Masters in Marketing

Have you ever wondered that in how many ways we are driven to buy a product? What persuades us to buy goods that we see in a supermarket? Through television commercials, billboards, referrals and other mediums we are informed about a commodity that we buy, that’s what marketing is. It refers to the practice of promotion of a product or a service done to increase sales by reaching out to the targeted audience. The booming growth in business enterprises has led to the emergence of many new career options and Marketing is one among them. A degree in Marketing is all you need to get started in this field of opportunities. In this blog, we will walk you through the top management schools and career prospects after with a Masters in Marketing. 

Also read: Job Opportunities after MBA in Marketing 

Masters in Marketing: Overview

A master’s degree in marketing is a skill-based program that aims at equipping students with the relevant skills to help them become champions in the field. It helps students develop marketing strategies to increase the sales of a product or a service. The Master in Marketing degree spans over 1-2 years depending on the institution pursued in. You are expected to learn a variety of skills that will help you grow in the field and in personal development. Though you can aim for entry-level jobs in the field right after your bachelor’s degree but pursuing a master’s degree gives you an extra edge. Being a comprehensive and rigorous degree program, Masters in Marketing covers subjects like Consumer Behaviour, Market Analysis, Accounting, Advertising, and Sales. 

Eligibility

To study abroad is something we all look for but to study a degree like a Masters in Marketing, you need to meet the eligibility criteria. To pursue this course, you must hold a bachelor’s degree in any field from a recognized university. Another important prerequisite is to have a valid score in aptitude tests like GMAT or GRE. Besides, you should also meet the language requirements by scoring the minimum percentile in IELTS, TOEFL or PTE. Some institutions may exempt you from the tests. Make sure that you check the eligibility criteria before applying on the website

Also read: How to build a promising career in Digital Marketing 

Application Process

The application process takes place over a period of time and begins months before the commencement of classes. The universities have two main intakes known as the fall intake and winter intake for international students to kickstart their journey. You can call our Leverage Edu experts on 1800 572 000 to find out how the application process can be fast-tracked and streamlined!

Here’s an easy 5-step process to complete your application process for studying business analytics in the UK.

1. Call our experts on 1800 572 000 to shortlist your favourite universities and courses. Start your application to multiple universities through our one dashboard platform
2. Compile all your documents like SOPs, essays, certificates and LORs, and exam scores like IELTS, TOEFL, GRE, GMAT, etc
3. Meet all the application deadlines and start the application process for accommodation, students visa, and scholarships/student loans
4. Accept the offer letter and meet your teachers, college mates, and roommates virtually
5. Get your visa approved and fly to your dream university.

Masters in Marketing: Top Institutions

There is an upsurge in the demand for marketing professionals. But due to a large number of degree holders, the competition has become tough. The recruiters look for potential candidates with experience and this is where pursuing a degree from top institutions plays a greater role in shaping career. With a multicultural work environment and world-class teaching facilities, the degrees from top business schools pave the way for your successful career in the Marketing industry. Here is the tabular representation of top institutions to study Masters in Marketing:  

Global Rank	Location	University	Course
1	France	HEC Paris	MSc in Marketing
2	UK	Imperial College Business School	MSc Strategic Marketing
3	US	Columbia Business School	MS in Marketing Science
4	UK	Manchester (Alliance) Business School	MSc Marketing
5	France, Morocco, China	Lyon Business School	Masters in Transformation Digital, Marketing & Strategy
6	UK, France	ESCP Europe Business School	MSc in Marketing & Creativity
7	Spain	ESADE Business School	MSc in Marketing Management
8	UK	Warwick Business School	MSc Marketing and Strategy
9	France	EDHEC Business School	Master in Marketing Management
10	Austria	WU Vienna University of Economics and Business	Masters in Marketing

Job Prospects and Salary

Masters in Marketing is a much sought after degree with a number of career options to choose from. The various surveys including a report by Deloitte suggests that the field of marketing is set to go through exponential growth in the coming years. The course offers both lucrative and demanding job profiles and after completing your degree, you can expect to earn between 5-12 Lakh a year in India. But abroad, the salary packages are comparatively higher. Some of the popular job roles after the degree are:

• e-Commerce Marketing Head
• Market Research Executive
• Account Manager
• Advertising Director

Job Profile Avg. Salary In INR
Content Marketing Manager $85,468 70.79 Lakh
Senior Brand Manager $103,392 85.64 Lakh
Public Relations Manager $82,985 68.74 Lakh
Digital Brand Manager $130,392 1.08 Cr
Art Director $131,113 1.08 Cr

Hopefully, with this blog, you have gained sufficient information on Masters in Marketing. If you want to delve into the luxurious career opportunity by looking for the best courses in the field, then experts at Leverage Edu can help you. From selecting the university to completing the application process, our career experts will guide you throughout the procedure until you land in your dream university.