MBA in Marketing

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MBA in Marketing

Do you want to learn how companies and manufacturers promote/market their products? Are you intrigued to know how brands attract consumers effectively? If your answer is yes then MBA in Marketing is the right course for you!  It is one of the most sought-after PG courses worldwide. It prepares you to take on the business challenges in the real-world through market research, consumer trends, product management, etc. During the course, learners gain various skills such as leadership management, analytical, mathematical, and business communication. Sounds interesting, right? Let’s dive deep into the details to know what you need to pursue an MBA in Marketing.

Course Post-graduate
Full-Form Masters of Business Administration in Marketing
Duration 2 years
Exams GMAT, CAT, XAT, MAT
Eligibility Bachelors’ Degree + Work Experience
Course Fees INR 2,00,000 to INR 1,00,00,000

MBA Marketing: Overview

It strives to develop the student’s understanding of how the organization can benefit by creating and delivering valuable services to its customers, and stakeholders. It also includes the application of analytical concepts and tools of marketing to make essential business decisions like segmentation and targeting, branding, pricing, distribution, and promotion. A wide variety of programs with similar focus are available across a variety of institutions. The general duration of this postgraduate program is 1.5-2 years. 

Why Study MBA in Marketing?

  • The classic marketing tactics are taught in the M.B.A Marketing course, as well as new age ideas such as Digital Marketing, Social Media Marketing, Email Marketing, and so on.
  • After completing the M.B.A Marketing program, graduates might pursue careers in consulting or entrepreneurial management.
  • According to Payscale, a Marketing manager’s average income is INR 9,03,076 per year, which is greater than that of an HR manager (INR 7,82,489) or an Operations manager (INR 7,82,489). (INR 8,32,787).
  • One of the most popular and in-demand M.B.A specializations is marketing. Sony, Spencer’s Retail India Pvt Ltd, KPMG, Ranbaxy, Tech Mahindra, and others are among the top recruiters for M.B.A marketing graduates.
  • Every company relies on marketing to generate customer loyalty and improve income, which is why MBA marketing is so popular.
  • In MBA placements, the marketing sector is believed to be the most popular. According to IIM Ahmedabad Placements 2022 data, Marketing was the second most popular recruitment industry after Finance, with HUL offering the highest CTC of INR 27 lakhs per annum.

Types of MBA in Marketing

Type Duration
Full-time MBA Marketing 2 years
Part-time MBA Marketing 2-3 years
Distance MBA Marketing 2 years
MBA Marketing Online Minimum 2 years, Maximum 4 years from the date of registration.

There are different types of M.B.A opportunities in digital marketing, marketing, and sales:

MBA in Digital Marketing

M.B.A in Digital Marketing is a creative course offered by various universities. The duration of the course is 3 years or 6 semesters in India and 4 years or 8 semesters in foreign colleges. The Digital Marketing course syllabus teaches a wide range of media strategies, new concepts, and creative learning, and also covers the management aspect of marketing. 

MBA in Marketing Management

The course covers the fields of sales, marketing, executive and leadership management skills, product management, etc. It is a 2-year course with four semesters in different subjects. Students need to take the GMAT exam with relevant work experience for international universities.

Other MBA Marketing Courses

MBA Marketing Management, M.B.A Marketing and Sales, and M.B.A Marketing and Finance are the top dual specialization or related courses you may do in addition to a conventional M.B.A Marketing program.

MBA in Marketing Management

  • MBA Marketing Management is a two-year postgraduate program designed for individuals who wish to learn how to manage marketing operations as well as how to manage marketing resources.
  • To get admitted to an M.B.A BA marketing management program, you must have a minimum of 50% of your undergraduate degree. Some institutions additionally require 2-4 years of job experience.
  • The usual course price ranges from INR 2 to INR 8 lakhs.

MBA in Marketing and Sales 

  • M.B.A in Marketing and Sales is a two-year postgraduate program designed for individuals interested in learning about marketing and sales tactics.
  • The admissions process is comparable to that of an MBA, requiring a minimum of 50% in high school and valid scores on the CAT, XAT, MAT, or equivalent national level MBA tests.
  • Only a few universities in India provide M.B.A Marketing and Sales programs. Chemical sales and marketing, Pharmaceutical sales and marketing, and Sales and Marketing Communications are among the specialist courses offered by the majority of them.
  • The typical fee ranges from INR 50,000 to INR 17 lakhs.

MBA in Marketing and Finance

  • The M.B.A in Marketing and Finance is a two-year postgraduate program designed for applicants who want to specialize in both finance and marketing.
  • Students with a valid score on the admission tests and a graduation grade of 50-60% from a recognized university are eligible to apply.
  • The typical M.B.A marketing and finance course fee for a two-year program is between INR 12,000 and 12 lakhs.

MBA in Marketing Entrance Exams

For candidates interested in enrolling in MBA Marketing programs, entrance tests are held at both the national and university levels. A few of the entrance tests offered for MBA Marketing students seeking admission are listed below.

  • ATMA
  • CAT
  • CMAT
  • GMAT
  • MAT
  • NMAT
  • SNAP
  • XAT

Eligibility Criteria 

A variety of institutions abroad offer diverse MBA specializations and require candidates that can convert their career aspirations into success. Before you enter this postgraduate course, you must fulfill the entry requisites put down by the universities. Listed below are some important entry requisites for this course:

  • Usual formal schooling of 10+ 2 from a recognized university with a minimum percentage demanded by the university
  • Completion of a bachelor’s degree from a renowned institution in the same or related field with a good score
  • Prescribed score in GMAT or GRE
  • Transcripts of English proficiency tests like IELTS, TOEFL, etc 
  • Candidates must have LORs and SOP in the format prescribed by the university
  • Work experience in the relevant field is demanded by some institutions, however, it is not mandatory
  • Updated CV or Resume 

Note: The above-mentioned details are general requisite for pursuing this program. Candidates are requested to check the appropriate details with the Leverage Edu experts.

Course Curriculum of MBA in Marketing 

Entering this MBA degree would equip students with detailed knowledge in the domain. The course will have a variety of core subjects as well as a few elective subjects. M.B.A in Marketing is offered by several prominent universities around the world; hence, the syllabus of the program may differ. Let us have a glance at the essential MBA Marketing subjects which will be covered under the curriculum:

Consumer Behaviour  Business Communication
Dynamic Marketing Strategy  Marketing and E-commerce 
Marketing Management  Creativity 
Strategic Marketing Stimulation  Marketing for Social Impact 
Data and Analysis for Marketing Decisions  Visual Marketing 
New Product Management  Entrepreneurial Marketing  
Advertising Management  Pricing Policies 
Principles of Retailing Digital,  Social, and E-commerce Marketing 

Projects for MBA in Marketing

Advertising, branding, market research, and other areas of MBA Marketing are covered. MBA Marketing projects are flawless, and they are led to be completed by current industry standards. The following are some examples of MBA Marketing projects.

  • A Consumer Behavior Study on Hindustan Unilever’s Pureit
  • Customer Relationships at Fortis: A Case Study
  • Coca-Cola and Pepsico’s sales relationships were investigated.
  • Relationship Management at Hotel Westin Marketing Strategies at Indigo Airlines Distribution Strategy at Amul Hyundai Marketing Strategies

Top Universities

While selecting the right institution for MBA in Marketing, one must research the course contents, faculty, as well as placement opportunities to ease out the crucial tasks in your study abroad journey. One must go through the top universities in the world offering this program and choose the one which best aligns with your requirements. Listed below are the leading institutions offering this course as per the QS Rankings 2022:

Universities  QS Rankings 2022 for Management
HEC Paris 41
Imperial College London  =60
Columbia University =12
University of Manchester 45
emlyon Business School =388
ESCP Business School  =282
ESADE Business School 
University of Warwick  42
EDHEC Business School 
Vienna University of Economics and Business 
MBA Crystal Ball

MBA in Marketing Online

Studying M.B.A is an exciting experience but you can also study MBA in Marketing without having to leave the comfort of your hometown or country. Here, the role of distance learning programs for MBA in Marketing comes in handy. Here are some of the most popular courses around the world that are available online:

University Course Duration
University of Canada Full-time MBA 2 years
International University of Applied Sciences, Germany Full-time MBAPart-time MBA 18-36 months
Arden University, United Kingdom Full-time MBA
Part-time MBA
John Hopkins Business School Part-time MBA 33 Months
Broward International University Full-time MBA 18 Months

Also Read: BBA MBA Integrated Course

MBA in Marketing Scope

M.B.A 

Consultant, International Finance Manager, Export Coordinator, and Management Consultant are some of the designations available to MBA Marketing students.

Leveling Up with Eric Siu

Careers After MBA in Marketing 

As soon as you enter the industry, you can get to choose from a wide variety of prestigious jobs available after an M.B.A in Marketing. Let us have a look at some popular work profiles offered:

Career Option Salary
Brand Manager INR 9,50,000
Marketing Manager INR 6,85,000
Sales Manager INR 4,80,000
Marketing Analyst INR 8,40,000
Business Development Manager INR 8,04,000
Media Planner INR 5.87,000
Media manager INR 8,00,000
Product Manager INR 10,00,000

Also Read: Low-Cost MBA in Canada

Top Companies Hiring MBA Marketing

Here are the top 20 companies that are hiring professionals with MBA:

  • Procter & Gamble
  • Pepsico
  • Unilever
  • Google
  • AMEX 
  • Johnson & Johnson
  • McKinsey
  • Nike
  • Verizon
  • HP

Also Read: Is MBA after MBBS a good option?

FAQs

What is the salary of an MBA Marketing graduate?

The average salary of an MBA Marketing graduate is 6-7 lakhs per annum.

Are there maths in MBA Marketing?

No, there’s no maths in the MBA marketing syllabus. Though in the first and second years of the course, you have to study accounts and statistics.

What are MBA Marketing course fees?

An MBA in Marketing course costs around INR 3-10 Lakhs per annum.

I have completed my B.A. Can I pursue MBA in Sales and Marketing?

Yes, you can pursue MBA after B.A. All you require is an aggregate of 50% marks in your graduation.

Hopefully, this blog about M.B.A in Marketing made you aware of all the essential information related to joining the program. For a smooth admission to the Marketing course variant of your choice, reach out to our experts at Leverage Edu through e-meetings and they will help you select the best university and program.

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