BCom Marketing: Top Universities, Fees, Scope and More

BCom Marketing, also known as Bachelor of Commerce in Marketing, is an undergraduate course in Sales and Marketing Management. Marketing management is the economic process of selecting markets and acquiring, retaining, and growing customers through the creation, delivery, and communication of values. BCom Marketing focuses on marketing practices and theories such as research, consumer nature, sales management, advertising, quality management, law, and ethics. Find out more about BCom Marketing in this blog. Let’s dig in!

Course Level	Graduate
Program Full Name	Bachelor of Commerce in Marketing
Program Level	Degree
Duration of the Program	3 Years
Examination Type	Year
Eligibility	10+2
Admission Process	Entrance Exam and Merit-Based
Average Program Fee	Upto Rs. 1 Lakh
Job Positions	Trade mark manager, product and innovation manager, Market development manager, Distribution manager, etc

[powerkit_toc title=”This Blog Includes:”]

What is BCom Marketing?

BCom Marketing is a 3-year undergraduate degree that allows students to lay a solid foundation in business, marketing, and accounting. The course provides students with the necessary skills and knowledge to excel in the marketing discipline. Accounting, taxation, communication, digital marketing, marketing research, sales management, quality management, advertising, branding, and other fields are covered by the students. 

Why Study BCom Marketing?

Here’s why you should consider pursuing BCom Marketing:

• In today’s competitive world, this program intends to motivate students to be creative thinkers and fosters the spirit of entrepreneurship. 

• The curriculum is designed to keep up with changing trends. Through a dynamic curriculum, the program provides a platform for students to explore their innovative abilities and broaden their learning methods.

• The program also teaches students critical thinking skills by providing them with practical marketing principles, examples, and case studies, all of which help to develop the student’s cognitive abilities and enable them to develop marketing strategies for their organisations.

• The program’s goal is to create hard-core marketing strategists and marketing entrepreneurs. The department offers specialised marketing papers that are a combination of theory and practice. 

• There is a wide range of career opportunities with a high pay. Some of the top recruiters for BCom Marketing are Google, Microsoft, Netflix, IBM and more.

Top Colleges for BCom Marketing

Here is a compiled list of the top colleges for BCom Marketing along with their fess for the course:

Name of Institute	City	Annual Fees
Musaliar College Of Arts And Science	Kerala	INR 37,500
Acharya Jagadish Chandra Bose College	Kolkata	INR 8,000
Symbiosis College Of Arts And Commerce, Pune	Pune	INR 45,000
M.O.P. Vaishnav College For Women, Chennai	Chennai	INR 45,000
Jd Birla Institute, Kolkata	Kolkata	INR 150,000
Kd College Of Commerce & General Studies, Midnapore	Midnapore	INR 9,000
Shri Shikshayatan College, Kolkata	Kolkata	INR 1,20,565
Career College, Bhopal	Bhopal	INR 61,000
Poona College Of Arts, Science And Commerce, Pune	Pune	INR 17,633
Bharata Mata College, Kochi	Kochi	INR 70,000
Ranchi University, Ranchi	Ranchi	INR 25,000
Fakir Mohan Autonomous College, Balasore	Balasore	INR 800
Osmania University, Hyderabad	Hyderabad	INR 8,055
PSG College Of Arts And Science, Coimbatore	Coimbatore	INR 42,000
Mahadevananda Mahavidyalaya, Kolkata	Kolkata	INR 10,080
The Iis University – , Jaipur	Jaipur	INR 1,35,080
Bishop Vayalil Memorial Holy Cross College, Kottayam	Kottayam	INR 1,00,080
Dayanand Anglo Vaidik Mahavidyalaya – [Dav], Kanpur	Kanpur	INR 4,080
Alliance University, Bangalore	Bangalore	INR 6,00,000
Jai Bharath Arts And Science College Perumbavoor, Ernakulam	Ernakulam	INR 54,080

BCom Marketing Eligibility Criteria

The eligibility criteria to secure admission in the BCom Marketing course are given below:

• Candidates must have completed Class 12 in any stream from a recognised board or equivalent.
• Candidates must have completed their HSC with a minimum of 45% overall.
• To enrol in marketing management courses, you must pass an entrance exam. Following the exam, there will be a group discussion and an interview. A graduate degree with a minimum of 50% marks is required for a career in the field.

Entrance Exams for BCom Marketing

Here are some entrance exams for a BCom in Marketing:

• CUET
• NPAT
• JMI Entrance Exam
• IPU CET

BCom Marketing Syllabus

Here is the general syllabus for BCom Marketing. Check it below:

First Year	Second Year
Language 100	Information Technology & Its Application in Business
Major Indian Language	Principles of Marketing & e-Commerce
Communicative English	Economics II (incl. Mathematics for Economics)
Financial Accounting	Financial Accounting II
Business Regulatory Framework	Direct & Indirect Taxation
Principles & Practice of Management & Business	–
Communication	–
Economics I	–
Business Mathematics & Statistics	–
Third Year
Consumer Behaviour & Sales Management	Product & Pricing Management + Marketing Communication
Retail Management & Marketing of Services	Rural Marketing & International Marketing
Environmental Studies	Project Work (Written + Viva-voce)

Cost of Studying BCom Marketing

The curriculum for the B.Com Sales and Marketing undergraduate degree varies by institution. Private colleges typically charge higher tuition than government institutions, which charge lower tuition while providing an excellent education.

The course fee for the B.Com in Sales and Marketing at public and private colleges is as follows:

Institute Type	Average Annual Fee (Minimum)	Average Annual Fee (Maximum)
Government or Public College	INR 10,000	INR 90,000
Private College	INR 45,000	INR 2,50,000

BCom Marketing Career Scope

BCom Marketing graduates can work in any industry that engages in marketing activities. A student with a course in sales and marketing from a reputable Institute has the opportunity to build a lucrative career in this field. Meeting and setting goals, as well as working on strategies, are all part of the sales process. They hire distributors and set up retail locations. Marketing necessitates strategy planning in order to efficiently deliver goods and services to customers.

Sales and marketing managers are typically employed in industries such as advertising, manufacturing, finance and insurance, retail, and publishing. The majority of public relations professionals work in insurance, scientific and technical services, professional and educational institutions, and health care.

Jobs and Salary

The various marketing job opportunities are listed below. The salary may rise as a result of factors such as qualification, job profile, and experience. Although the average salary respective of their roles are listed below:

Job Position	Average Annual Pay Scale in INR
Trade mark manager	14.3 Lakh
Product and Innovation Manager	19.8 Lakh
Market development manager	10.4 Lakh
Distribution manager	8.0 Lakh
Research project manager	8.9 Lakh
Marketing manager	6.6 Lakh
Market research analysts	3.3 Lakh
Advertising managers	5.0 Lakh
Public relations managers	7.0 Lakh

Top Recruiters

Pricing, product development, sales promotion, market research, and distribution are all part of the Sales and Marketing sector. Sales or marketing managers are employed in almost every company. Look at the table below to see which companies hire the most recent sales and marketing graduates:

Zomato	Netflix
Walt Disney	Wipro
Uber	Eros Now
Swiggy	Microsoft
One Plus	Apple
Infosys	Reliance
HCL	Nestle
Google	IBM
Flipkart	Mindtree
Facebook	Amazon

FAQs

This was all about BCom Marketing. For more information, subscribe to Leverage Edu. If you’re a student who wishes to study abroad, connect with our experts at 1800 57 2000 and book your 30-minute free counselling session.