Masters in Digital Marketing in Australia

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Masters in Digital Marketing in Australia blog
Masters in Digital Marketing in Australia blog

To put it simply, digital marketing is the use of digital technologies and platforms to achieve marketing objectives. Digital marketing includes advertisements that appear when you browse a website and promotional emails that you may receive from time to time. Internet users are constantly assisting the digital market’s growth and success. Currently, nearly 60% of the global population and 89% of Australian citizens use the internet almost every day, spending 2 hours or more on digital platforms. As a result, it’s easy to see why international students are increasingly interested in pursuing a master’s degree in digital marketing in Australia.

CourseDigital Marketing
Duration of the courseAt least 1.5 years and a maximum of 2
EligibilityBachelor’s degree in any field
Entrance examsIELTS, TOEFL
Tuition Fees At least 30,000 AUD (INR 16 Lakhs)
JobsMarketing analyst, Web content manager, Digital marketing manager, Web designer
Average Salary50,000 AUD- 95,000 AUD (INR 27 lakhs – 52 lakhs)

Why Study Digital Marketing?

Digital Marketing teaches companies how to use the internet to promote their products, services, and brand. Social media, search engines, email, web pages, and video platforms are among the most popular digital channels.

One of the primary advantages of digital marketing is that it makes it easier to track the effectiveness of your campaigns. Creating content that catches the eye, securing funds, and developing a trustworthy brand image are some of the challenges.

Marketing principles and practise, data analysis, marketing communication, consumer behaviour, customer engagement strategies, advertising fundamentals, campaign planning, research methodology, SEO (Search Engine Optimisation), SEM (Search Engine Marketing), lead generation, and other topics are covered by Digital Marketing.

To be a successful digital marketing specialist, you must have strong creative and analytical skills, excellent oral and written communication skills, critical thinking abilities, and extensive knowledge of online marketing tools and strategies.

Why Study Master in Digital Marketing in Australia?

By studying in Australia, you will benefit from the excellent student environment both inside and outside of the classroom. Many Australian universities offer internships and work placements to prepare students for the job market early on. Apart from these, there are various other reasons to choose to pursue a Master’s in Digital Marketing in Australia. These reasons are:

Positive COVID-19 Impact

According to the Australian Bureau of Statistics, the pandemic has been a blessing in disguise for digital marketing, with one-third (33%) of the Australian population reporting increased online shopping following the onset of the coronavirus. Because of the same reason, online courses are also on the rise which provides better opportunities for the future.

526,932 international students from over 90 countries live in Australia. In addition, the government spends 200,000,000 AUD per year on international scholarships in Australia, ensuring a welcoming environment for international students.

Increasing Job Opportunities

The Masters in Digital course in Australia is placed as having the most desirable salary compared to other jobs; this implies that if you pursue this course in Australia, you will have better job and salary prospects. The number of workers in the field increased dramatically from 46,300 in 2014 to 81,600 in 2019. This figure is expected to rise to 99,440 by the end of 2024.


The Australian government has established numerous systems to ensure high educational standards. It has made investments in international scholarships for students wishing to study in Australia. Because of this welcoming environment, the country has become a popular educational destination around the world.

Must Read: Digital Marketing in UK – Courses, Colleges and Careers

Course Curriculum

The scope of a master’s degree in digital marketing in Australia is broad. There are numerous courses available in the field for you to pursue. A few of the courses you could take are listed below:

  1. Marketing in a Digital World Micromasters Program.
  2. Advertising and Brand Management.
  3. Applied Digital Marketing.
  4. Digital and Social Media.
  5. Master in Digital Marketing.

This field covers a wide range of subjects, but some examples are:

  1. Customer Experience Design.
  2. Content Marketing.
  3. Strategy and Planning.
  4. Digital Social Selling.
  5. Big Data Analytics.

Top Universities With Fees

Here is the list of top universities for Masters in Digital Marketing In Australia with their QS rankings for 2022 and fees per year:

Name of the UniversityQS World Rankings 2022Fees (per year)
Monash University58AUD 36,800(INR 19.57 Lakh)
University of New South Wales43Aud 40,560(INR 21.57 Lakh)
University of Sydney38AUD 44,500(INR 23.66 Lakh) 
La Trobe University 362AUD 25000-30000 (INR 24.94 Lakh)
University of Adelaide108AUD 40,000 (INR 21.27 Lakh)
University of Canberra436AUD 35,555(INR 19.48 Lakh)
University of Newcastle197AUD 41,310(INR 22.62 Lakh)
Victoria University601-650AUD 54000 (INR 28.71 Lakh)
University of Technology Sydney133AUD 43,457(INR 23.79 Lakh)
University of Tasmania303AUD 61,611(INR 33.74 Lakh)

Admission Requirements

While programme requirements vary by university, some common admission requirements for a Master in Digital Marketing in Australia are listed below:

  • A three- or four-year degree or its equivalent in a related field.
  • GPA of 3.0 to 3.25 or higher at the undergraduate level Specific universities have different GPA requirements.
  • IELTS, TOEFL, and GRE scores are examples of English proficiency tests.
  • Some universities recommend a work experience of one to three years. For students who do not meet academic eligibility, the experience can last 7 to 9 years.
  • SOP
  • Some practical experience with concepts such as SEO, marketing and management, social media, and mathematics such as algebra and calculus, among others.
  • Letter of Recommendation (2 to 3).
  • CV/Resume Update.

Documents Required

Also Read: Study in Australia: Comprehensive 2023 Guide

Jobs and Salary

According to the Australian Government, the number of digital marketing specialists in Australia increased dramatically over the last five years, rising from 37,100 in 2011 to 51,400 in 2016. The trend is expected to pick up now that the economy has opened up, but the previous projected number for professionals was more than 1 lakh. Here are the job opportunities post a master in digital marketing in Australia:

DesignationAnnual Salary (in AUD, per year)
Digital Marketing Manager129,000(INR 70.65 Lakh)
Marketing Advisor99,300(INR 54.39 Lakh)
Event Marketing124,000(INR 67.92 Lakh)
Marketing Analyst103,000(INR 56.41 Lakh)
Publications Coordinator61,800(INR 33.85 Lakh)
Marketing Executive137,000(INR 75.04 Lakh)
Search Marketing Strategist143,000(INR 78.32 Lakh)
Social Media Specialist93,200(INR 51.05 Lakh)
Web Content Manager98,100(INR 53.73 Lakh)
Product Marketing Manager127,000(INR 69.56 Lakh)
Marketing Communications Manager107,000(INR 58.60 Lakh)

Future Scope of Masters in Digital Marketing

Every day, approximately 6 lakh new people join the internet the world. So, you can always hope for a future with a great career and a handsome salary in the field of digital marketing, whether in or outside of Australia. Some of the most popular career paths for students are listed below:

  • SEO (Search Engine Optimization) specialist
  • Content Creator
  • Email marketer
  • Mobile marketer
  • Affiliate marketer
  • Brand marketing specialist
  • PPC (Pay Per Click) Specialist
  • Marketing Automation Specialist
  • Blogger
  • Copywriter
  • Social media expert
  • Analyst
  • UI/UX designer
  • Graphics designer
  • Digital agency account manager
  • Digital project manager
  • Bot developer
  • Virtual reality developer
  • Digital marketing manager


Is digital marketing a good career in Australia?

Absolutely, yes. Marketing jobs in Australia are expected to grow 11.4% by 2026, according to the National Skills Commission’s 2021 report. Digital marketing specialist is the second most in-demand job in the Asia Pacific. 

Is Masters’s in marketing worth it in Australia?

Pursuing a marketing degree in this country will provide students with numerous opportunities. From 2012 to 2022, marketing professionals’ salaries increased. In Australia, those with a Master of Marketing degree can earn 29% more than those with a bachelor’s degree.

Can a marketing student get PR in Australia?

If you have a highly relevant qualification equivalent to an Australian Bachelor’s degree or higher (e.g., Master’s or PhD), you must demonstrate at least one year of post-qualification work experience as a marketing specialist.

If you want to study in Australia, you’ll need a strong economic and educational background. Studying abroad is still a dream for many students. To fulfil that dream and to secure admission to the top universities and courses in Australia, contact Leverage Edu today or book a 30-minute free counselling session with our experts at 1800 57 2000.

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