How to Become a Promotions Manager in India?

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promotions manager

Advertising campaigns promoting the goods or services of their company are planned and executed by promotions managers. The minimum educational requirement for promotions managers is a bachelor’s degree in a relevant field, such as business, marketing, or advertising. Additionally, you need to be creative, have experience in marketing, and have excellent interpersonal skills. In this article, we go over what promotions managers do, how to become one, what skills they need to have, what they make, and what their future employment prospects are.

Who is a Promotions Manager?

Professionals who create and carry out strategies for promoting and advertising goods and services are known as promotion managers. Managers of promotions are employed by organisations or agencies. To comprehend and plan their company’s promotional goals, the promotion managers collaborate with other managers, such as senior marketing managers. The implementation and creation of promotional schedules fall under the purview of the professionals.

Also Read: How to Become a Promotions Manager?

What Does a Promotions Manager Do?

By implementing and planning marketing programmes, a promotion or advertising manager increases consumers’ interest in a company’s goods or services. The professionals are charged with a wide range of duties and responsibilities, including formulating and implementing policies, creating support materials like posters, and managing advertising campaigns. The following are some of the typical duties of promotions managers:

  • Evaluating potential options for product and service promotion
  • Developing yearly marketing strategies for radio, the web, social media, and print
  • Creating strategies that are both affordable and effective for promoting new projects or programmes
  • Fostering positive interactions between the business, suppliers, and clients
  • Working closely with accounting directors and finance departments, managing marketing budgets to achieve promotional goals
  • Creating and carrying out email and online marketing campaigns
  • Creating and carrying out internal promotions and converged marketing campaigns
  • Maintaining referral and incentive programmes as well as positive interactions with advertising agencies.
  • Collaborating with internal divisions and outside suppliers to ensure that the business achieves promotion consistency
  • Analysing, creating performance reports, coming up with alternatives, and future plans for promotions
  • Creating and launching rebates, discounts, coupons, competitions, sample gifts, and sweepstakes.
  • Decide when and how long to run promotions.
  • Coordinating the team of employees in charge of producing and distributing advertisements
  • Approving agency plans for promotions
  • Controlling the media buying
  • Choosing organisations to collaborate with
  • Campaigns being presented during pitches
  • Managing radio, film, and television productions

Also Read: How to Become a Business Manager?

How to Become a Promotions Manager?

You must comprehend what it takes to hold a managerial position in this industry if you are interested in working as a promotions manager. For instance, you need to be aware of the level of education, abilities, and other requirements. The route to take to become a promotions manager is as follows.

Also Read: How to Become a Project Manager?

Get a Bachelor’s Degree

A bachelor’s degree is the bare minimum level of education needed for the promotion managerial position. Some hiring managers favour candidates with journalism and advertising bachelor’s degrees for positions in advertising management. Classes in market analysis, marketing, communication strategies, technology, and consumer behaviour are additional pertinent courses. Students who major in marketing study branding and public relations for services and products. The sales processes are another area of emphasis for marketing majors, from creating and implementing advertisements to forecasting upcoming goods or services.

Students who major in marketing take a lot of business and marketing-related core classes, but they also take math, social science, arts, and science courses to graduate with a bachelor’s degree. Students who take the additional courses graduate with the necessary marketing-related skills.

Gain some experience

Working in support positions like sales and marketing, as assistant promotion managers, or in other advertising-related administrative roles can help one gain experience in promotions management. To gain experience, you can also complete an internship at businesses that offer promotions.

Get a Certification

Consider obtaining certification in advertising even though it is not typically necessary. For job candidates applying for promotions management positions, certification is seen as an added advantage by hiring managers.

Work on your Skills

You must have the aptitude to handle tasks associated with promotions management well in order to work as a promotions manager. While some of the necessary skills are acquired naturally, others can be learned. The essential abilities for success in promotions management roles are listed in the next section.

What Skills Does a Promotions Manager Need?

The following are the essential skills required for promotions management roles:

Soft SkillsTechnical Skills
Analytical Skills
Communication Skills
Problem-solving skills
Interpersonal Skills
Organizational Skills
Adaptability Skills
Attention to detail
Graphic Designing
Computers and Digital Media
Sales and Customer Service
Budgeting and Finance

Also Read: Know ways to Improve your Interpersonal Skills with this blog

What is the Salary of a Promotions Manager?

The average annual salary for a promotions manager in India is 3.2 lakhs, with salaries ranging from 0.7 lakhs to 10.1 lakhs. Salary projections are based on the 80 most recent salaries from Promotions Managers.

Promotions managers receive bonuses in addition to their base pay, which raises their overall salary. The amount a promotions manager is paid depends on their level of education, their level of responsibilities, and how long they’ve been working there. The professionals’ pay is significantly influenced by additional variables such as location, industry, and company size.

What is the Scope for Promotions Managers?

The field of marketing, advertising, and promotions is anticipated to expand by 10% between 2021 and 2031. As businesses maintain and increase their product and service offerings, demand for promotions managers will persist.

As businesses use marketing campaigns to preserve and increase their market share, demand for promotions managers will remain high. These managers’ counsel on developing pricing strategies and identifying fresh customer-reach avenues will be sought after.

The demand for print advertisements will decline as electronic media usage grows. However, it is anticipated that the demand for advertising and promotions managers will be concentrated in sectors that depend on these workers to develop digital media campaigns that target customers via websites, social media, or live chats.


Q1. What skills do you need to be a promotions manager?

Ans. A promotions manager needs to have the following characteristics:
Logical thinking, effective communication, and creativity.
Decision-making capabilities
Interpersonal abilities
Organising abilities.

Q2. What qualification is required for a promotions manager?

Ans. The minimal educational requirement for a marketing manager is a bachelor’s degree in business, marketing, advertising, communications, or a related field. An MBA may be required by many employers.

Q3. What should I do after the 12th to become a promotions manager?

Ans. In India, a UG or PG degree in marketing, advertising, digital marketing, or a related field is required to work as a promotions manager. It is not feasible to work as a promotions manager right out of college because most employers demand that marketing executives have knowledge and experience.

This was all about how you can become a Promotions Manager in India. If you wish to know more about careers in India, stay tuned with Leverage Edu to discover various job opportunities in India. Connect with us on Instagram, Facebook, LinkedIn, and Twitter to get regular updates regarding careers in India.

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