Applications of Multimedia

5 minute read
Applications of Multimedia

By the advent of multimedia, traditional activities like reading a newspaper, publishing advertisements, classroom teachings, etc have now taken a new shape. For instance, reading a book is not anymore an activity of holding a paperback in your hand, now you can easily download an ebook and read them at convenience or you can just clamp headphones and listen to audiobooks. Apart from these, don’t you like sending those melodramatic GIFs over group chats? All such applications of multimedia have now largely become an interwoven part of our lives. Do you want to explore some other vital uses of multimedia? If yes, then, stay tuned to the blog. 

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What is Multimedia?

Multimedia is characteristically a convergence of various media platforms that include different contents, such as words or text, audio, music, images, infographics, videos, and animations. Today’s multimedia is diametrically opposed to traditional media which relied only on text and other forms of paper-printed content. It also involves the integration of various other content forms, such as the integration of text with graphics.

One of the main features of multimedia is that it can be visually recorded and subsequently put on display on numerous platforms at the same time. Through the applications of multimedia, it is now possible to connect and interact with the masses via different devices. 

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Nowadays, it is nearly impossible for an organization or company to work without integrating different multimedia platforms to conduct its day-to-day operations. Catering to the demand of various types, multimedia has different usages in a given situation. These are some of the popular applications of multimedia.

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Media organizations everywhere are incorporating convergent technology in their daily reporting and practices of journalism. Global newspapers like the New York Times, Guardian, etc, have already made themselves pioneers in its usage and ushering global media towards a new age. Guardian’s multimedia story ‘The Shirt on Your Back’ is a prime example of how a multimedia story is developed through the use of text, video, and other forms of interactive technologies. Nowadays, a journalist, with the help of a mobile phone, is capable of making live video broadcasts without the need for a camera person.

Application of Multimedia in E-Commerce

Online business has effectively replaced traditional ways of buying and selling. Simply, by scrolling through online shopping sites like Amazon we see how text, pictures, and videos have been blended into making an appealing user interface. Through the use of multimedia various companies offer interesting details of products to the prospective consumer who, simply through, a mobile phone buys and compares products online to check their suitability and price variances. For Example: During the early stage of online shopping or selling, still, pictures of the products were uploaded. But following the recent trends and advancements, you can now see videos in that place and can decide whether the piece of clothing or accessory will look good on you or not.

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Application of Multimedia in Entertainment

One of the main and widespread applications of multimedia can be seen in the entertainment Industry. Movies, ADs, and Short clips are now being created using special effects and animations, like VFX. Multimedia is also used for gaming purposes which is distributed online or through CDs. These games also integrated various multimedia features. Online storage distribution of movies is not only its efficient use but also a way to secure them against any loss through infinite copies. 

Applications of Multimedia in Education

The applications of multimedia in the education sector are no less than a paradigm shift. Through its usage, it is now feasible to create interactive educational materials, like books, PDFs, videos, PowerPoint presentations, etc along with one-touch access to websites like Wikipedia and Encyclopedia. Through virtual classrooms, teachers and students can avail the opportunity to learn, interact and exchange informative ideas without stepping outside and sitting for hours inside a classroom. On top of everything, computer-based competitive as well as scholastic exams are being conducted globally only via the use of multimedia.

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Applications of Multimedia in Computer

With the emergence of the internet and its rapid spread across the world, traditional types of communication have become obsolete. Online video calling has become the new face of communication. Video platforms like Skype, and Google Meet allow video chats that can happen between friends or can be used for conducting meetings between different heads of countries. Communication has been moulded as a matter of a fraction of a second, hence, now you can easily convey anything with just a few clicks. This has turned out to be a boon in situations of emergency, thus, it is known as one of the most beneficial applications of multimedia. 

Applications of Multimedia in Medicine

Multimedia is increasingly used by doctors to get trained by simply watching a surgery being done on a virtual platform. Simulation technology is used to develop human anatomy and study how it gets affected by different illnesses and then accordingly develop medicines and other remedial measures. Furthermore, the other applications of multimedia in medicine allow patients to consult a doctor online to get medical intervention and treatment for their sickness.

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Interior Designing

Nowadays, interior designing is not a process of drawing sketches or designing structures on long white paper. Today, interior designers use different software like SketchUp, AutoCAD, and Revit to create designs that allow a customer to have a virtual walk through the house before it takes the shape of a real house. With the use of this application, we can now take an intricate look at the combined product of an architecture and interior designer. 

Advantages of Multimedia

  • The digitization process merges all the various media, making it dynamic and integrated.
  •  It is very user-friendly because the user can sit and watch the presentation, read the text, and listen to the audio, they do not have to expend much energy.
  • Any type of media is easily shareable because it is digital. adapted to fit a variety of contexts and target audiences.
  • It engages a range of senses. When using multimedia, takes full use of the user’s senses, including hearing, observing, and speaking.
  • It can be used for a variety of audiences, including both individuals and groups.


Q.1. What are the five applications of Multimedia?

Ans: Multimedia in Business, Multimedia in Marketing and Advertising, Multimedia in Entertainment, Multimedia in Education and Bank.

Q.2. What are the applications of Multimedia in Education?

Ans: Popular reference books like encyclopedias and handbooks, as well as computer-based training courses, are produced in education using multimedia.

Q.3. What are the applications of Multimedia in Business?

Ans: Multimedia can be used in Business for making training, marketing, and advertising materials and also for product demonstration.

Hopefully, this blog has given you an informative tour of what are the different applications of multimedia, its usages, and its influence on different domains. Do you know that there are promising universities offering comprehensive courses in multimedia? Let the experts at Leverage Edu help you choose the best-matched career & higher education options, with one-touch access to personalized mentors and leading global universities.

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