Sports Management

7 minute read
Sports Management

Sports have always been an important source of recreation. Think about the days of World Cup football when people around the country would spend hours in front of the TV cheering for their national team. But have you ever wondered what goes behind the scenes of a sports match? Who are the people working tirelessly behind a sports match to make it a successful event? Sports Management is a sub-field of business that deals with recreational events and their effective execution. A degree in Sports Management equips students with the knowledge of tackling the managerial needs and requirements of any sports event. If you are planning to pursue this emerging field, here is a comprehensive blog detailing the immense scope of a career in Sports Management as well as the courses you can choose from and the job opportunities you can avail yourself of.

What is Sports Management?

In India, most people are aware of the sports sector, but fewer are aware of the course meant to teach professionals in the field. Sports management courses are still a relatively new notion for many people, and there are only a few colleges that provide them. Students who take sports management classes learn about the commercial dynamics and applications of the sports sector. Every year, the need for qualified experts for diverse occupations grows in tandem with the industry’s turnover. As one climbs the corporate ladder, a slew of specialists, including sports administrators, facilities managers, information gurus, and sports economists, work behind the scenes. Students who complete the sports management course will be prepared to work with organizations ranging from college to professional sports.

Stanford Graduate School of Business

Why a Career in Sports Management?

While aspiring for a career in Sports Management, the first thing you should know is how to leverage your sports talent for a successful business career. Along with this, you ought to be proficient in planning sports campaigns, events and tournaments as well as managing people and/or different teams. Further, you must be aware of the different aspects of sports events from handling the teams to tackling the execution of telecasts. 

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Pursuing a degree in this field, you will get to learn about different operational aspects of how a sports event is carried out. Below we have mentioned the key features of a course in Sports Management:

  • Students are familiarised with the concepts of advertising and marketing concepts used in the world of sports. From managing online campaigns to ensuring a positive image of a sports team, you will get to know about the ins and outs of sports marketing.
  • A positive market image would have a significant impact on the sales of tickets for an event. These sales would, in turn, lead to a higher revenue generation which is also seen as one of the criteria to determine the success of an event. 
  • Broadcasting is a crucial element of any live sports event. While studying sports management, students are provided with the know-how about how a live event is broadcasted and how the camera team works around the arena capturing the audience as well as the players.
  • You will also get to learn about how medical emergencies are handled during a sports event.
  • The management of the sports team, their training, and accommodations is also ensured by sports managers and a course in this field will acquaint you with how effectively you can take care of your team along with sorting out their match schedules and training sessions.

Top Courses Offered in Sports Management

Below we have listed the wide range of degree and certificate programs offered in Sports Management.

Academic Qualification Courses
Undergraduate Bachelor of Science in Sports Management
Bachelor of Science in Business Management
(Sports Management)
Ontario College Diploma in Strength and Sports Conditioning
Bachelor of Sports Coaching & Development 
Bachelor of Management in Sports Management- Sports Law
Postgraduate Master of Business- Sports Leadership & Management 
Master of Sports Management (Research)
Master of Professional Studies in Sports Management
Master of Science in Sports Administration 
MSc in Sports Policy, Management & International Development
Doctorate Doctor of Philosophy in Recreation, Sports, and Tourism 
Doctor of Philosophy in Sports
& Exercise Science- Biomechanics
Certificates Certificate in Sports and Human Performance
New Zealand Certificate in Outdoor and Adventurous Education

Online Sports Management Degrees

Online bachelor’s and master’s degrees in sports management are often more expensive than traditional on-campus programs. Nonetheless, you’ll save the money you’d spend on travel, lodging, and living in a foreign nation. People who have other responsibilities, such as full-time work or a family, will benefit from online learning programs. You’ll study at your speed, and there should be no issues as long as you maintain the essential discipline to fulfill deadlines and finish your tasks. Don’t worry if you don’t comprehend a class the first time. You are free to view it as many times as you want. If it doesn’t work, you may always turn to your peers or your lecturer for assistance. Some online programs also provide career counseling and assistance to help you obtain a job in the sports sector after completion. Check your course description to see whether the institution offers a mentorship program like this. Check to see if the online course is accredited while you’re at it. Many financial assistance programs are only accessible for authorized programs, and having an unaccredited degree will make it harder to convince future employers.

Sports Management Courses: Eligibility Criteria

The major eligibility criteria, per undergraduate and postgraduate course, is mentioned below.  

Undergraduate Courses 

  • 10+2 mark sheet from any recognized board to demonstrate completion of the class.
  • In the 10+2 class, the university or college requires a minimum percentage.
  • Universities also accept students who apply for these programs through national-level exams.
  • Students planning to study abroad should have to prove their English language proficiency through tests such as IELTS and TOEFL.

Postgraduate Courses

  • Students should have a TOEFL or IELTS score of 60-80. (6.5).
  • A UG degree from a recognized institution with the university’s minimum GPA.
  • A bachelor’s degree in sports, business, or other relevant fields is required.

Top Entrance Exams

The top entrance examinations to prepare for to get enrolled into a sports management course are mentioned below.

Sports Management: Global Universities

Listed below are some of the top Sports Management Universities abroad that students may wish to apply for.

Name of University QS World University Ranking 2023
University of Massachusetts, Amherst 253
University of Florida 188
EU Business School
University of Liverpool 190
Deakin University 266
AISTS (International Academy of Sports Science and Technology)
Loughborough University 256
Coventry University 651-700
Sheffield Business School – The University Of Sheffield 96
De Montfort University 801-1000

Sports Management: Top Indian Universities

Listed below are some of the top sports management degrees Universities in India that students may wish to apply for – 

  • National Academy of Sports , Maharashtra
  • Institute of Social Welfare and Business Management, West Bengal
  • International Institute of Sports Management, Maharashtra
  • IIM, Rohtak
  • KJ Somaiya Institute of Management
  • Symbiosis Institute of Sports Management
  • University of Technology and Management, Meghalaya
  • Alagappa University, Tamil Nadu
  • Indira Gandhi Institute of Physical Education and Sports Science, New Delhi

Sports Management: Course Fees

The table below illustrates the fee range of sports management courses.

Courses  Minimum Fees Maximum Fees
UG 54.38 K 7.04 Lakhs
PG 20.00 K 17.95 Lakhs
DIPLOMA 1.00 K 33.00 K

Sports Management: Subjects Covered

A course in sports management includes certain subjects. While the specific list of subjects may vary from university to university, the generic subject list remains the same. Given below are the general subject covered under this course –

  • Sports marketing
  • Sports management policy
  • Sponsorship, marketing, and merchandise of sports
  • Sports finance & business
  • Sports law 
  • Sports ethics
  • Sports organization
  • Sports event staging
  • Sports media communication
  • Sports broadcasting

Skills Required

Mentioned below is the required skill set for pursuing a career in sports management –

  1. Physical Fitness
  2. Enthusiasm
  3. Perseverance
  4. Communication skills
  5. Time management skills
  6. Observation skills
  7. Collaborative Aptitude

Career Scope & Salary Prospects  

Adding the managerial aspects of the field of business into the world of sports, the career domain of Sports Management is filled with an immense number of job opportunities. It has exciting avenues that you explore from the varied areas of Marketing to Medical fields like Nutrition and Physiotherapy, all of which are associated with the vast discipline of Sports Management. Here is a list of major job profiles that you can discover in this field:

  • Sports Instructor
  • Sports Nutritionist 
  • Marketing Manager 
  • Athletics Director
  • PR Professionals 
  • Athletics Administrator 

Further, check out the table below to get to know about the various job profiles that you can get the opportunity to land after completing sports management courses and choosing it as a career.

Job Profile Average Salary
Franchise Operators Rs. 7-8 lakhs p.a. (Approx.)
 Sports Instructor   Rs. 4-5 lakhs p.a. (Approx.)
 Management Trainee   Rs. 4-5 lakhs p.a. (Approx.)
 Sports Department Manager   Rs. 4-6 lakhs p.a. (Approx.) 
 Sports Nutritionist   Rs. 2-4 lakhs p.a. (Approx.)
 Athletic Director   Rs. 3-6 lakhs p.a. (Approx.)
 Sports Marketing Managers   Rs. 7-9 lakhs p.a. (Approx.)
 Sports Agent   Rs. 8-9 lakhs p.a. (Approx.)
 Event Coordinator  Rs. 4-6 lakhs p.a. (Approx.)
 Sports Consultants  Rs. 8-9 lakhs p.a. (Approx.)


Is Sports Management a good career?

Yes, sports management is a good career, as it carries a load of opportunities for the growth of the individual.

What do you mean by Sports Management?

Sports Management is a sub-field of business that deals with recreational events and their effective execution.

What jobs are the highest paid in Sports Management?

The athletic trainer gets one of the highest pays in sports management.

If you feel intrigued by the exciting prospects offered by the field of Sports Management, you can get in touch with our experts at Leverage Edu and we will help you find the right match in terms of a course and university that can equip you with studying abroad and the right knowledge and exposure into this field.


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    1. Hey Aman,

      IISM is definitely worth your time and money. It is also quite good in terms of offering an all-inclusive experience and faculties, with an average of 87% placement rates in the field of sports management.

    1. Hey Aman,

      IISM is definitely worth your time and money. It is also quite good in terms of offering an all-inclusive experience and faculties, with an average of 87% placement rates in the field of sports management.

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