Bachelor’s Degree in Marketing Management: Subjects, Fees, Courses, Duration

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bachelor's degree in marketing management

The world of marketing is becoming increasingly competitive. As a result, having a Bachelor’s degree in Marketing Management from a top university is becoming an important factor in getting ahead of the competition. There are numerous benefits of pursuing graduation in marketing management including excellence in education and teaching delivered by top institutions across the globe. In this blog, we will look at the top universities for a Bachelor’s Degree in Marketing Management abroad and the eligibility requirements, English language requirements, documents required, cost of studying, subjects offered, career prospects, salary offered, and FAQs.

Name of the CourseBachelor’s degree in marketing management
Level Undergraduate
Duration 3 years 
EligibilityYou must pass high school with relevant marks from an officially recognized institution. 
Average Fees $6,000 (INR 4.92 Lakhs) to $20,000 (INR 16.41 Lakhs)
Average Salary$57,000 (INR 46.79 lakhs) 

Why Study Bachelor in Marketing Management?

Undergraduates can take a business management course called BBM (Marketing Management), or Bachelor of Business Management in Marketing. As part of the marketing specialisation, the student will focus more on ideas and disciplines including promotions, advertising, research, and sales. The entire degree programme is broken down into six semesters, the first four of which are shared by all BBM degrees and the latter two of which are devoted to specific themes and issues in the field of marketing.

  • Learning BBM Marketing management gives you the opportunity to broaden your business development horizons, which is one of its best features. Developing the capacity to adjust to any market circumstance is straightforward. In this way, they are assimilated into the sector, and the tangent of their expansion frequently looks to be upward.
  • BBM Marketing Management helps increase the number of people who can work at the managerial level in any company, broadening the field of business management and the chances it offers.
  • One benefit of studying BBM Marketing Management is that it is not confined to a particular industry and that its lessons may be used in a variety of contexts. The work description for a marketing manager is quite varied, which provides several opportunities for career progression.

Must Read: MBA Marketing vs MBA Finance

Top Universities for Bachelor’s Degree in Marketing Management Abroad 

There are numerous universities that offer quality education at affordable fees which makes it possible for students across the globe to pursue higher education. Some of the top universities for bachelor’s degrees in marketing management abroad are as follows; 

Name of the UniversityWorld QS Rankings 2023 (Subject Wise)
Harvard University1
London Business School3
Massachusetts Institute of Technology4
Stanford University5
University of Pennsylvania 6
Bocconi University7
University of Cambridge 8
HEC Paris School of Management 9
University of Oxford 10

Eligibility Requirements 

There are a few eligibility requirements that you are required to qualify for to pursue a bachelor’s degree in marketing management. 

  • To be eligible for a Bachelor’s in Marketing Management, you must have a high school diploma or equivalent from an officially recognized institution.
  • Additionally, some universities may require a minimum score on an admission test.

Also, Read; Bachelor of Business Management: Subjects & Scope

English Language Requirements 

Most universities require you to demonstrate your proficiency in English. This could be done either through a language proficiency test or by providing proof of prior English studies.

Language Proficiency Test Score Required 
IELTS6.5 bands 

Admission Process

Candidates who intend to apply to a college or university that offers merit-based admission, such as Pune University, Christ University, and others, should visit the campus and complete the application form in person.

The following processes must be completed by the college that accepts admission at the entrance:

  • After carefully reviewing the entire registration form, complete it.
  • You must obtain a higher score on the BBM entrance tests in order to be considered for admission to a top BBM college or university.
  • Once you’ve been shortlisted, sign up for the personal interview portion of the final admissions step.
  • Fill out the required information for the Personal Interview phase.
  • Once you’ve been accepted, pay the course fees.

Must Read: Affiliate Marketing Course

Documents Required 

To apply for a bachelor’s degree in marketing management you should have all the necessary documents such as; 

Cost of Studying for Bachelor’s Degree in Marketing Management 

One of the major reasons for the popularity of a Bachelor’s degree in marketing management is its numerous benefits such as career prospects after completion of the degree. One of the common benefits includes the affordable cost of studying. However, Studying costs for a Bachelor’s in Marketing Management will depend on the university you choose. Generally, the cost of studying for a Bachelor’s degree in Marketing Management ranges from $6,000 (INR 4.92 Lakhs) to $20,000 (INR 16.41 Lakhs) per year.

Subjects Offered 

The subjects offered in a Bachelor’s in Marketing Management will vary depending on the university you choose. Generally, the subjects include topics;


Semester 1Semester 2
Indian Business EnvironmentCost Accounting
Communication Skills and Personality DevelopmentElements of HRM
Micro Economic AnalysisMacro-economic Analysis
Business AccountingPrinciples of Marketing
Principles and Practice of ManagementBusiness Analysis
Principles and Practice of ManagementIT in Business Operations
Business Mathematics
Semester 3Semester 4
International Business EnvironmentSupply Chain and Logistics Management
Product and Operations ManagementForeign Exchange Operations
International EconomicsInternational Business in Service Sector
International MarketingInternational Agri-business
Management AccountingBusiness Taxation
E CommerceBusiness Exposure
Semester 5Semester 6
Business EthicsExport Import procedure
Business LawInternational Business Law
International RelationsStudy of Global Economics
International Banking and FinanceInternational Project Management
Business Reporting and AnalysisForeign Language Paper II
Foreign Language Paper IProject

Career Prospects 

A Bachelor’s in Marketing Management opens up a wide range of career opportunities in the marketing field. You could pursue a career as a 

Salary Offered

The salary offered to a Bachelor’s in Marketing Management graduate will depend on the job role and the industry. Generally, a marketing manager earns an average of $65,000 (INR 53.36 Lakhs) per year, while a marketing analyst earns an average of $57,000 (INR 46.79 Lakhs) per year. However, the salary offered by organisations differs depending upon various factors such as experience, location, etc. 

Future Scope

Any organisation needs BBM Marketing Management graduates to create efficient marketing and promotion plans for the expansion of the business. Some people can pursue graduate courses as well.

MBA Marketing: The two-year PG degree, MBA Marketing, teaches marketing aspirants the art of comprehending customer behaviour through its MBA Marketing curriculum, which offers insights into marketing strategies. You can learn brand management strategies, marketing strategies, leadership techniques, and consumer behaviour through the course. Among many other areas, it covers topics like branding, market research, and international, and online advertising.

Must Read: Difference Between Sales & Marketing: What’s better?


Q1. What are the top universities for Bachelor’s Degree in Marketing Management abroad?

Ans. The top universities for Bachelor’s Degree in Marketing Management abroad are the University of Oxford, Harvard University, Stanford University, the University of Cambridge, and Massachusetts Institute of Technology.

Q2. What is the cost of studying for a Bachelor’s Degree in Marketing Management?

Ans. The cost of studying for a Bachelor’s in Marketing Management will depend on the university you choose. Generally, the cost of studying for a Bachelor’s degree in Marketing Management ranges from $6,000 to $20,000 per year.

Ques. What are the career prospects after a Bachelor’s in Marketing Management?

Ans. A Bachelor’s in Marketing Management opens up a wide range of career opportunities in the marketing field. You could pursue a career as a marketing manager, marketing analyst, digital marketer, or product manager, among other options.

If you are looking to pursue a Bachelor’s degree in Marketing Management from a top university abroad, then you should start researching the universities, eligibility requirements, and the cost of studying. You should also explore the career prospects and salary offered in the field. Are you planning to pursue Bachelor’s degree in marketing management? To know more about the universities abroad and kickstart your study abroad journey, get in touch with the team of experts at Leverage Edu.

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