Advertising has become of the most in-demand and dynamic courses of the 21st century. The aspects of advertising include the techniques and practices which are utilised to bring products, services, opinions, or causes to public notice. It is through this systematic process that you can persuade the public to respond in a certain way towards what you want to sell. Advertising degrees teach students to promote and sell products or services to target customers. If you are planning to pursue this course in Canada for your future career prospects then you have come to the right place. Here, we will be discussing the best advertising courses you can find in Canada and how to start applying for them.
This Blog Includes:
- Why study advertising in Canada?
- Top Universities in Canada
- Top Advertising Courses in Canada
- Admission Process for Advertising Courses in Canada
- Documents Required
- Living Cost in Canada
- Future Prospects
- Job Profiles and Salary
Why study advertising in Canada?
- According to Statista, the Canadian advertising industry is among the largest ad markets worldwide.
- Canada holds a bright future in the field of advertising which is pretty evident from its record of ad spending in 2020 that amounted up to 9.6 billion US dollars.
- In the case of overall media advertising, the industry sums up to a little over 10.15 billion dollars and by 2023, experts predict it to reach 12.6 billion dollars which are right next to its southern counterpart, USA.
- In the last 5 years, professionals working in the Canadian media industry have started to get offers from MNCs like Ikea, Kraft Heinz and Molson which was previously catered by the American ad industry.
- With a really smaller market – Canada’s entire population is about 2 million less than that of California (home to the big entertainment industry). This aspect is very crucial when it comes to job prospects in the advertising industry. With the demand for media professionals, Canada is probably becoming the topmost destination for advertising courses after USA.
Also Read: Photography Courses in Canada
Top Universities in Canada
the following are the top universities in Canada:
|Universities QS World Ranking 2023|
|University of Toronto 34|
|University of British Columbia 47|
|McGill University 31|
|University of Calgary 242|
|University of Alberta 110|
|Western University 172|
|University of Montreal 116|
|University of Waterloo 154|
|University of Ottawa 237|
|Dalhousie University 308|
Top Advertising Courses in Canada
Top marketers learn how to conduct thorough market research and identify new trends or ideas that grow sales or enhance product distribution. Marketing students at business schools learn to communicate clearly and directly, in classes like Product Planning, Sales & Brand Management, Advertising, or Consumer Behaviour. As there are various forms of advertising across different types of media, you can either pursue one during your undergraduate and go for a postgraduate one with more experience. Here’s a list of all the popular advertising courses in Canada.
UG Advertising Courses in Canada
|Bachelor of Design in Advertising||OCAD University||Toronto|
|Advertising Illustration||Collège Salette||Montreal|
|BA in Corporate Communication||Trinity Western University||Langley City|
|Advertising and Graphic Design||Humber College Institute of Technology and Advanced Learning||Toronto|
|Advertising and Marketing Communications||Sheridan College, Canada||Ontario|
|Advertising and Marketing Communications Management||Centennial College||Toronto|
PG Advertising Courses in Canada
|Web and Interactive Designing||St. Clair College||Ottawa|
|Media Management||Centennial College of Applied Arts and Technology||Ottawa|
|Digital media Management||Durham College||Oshawa|
|Creative and Digital Advertising||Centennial College of Applied Arts and Technology||Ottawa|
|Advertising Copywriting||Humber Institute of Technology and Advanced Learning||Toronto|
|Account Management||Sheridan College Institute of Technology and Advanced Learning||Mississauga|
Admission Process for Advertising Courses in Canada
If studying in Canada is your plan, read ahead to know the step-by-step process of applying to a Candian University for your Advertising Course. In terms of professional assistance with the complete application process in an Advertising course in Canada, contact our experts at Leverage Edu.
Step 1: Understand the Requirements
- Successfully applying to a Canadian education institution requires an understanding of different requirements for schools and the courses they offer.
- Candidates also need to conduct careful analysis of the rules and regulations applicable to the study permit application process. Only recognized schools and periods of approved study should be taken into consideration.
- Ideally, you should start planning for your Canadian study permit at least a year in advance.
- Requirements may vary between provinces, which is why this step must be performed in a careful and systematic manner.
Step 2: Choose your Course and Institution
- The first step towards choosing an institution is to ascertain its status as a Designated Learning Institution. Only DLIs can admit foreign students.
- You will be required to finalize a specific major course when applying to study in Canada. The Canadian academic setup is flexible towards switching courses, although it is best to compare your options beforehand and choose a major that you are truly interested in pursuing.
Step 3: Take the Language Proficiency Test
- In order to successfully gain entry into one of the adverising courses in Canada, every international student will have to prove proficiency in English or French.
- IELTS is the preferred test for proficiency in English, with some institutions also accepting the Cambridge English: Advanced or TOEFL exam score.
- For French, you can opt for DALF, DELF, or TCF, although the TEF exam is the most common option.
- Choose the test, pay the fee, and book your dates well in advance. Of course, you will have to brush up your language skills to ensure your application does not get rejected. To get the best coaching for your IELTS and TOEFL, Leverage Edu has comprehensive dedicated courses accumulated with the new Leverage Live through which you can aim for a successful English Language score.
Step 4: Apply to Universities
- Now it is time to contact your shortlist of universities offering advertising courses in Canada, obtain their application packs, and submit them well in advance. Having the choice of applying to a dozen universities can be advantageous but you will have to consider the application fee, which varies from $100 (INR 7524) to $250 (INR 14,671).
- Do not apply at random. Compare your options, identify your preferred course and institution, and select one or two alternatives as backups.
- Be careful when filling in the application form and make sure you provide accurate information backed with documentary evidence. Once this is done, it is time face the excruciating wait until you receive your acceptance. Once you confirm your interest, the university will send an acceptance letter, which plays a significant role in the formalities ahead.
Step 6: Travel Time
- Once the application has been processed and an interview, if required, has been conducted, the immigration officer will decide upon your study permit application. If accepted, it is now time to start planning your travel to Canada.
- Your permit will have a start date, which is the date from which the permit comes into force. Keep in mind that you won’t be permitted to enter Canada before this date. Plan your travel accordingly.
Step 7: Study Time
The immigration officer will verify your permit and other documents at the port of entry before allowing you to enter Canada. This is the final step of the immigration formalities and you can now focus on commencing your journey as an international student in Canada.
Also Read: Canada Visa for Indian Students
To apply for an advertising course in Canada you are required to be supplemented with the necessary documents. Although the document list may differ from one college to another, a few basic requirements remain the same. Here is a generic list of documents that most advertising courses in Canada ask for:
- A valid passport
- Academic Transcripts
- Proof of Funds
- Language Exam scores
- Letter of Recommendation
- Sponsor Letter
Living Cost in Canada
Studying advertising courses in Canada is considered a rewarding investment for your future as you have access to premier education, cross-cultural experiences, and a globally recognized degree. For international students, getting admitted to universities and colleges in Canada requires planning and financial commitment before you are there. International students will have to meet the costs of studies and living in Canada therefore it is extremely important to financially plan all the list of expenses before moving to Canada. Here’s a basic list of information of all the mainstream expenses that an average student needs while living in Canada.
|Tuition||CAD 16,099 – $18,907 (INR 12,13,555 – INR 11,07,733)|
|Health Insurance||CAD 840 (INR 49,214)|
|Textbooks||CAD 600 (INR 35,153)|
|On-Campus Rent||CAD 7200 (INR 4,21,837)|
|Mobile Phone||CAD 360 (INR 21,091)|
|Public Transit Pass||CAD 480 (INR 28,122)|
|Groceries/Food||CAD 3600 (INR 2,10,918)|
|Entertainment/Clothes/Gift||CAD 960 (INR 56,244)|
|Car:Insurance||CAD 1500 (INR 87,882)|
|Car: Fuel||CAD 2400 (INR 87,882)|
|Total Expenses||CAD 37247 (INR 21,82,246)|
As businesses and organizations are focusing more on effective marketing strategies to remain legit with the evolving customer needs in the digital world, advertisement structures, in general, are tuning out to be more globalized in a competitive business environment. Owing to this, a fresh and diversely thinking mind is always pro-choice in the advertisement industry. Here are some key facts about Professional occupations in advertising, marketing and public relations in the Ontario region which is the hub of Canada’s media industry:
- Approximately 58,250 people work in this occupation.
- Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
- Other professional, scientific and technical services (NAICS 5414, 5416-5419): 23%
- Information and cultural industries (NAICS 51): 9%
- Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 9%
- Federal government public administration (NAICS 911): 5%
- Arts, entertainment and recreation (NAICS 71): 5%
- 67% of professional occupations in advertising, marketing and public relations work all year, while 33% work only part of the year, compared to 63% and 37% respectively among all occupations. Those who worked only part of the year did so for an average of 31 weeks compared to 31 weeks for all occupations.
- 11% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 12% for all occupations.
Job Profiles and Salary
The following are the popular career paths in advertising:
|Job Profile Avg. Salary In INR|
|Copywriter CAD 50,622 30.98 Lakh|
|Digital Advertising Specialist CAD 55,500 33.97 Lakh|
|Social Media Marketer CAD 50,565 30.95 Lakh|
|Content Manager CAD 54,679 33.47 Lakh|
|Marketing Research Analyst CAD 51,688 31.64 Lakh|
These were all the important flashpoints regarding studying advertising in Canada. If you want to pursue professional assistance in your application process and move across the country to study abroad, our experts at Leverage Edu are ever ready to help you through the entire process. Connect with us now to get a FREE consultancy session!