What is Fashion Communication?

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Fashion Communication

The fashion industry has expanded in multifarious ways especially in the digital era thus leading to many interdisciplinary specializations for those interested in studying Fashion Designing. From Visual Merchandising and Fashion Technology, students can choose from a wide range of striking fields and attain expertise in the same. Fashion communication is another specialization sprouting from the domain of Fashion Designing and essentially focuses on imparting budding designers with the imperative communication competencies and knowledge of brand communication, strategizing and advertising and marketing. Through this blog, we have enlisted the top Fashion communication courses and universities as well as the career scope you can avail!

What is Fashion Communication?

Fashion Communication means facilitating effective and result-oriented communication solutions in the fashion industry. It includes verbal, written, visual or even audiovisual modes of communication. Formal education in this domain aims to help you learn communication knowledge and skills relevant to the fashion industry. This degree usually has a duration of two years, and students also have the option to study it as a major specialization in Journalism. At the end of the course, you will have equipped expertise in different fields, such as Photography, Communication, Styling, Marketing, etc.

Aspects of Fashion Communication

When we hear the word “fashion” the only thing that strikes our mind are the models or something related to the business of designing or production of a garment. There are two aspects related to fashion are: 

  1. Communicating Fashion 
  2. Communicating through Fashion 

The above mentioned aspects for the fashion industry are verbal; visual; or audiovisual. It provides students with learning communication knowledge and skills relevant to the lifestyle and fashion industry. This has emerged as the newest and one of the most exciting avenues in this industry. Consolidated education in different areas are such as advertising, public relations, fashion styling, fashion journalism, photography, creative writing, etc. Fashion Psychology also plays a vital and inevitable part of our daily lives. 

While applying for a degree in Fashion Communication you will be offered a host of options to choose from, each with its own area of specialization. There are different programs offered at bachelor’s, masters and doctorate level for students interested in building a career in this booming industry. Here is a complete list of courses variants of Fashion Communication at different educational levels:

Undergraduate Courses

BA (Hons) Fashion Communication BA (Hons) Fashion Design and Technology – Menswear BA (Hons) Fashion Design and Technology – Sportswear
Bachelor of Creative Industries Bachelor of Creative Industries/Bachelor of Human Services BA (Hons) Contour Fashion (Comm)
Bachelor of Design – International (Interaction Design) BA(Hons) Creative and Cultural Industries: Fashion Promotion and Communications BA (Hons) in Fashion Comm. and Promotion
BA (Hons) Fashion Comm. and Styling BA (Hons) Graphic and Digital Design BA (Hons) Fashion Comm.: Fashion Journalism
Bachelor of Fashion (Merchandise Management) Fashion Marketing with Management (BA) BA (Hons) Fashion Design and Development

Postgraduate Courses

MA Fashion Communication: Fashion Image MA Fashion Communication: Fashion Journalism MA Fashion Entrepreneurship and Innovation
Ethics in Fashion (Communication, Consumerism and Sustainability) MSc Global Fashion Management MA Fashion, Enterprise and Society MA
MA in Creative and Cultural Entrepreneurship: Fashion Pathway International Fashion Marketing MSc MA Fashion Buying and Merchandising Management
MA Fashion Comm.: Fashion Critical Studies MSc Fashion and Business Fashion Design (Sustainable and Ethical) MA
MA in Fashion: Branding and Creative Communication MA in Strategic Fashion Marketing

Doctorate Courses

PhD Design Doctor of Philosophy in Apparel Design
Doctor of Philosophy in Human Sciences – Design, Housing and Merchandising Doctor of Philosophy in Human Sciences – Material Culture and Textile Studies
Doctor of Philosophy in Sustainable Textiles, Fibres and Sustainable Materials for Fashion Design Applications Doctor of Philosophy in Human Sciences – Textiles, Merchandising and Fashion Design

Fashion Communication: Top Universities

Finding a suitable university for your chosen course is a pivotal decision and thus it is quintessential to extensively analyse the university you’re applying for. Here is the list of some top-notch universities offering a plethora of courses in Fashion Communication you can choose from:

University QS Rankings 2021
University of Cambridge  7
Queensland University of Technology 217
Heriot-Watt University 301
University of Nebraska – Lincoln 561-570
Middlesex University 701-750
Northumbria University 651-700
Nottingham Trent University 751-800
De Montfort University 801-1000
Manchester Metropolitan University 801-1000
The University of the West of England 801-1000
University of Hertfordshire 801-1000
Cranfield University _
University of the Arts, London _

Top Institutes of India

Enlisted are the first-rate institutes in India that offers fashion communication course: 

  • National Institute of Fashion Technology, Mumbai
  • National Institute of Fashion Technology, Delhi
  • National Institute of Fashion Technology, Bangalore
  • National Institute of Fashion Technology, Chennai
  • Pearl Academy 
  • Symbiosis Institute of Design

Top Recruiters

Under given are top recruiting agencies in the field of fashion communication: 

  • Marks & Spencer
  • Shoppers Stop
  • Christian Dior
  • Benetton 
  • Times of India
  • Vogue
  • Marie Claire
  • Tommy Hilfiger
  • FDCI
  • MTV
  • Harper’s Bazaar
  • Wizcraft
  • Ogilvy and Mather
  • JWT
  • Headlines Today, etc

Top Fashion Communication Entrance Exams

Fashion communication students maybe selected on the basis of the marks obtained in the following entrance examinations: 

NIFT UCEED
CEED NID DAT
AIEED FDDI AIST
SEED AIFD WAT

Career Prospects

In the present world when fashion trends are constantly evolving and demand for innovations is an everyday affair, graduates in Fashion Communication can discover promising prospects. You can also apply your own creativity and imaginative skills and become a successful entrepreneur. The average annual salary in Fashion Communication may range from INR 1,75,000 – INR 20,00,000. Here are the top careers available in this field:

  • Fashion Designer
  • Graphic Designer
  • Fashion Journalist
  • Design Assistant
  • Fashion Assistant
  • Fashion Marketing Manager
  • Fashion Editor
  • Fashion Photographer
  • Art Director

Hope this article provided you with all the information you must know about Fashion Communication. Looking forward to applying for this course in any of the aforementioned universities? Our Leverage Edu experts are here to help you sort out the admission process of your chosen university and ensure that you send a winning application and get successfully shortlisted. Sign up for a free consultation session with us today!

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