Meet Pari Choudhary, the Founder of Bunaai

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Pari Choudhary

The fashion industry, over the last few years, has been defined by its highly dynamic nature. It is an international and highly globalized industry today. Many entrepreneurs have made their mark on the fashion world and Pari Choudhary is no different. The Founder and Creative Head of the women’s apparel brand ‘Bunaai’, Pari Choudhary has made a mark on the fashion industry with her sustainable and women-friendly brand, which was created to reflect the beauty and elegance of the Rajasthani culture. Explore further about this talented entrepreneur and her successful journey towards the creation of a business venture, ‘Bunaai’. 

Who is Pari Choudhary ?

Source: Bunaai.com

Pari Poonam Choudhary, also known as Pari Choudhary is the Founder and Creative Head of the much-awaited women-only brand ‘Bunaai’ and also a former fashion blogger. A fashion enthusiast, Pari Choudhary decided to step into the world of fashion and business after her graduation and eventually went on to create the brand ‘Bunaai’ in November 2016. Bunaai is a Jaipur-based brand that caters to the fashion taste of modern women. She combined her passion for handicraft, travelling, and a professional degree in Fashion Branding and Merchandising to create ‘Bunaai’, and it has achieved much success since its inception. 

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Early Life, Education, and Career of Pari Choudhary

Pari Choudhary was always fond of fashion, right from the tender age of 13. As a teenager, she loved creating beautiful renditions of clothing that mesmerized women across various age groups. By the time she was 17 years old, she always dreamt of being an entrepreneur one day.  

Later, while pursuing her graduation, she took extra courses and a diploma in Fashion Designing. Apart from studying fashion designing, Pari also went ahead and studied a course in Fashion Media Styling along with Fashion Buying, and Merchandising of Luxury Brands from the prestigious University Of the Arts London in the UK. It was around this time that she started to seriously think about creating a name for herself in the fashion world and pursue her dreams of being an entrepreneur. In December 2014, with her expertise, she started her blog to express her love for fashion and styling. However, apart from blogging, she also had prior experience in advertising and digital branding for various brands and this provided her with an excellent opportunity to meet and interact with many talented fashion enthusiasts. Finally, Pari Choudhary came up with the idea of ‘Bunaai’ and launched the clothing brand at an age of 23 to bridge the gap between the fashion industry and emerging talent in the field of fashion.  

Bunaai: From a limited-edition catalogue to a top-grade fashion brand -  Hindustan Times
Courtesy: Hindustan Times

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The Creation of ‘Bunaai’

A perfect mix of tradition and fashion, Pari Choudhary launched her clothing brand ‘Bunaai’ in 2016 at the young age of 23. Established in Jaipur, she launched ‘Bunaai’ as a meeting ground between fashion and business, both of which she was quite passionate about. The main aim behind the creation of ‘Bunaai’ was to create responsible, stylish, and affordable clothing by traditional craftsmen. 

A brand that was specifically reimagined for Indian women, Pari Choudhary believes that fashion is for everyone and it should not be very expensive and harmful to the environment. Initially, ‘Bunaai’ was first started as an e-clothing store for women but it further expanded to other lines such as home linen, beautiful jewellery, traditional hand-embroidered-juttis, and various other accessories. The products are designed with great attention to the details as well as they undergo rigorous checks to ensure premium quality. 

The USP of this brand is its core values which are mandatorily sustained in the business. These are Fairtrade, Heritage, Made in India, Celebrating Diversity, Sustainability, and Women Empowerment.  About its core beliefs, Bunaai’s designs depict the elegance, beauty, and decency of the Rajasthani culture

During the inception of ‘Bunaai’, Pari Choudhary only had three other members as her team. But now, her business consists of more than 400 members while serving more than 3,40,000 customers. The customers of this clothing brand are affectionately known as the ‘Women of Bunaai’ and they are provided with a variety of elegant styles as per their tastes and expectations.

During the inception of ‘Bunaai’, Pari Choudhary only had three other members as her team. But now, her business consists of more than 400 members while serving more than 3,40,000 customers. The customers of this clothing brand are affectionately known as the ‘Women of Bunaai’ and they are provided with a variety of elegant styles as per their tastes and expectations.

Bunaai - Traditional Indian Suits - YouTube
Courtesy: Bunaai.com

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Winner of e-commerce Tech Women Entrepreneur Award

To be an influencer in the fashion industry and to create an avenue for women to find comfortable yet classy styling products,  Pari Choudhary was given the e-commerce Tech Women Entrepreneur Award by the reputed BW Businessworld and BW Disrupt. She was awarded at the third edition of the BW Women Entrepreneurship Awards 2021 for her brand ‘Bunaai’. The winners of this award were selected through a strict jury process composed of esteemed pioneers like Zia Mody, Bhuvana Ravi, and Anurag Batra.

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Relatable Reads

Pari Choudhary believes that ‘Bunaai’ was a manifestation of her hopes and aspirations to become an entrepreneur in the field of fashion and business. Her journey to success is both inspiring and encouraging. To read more success and inspirational stories of Indian founders or entrepreneurs and their journey from studying abroad to creating their own business venture, stay tuned to Leverage Edu

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