Travelling to a new city or a country, you are not only interested in visiting its popular attractions but also in exploring its unique culture through food, historical marvels and traditional attires. Cultural Tourism essentially focuses on this aspect of tourism where sightseers get to experience the culture and heritage of a specific place. Nowadays travellers are thinking far beyond the picturesque landscape as they are more interested in exploring the cultural history of the city or town they are visiting. Embracing the cultural aura of any tourist destination is certainly a vividly exciting experience that has led to the study of this specialised field. So, if you are planning to establish your career in Travel and Tourism, this blog attempts to explore the essential facets of Cultural Tourism, major courses, top universities as well as the career prospects available.
This Blog Includes:
What is Cultural Tourism?
Breaking away from the same-old ways of touring a place, it is a specialised form of Tourism that allows travellers to embrace the local cultural aspects of the place they are visiting. These aspects can range from cuisines and festivities to historical sites and museums. It aims to facilitate an authentic cultural exchange between the locals as well as the tourists. Further, it helps local communities promote their history as well as boost economic growth. Studying this field, you will get to know about how varied cultural attributes of a place can be emphasised to curate an enjoyable experience for tourists. You will also be imparted with the knowledge of ensuring interactions between local communities and tourists to ensure that the explorers get a vibrant experience of the culture they want to discover.
Why should Countries focus on Cultural Tourism?
Cultural tourism is a great option to benefit the local community:
- It has a positive impact on the economy of any destination
- It can help underserved communities to flourish
- The amount can be used for the social good
- It helps preserve local culture
- Cultural tourism improves the marketing of the destinations
- It emphasizes the uniqueness of the culture
Popular Countries for Cultural Tourism
Countries around the world focus on cultural tourism and help drive local economies. Let’s check out some of the most popular countries that drive economic growth through cultural tourism:
- France is known for its best cultural tourism with Paris as the hub
- China highly focuses on its culture
- Istanbul at Turkey is at the forefront
- India is extremely famous for its culture
Courses & Universities
Similar to Sustainable Tourism, it is a specialised field of study and those wanting to study this branch can either opt for a certificate program or pursue a master’s degree in this subfield. Further, you can begin with an undergraduate degree in International Tourism and then opt for an MA or MSc. Here is a table that enlists the major certificate, undergraduate and postgraduate programs offered and their related fields of study.
|Courses in Cultural Tourism||University|
|Professional Certificate in Cultural Heritage Tourism||GW School of Business|
|Diploma in Global Cultures||University of Otago|
|Cultural Heritage Tourism Certificate||American Indian Alaska Native Tourism Association|
|BA (Hons) in International Tourism Management||Solent University|
|Bachelor of Social Science in Tourism and Heritage||University of Western Sydney|
|Bachelor of Arts (Honours) in Museums and Cultural Heritage||University of Auckland|
|Bachelor in European Culture||University of Wroclaw|
|Bachelor in Heritage and Tourism||University of Sterling|
|Bachelor in History and Tourism||Liverpool Hope University|
|MA Tourism and Cultural Policy||Goldsmiths, University of London|
|MSc International Heritage and Cultural Tourism Management||Edinburgh Napier University|
|MA in Tourism and Culture||Radboud University|
|MSc in Tourism Development and Culture (Erasmus Mundus Joint Master)||University of Glasgow|
|MA in Place, Culture and Tourism||Erasmus University Rotterdam|
The following are the eligibility criteria of pursuing cultural tourism:
- To pursue bachelor’s in cultural tourism, you should complete your 10+2 level of education from a recognised board with minimum aggregate of 50% – 60%
- To pursue master’s in cultural tourism, you must have completed a bachelor’s degree in a relevant field
- You may be asked to submit your English language proficiency test score like IELTS, TOEFL
Scope of Cultural Tourism
With a colossal number of jobs in Travel and Tourism, there is an array of opportunities available for those wanting to pursue the field. The travel and tourism industry is booming with prospects with the pivotal impact of technology which has made it accessible for tourists to plan their own itineraries through online apps. Countries are also understanding the role of tourism in nurturing economic and cultural development. Thus, a great emphasis is put on promoting diverse cultures and communities. As cultural tourism essentially aims to highlight the heritage of a tourism destination, to establish your career in this field, you need to acquire the specific skills of facilitating high-level engagement between tourists and local communities of a place.
Completing a degree or diploma in Cultural Tourism, one can choose from an array of career prospects accessible in the public as well as the private sectors. Below we have enlisted the career profiles and job areas that you can explore in this field.
Other than the above-mentioned career profiles, here is a list of key job areas where you can discover a plethora of opportunities.
- Government Ministries (Tourism & Culture)
- UNESCO World Heritage
- Travel Agencies
- Heritage Museums
- Community Outreach Management
- Museum Administration
- Hotels & Resorts
Here is a list of major job profiles that you can apply for in order to pursue a career in this field:
|Job Profile Avg. Salary|
|Holiday Representative 2.5 Lakh|
|Travel Agent 2.2 Lakh|
|Tour Manager 3.6 Lakh|
|Air Cabin Crew 5.9 Lakh|
|Tourist Information Centre Manager 3.15 Lakh|
|Leisure Activity Coordinator 3.5 Lakh|
|Community Outreach Manager 6.0 Lakh|
It is a specialised form of Tourism that allows travellers to embrace the local cultural aspects of the place they are visiting. These aspects can range from cuisines and festivities to historical sites and museums. It aims to facilitate an authentic cultural exchange between the locals as well as the tourists.
The following are the top countries for cultural tourism:
France is known for its best cultural tourism with Paris as the hub
China highly focuses on its culture
Istanbul at Turkey is at the forefront
India is extremely famous for its culture
The following are the popular areas of employment in cultural tourism:
Government Ministries (Tourism & Culture)
UNESCO World Heritage
Community Outreach Management
Hotels & Resorts
Thus, culture has always been an incremental driver of tourism. It aims to encourage a healthier exchange between local cultures and tourists. Needless to say, gaining an academic degree in this field can help you immerse in the varied opportunities available. Reach out to our experts at Leverage Edu and let us help you find a suitable program and university that equip you with the necessary knowledge and exposure to establish a rewarding career in Travel and Tourism.