How to Become a Content Analyst?

In today’s time, Content Writing has become quite popular. It is one of the leading job profiles which is getting popular. A Content Analyst is needed to provide support for company content activities and promote company control over the content. To know more about how to become a content analyst and more, keep reading this blog!

Who are Content Analysts?

Content Analysts evaluate and interpret data, including ad copy, web content, translations, product descriptions, and print media. They propose article topics to authors and work on print media, data translation or advertising. After authors submit articles on proposed topics, they review their content for accuracy and fact-checking, paying close attention to grammar and facts. They also check the readability of the content to ensure it reaches the intended audience in an intended way. They are responsible for managing customer service products and assisting Senior Content Analysts with configuration tasks and training activities. They also solve the growth of staff and suppliers and strategic regions’ project commitments.

Responsibilities of Content Analysts

A Content Analyst typically has a variety of responsibilities, including –

Monitoring social media channels for mentions of the company or its brands, engaging with customers, and responding to negative comments or complaints. Analyse data to determine which products are most popular with customers or which regions have the most potential customers.
Research topics relevant to the organisation and offer to write articles, reports, or reviews.
Review news, announcements, product descriptions, and other materials to identify possible trends or opportunities to improve products or services.
Conducting surveys to determine public opinion about a company’s products or services.
Interpreting data from surveys or research studies to provide useful information to businesses.
Compare current trends to historical data to identify patterns over time.
Collection and analysis of data to identify areas of opportunity or concern within an organisation’s business model.
Create visual content such as infographics or videos to share on social media or other channels.

Skills Required to Become a Content Analyst

Content Analysts want the subsequent capabilities so that they will be successful –

Search Engine Optimization (SEO)

Search Engine Optimization is the manner of optimising an internet site to boost its engine rankings. They can also additionally use Search Engine Optimization to assist their organisation’s internet site to seek outcomes. This can assist the organisation to entice greater capacity customers.

Research

The capacity to conduct research is a crucial ability for Content Analysts. They regularly want to investigate subjects and write about them in a manner that’s attractive and informative. This can consist of gaining knowledge of the subject, locating assets to guide the subject and writing approximately the subject in a manner that’s smooth to understand.

Data Evaluation

Data evaluation is the capacity to interpret big quantities of records and locate the maximum crucial facts. They use records evaluation to locate the maximum applicable facts approximately a subject and create a complete definition for his or her content material.

Communication

Communication is the act of conveying facts to others. As a Content Analyst, you’ll be required to speak with different contributors of a team, customers or different stakeholders. An effective verbal exchange will let you bring your thoughts and messages without a doubt and concisely.

Critical Thinking

Critical thinking is the capacity to research facts and make choices primarily based totally on the facts you have. As a Content Analyst, you’ll be accountable for growing an approach in your organisation’s content material advertising and marketing efforts. Critical thinking will let you make pleasant choices in your organisation.

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How to Become a Content Analyst?

To become a Content Analyst, you should follow this step-by-step process –

Step 1 – Have a Degree

To begin your career as a Content Analyst, a bachelor’s degree in Computer Science or a related field is generally required to remain a competitive choice for employers. During your education, focus on developing industry-specific skills to be properly equipped when applying for entry-level positions and starting your career. A Content Analyst internship may be required to earn your bachelor’s degree and acquire the necessary practical skills before joining the workforce.

Step 2 – Choose a Specialty in Your Field

As a Content Analyst, you may need to choose a speciality in your field. Determine where you feel strongest in the Content Analyst field and continue to take active steps to grow in your chosen Content Analyst speciality.

Step 3 – Get an Entry-Level Content Analyst Position

Once you earn a bachelor’s degree in English, journalism, communications or a related field, you typically begin your career as an entry-level Content Analyst. Typically, you can become a Content Analyst after completing your bachelor’s degree in a related discipline.

Step 4 – Advancing Your Career As a Content Analyst

After entry-level, there are multiple levels of Content Analyst career paths to advance. As an entry-level Content Analyst, it may take 2 years to reach the next senior position. Each Advanced Content Analyst position requires approximately 2 years of experience at each level to further your Content Analyst career path. Additional education, an advanced degree such as a master’s in a related field, or specific certifications may be required to further your career path as a Content Analyst.

Step 5 – Continuing Education for Your Career as a Content Analyst

Not all industries and companies require continuing education to advance your career as a Content Analyst. However, earning this degree can help you advance more quickly into higher-paying positions. Individuals who have earned their bachelor’s degree typically earn $79,229 (INR 63L) compared to $37,513 (INR 30L) for those without that degree.

Prerequisites to Become a Content Analyst

Experience

Desired experience for Content Analyst involves –

Practical experience with content systems.
Creating, editing or curating media content is a huge plus.
2-4 years of experience in Web Analytics, Business Analytics or Content Analysis.
Working knowledge of digital media, the film industry and entertainment is very helpful but not required.

Licences and Certificates

Though Content Analysts no longer want a certification to get hired, you’ll display a corporation in which you are influenced and need to live at the reducing fringe of your industry.

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Top Universities in India

Below are the top universities in India to study Content Analyst –

Institute of Management Studies, Ghaziabad
Prestige Institute of Management and Research
Administrative Staff College of India
Amity, Noida
IIRM, Hyderabad
SMIT, Sikkim
Chitkara University, Himachal Pradesh
Goa Institute of Management
Shaheed Sukhdev College of Business Studies
Adani Institute of Digital Technology Management

Eligibility

The general eligibility for Artificial Intelligence is given below –

To get admission in Bachelor’s and Master’s level courses in Content analysis, students should have a minimum of 10+2 schooling from a recognized school.
It is mandatory to pass GRE along with English language proficiency tests like IELTS or TOEFL etc.
For students opting for Master’s level courses, it is necessary to have a Bachelor’s degree in English, communication, journalism or related subjects.
Most universities abroad require SAT scores for bachelor’s and GRE scores for master’s courses.
SOP, LOR, CV or Resume and Portfolio also need to be submitted for studying in foreign universities.

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Application Process

The application process for admission to foreign universities is as follows –

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The next step is to collect and organise all your documents like SOP, essays, certificates and LOR and test scores like IELTS, TOEFL, SAT, ACT etc.
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After submitting your application and all the required documents, the experts will start the application process for accommodation, student visa and scholarship or student loan.
Now is the time to wait for your offer letter which can take around 4-6 weeks or more. After accepting your offer letter, now is the time to pay your semester fee.

Documents Required

Some of the required documents are listed below-

Official academic transcript
Scanned passport copy
IELTS or TOEFL required test scores
Professional or Academic LORs
SOP
Essay (if required)
Portfolio (if required)
Updated CV / Resume
A passport and student visa
Bank statement

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Job Profile

Data Analyst
Technical Writer
Consultant
Editor
Team Leader
Finance Analyst
Quality Assurance Analyst

Salary of Content Analyst

Content Analysts in the United States earn an average salary of $69,100 (INR 55.10 Lakhs) per year, or $33 (INR 2,631) per hour. The top 10% make more than $90,000 (INR 71.77 Lakhs) a year, while the bottom 10% make less than $52,000 (INR 41.47 Lakhs) a year.

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Top Companies

Accenture
Genpact
BCForward
Cognizant Technology Solutions
The Home Depot
Vaco
Google
Yahoo

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