Digital Marketing is popularly recognised as the act of promoting and selling products or service through online marketing techniques such as Social Media Marketing, Email Marketing and Search Marketing. Unlike traditional marketing, in this smart organisations seek to build mutually beneficial relationships with leads and customers. But, ever thought what makes it unique? Probably the design to reach today’s customers? For those looking to learn new skills or hone existing ones, here’s an insight into some of the unique features of Digital Marketing and where can you pursue a Digital Marketing course in Delhi.
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Different Aspects of Digital Marketing Course in Delhi
Over the years, marketing has changed at a faster clip, right from Print Media to digital or New Media. This rapid progression doesn’t show any signs of slowing down. Marketers now, generally rely on social media, content marketing, email marketing, paid advertising or SEO to gain leads. But, Digital Marketing is not just limited to this, there is more to it. Here are some other new developments regarding Digital Marketing that every individual or marketer must know:
- With many organisations like Uber, Pizza Hut, Microsoft and many other depending on the cutting edge feature of Artificial Intelligence (AI), it holds a massive career opportunities in Digital Marketing.
- Programmatic Advertising is a process which uses AI to automate the buying, placement and optimisation of media inventory. Marketers use this technique to analyse the audience insights in order to tailor their message to the right audience and at the right time.
- Companies are recreating their Digital Marketing strategies due to the emergence of “voice search”. This has not just reduced the number of errors made by voice assistants like Siri, Alexa, Cortana and Google and stay relevant, but has helped to create unique designs that are user optimised and will help build relationship and strengthen brand loyalty.
- Video Marketing offers a good return on investment because consumers prefer to watch product videos while making an online purchase. But, this has actually moved beyond YouTube, with marketers leveraging Instagram, Facebook and LinkedIn.
- Talking about Content Marketing, the audience connects with the brand as a trusted resource. Regularly writing content or blogs can be the best way to drive organic traffic.
- Omnichannel Marketing employs both digital as well as traditional marketing platform to a customer regardless of the engagement with the brand or the channel used. It focuses to deliver a consistent message across all the medium.
Top 5 Institutes to Pursue A Digital Marketing Course in Delhi
To understand these concepts better, it is important to enrol for some Digital Marketing courses that can help you understand how brands communicate with their consumers who are tech-savvy and expect a personalised experience. So, let us take a look at some of the recognised destinations to pursue Digital Marketing course in Delhi:
Digital Vidya offers Certified Online Digital Marketing course delivered in 44 modules. These cover topics like SEO, SEM, Social Media Marketing, Email Marketing, Web Analytics, Facebook Marketing, etc. However, the real value of the course lies in its hands-on training assignments and upon completion, it makes you more practical. With branches all over India, Digital Vidya is considered to offer the oldest and best Digital Marketing course in Delhi.
Recognised as the best institute to extend the Digital Marketing course in Delhi, Avyud Academy aims to equip students with an in-depth knowledge of core Digital Marketing and promotional techniques. The coursework consists of the advanced curriculum and live practical training. This course is best for beginners who want to build a career in Digital Marketing. The module will cover the concepts of CMS, Ecommerce Marketing, SEO, SEM, Social Media Optimisation, Online Advertising & PPC, Lead Generation & Conversion and Advanced Online Marketing.
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Digital Academy India
Being a subsidiary of Digital Vidya, it is an initiative to educate learner both students and professionals with the knowledge of Digital Marketing while still focusing on more quantitative and data-driven aspects of contemporary marketing. Digital Marketing course in Delhi, include:
- Digital Marketing Certification Course
- Corporate Digital Marketing Training Program
- Google Adwords Certification Course
- Certified Digital Marketing Associate Course
Manipal Prolearn[optin-monster-shortcode id=”xf2mlnjiouddzrshykdb”]
Manipal Prolearn is a part of The Manipal Global Education Services aiming to empower individuals to master new skills and achieve career goals through industry-relevant courses. It offers Digital Marketing courses in Delhi like SEO, Certificate Program in Digital Marketing Strategy, PG Certificate in Digital Marketing, Certificate in Affiliate Marketing, Social Media Marketing, UX/UI Certificate Program, Certificate in Affiliate Marketing, etc. at beginner, intermediate and expert level.
All India Management Association
In this era of digitalisation, where technology has paved the way for newer opportunities in marketing, All India Management Association offers a joint certification program in Digital Marketing and Analytics. The PGDM in Digital Marketing is designed to explore the emerging digital tools, access the realm of social media, understand and estimate the mind-set of online customer and design techniques to enhance user experience.
These are some of the most popular destinations for the Digital Marketing course in Delhi. Are you dreaming about going abroad for further studies or to study Digital Marketing courses in big countries like the USA, London, France and don’t know where to begin from? Let Leverage Edu‘s AI tool which will help you browse through various universities offering this course and will connect you with the right mentor that can guide you throughout the admission process.