and Brand Management Certification. The syllabus cover techniques of SEO, Content Marketing, Web Analytics, Conversion Optimizer, Email Marketing and Affiliate Marketing. Your curriculum will also include weekly assignments and 1-month internship to work.
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This institute of Digital Marketing Courses in Pune offers an advanced course covering the key aspects of Marketing, SEO, Blog Marketing, Social Media Optimisation, Google Adwords, Web Analytics, Content-driven Marketing, etc. and prepare for Google Certification. SEED Infotech teaches for 300 hours in 3 months. Other certifications include HubSpot Inbound Marketing Certificate and SEED Infotech Digital Marketing Certificate.
Are you planning to learn the best Digital Marketing courses in Pune? Then, NSDM India is a premium training institute that allows students to develop a complete Online Marketing campaign strategies right from creating, promoting, executing and measuring the accomplishment of an online business. The total duration of the course is 58 hours which includes theory, practical as well as live projects. Some of the key highlights of this course are as follows:
- Lifetime access to software for learning
- 100% internship and placement assistance
- Live projects and case studies
- Free domain and hosting
- Google, Facebook and Hubspot Inbound Marketing certifications.
These are some of the most popular destinations for Digital Marketing courses in Pune. With Digital Marketing becoming the need of the hour in today’s world, it is vital for students to take on a hands-on training approach and join a holistic institute. If you are planning to pursue a degree in digital marketing and don’t know where to begin, reach out to our experts at Leverage Edu and we’ll help you find a suitable course and university that can equip you with the right knowledge and exposure to build a thriving career in Digital Media.