What is Fashion Communication?

6 minute read
Fashion Communication

The fashion industry has expanded in multifarious ways especially in the digital era thus leading to many interdisciplinary specializations for those interested in studying Fashion Designing. From Visual Merchandising and Fashion Technology, students can choose from a wide range of striking fields and attain expertise in the same. Fashion communication is another specialization sprouting from the domain of Fashion Designing and essentially focuses on imparting to budding designers the imperative communication competencies and knowledge of brand communication, strategizing advertising, and marketing. Through this blog, we have enlisted the top courses and universities as well as the career scope you can avail yourself of!

Course Name Fashion Communication
Course Level Undergraduate, Postgraduate & Diploma
Course Duration 1- 4 Years
Course Mode Full-Time
Average Course Fees (Annual) INR 30,000 to INR 4,60,000
Minimum Qualification Required Depending on the Course
Selection Process Entrance Exam or Merit Based
Course Stream Design
Initial Average Salary (Annual) INR 1,75,000 to INR 20,00,000

What is Fashion Communication?

Fashion Communication means facilitating effective and result-oriented communication solutions in the fashion industry. It includes verbal, written, visual, or even audiovisual modes of communication. Formal education in this domain aims to help you learn communication knowledge and skills relevant to the fashion industry. This degree usually has a duration of two years, and students also have the option to study it as a major specialization in Journalism. At the end of the course, you will have equipped expertise in different fields, such as Photography, Communication, Styling, Marketing, etc.

IIAD – Indian Institute of Art & Design

Aspects of Fashion Communication

When we hear the word “fashion” the only thing that strikes our mind is the models or something related to the business of designing or production of a garment. There are two aspects related to fashion are: 

  • Communicating Fashion 
  • Communicating through Fashion 

The above-mentioned aspects of the fashion industry are verbal; visual; or audiovisual. It provides students with learning communication knowledge and skills relevant to the lifestyle and fashion industry. This has emerged as the newest and one of the most exciting avenues in this industry. Consolidated education in different areas such as advertising, public relations, fashion styling, fashion journalism, photography, creative writing, etc. Fashion Psychology also plays a vital and inevitable part in our daily lives. 

While applying for a degree in Fashion Communication you will be offered a host of options to choose from, each with its area of specialization. There are different programs offered at bachelor’s, master’s, and doctorate levels for students interested in building a career in this booming industry. Here is a complete list of courses variants of Fashion Communication at different educational levels:

University of the Arts London

Undergraduate Courses

Popular courses at undergraduate level are as follows.

BA (Hons) Fashion Communication BA (Hons) Fashion Design and Technology – Menswear BA (Hons) Fashion Design and Technology – Sportswear
Bachelor of Creative Industries Bachelor of Creative Industries/Bachelor of Human Services BA (Hons) Contour Fashion (Comm)
Bachelor of Design – International (Interaction Design) BA(Hons) Creative and Cultural Industries: Fashion Promotion and Communications BA (Hons) in Fashion Comm. and Promotion
BA (Hons) Fashion Comm. and Styling BA (Hons) Graphic and Digital Design BA (Hons) Fashion Comm.: Fashion Journalism
Bachelor of Fashion (Merchandise Management) Fashion Marketing with Management (BA) BA (Hons) Fashion Design and Development

Postgraduate Courses

Popular courses at postgraduate level are as follows.

MA Fashion Communication: Fashion Image MA Fashion Communication: Fashion Journalism MA Fashion Entrepreneurship and Innovation
Ethics in Fashion (Communication, Consumerism, and Sustainability) MSc Global Fashion Management MA Fashion, Enterprise, and Society MA
MA in Creative and Cultural Entrepreneurship: Fashion Pathway International Fashion Marketing MSc MA Fashion Buying and Merchandising Management
MA Fashion Comm.: Fashion Critical Studies MSc Fashion and Business Fashion Design (Sustainable and Ethical) MA
MA in Fashion: Branding and Creative Communication MA in Strategic Fashion Marketing

Doctorate Courses

Popular courses at doctorate level are as follows.

PhD Design Doctor of Philosophy in Apparel Design
Doctor of Philosophy in Human Sciences – Design, Housing, and Merchandising Doctor of Philosophy in Human Sciences – Material Culture and Textile Studies
Doctor of Philosophy in Sustainable Textiles, Fibres, and Sustainable Materials for Fashion Design Applications Doctor of Philosophy in Human Sciences – Textiles, Merchandising, and Fashion Design

Top Fashion Communication Entrance Exams (India)

Students may be selected based on the marks obtained in the following entrance examinations: 


Fashion Communication Syllabus

The syllabus is as follows.

Fashion Studies History and Philosophy of Design
Communication Concepts & Processes Writing Skills
Consumer Behavior in Fashion Multimedia
Graphic Design Visual Merchandising
Photography Design Methodology
Publication Design Exhibition Design
Fashion Styling Fashion Journalism
Craft Cluster & Doc Graphic Designumentation Industry Internship
Graduation Project

Fashion Communication Eligibility Criteria

Aspirants need to satisfy the entry requirements given below to take admitted to the institutions that offer it. If they don’t, her application will be refused.

  • Candidates for UG fashion marketing and communication programs must have completed 10+2 from a recognized Central or State Board of Education. In the 12th grade, they should have received at least 45-50 percent in aggregate.
  • Applicants for PG programs in fashion marketing and communication must have a valid bachelor’s degree in the appropriate discipline with an overall grade point average of 45-50 percent. The same must come from a reputable university.
  • Some institutions recognize the marks received in class 12th for a Diploma program, while others accept the score obtained in class 10.
De Montfort University

Fashion Communication: Top Global Universities

Finding a suitable university for your chosen course is a pivotal decision and thus it is quintessential to extensively analyze the university you’re applying for. Here is the list of some top-notch universities offering a plethora of courses in this field that you can choose from:

University QS Rankings 2023
University of Cambridge  2
Queensland University of Technology 222
Heriot-Watt University 281
University of Nebraska – Lincoln 651 – 700
Middlesex University 751 – 800
Northumbria University 651-700
Nottingham Trent University 801-1000
De Montfort University 801-1000
Manchester Metropolitan University 801-1000
The University of the West of England 801-1000
University of Hertfordshire 801-1000
Cranfield University _
University of the Arts, London _

Top Indian Institutes For Fashion Communication

Enlisted are the first-rate institutes in India that offers fashion communication course: 

  • National Institute of Fashion Technology, Mumbai
  • National Institute of Fashion Technology, Delhi
  • National Institute of Fashion Technology, Bangalore
  • National Institute of Fashion Technology, Chennai
  • Pearl Academy 
  • Symbiosis Institute of Design

Career Prospects And Scope

In the present world when fashion trends are constantly evolving and demand for innovations is an everyday affair, graduates in Fashion Communication can discover promising prospects. You can also apply your creativity and imaginative skills and become a successful entrepreneur. The average annual salary in fashion marketing and communication may range from INR 1,75,000 – to INR 20,00,000. Here are the top careers available in this field:

  • Fashion Designer
  • Graphic Designer
  • Fashion Journalist
  • Design Assistant
  • Fashion Assistant
  • Fashion Marketing Manager
  • Fashion Editor
  • Fashion Photographer
  • Art Director

Top Recruiters

Under given are top recruiting agencies in this field: 

  • Marks & Spencer
  • Shoppers Stop
  • Christian Dior
  • Benetton 
  • Times of India
  • Vogue
  • Marie Claire
  • Tommy Hilfiger
  • FDCI
  • MTV
  • Harper’s Bazaar
  • Wizcraft
  • Ogilvy and Mather
  • JWT
  • Headlines Today, etc


What does a fashion communicator do?

A fashion communicator is responsible in convincing people to buy fashion products through their PR skills and marketing ability.

Is fashion communication a good degree?

Yes, fashion communication is a great degree. Pursuing this degree and the job opportunities that come thereafter make up a fulfilling career.

What are types of fashion communication?

Fashion journalism, styling, graphic design, fashion films are some types of areas in fashion communication.

Hope this article provided you with all the information you must know about Fashion Communication. Looking forward to applying for this course in any of the aforementioned universities? Our Leverage Edu experts are here to help you sort out the admission process of your chosen university and ensure that you send a winning application and get successfully shortlisted. Sign up for a free consultation session with us today!

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