Master’s in Sports Marketing

6 minute read
Sports Marketing

Reality shows on sports and major sportspersons becoming international sensations are creating great opportunities for individuals getting degrees in sports marketing. These individuals work on the business side of sports. It is the credibility of these professionals that sports have become such a big industry today. Also, the opportunities that these sports marketers create engage a lot of young minds in the profession. Business schools provide specialized masters in sports marketing. The enthusiasts are trained in various areas of the decree.

Course Master’s in Sports Marketing
Course Duration 2 years
Course Type Regular On-campus
Top University AISTS (International Academy of Sport Science and Technology)
Global Revenue $450 billion yearly (INR 372,444,750 LPA)
Highest Designation Sports Marketing Director
Most Common Designation Sports Event Coordinator
Average Median Salary 21 Lakhs p.a.

Also read: Sports Management Jobs and Careers

What is Sports Marketing?

Sports marketing is the field of marketing that allows individuals to focus on the business side of sports. These professionals not only promote the field to other enthusiasts of sports but also reach out to sponsors for sports events, create sports-based adverts, sports public relations, sports lobbying, and much more. The careers keep getting interesting with time which is the best part of getting a master’s in sports marketing. This is because the industry is hugely expanding creating a wholesome set of opportunities for people specializing in this field.

What Creates the Demand for Sports Marketers?

Let’s start with the statistics! Sports is such a huge industry currently. In the US, the sports industry drives a gross revenue of nearly $450 billion yearly according to a report by Plunkett Research. Compared to the automobile industry, this industry creates $200 billion more revenue! Public engagement in the reality of sports is what drives the industry. Also, there are enough betting companies that also coherently survive in the sports industry. For a reasonable fact, Super Bowl advertisements are the most expensive adverts. Media deals, especially in sports marketing rights, make up the greatest contribution to the revenue of the industry.

Top Colleges for Masters in Sports Marketing

Rank University/Program Degree Offered Country
1 AISTS (International Academy of Sport Science and Technology Master of Advanced Studies (MAS) in Sport Administration Switzerland
2 KEDGE Business School MS International Sport & Event Management France
3 University of Cape Town – Faculty of Commerce PG Diploma in Sports Management South Africa
4 Audencia Business School MS Management of Sport Organizations France
5 University of Ljubljana: Faculty of Economics Master in Sport Management Slovenia
6 University of Virginia – Darden Graduate School of Business MBA: Media, Entertainment & Sports Management Elective USA
7 Arizona State University Sports Law & Business USA
8 Keio University Master of Sports Management Japan
9 The University of Alberta Master of Arts in Physical Education and Recreation Canada
10 Emlyon Business School MSc in Sports Industry Management France

Read more: Certificate courses in sports management

Admission Procedure for Sports Marketing Masters

Applications would directly be made according to the individual Universities declaring intakes for this course. The procedure to apply would be present on the websites of the Universities. Students are hence suggested to keep a good track of the dates and the other essentials for gaining entry into the Universities with Applied Economics in countries abroad. You can make the complicated admission process easy by reaching out to Leverage Edu:

  • We will help you select your agriculture course abroad through our trusted AI Course Finder
  • Experts at Leverage Edu will then start with your application process at the respective university.
  • Documents such as SOPs, Essays, LORs, IELTS, TOEFL, etc. are an important part of your university application. So you’ll have to gather and compile all the necessary documents.
  • Experts at Leverage Edu will then start with the application process for accommodation, student visas, and scholarships/student loans after submitting your application and the required documents. 
  • The time has come to wait for your offer letter which usually takes around 4-6 weeks.

Eligibility Criteria

The eligibility factor depends from University to University for the institutions that are abroad. For Indian colleges, some colleges take admissions based on academic merit while some base their decisions on the ranks in entrance examinations. Some common eligibility criteria are given below.

For Indian Colleges

  • More than 50% aggregate in examinations preceding the desired degree.
  • Ranks above the cut-off for Universities having entrance examinations.
  • Merit-based entry

For Universities Abroad

The eligibility criteria may change based on the University that the candidate chooses.

UG Courses Class 12 transcripts
Pass Certificate
Minimum marks requirement as declared by the University of choice
English language proficiency scores
PG Courses Graduation transcript
Pass Certificate of Class 12
Minimum marks requirement as declared by the University of choice
English language proficiency scores

Documents Required

The students planning to study in prestigious colleges in India, the documents required are the same as the ones required for admission in any stream in any college with any course. However, the requirements are a little different for the colleges and Universities abroad. Here is the set of documents required for studying abroad. While every University has its list of documents that are required for admission, there are some common documents that all Universities require during the application process. These are the following documents that the students would need to produce.

English Language Requirements

You might also be required to submit English Proficiency Test scores. The basic English language test scores must be met to get admitted to any of the abroad Universities. Follow the table below to get an idea of the minimum requirements.

Test Name Minimum Score
TOEFL (Paper) 525
Duolingo 95-105
PTE Academic 45-50 (36 minimum in each section)
IELTS Academic 6.0 band

Careers & Salaries

A career in Sports Marketing means that a person can blend the love for sports and use the knowledge to sell sports-related content, services or products to the audience. Thus there is both passion for sports and the earning through marketing profession. What can be better than such a vibrant and dynamic career? Here, we have made a collection of the best careers after a master’s in sports marketing and the corresponding salaries.

Designation Salary
Sports Advertising and Marketing $141,490 (INR 1.16 Cr)
Sports Event Management $51,560 (INR 42.52 Lakh)
Sports Marketing Research $65,810 (INR 54.28 Lakh)
Sports Merchandising $132,290 (INR 1.09 Cr)
Sports Public Relations $62,810 (INR 51.80 Lakh)
Sports Restaurants and Hospitality $65,420 (INR 53.95 Lakh)
Sports Sales Manager $132,290 (INR 1.09 Cr)

Also read: How to be a sports manager?

Sports Marketing Masters: Future Scope

The sports industry will have a CAGR of 13.5% with current revenue of more than $450 billion globally. By 2025 however, the market is expected to reach $599.9 billion with a CAGR of 8%. Thus, there is a huge scope for people who are interested in this industry.

With a whole lot of partnerships and sponsorships entering the sports section, there is a huge scope for individuals planning to take a sports marketing masters. It can be hugely beneficial not just for the individual divulging into core sports but now, reality shows based on leisure sports also need these services that an individual with a master’s in sports marketing can provide. In all honesty, reality shows based on sports have more payouts than field sports. Also considering field sports, one can target a whole portfolio of sports to start a marketing career. thus, the probabilities are endless with a master’s in sports marketing.

Leverage Edu provides India’s most extensive study abroad scholarship which has the potential to change your life for the better. Fulfil your dream of studying abroad with Leverage Edu. Here at Leverage Edu, we provide scholarships to all eligible students irrespective of course preferences to study stress-free in countries like the UK, Canada, Australia, and the USA. All you have to do is consult our study abroad expert.


Q1. What are the 3 types of sports marketing?

Ans. There can be three types of marketing in sports. One is marketing sports as a product. Second is marketing brands in sports and the third is grassroots marketing.

Q2. Is a Master in Sports Management good?

Ans. The sports industry is ever-increasing. There is a whole dimension of chances as a marketer in the sports industry. The positions are also very lucrative and rewarding for one’s career. With a marketing degree in sports marketing, a person can be a sports communicator, in the media house, and a lot more.

Q3. Is getting a master’s in marketing worth it?

Ans. There is a chance that a person with a master’s in marketing has 20% more CTC than a person with just a bachelor’s degree. Thus, on any given day, a master’s is far more rewarding than a solo bachelor’s degree.

Q4. What can I do after my master’s in sports management?

Ans. A person with a master’s degree in sports management can earn experience in any marketing field like marketing communications, media, or just branding in the sports industry and opt for great careers later. These can be named contract managers, athletic directors, or even sports event managers.

If you are someone looking forward to pursuing your career abroad, or information about Indian Exams or news regarding education, sign up for the free career counselling session at 1800572000 and gain an opportunity to talk to our Leverage Edu mentors!

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