The full form of ROI is Return on Investment. It is a powerful metric used to measure the profitability of an investment by calculating its monetary value versus its overall cost. A positive ROI indicates profitable investment while on the other hand, a negative ROI indicates loss or negative value. It is used by all small and big businesses to assess the potential profitability of any particular investment.
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How to Calculate ROI?
ROI is expressed as a percentage. To calculate it, all you have to do is divide the net profit or loss of an investment by its initial cost or outlay.
ROI = current value of investment – cost of investment/cost of investment
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Features of ROI
The features of ROI include:
- It gives insights into the profitability of different potential investment options.
- ROI can help you prioritize investment options based on their expected results.
- It can help you identify more such related investments that might end up being a great decision for your business.
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What are the Limitations of ROI?
The limitations of ROI include:
- It focuses on monetary gains and ignores qualitative benefits such as increased brand awareness and employee satisfaction.
- ROI takes into account short-term or immediate benefits and thus, ignores long-term profits.
- It does not make the person aware of potential risks associated with the investment.
- ROI can make comparisons tricky as it does not consider the total time invested or delays in between.
Popular Full Forms
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