Sports Management

7 minute read
Sports Management

Have you ever wondered what goes behind the scenes of a sports match? Who are the people working tirelessly behind a sports match to make it a successful event? Sports Management is a sub-field of business that deals with recreational events and their effective execution. A degree in this field equips students with the knowledge of tackling the managerial needs and requirements of any sports event. If you are planning to pursue this emerging field, here is a comprehensive blog detailing the immense scope of a career in Sports Management as well as the courses you can choose from and the job opportunities you can avail yourself of.

What is Sports Management?

In India, most people are aware of the sports sector, but fewer are aware of the course meant to teach professionals in the field. Sports management courses are still a relatively new notion for many people, and there are only a few colleges that provide them. Students who take classes in this field learn about the commercial dynamics and applications of the sports sector, including sports administrators, facilities managers, information gurus, and sports economists working behind the scenes. Graduates in this field will be prepared to work with organizations ranging from college to professional sports.

Stanford Graduate School of Business

Why a Career in Sports Management?

India has one of the biggest sports industries in the world, which grows every year. The sports sector attracts attention and investment from both the government and the private sectors, as well as the Indian public.

Sports management offers a variety of career options, not only in the field, but also in areas such as nutrition, medicine, sports psychology, sports physiology, sports therapy, and health promotion.

Students who pursue a degree in this field can find promising career opportunities that not only provide employment but also teach valuable skills such as sports finance and business, sports management policy, media and press communication, sponsorship and broadcasting, etc. They also get to work with some of the best organisations in the world in the sports industry.
TEDx Talks

Top Courses Offered in Sports Management

Below we have listed the wide range of degree and certificate programs offered in Sports Management.

Academic QualificationCourses
UndergraduateBachelor of Science in Sports Management
Bachelor of Science in Business Management
(Sports Management)
Ontario College Diploma in Strength and Sports Conditioning
Bachelor of Sports Coaching & Development 
Bachelor of Management in Sports Management- Sports Law
PostgraduateMaster of Business- Sports Leadership & Management 
Master of Sports Management (Research)
Master of Professional Studies in Sports Management
Master of Science in Sports Administration 
MSc in Sports Policy, Management & International Development
DoctorateDoctor of Philosophy in Recreation, Sports, and Tourism 
Doctor of Philosophy in Sports
& Exercise Science- Biomechanics
CertificatesCertificate in Sports and Human Performance
New Zealand Certificate in Outdoor and Adventurous Education

Online Degrees

Online bachelor’s and master’s degrees in sports management are often more expensive than traditional on-campus programs. But there are many benefits of pursuing an online degree in Sports Management, such as:

  1. You save the money you’d spend on travel, lodging, and living in a foreign nation.
  2. People who have other responsibilities, such as full-time work or a family, will benefit from online learning programs.
  3. You can study at your speed, and there should be no issues as long as you maintain the essential discipline to fulfil deadlines and finish your tasks.
  4. Even if you don’t comprehend a class the first time, you are free to view it as many times as you want. If it doesn’t work, you may always turn to your peers or your lecturer for assistance.
  5. Some online programs also provide career counselling and assistance to help you obtain a job in the sports sector after completion. Check your course description to see whether the institution offers a mentorship program like this.
  6. Check to see if the online course is accredited while you’re at it. Many financial assistance programs are only accessible for authorized programs, and having an unaccredited degree will make it harder to convince future employers.

Sports Management Courses: Eligibility Criteria

The major eligibility criteria, per undergraduate and postgraduate course, is mentioned below.  

Undergraduate Courses 

  • 10+2 mark sheet from any recognized board to demonstrate completion of the class.
  • In the 10+2 class, the university or college requires a minimum percentage.
  • Universities also accept students who apply for these programs through national-level exams.
  • Students planning to study abroad should have to prove their English language proficiency through tests such as IELTS and TOEFL.

Postgraduate Courses

  • Students should have a TOEFL or IELTS score of 60-80. (6.5).
  • A UG degree from a recognized institution with the university’s minimum GPA.
  • A bachelor’s degree in sports, business, or other relevant fields is required.

Top Entrance Exams

The top entrance examinations to prepare for to get enrolled into a sports management course are mentioned below.

Sports Management: Global Universities

Listed below are some of the top Sports Management universities abroad that students may wish to apply for:

Name of University QS World University Ranking 2023
University of Massachusetts, Amherst253
University of Florida188
EU Business School
University of Liverpool190
Deakin University266
AISTS (International Academy of Sports Science and Technology)
Loughborough University256
Coventry University651-700
Sheffield Business School – The University Of Sheffield96
De Montfort University801-1000

Top Indian Universities Offering The Course

Listed below are some of the top universities in India where students can pursue a degree in Sports Management – 

  • National Academy of Sports, Maharashtra
  • Institute of Social Welfare and Business Management, West Bengal
  • International Institute of Sports Management, Maharashtra
  • IIM, Rohtak
  • KJ Somaiya Institute of Management
  • Symbiosis Institute of Sports Management
  • University of Technology and Management, Meghalaya
  • Alagappa University, Tamil Nadu
  • Indira Gandhi Institute of Physical Education and Sports Science, New Delhi

Course Fees

Here’s a table illustrating the fee range of various degrees in sports management courses:

Courses Minimum FeesMaximum Fees
UG54.38 K7.04 Lakhs
PG20.00 K17.95 Lakhs
Diploma1.00 K33.00 K

Subjects Covered

While the specific list of subjects may vary from university to university, the general subjects that are covered under this discipline by every course are as follows-

  • Sports marketing
  • Sports management policy
  • Sponsorship, marketing, and merchandise of sports
  • Sports finance & business
  • Sports law 
  • Sports ethics
  • Sports organization
  • Sports event staging
  • Sports media communication
  • Sports broadcasting

Skills Required

While aspiring for a career in Sports Management, the first thing you should know is how to leverage your sports talent for a successful business career. Along with this, you ought to be proficient in planning sports campaigns, events and tournaments as well as managing people and/or different teams. Further, you must be aware of the different aspects of sports events from handling the teams to tackling the execution of telecasts.

Mentioned below is the required skill set for pursuing a career in sports management –

  1. Physical Fitness
  2. Enthusiasm
  3. Perseverance
  4. Communication skills
  5. Time management skills
  6. Observation skills
  7. Collaborative Aptitude

Career Scope & Salary Prospects  

Adding the managerial aspects of the field of business into the world of sports, the career domain of Sports Management is filled with an immense number of job opportunities. It has exciting avenues that you explore from the varied areas of Marketing to Medical fields like Nutrition and Physiotherapy, all of which are associated with the vast discipline. Here is a list of major job profiles that you can discover in this field:

  • Sports Instructor
  • Sports Nutritionist 
  • Marketing Manager 
  • Athletics Director
  • PR Professionals 
  • Athletics Administrator 

Further, check out the table below to get to know about the various job profiles that you can get the opportunity to land after completing sports management courses and choosing it as a career.

Job ProfileAverage Salary
Franchise OperatorsRs. 7-8 lakhs p.a. (Approx.)
 Sports Instructor  Rs. 4-5 lakhs p.a. (Approx.)
 Management Trainee  Rs. 4-5 lakhs p.a. (Approx.)
 Sports Department Manager  Rs. 4-6 lakhs p.a. (Approx.) 
 Sports Nutritionist  Rs. 2-4 lakhs p.a. (Approx.)
 Athletic Director  Rs. 3-6 lakhs p.a. (Approx.)
 Sports Marketing Managers  Rs. 7-9 lakhs p.a. (Approx.)
 Sports Agent  Rs. 8-9 lakhs p.a. (Approx.)
 Event Coordinator Rs. 4-6 lakhs p.a. (Approx.)
 Sports Consultants Rs. 8-9 lakhs p.a. (Approx.)


Is Sports Management a good career?

Yes, sports management is a good career, as it carries a load of opportunities for the growth of the individual.

What do you mean by Sports Management?

Sports Management is a sub-field of business that deals with recreational events and their effective execution.

What jobs are the highest paid in Sports Management?

The athletic trainer gets one of the highest pays in sports management.

If you feel intrigued by the exciting prospects offered by the field of Sports Management, you can get in touch with our experts at Leverage Edu and we will help you find the right university and course to study abroad along with the right knowledge and exposure in this field.


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    1. Hey Aman,

      IISM is definitely worth your time and money. It is also quite good in terms of offering an all-inclusive experience and faculties, with an average of 87% placement rates in the field of sports management.

    1. Hey Shreyas. University of Massachusetts is an excellent university in the USA. The university ranks between 245 in the world (QS Ranking 2024), and 67th in the US (US News Rankings-National universities). As per the Princeton Review, the university is one of the top 50 best value colleges in the US. A total of 18 undergraduate programs, and 10 postgraduate programs. For further information, consult the study abroad experts at Leverage Edu.

    1. Hey Aman,

      IISM is definitely worth your time and money. It is also quite good in terms of offering an all-inclusive experience and faculties, with an average of 87% placement rates in the field of sports management.