BCom Marketing, also known as Bachelor of Commerce in Marketing, is an undergraduate course in Sales and Marketing Management. Marketing management is the economic process of selecting markets and acquiring, retaining, and growing customers through the creation, delivery, and communication of values. BCom Marketing focuses on marketing practices and theories such as research, consumer nature, sales management, advertising, quality management, law, and ethics. Find out more about BCom Marketing in this blog. Let’s dig in!
|Program Full Name||Bachelor of Commerce in
|Duration of the Program||3 Years|
|Admission Process||Entrance Exam and
|Average Program Fee||Upto Rs. 1 Lakh|
|Job Positions||Trade mark manager, product and innovation manager,
Market development manager, Distribution manager, etc
This Blog Includes:
What is BCom Marketing?
BCom Marketing is a 3-year undergraduate degree that allows students to lay a solid foundation in business, marketing, and accounting. The course provides students with the necessary skills and knowledge to excel in the marketing discipline. Accounting, taxation, communication, digital marketing, marketing research, sales management, quality management, advertising, branding, and other fields are covered by the students.
Why Study BCom Marketing?
Here’s why you should consider pursuing BCom Marketing:
- In today’s competitive world, this program intends to motivate students to be creative thinkers and fosters the spirit of entrepreneurship.
- The curriculum is designed to keep up with changing trends. Through a dynamic curriculum, the program provides a platform for students to explore their innovative abilities and broaden their learning methods.
- The program also teaches students critical thinking skills by providing them with practical marketing principles, examples, and case studies, all of which help to develop the student’s cognitive abilities and enable them to develop marketing strategies for their organisations.
- The program’s goal is to create hard-core marketing strategists and marketing entrepreneurs. The department offers specialised marketing papers that are a combination of theory and practice.
- There is a wide range of career opportunities with a high pay. Some of the top recruiters for BCom Marketing are Google, Microsoft, Netflix, IBM and more.
Top Colleges for BCom Marketing
Here is a compiled list of the top colleges for BCom Marketing along with their fess for the course:
|Name of Institute||City||Annual Fees|
|Musaliar College Of Arts And Science||Kerala||INR 37,500|
|Acharya Jagadish Chandra Bose College||Kolkata||INR 8,000|
|Symbiosis College Of Arts And Commerce, Pune||Pune||INR 45,000|
|M.O.P. Vaishnav College For Women, Chennai||Chennai||INR 45,000|
|Jd Birla Institute, Kolkata||Kolkata||INR 150,000|
|Kd College Of Commerce & General Studies, Midnapore||Midnapore||INR 9,000|
|Shri Shikshayatan College, Kolkata||Kolkata||INR 1,20,565|
|Career College, Bhopal||Bhopal||INR 61,000|
|Poona College Of Arts, Science And Commerce, Pune||Pune||INR 17,633|
|Bharata Mata College, Kochi||Kochi||INR 70,000|
|Ranchi University, Ranchi||Ranchi||INR 25,000|
|Fakir Mohan Autonomous College, Balasore||Balasore||INR 800|
|Osmania University, Hyderabad||Hyderabad||INR 8,055|
|PSG College Of Arts And Science, Coimbatore||Coimbatore||INR 42,000|
|Mahadevananda Mahavidyalaya, Kolkata||Kolkata||INR 10,080|
|The Iis University – , Jaipur||Jaipur||INR 1,35,080|
|Bishop Vayalil Memorial Holy Cross College, Kottayam||Kottayam||INR 1,00,080|
|Dayanand Anglo Vaidik Mahavidyalaya – [Dav], Kanpur||Kanpur||INR 4,080|
|Alliance University, Bangalore||Bangalore||INR 6,00,000|
|Jai Bharath Arts And Science College Perumbavoor, Ernakulam||Ernakulam||INR 54,080|
BCom Marketing Eligibility Criteria
The eligibility criteria to secure admission in the BCom Marketing course are given below:
- Candidates must have completed Class 12 in any stream from a recognised board or equivalent.
- Candidates must have completed their HSC with a minimum of 45% overall.
- To enrol in marketing management courses, you must pass an entrance exam. Following the exam, there will be a group discussion and an interview. A graduate degree with a minimum of 50% marks is required for a career in the field.
Entrance Exams for BCom Marketing
Here are some entrance exams for a BCom in Marketing:
- JMI Entrance Exam
- IPU CET
BCom Marketing Syllabus
Here is the general syllabus for BCom Marketing. Check it below:
|First Year||Second Year|
|Language 100||Information Technology & Its Application in Business|
|Major Indian Language||Principles of Marketing & e-Commerce|
|Communicative English||Economics II
(incl. Mathematics for Economics)
|Financial Accounting||Financial Accounting II|
|Business Regulatory Framework||Direct & Indirect Taxation|
|Principles & Practice of Management & Business||–|
|Business Mathematics & Statistics||–|
|Consumer Behaviour & Sales Management||Product & Pricing Management +
|Retail Management & Marketing
|Rural Marketing &
|Environmental Studies||Project Work (Written + Viva-voce)|
Cost of Studying BCom Marketing
The curriculum for the B.Com Sales and Marketing undergraduate degree varies by institution. Private colleges typically charge higher tuition than government institutions, which charge lower tuition while providing an excellent education.
The course fee for the B.Com in Sales and Marketing at public and private colleges is as follows:
|Institute Type||Average Annual Fee
|Average Annual Fee
|Government or Public College||INR 10,000||INR 90,000|
|Private College||INR 45,000||INR 2,50,000|
BCom Marketing Career Scope
BCom Marketing graduates can work in any industry that engages in marketing activities. A student with a course in sales and marketing from a reputable Institute has the opportunity to build a lucrative career in this field. Meeting and setting goals, as well as working on strategies, are all part of the sales process. They hire distributors and set up retail locations. Marketing necessitates strategy planning in order to efficiently deliver goods and services to customers.
Sales and marketing managers are typically employed in industries such as advertising, manufacturing, finance and insurance, retail, and publishing. The majority of public relations professionals work in insurance, scientific and technical services, professional and educational institutions, and health care.
Jobs and Salary
The various marketing job opportunities are listed below. The salary may rise as a result of factors such as qualification, job profile, and experience. Although the average salary respective of their roles are listed below:
|Job Position||Average Annual Pay Scale in INR|
|Trade mark manager||14.3 Lakh|
|Product and Innovation Manager||19.8 Lakh|
|Market development manager||10.4 Lakh|
|Distribution manager||8.0 Lakh|
|Research project manager||8.9 Lakh|
|Marketing manager||6.6 Lakh|
|Market research analysts||3.3 Lakh|
|Advertising managers||5.0 Lakh|
|Public relations managers||7.0 Lakh|
Pricing, product development, sales promotion, market research, and distribution are all part of the Sales and Marketing sector. Sales or marketing managers are employed in almost every company. Look at the table below to see which companies hire the most recent sales and marketing graduates:
The BCom in Marketing and Business Management program is your gateway to the exciting world of marketing. Learn how to build brands, drive advertising campaigns, and harness the power of e-commerce – and apply your knowledge and skills in a career that allows you to travel the world.
This degree is an excellent choice for students interested in careers in marketing management and international marketing. A postgraduate qualification in Marketing Management provides excellent preparation for a career in the private sector.
The top 5 B.Com Specializations for a Successful Career are listed below:
BCom in Economics.
BCom in Law. B.
BCom in Accounts and Finance.
BCom in Marketing.
BCom in Tourism and Travel Management.
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