Diploma in Digital Marketing

In the contemporary world, a career in Digital Marketing can take you to places. With the growing technology and uprising engagements on social media, digital platforms have become more or less the ‘new markets’ for brands and service providers. Earlier people believed only an MBA in Digital Marketing could land you at high earning positions, but, with the changing times, short term courses, like Diploma in Digital Marketing are gaining popularity among aspirants of the field. A skill-oriented diploma course that has been exponentially increasing in demand by the fresh-out graduates and postgraduates around the world. It is widely taught as a certification program across the globe and the successful candidates after the program become well equipped in Content Creation, SEO Boosting, Web Developing, Marketing Automation, Blogging and Social Media Marketing. That is why this is a choice blog for every student, job seeker, small business owner or any interested individual with big thoughts and strong focus.  

Course Name	Diploma in Digital Marketing
Course Level	Diploma
Duration	6 months to 1-year
Eligibility	10+2 or equivalent from a recognized board

Diploma in Digital Marketing After a 10th grade

After finishing class in grade 10, students can start working towards a diploma in digital marketing. For students who want to pursue a profession in digital marketing, this course is highly helpful. It assists the pupils in picking up new abilities like content creation, SEO, social media marketing, and other tools. Students will develop their own distinctive digital marketing strategies with the aid of the course. It has already been shown to be one of the most adaptable and expanding sectors globally in the years to come. Both online and offline pursuits are possible.

Diploma in Digital Marketing Online Courses

Here are the most popular diploma in Digital Marketing courses online:

1. Google Digital Marketing Courses
2. SEMRUSH Academy Digital Marketing Courses
3. Diploma in Digital Marketing Management by UC Berkeley
4. Digital Marketing Specialisation by Coursera
5. Diploma in Digital Marketing by Shaw Academy
6. Accredited Diploma in Digital Marketing by The Internet Business School, UK
7. Simplilearn Digital Marketing Course
8. Diploma in Social Media Marketing by Shaw Academy
9. Digital Marketing Courses by EdX
10. HubSpot Online Marketing Courses

Diploma in Digital Marketing in India

There are numerous institutes and colleges in India which offer diploma in Digital Marketing after 12th as well as for graduates and working professionals given the increasing demand in this specialisation. Here are the most popular colleges for Certificate Courses and Diploma in Digital Marketing in India:

• Executive Program on Digital and Social Media Marketing Strategy (EPDSMMS) by IIM Calcutta
• Certificate in Fashion Digital Marketing by NIFT Kolkata
• Certificate in Take Your Business Online by Pearl Academy, Delhi
• Program in Digital Marketing by Zee Institute of Creative Art, Chandigarh
• Certificate in Advanced Digital Marketing by Karmick Institute, Kolkata
• Certificate in Digital Marketing and Media Management by YMCA, New Delhi

Diploma in Digital Marketing Syllabus 

Digital Marketing is a booming Industry nowadays and the scope of marketing ranges from a single corporation to a tech-giant. The Digital Marketing course syllabus is vast and diverse and the students enrolled in the diploma course learn about every nook and cranny of the internet and marketing on the internet. Interested candidates not only learn about “Digital Marketing” meaning “Marketing Online” but also about what is “Search Engine Optimization” and how to excel it to benefit the corporation you are working for or even your own company’s services. 

Check out this syllabus and analyze for yourself whether you are interested in them or not. It is all about interests and passions!

Digital Marketing Fundamentals

Marketing vs Sales	Marketing Mix	What is Digital Marketing
Inbound vs Outbound Marketing	Understanding Leads	Creating Leads
Content Marketing	Strategic Flow of Marketing	Social Media marketing

If you think you know enough about Advertising or want to know more about the most interesting aspect of marketing “Neuro-marketing” then check out this blog Digital Advertising courses.

Website Planning and Structure

Web Content management	Web Development
Website Auditing	Home Page Development
One-Page Website	SEO Overview
Home Page Development	Google Analytics Tracking

Facebook Marketing Fundamentals: Diploma in Digital Marketing

Profiles and Pages	Invite Page Likes and Follows	Facebook Marketing
Creating Pages and URL	Invite Follows	Marketing Products
Reply and Messages	Status Updation	Pin post and Highlight
Facebook Events	Video Promotion	Boosting Pages
Ad Tracking and Ad Sense	Billing and Account	Managing Ads
Facebook Business Manager	People, Pages and Roles	Power Editor
Ad Accounts Configurations	Ad Agencies and Assigning	Facebook Offers
Shared Login for FB Business A/c	Email Targeting on Facebook	Posts for Location

Google Adwords: Diploma in Digital Marketing

Understanding Adwords	Google Ad Types	Remarketing Strategies
Creating Ad Campaigns	Pricing Models	Linking Google Analytics
Creating Text Ads	Creating Ad Groups	Keyword Planning
PPC Cost Formula	Bidding Strategy for CPC	Keywords Control
Ad Page Rank	Bidding Strategy on Location/Schedule/Device	Adwords User Interface
Conversion Tracking Code	PPC, CPM, CPA	Remarketing Rules
Creating Animated Ads	Youtube Video Promotion	Designing Image Ads
Designing Remarketing Images	Remarketing Tracking Code	Shared Budget

Youtube Marketing: Diploma in Digital Marketing

Video Flow	Branding Watermark	Verify Channel
Custom Channel URL	Webmaster Tool	Google Pages for YouTube Channel
Channel Main Trailer	Channel ART/Links/Keywords	Associated Website Linking
Post Upload Enhancements	Featured Contents on Channel	Uploading Videos
Channel Navigation	CTA – Annotation	CTA – Extro
Uploading Defaults	Redirect Traffic to Website
Live Broadcasting	Managing Playlists	Managing Comments
Managing Messages	Paid Youtube Channel	Monetization with Adsense
Real Time Analytics	Channel Analytics	Collaborations and Contracts

Google+ for Business: Diploma in Digital Marketing

Sharing G+ Buttons on Website	Google Plus Profile	Utilizing +1 Button
Google Local Business	Adding Contact Links	Google + Company Page
HashTags and Mentions	G+ Mobile App	Posting Contents
Managing Circles	Review and Testimonials	Google Hangouts

Integration with Websites- Twitter, LinkedIn, Pinterest

Creating LinkedIn Account	Updating Contact Information and Links	Managing Connections
Advance Searching	Endorsements – Publishing and Receiving	Designing Profile and Summary
Updating Products and Services	Creating LinkedIn Company Page	Engaging with Updates
Creating Showcase Pages	Running Paid Campaigns	Recruitment through LinkedIn
LinkedIn Mobile App	LinkedIn Groups	Marketing through Instagram and Pinterest

Google Analytics and WebMaster Tools

Web Analytics	Accounts and Profiles	Integrating with Website
Analytics Reporting	Measurement Metric	Traffic and Behaviour Reports
Audience Segmentation	Sorting, Filter Time Chart	ReMarketing Audiences
Goals and Conversion Reports	Google Webmaster Tool	Adding and Managing Assets
Search Traffic and Links	Google Indexing	Developing Intelligence Report
Setting up Tool for SEO	Site Map and Site Links	Integrating WebMaster Tool
Managing Crawl Errors	Managing Security Issues	—

Search Engine Optimization

Understanding SEO	SEO Keyword Planning	Website Content Optimization
Meta Tags and Meta Description	Keywords in Blog and Articles	Internal and External Links
Optimizing Site Structure	Off-Page SEO	On-Page SEO
Local SEO	Mobile SEO	eCommerce SEO
Measuring SEO Effectiveness	Using WebMaster Tool	Optimizing with Google Algorithms

Note: The cumulative syllabus can vary university from the university. Check the core syllabus well before applying.

Diploma in Digital Marketing: Courses & Universities

Now let’s see what are the universities that offer these diploma/certification courses. Be sure to check every detail about the university and the country you are applying to. 

University	Course	Country/State	Platform
Berghs School of Communication	Digital Content Marketing	Sweden/Stockholm	Online
Bayswater College	Digital Marketing	UK/London	Full-time/Part-time
Manhattan Studies Institute	Social Media Marketing	USA/New York	Online
University of California, Santa Barbara	International Diploma Program- Digital Marketing	USA/California	Full-time
Emeritus Institute	Digital Marketing Strategies	Singapore	Online
Manhattan Studies Institute	Business Simulator: Social Media Strategies	USA/New York	Online
Centennial College	Digital Marketing	Canada/Toronto	Full-time
University of California San Diego Extension International Programs	Digital Marketing	USA/California	Full-Time

Also Read: Masters in Digital Marketing in Canada

FAQs

With Digital Marketing becoming the need of the hour in today’s world, it is vital for students to take on a hand:s-on training approach and join a holistic institute. If you are planning to pursue a diploma course in Digital Marketing but are a little shortsighted or misguided, reach out to our experts at Leverage Edu and we’ll help you find a suitable course and university that can equip you with the right knowledge and exposure to build Digital Media Marketing as a career.