Benefits and Scope of a Masters in Marketing in Canada

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Benefits and Scope of a Masters in Marketing in Canada

Are you interested in making a career in marketing that speaks for itself? After completing your graduation in Marketing from anywhere in the world you might still feel the need to upskill yourself to enter a global job market in Marketing. A graduation degree in Marketing from abroad will land you a good job but completing a Master’s in Marketing from Canada will make you compete for jobs in global giants like Maxus, Ketchum, Merkle, Zenith and Deloitte. Let’s see what a Master’s study in Canada has to offer.

Type of DegreeMasters
Duration1-2 years
Tuition FeesCAD 15,000 – CAD 40,000 
Average Annual Salary CAD 72,000 
Tests RequiredGMAT, GRE, English Proficiency Tests
Visa TypeStudent Visa

What is a Masters in Marketing Degree About?

Marketing degrees make students specialise in promoting and selling products to a target audience indirectly. While pursuing a Masters in Marketing a student will learn the depths of customer psychology and closely study the trends followed by a target audience in different fields. They will also learn how to strategize and adapt to the worldwide changing figures of digital marketing. A detailed understanding of clear communication of brand ideas and product objectives makes the classes exclusively market-oriented. Students learn the latest trends in product planning, sales brand management and advertising.

Also Read: Masters in Digital Marketing in Canada: Top Colleges, Fees

Benefits of a Masters in Marketing in Canada

Now that you understand how a master’s in marketing degree will improve your employability, let’s discuss how Canada can add to this experience. 

  • Do universities like Queen’s University, York University, and the University of Saskatchewan interest you? These universities ranked highly in the QS list of 2023 and offer popular master’s courses in marketing. 
  • You can earn up to CAD 72,000 per year on average after completing your Master’s in Marketing in Canada. 
  • The country’s unemployment index is steeply dropping each year with the creation of new job opportunities in every field. 
  • You can choose to pursue an MSc, MA or MBA in Marketing as per choice or requirement. 
  • There are many scholarships available to students in Canada from the governments, universities and other organisations. 
  • Canadian provinces like Ontario, Quebec, Manitoba, and Saskatchewan have a high demand for marketing professionals.

How to Do a Masters in Marketing in Canada?

In 2023, it is not very difficult to land an offer letter from a Canadian university. To do a master’s degree in Marketing in Canada you simply have to select a university offering a specialization of your choice. Also, make sure you fulfil the eligibility criteria for the program. Fill out the application forms for universities on time and make sure you have all the documents in order. Once the offer letter arrives, apply for a visa and study permit and arrange your expenses accordingly. Here are the details on each of the steps to pursue postgraduation in Marketing. 

Best Universities for Masters in Marketing in Canada

Many universities in Canada are ranked for their exceptional programs, research and curriculum. However, the best universities for Masters in Marketing can differ from a common list. Here is the list of Canadian institutions best suited for a master’s degree in marketing. 

University of TorontoMBA Marketing
University of British ColumbiaMaster of Management
Queen’s University MSc in Marketing
York University Master of Marketing
Concordia University MSc Marketing
University of GuelphMSc in Marketing and Consumer Studies
University of SaskatchewanMSc in Marketing
McMaster UniversityMPP in Digital Society
HEC MontrealMSc in Marketing
University of CalgaryMBA Marketing

Masters in Marketing Degrees in Canada

Depending on what section of the big pool of marketing courses you want to choose there are several specialised courses offered by the Canadian universities for a marketing degree. Here are some of the popular ones. 

  • Marketing Strategy & Management
  • Research Development
  • Consumer Behaviour
  • Consumer Culture Theory
  • Quantitative Models for Marketing
  • Applied Statistics and Econometrics
  • Marketing Strategy & Management
  • Designing marketing research
  • Statistical methods advanced
  • Management of Brands

Also Read: MBA Marketing Subjects, Syllabus, Eligibility, and Scope

Requirements for a Masters in Marketing 

There are two major things to consider in a university when you have decided on your course specialisations. These two are the requirements for admission to the course and the cost of pursuing the degree. A student should first look into whether they fulfil the eligibility criteria among the two. 

The admission requirements will be different from country to country, however, there are some general averages that you can consider. 

  • A 4-year bachelor’s degree.
  • Or a 3-year bachelor’s with proven work experience. 
  • Minimum 75% marks or above in graduation. In terms of GPA, it should be at least 3.0 on a scale of 4.0.
  • A GMAT score of at least 500 or above. An equivalent GRE score would also suffice. 
  • IELTS band score of 6.5 to 7.5 or TOEFL score of 85 or above. 

Documents Required for Admission to Masters in Marketing in Canada

Here is a list of documents that the students should keep ready before applying for admission to a Master’s Course in Marketing in Canada. 

  • Bachelor’s degree or equivalent from a recognised institution. 
  • Academic transcripts for Bachelor’s, Class 12 and Class 10. 
  • GMAT or GRE Score Report.
  • English Proficiency Test Scores.
  • 3 Letters of Recommendation (LoR)
  • Statement of Purpose (SoP)
  • An updated resume
  • Valid Indian passport
  • Student visa (You will apply for this after application. When the university provides the offer letter).
  • Proof of Finances.

Career & Scope for Marketing in Canada

After completing a master’s in marketing in Canada you can opt for various jobs in Marketing research, Marketing Management, Advertising and communication, Quality control consulting, Quality management, and Brand management. These positions are available to them not only in Canada but anywhere in the world. 

Best Jobs & Salaries

These jobs are available to all candidates in Canada who qualify for them and have a Canada work permit and work visa. The students who pursue a master’s in marketing in Canada are eligible for a post-study work visa of 2 years with which they can apply for jobs and also work in Canada for 2 years. Here are some of the most preferred jobs and the salaries associated with them. 

PositionAverage Annual Salaries
Brand ManagerCAD 71,578
Marketing ManagerCAD 65,539
Digital Marketing SpecialistCAD 51,949
Marketing Research Analyst CAD 46,426
Marketing CopywriterCAD 48,492

Also Read: Advertising Courses in Canada: Fees, Eligibility, Colleges

Cost of Pursuing Master in Marketing in Canada

How much would it cost to pursue a Master in Marketing in Canada? There are a lot of things to consider and the foremost is the tuition fees. Another big expense after the tuition fee is the rent of student accommodation and other living expenses. Here is a comprehensive analysis of all of these. 

  1. Based on the universities mentioned above, the tuition fee costs of studying in Canada can be between CAD 15,000 to CAD 84,100. 
  2. Monthly accommodation costs will be somewhere between CAD 400 – CAD 600. 
  3. Transportation costs may fall between CAD 100 – CAD 250.
  4. On average the miscellaneous costs incurred per month can be between CAD 600 – CAD 700. 
  5. Per month costs of food in Canada will be CAD 200 – CAD 300 on average. 

Here is a tuition fee chart for Masters in Marketing in Canada for some of the universities. 

University Tuition Fee (CAD)
Queen’s University 15,000
Concordia University 29,925
University of Saskatchewan15,000
York University 84,100
HEC Montreal34,100


Numerous scholarship programs are introduced by universities and governments to support students in their study programs. Some of the famous scholarships in Canada are mentioned below. 

  • Concordia Merit Scholarship
  • Canada Graduate Scholarships
  • Jean-Charles Chebat Z”L Bursary
  • University of Saskatchewan Graduate Scholarship


1 Is a Master in Marketing Worth it in Canada? 

The cost of studying a Master in Marketing in Canada might look expensive but given that the students will earn an average of CAD 72,000 per year after completing their course, it is definitely worth it. There are world-class universities offering extensive courses and it is easy to get a return on your investment. 

2 Is there any scope for a Master’s in Marketing in Canada?

After completing a master’s in marketing in Canada you can opt for various jobs in Marketing research, Marketing Management, Advertising and communication, Quality control consulting, Quality management, and Brand management.

3 What is the duration of a Master’s in Marketing in Canada?

A master’s in Marketing degree in Canada is for a duration of 2 years. Students learn both theoretical and practical aspects of the course during this time.  

Therefore, studying Marketing in Canada is not a far-fetched ambition it is something that the students can avail themselves of with dedication and the right consultation. If you are also planning a career in Marketing, reach out to Leverage Edu for the admission process. 

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