MBA in Marketing

MBA in Marketing

Do you want to learn how companies and manufacturers promote/market their products? Are you intrigued to knows how brands attract consumers effectively? If your answer is yes then MBA in Marketing is the right course for you!  It is one of the most sought after PG courses worldwide. It prepares you to take on the business challenges in the real-world through market research, consumer trends, product management, etc. During the course, learners gain various skills such as leadership management, analytical, mathematical, and business communication. Sounds interesting, right? Let’s dive deep into the details to know what all you need to pursue an MBA in Marketing.

Course Post-graduate
Full-Form Masters of Business Administration in Marketing
Duration 2 years
Eligibility Bachelors’ Degree + Work Experience
Course Fees INR 2,00,000 to INR 1,00,00,000

MBA Marketing: Overview

MBA in Marketing strives to develop the student’s understanding regarding how the organization can benefit by creating and delivering valuable services to its customers, and stakeholders. It also includes the application of analytical concepts and tools of marketing in order to make essential business decisions like segmentation and targeting, branding, pricing, distribution, and promotion. A wide variety of programs with similar focus are available across a variety of institutions. The general duration of this postgraduate programme is 1.5-2 years. 

Types of MBA in Marketing

There are different types of MBA in Marketing that can provide you different opportunities and experiences for your career.

MBA in Digital Marketing

MBA in Digital Marketing is a creative course offered by various universities. The duration of the course is 3 years or 6 semesters in India and 4 years or 8 semesters in foreign colleges. Digital Marketing course syllabus teaches a wide range of media strategies, new concepts, creative learning, and also covers the management aspect of marketing. 

MBA in Marketing Management

An MBA in Marketing Management covers the fields of sales, marketing, executive and leadership management skills, product management, etc. It is a 2-year course with four semesters in different subjects. Students need to take the GMAT exam with relevant work experience for international universities.

Eligibility Criteria 

A variety of institutions abroad offer MBA in Marketing, entering which candidates can convert their career aspirations into success. Before you enter this postgraduate course, it is compulsory for you to fulfil the entry requisites put down by the universities. Listed below are some important entry requisites for this course:

  • Usual formal schooling of 10+ 2 from a recognized university with minimum percentage demanded by the university
  • Completion of a bachelors degree from a renowned institution in the same or related field with a good score
  • Prescribed score in GMAT or GRE
  • Transcripts of English proficiency tests like IELTS, TOEFL etc 
  • Candidates must have LORs and SOP in the format prescribed by the university
  • Work experience in the relevant field is demanded by some institutions, however, it is not mandatory
  • Updated CV or Resume 

Note: The above-mentioned details are general requisite for pursuing this program. Candidates are requested to check the appropriate details with the Leverage Edu experts.

Curriculum of MBA in Marketing 

Entering this MBA degree would equip students with detailed knowledge in the domain. The course will have a variety of core subjects as well as a few elective subjects. MBA in Marketing is offered by a number of prominent universities around the world; hence, the syllabus of the program may differ. Let us have a quick glance at the essential MBA Marketing subjects which will be covered under the curriculum:

Consumer Behaviour  Business Communication
Dynamic Marketing Strategy  Marketing and E-commerce 
Marketing Management  Creativity 
Strategic Marketing Stimulation  Marketing for Social Impact 
Data and Analysis for Marketing Decisions  Visual Marketing 
New Product Management  Entrepreneurial Marketing  
Advertising Management  Pricing Policies 
Principles of Retailing Digital,  Social and E-commerce Marketing 

Top Universities

While selecting the right institution for MBA in Marketing, one must research about the course contents, faculty, as well as the placement opportunities to ease out the crucial tasks in your study abroad journey. One must go through the top universities in the world offering this program and choose the one which best aligns with your requirements. Listed below are the leading institutions offering this course as per the QS Rankings 2020:

Universities  QS Rankings 2020
HEC Paris 1
Imperial College London  2
Columbia University 3
University of Manchester 4
Emlyon Business School 5
ESCP Business School  6
ESADE Business School  7
University of Warwick  8
EDHEC Business School  9
Vienna University of Economics and Business  10

MBA in Marketing Online

Studying MBA in Marketing is an exciting experience but you can also study MBA in Marketing without having to leave the comfort of your hometown or country. Here, the role of distance learning programs for MBA in Marketing comes in handy. Here are some of the most popular MBA in Marketing courses around the world that are available online:

University Course Duration
University of Canada Full-time MBA 2 years
International University of Applied Sciences, Germany Full-time MBAPart-time MBA 18-36 months
Arden University, United Kingdom Full-time MBA
Part-time MBA
John Hopkins Business School Part-time MBA 33 Months
Broward International University Full-time MBA 18 Months

Also Read: BBA MBA Integrated Course

Careers after MBA in Marketing 

As soon as you enter the industry, you can get to choose from a wide variety of prestigious jobs available after MBA in Marketing. Let us have a look at some popular work profiles offered:

Career Option Salary
Brand Manager INR 9,50,000
Marketing Manager INR 6,85,000
Sales Manager INR 4,80,000
Marketing Analyst INR 8,40,000
Business Development Manager INR 8,04,000
Media Planner INR 5.87,000
Media manager INR 8,00,000
Product Manager INR 10,00,000

Also Read: Low Cost MBA in Canada

Top Companies Hiring MBA Marketing

Here are the top 20 companies that are hiring professionals with MBA in Marketing:

  • Procter & Gamble
  • Pepsico
  • Unilever
  • Google
  • AMEX 
  • Johnson & Johnson
  • McKinsey
  • Nike
  • Verizon
  • HP

Also Read: Is MBA after MBBS a good option?

Hopefully, this blog about MBA in Marketing made you aware of all the essential information related to joining the program. For a smooth admission in the Marketing course variant of your choice, reach out to our experts at Leverage Edu through e-meetings and they will help you select the best university and program.

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