Karan Bedi, the CEO at MX Player

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A successful and passionate businessman, Karan Bedi has made a strong presence in the Indian entertainment industry through his diverse experience in the digital world. Karan Bedi is a graduate of Stanford University in Economics. He is known for his success in transforming a utility video app into India’s second-largest OTT in a record eight months of its launch. For those of you who aren’t aware, Bedi is the CEO of MX Player, a popular video streaming platform in India. He has also led Eros International as a COO. If you want to learn more about this expanding business and the founder of MX Player, as well as how he has been developing unique and entertaining content in infotainment for global consumers, below is the blog written for you on Karan Bedi! 

Name Karan Bedi
Current Position CEO, MX Player, J2 Interactive LLC
Tenure Present
Education Stanford University
Industry  Media
Net Worth $1,000,000

Our streaming base is growing by 20% per month: Karan Bedi, CEO, MX Player  - Exchange4media
Courtesy: Exchnage4media.com

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The Man Behind India’s Largest OTT Platform, MX Player

Karan Bedi has worked with ContentFlow Technologies earlier and through his diverse experience, he is driving MX Player in India touching over 75 million people every day and 175 million people every month. Under the leadership of Karan Bedi, the company has reached exponential heights. The core position of MX Player is streaming high-quality, premium content for free. MX Originals has the largest repository of 200,000 hours of premium content from leading content creators and partner platforms such as TVF, Arre, Viacom, Sun NXT, and Sony LIV amongst others. The company has over 650 leading TV shows, more than 5 million music videos, over 15000+ movies, and over 100+ international shows across multiple genres and languages. It has been successfully making up to the list of the top 10 android apps since 2012. Having said that, MX Player is now also backed by Times of India Group and Zenjoy Ltd. 

Credits: The Quint

Karan Bedi: His Experience with MX Player

Bedi informs MX Player to be the largest local video player in the world with best-in-class technology and features. 

He describes, “It was difficult to convert our millions of users from just offline viewers into streamers, considering all the challenges and competition in the market. I am proud and happy to say that we have over-delivered on the challenge. Today we have grown to be the 2nd largest streaming service in India.” 

With its rival streaming platforms investing in customer acquisition, MX Player’s challenge is conversion; if the team gets all the existing users to watch content on the platform, it would be among the top two platforms in the country, alongside Hotstar, Zee5, SonyLIV, among others. 

In 2019, MX Player has raised $110 million (around INR 800 crores) led by Tencent and Times Internet. The plan was to pump the content, marketing, and expansion of the platform’s entertainment horizons according to Karan Bedi. 

Credits: Impactonet

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Karan Bedi: His Experience with MX Player

Bedi informs MX Player to be the largest local video player in the world with best-in-class technology and features. 

He describes, “It was difficult to convert our millions of users from just offline viewers into streamers, considering all the challenges and competition in the market. I am proud and happy to say that we have over-delivered on the challenge. Today we have grown to be the 2nd largest streaming service in India.” 

With its rival streaming platforms investing in customer acquisition, MX Player’s challenge is conversion; if the team gets all the existing users to watch content on the platform, it would be among the top two platforms in the country, alongside Hotstar, Zee5, SonyLIV, among others. 

In 2019, MX Player has raised $110 million (around INR 800 crores) led by Tencent and Times Internet. The plan was to pump the content, marketing, and expansion of the platform’s entertainment horizons according to Karan Bedi. 

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The History of MX Player 

MX Player is an Indian video streaming and video-on-demand platform that was started by Karan Bedi and was developed by MX Media & Entertainment. It has over 280 million users globally. 

Video Player

MX Player was launched as a video player platform on 18 July 2011. It featured subtitle support and offline video viewing capabilities. 

OTT Platform

On 20 February 2019, MX Player was launched as an OTT Platform with original programming. It has licensed content from various Indian and international platforms like FilmRise, Sonar Entertainment, Hungama, etc. In 2020, it tied up with the Ullu app. 

International Expansion

In March 2020, it announced its launch internationally in the United States, United Kingdom, Canada, Australia, New Zealand, Pakistan, Bangladesh, and Nepal. 

List of Original Shows 

2019

  • Filmfare Season 2 (Bollywood)
  • Filmfare (Tollywood, Sandalwood, Kollywood, Mollywood, Bengali, Punjabi)
  • Aafat
  • F Buddies
  • Love Ok Please 
  • Hello Mini
  • Kiski Sarkar
  • Pandu
  • Shaadi Fit
  • Queen

2020

  • Ek Thi Beggam
  • Bhaukaal
  • Raktanchal
  • Aashram
  • Dangerous
  • Bullets
  • High
  • Mastram, etc

2021

  • Chakravyuh 

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MX TakaTak

In July 2020, MX Player launched its short video app MX TakaTak after seeing the hype and emergence of TikTok in India. As of 24, January 2021 the app has more than 70 million active users. 

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Leading a team of more than 300 people across four countries and overseeing all aspects of the business including product, technology, content, sales, and marketing, Karan Bedi has been an inspiration for all the budding young intrapreneurs. So, this is all you need to know about the founder of MX Player, Karan Bedi. For more insightful stories about great personalities and business tycoons, stay connected with Leverage Edu

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