New Media: Definition, Courses & Scope

New Media

Various types of Mass Media such as Television, Radio and Press has always been an integral part of modern society since the time it has revolutionized the way we used to communicate and disseminate information. Mass media acted as a catalyst for groundbreaking changes in the society which otherwise would not have been possible. Be it preventing epidemics or building opinion about a policy in masses, it has been an influential part of our society. The scenario got radically changed with the emergence of computers and the Internet. The whole range of products and services that take help of ICT to entertain, educate and communicate is collectively called as New Media. Emerging as a popular trend, many are seeing it as a viable career option. 

What is Digital or New Media?

Digital technologies that are backed by computers and the Internet have hugely impacted the concept of Mass Communication. Social media, blogs, video games and online news portals can be collectively called the New Media. It serves as the foundation for Digital Media Marketing and has an extra element of interactivity which is largely missing in the traditional form of communication. Digital Media combines digital technologies that enhance its reach and gives the audience liberty to interact at their own convenience. Above all, it gives everyone an opportunity to become creators rather than mere receivers. Given below are some of the characteristic features of Digital Media which set it apart from the traditional form of communication. 

  • Digital
  • Interactivity
  • Hypertextuality
  • Simulation
  • Asynchronous
  • Storage 
  • Accessibility
New Media

Eligibility Criteria

New Media is a novel concept globally but the universities abroad have already started offering courses to prepare a new generation trained professionals in the field. Following a strict selection procedure to ensure quality in education, universities abroad require you to meet the eligibility criteria that vary for different institutions. But generally, to pursue a bachelor’s degree, you need to have qualified your class 12th examinations from a recognized board besides taking up an English proficiency test such as IELTS, TOEFL or PTE. for a master’s degree, having a bachelor’s degree or equivalent is a prerequisite. Additional to language proficiency test score, CV and university transcripts, a valid GRE score is needed.  

Combining Broadcast and Advertising Media and other subsets, it is widely taught in Mass Communication and Journalism courses. If you want to pursue a career in the field, taking up a specialised course would be a good option to get started. It is a multidisciplinary course that follows the principle of convergence. The demand for professionals in the field has given rise to the subject being taught as a course at many universities. During the coursework, you are expected to learn about various aspects of the field which includes Graphic Designing, Music Engineering basics, Story Writing and Multimedia and Animation. Given below are some of the best courses that you can take up to start a career in it:

University  Location Course  Duration
State University of New York  USA BA/BSc in Digital Media Programming and Management 4 Years
University of Salford  UK Digital Media BA (Hons) 3 Years
University of Limerick  Ireland Bachelor of Science in Digital Media Design 4 Years
University of Technology Sydney Australia Bachelor of Communication (Digital and Social Media) 3 Years
University of Glasgow  UK Digital Media & Information Studies MA (Hons) 4 Years
Ontario Tech University  Canada Bachelor of Science (Hons) in Computer Science – Digital Media 4 Years
University of South Australia Australia Bachelor of Digital Media 3 Years
Deakin University  Australia Bachelor of Communication (Digital Media) 3 Years
Swansea University  UK Digital Media, MA 1 Year
University of Michigan USA Graduate Certificate in Digital Studies 12 Credit Hours
University of Washington USA Master of Communication in Digital Media Minimum of 45 Credits
The University of Edinburgh UK Design and Digital Media, MSc 1 Year
King’s College London UK Digital Asset and Media Management, MA 1 Year

Also Read: 

Is Digital Media a Good Career?

When it comes to career opportunities, then it is worth knowing that the field is expected to grow in coming years creating more job avenues for the professionals with expertise in the subject. Flexible working hours, the prospect for self-employment and freelancing opportunities are characteristic to the field. Some of the popular job profiles that you can take after the degree in New Media include:

  • Animator
  • Script Writer
  • Cartoonist
  • Games Developing Assistant
  • Web Designer
  • Layout Designer
  • Creative Consultant
  • Digital Communication Specialist
  • Video Producer
  • Editor
  • Exhibit Designer

New Media is an emerging concept that has higher employability rates and great opportunities to work with top companies. If you are sure about making a career in it, then you are just a click away. Book your 30-minutes free counselling session with our experts at Leverage Edu and set on a journey to a successful career. 

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