BCom Marketing: Top Universities, Fees, Scope and More

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BCom Marketing, also known as Bachelor of Commerce in Marketing, is an undergraduate course in Sales and Marketing Management. Marketing management is the economic process of selecting markets and acquiring, retaining, and growing customers through the creation, delivery, and communication of values. BCom Marketing focuses on marketing practices and theories such as research, consumer nature, sales management, advertising, quality management, law, and ethics. Find out more about BCom Marketing in this blog. Let’s dig in!

Course LevelGraduate
Program Full NameBachelor of Commerce in
Program LevelDegree
Duration of the Program3 Years
Examination TypeYear
Admission ProcessEntrance Exam and
Average Program FeeUpto Rs. 1 Lakh
Job PositionsTrade mark manager, product and innovation manager,
Market development manager, Distribution manager, etc

What is BCom Marketing?

BCom Marketing is a 3-year undergraduate degree that allows students to lay a solid foundation in business, marketing, and accounting. The course provides students with the necessary skills and knowledge to excel in the marketing discipline. Accounting, taxation, communication, digital marketing, marketing research, sales management, quality management, advertising, branding, and other fields are covered by the students. 

Why Study BCom Marketing?

Here’s why you should consider pursuing BCom Marketing:

  • In today’s competitive world, this program intends to motivate students to be creative thinkers and fosters the spirit of entrepreneurship. 
  • The curriculum is designed to keep up with changing trends. Through a dynamic curriculum, the program provides a platform for students to explore their innovative abilities and broaden their learning methods.
  • The program also teaches students critical thinking skills by providing them with practical marketing principles, examples, and case studies, all of which help to develop the student’s cognitive abilities and enable them to develop marketing strategies for their organisations.
  • The program’s goal is to create hard-core marketing strategists and marketing entrepreneurs. The department offers specialised marketing papers that are a combination of theory and practice. 
  • There is a wide range of career opportunities with a high pay. Some of the top recruiters for BCom Marketing are Google, Microsoft, Netflix, IBM and more.

Top Colleges for BCom Marketing

Here is a compiled list of the top colleges for BCom Marketing along with their fess for the course:

Name of InstituteCityAnnual Fees
Musaliar College Of Arts And ScienceKeralaINR 37,500
Acharya Jagadish Chandra Bose CollegeKolkataINR 8,000
Symbiosis College Of Arts And Commerce, PunePuneINR 45,000
M.O.P. Vaishnav College For Women, ChennaiChennaiINR 45,000
Jd Birla Institute, KolkataKolkataINR 150,000
Kd College Of Commerce & General Studies, MidnaporeMidnaporeINR 9,000
Shri Shikshayatan College, KolkataKolkataINR 1,20,565
Career College, BhopalBhopalINR 61,000
Poona College Of Arts, Science And Commerce, PunePuneINR 17,633
Bharata Mata College, KochiKochiINR 70,000
Ranchi University, RanchiRanchiINR 25,000
Fakir Mohan Autonomous College, BalasoreBalasoreINR 800
Osmania University, HyderabadHyderabadINR 8,055
PSG College Of Arts And Science, CoimbatoreCoimbatoreINR 42,000
Mahadevananda Mahavidyalaya, KolkataKolkataINR 10,080
The Iis University – , JaipurJaipurINR 1,35,080
Bishop Vayalil Memorial Holy Cross College, KottayamKottayamINR 1,00,080
Dayanand Anglo Vaidik Mahavidyalaya – [Dav], KanpurKanpurINR 4,080
Alliance University, BangaloreBangaloreINR 6,00,000
Jai Bharath Arts And Science College Perumbavoor, ErnakulamErnakulamINR 54,080

BCom Marketing Eligibility Criteria

The eligibility criteria to secure admission in the BCom Marketing course are given below:

  • Candidates must have completed Class 12 in any stream from a recognised board or equivalent.
  • Candidates must have completed their HSC with a minimum of 45% overall.
  • To enrol in marketing management courses, you must pass an entrance exam. Following the exam, there will be a group discussion and an interview. A graduate degree with a minimum of 50% marks is required for a career in the field.

Entrance Exams for BCom Marketing

Here are some entrance exams for a BCom in Marketing:

BCom Marketing Syllabus

Here is the general syllabus for BCom Marketing. Check it below:

First YearSecond Year
Language 100Information Technology & Its Application in Business
Major Indian LanguagePrinciples of Marketing & e-Commerce
Communicative EnglishEconomics II
(incl. Mathematics for Economics)
Financial AccountingFinancial Accounting II
Business Regulatory FrameworkDirect & Indirect Taxation
Principles & Practice of Management & Business
Economics I
Business Mathematics & Statistics
Third Year
Consumer Behaviour & Sales ManagementProduct & Pricing Management +
Marketing Communication
Retail Management & Marketing
of Services
Rural Marketing &
International Marketing
Environmental StudiesProject Work (Written + Viva-voce)

Cost of Studying BCom Marketing

The curriculum for the B.Com Sales and Marketing undergraduate degree varies by institution. Private colleges typically charge higher tuition than government institutions, which charge lower tuition while providing an excellent education.

The course fee for the B.Com in Sales and Marketing at public and private colleges is as follows:

Institute TypeAverage Annual Fee
Average Annual Fee
Government or Public CollegeINR 10,000INR 90,000
Private CollegeINR 45,000 INR 2,50,000

BCom Marketing Career Scope

BCom Marketing graduates can work in any industry that engages in marketing activities. A student with a course in sales and marketing from a reputable Institute has the opportunity to build a lucrative career in this field. Meeting and setting goals, as well as working on strategies, are all part of the sales process. They hire distributors and set up retail locations. Marketing necessitates strategy planning in order to efficiently deliver goods and services to customers.

Sales and marketing managers are typically employed in industries such as advertising, manufacturing, finance and insurance, retail, and publishing. The majority of public relations professionals work in insurance, scientific and technical services, professional and educational institutions, and health care.

Jobs and Salary

The various marketing job opportunities are listed below. The salary may rise as a result of factors such as qualification, job profile, and experience. Although the average salary respective of their roles are listed below:

Job PositionAverage Annual Pay Scale in INR
Trade mark manager14.3 Lakh
Product and Innovation Manager19.8 Lakh
Market development manager10.4 Lakh
Distribution manager8.0 Lakh
Research project manager8.9 Lakh 
Marketing manager6.6 Lakh
Market research analysts3.3 Lakh
Advertising managers5.0 Lakh
Public relations managers7.0 Lakh

Top Recruiters

Pricing, product development, sales promotion, market research, and distribution are all part of the Sales and Marketing sector. Sales or marketing managers are employed in almost every company. Look at the table below to see which companies hire the most recent sales and marketing graduates:

Walt DisneyWipro
UberEros Now
One PlusApple


What is a BCom marketing degree?

The BCom in Marketing and Business Management program is your gateway to the exciting world of marketing. Learn how to build brands, drive advertising campaigns, and harness the power of e-commerce – and apply your knowledge and skills in a career that allows you to travel the world.

Is BCom marketing a good degree?

This degree is an excellent choice for students interested in careers in marketing management and international marketing. A postgraduate qualification in Marketing Management provides excellent preparation for a career in the private sector.

Which BCom course is best?

The top 5 B.Com Specializations for a Successful Career are listed below:
BCom in Economics.
BCom in Law. B.
BCom in Accounts and Finance.
BCom in Marketing.
BCom in Tourism and Travel Management.

This was all about BCom Marketing. For more information, subscribe to Leverage Edu. If you’re a student who wishes to study abroad, connect with our experts at 1800 57 2000 and book your 30-minute free counselling session.

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