Product design is a highly creative and dynamic field that involves conceptualising and developing innovative products that cater to the needs and desires of consumers. A product designer is responsible for transforming ideas and concepts into tangible, user-friendly and visually appealing products. In India, the demand for skilled product designers is on the rise, making it an exciting career choice for aspiring individuals with a passion for design and problem-solving.
|Course Name||Product Design|
|Course Level||Undergraduate, Postgraduate & Doctorate|
|Eligibility||Undergraduate: 10+2 from recognised boardPostgraduate: Graduate from recognised boardDoctorate: Master’s degree in Product Design|
|Entrance Exams||NID Entrance exam, NIFT Entrance Exam, DAT, Pearl Academy Entrance Exam|
|Course Fee||Up to 6 Lakh|
|Average Salary||Up to INR 12 lakh|
|Top Colleges||Symbiosis University, NIFT Mumbai, Vogue Institute of Art and Design, NID Ahmedabad|
|Job Positions||Graphic Designer, Interior Designer, Fashion Designer, Interior Decorator, Brand Manager, etc.|
This Blog Includes:
- Who is a Product Designer?
- How to Become a Product Designer?
- Steps to Become a Product Designer
- Required Skills to Become a Product Designer
- Top Colleges
- Eligibility Criteria to Become a Product Designer
- Career Scope
Who is a Product Designer?
A product designer is a professional who combines artistic flair, technical expertise and user-centred design principles to create products that are not only aesthetically pleasing but also functional and intuitive. These professionals work across various industries, such as consumer electronics, furniture, automotive, fashion and technology to name a few.
How to Become a Product Designer?
There are some pathways to becoming a Product Designer:
|Career Path||Education Requirements||Degree Options||Further Education Options|
|Path 1||12th (Any stream)||B.Des in Product design||M.Des in Product design|
|Path 2||12th (Any stream)||B.Des in Industrial design||M.Des in Industrial design|
|Path 3||12th (Maths)||B.Tech in Mechanical||M.Des in Product design|
|Path 4||12th (Maths)||B.Tech in Automobile||M.Des in Product design|
Steps to Become a Product Designer
To ensure a successful career as a Product Designer, you need to make sure you’re taking essential steps. Here are the important steps you need to consider if you want to establish yourself as a successful product designer:
Earn a Bachelor’s Degree
Product Designers possess a bachelor’s degree in product design or industrial design. Pursuing degrees such as Bachelor of Design (BDes) or engineering degrees in disciplines like product design, industrial design or mechanical engineering can pave the way for a career in product design. The duration of these undergraduate programs usually ranges from three to four years. When selecting an undergraduate degree, you can consider the subjects you studied in 10+2. i.e. an engineering degree requires essential subjects like physics, chemistry and mathematics, while a BDes degree can be pursued without these subjects.
Complete Your Master’s Degree
Opting for a Master of Design (MDes) in product or industrial design is optional if you pursue a BDes degree. However, completing an engineering degree and pursuing an MDes can be beneficial as it provides in-depth knowledge of product design intricacies. Obtaining a master’s degree in product design or a related field can help you develop specialised skills, gain a competitive advantage, enhance your salary potential and broaden your job prospects. It offers an opportunity for further expertise and growth in the field of product design.
Complete an Internship
Internships in the product design field offer valuable exposure and contribute to building a strong technical foundation. They provide an opportunity to bridge the knowledge gap and gain hands-on experience in the industry. It is advisable to create a portfolio showcasing your work during the internship, as it can be beneficial when applying for full-time positions. Internships can be pursued during your bachelor’s degree or after gaining relevant experience and they can be either paid or unpaid. Consider exploring internship opportunities to further enhance your skills and industry readiness.
Frequently, employers seek candidates who have a clear understanding of the specific products they wish to work on or develop. Acquiring relevant experience allows you to familiarise yourself with various design software and create products based on fundamental design principles. Entry-level positions offer valuable insights into the specific products and processes of a company, enabling you to gain industry-specific knowledge and skills. By gaining experience in the field, you can enhance your expertise and make yourself more appealing to potential employers.
Required Skills to Become a Product Designer
The key elements in the field of product design play a crucial role in creating successful products:
- User Research
- User Experience (UX) Design
- Adobe Illustrator
- Interaction Design
- Product Development
- Computer-Aided Design (CAD)
Some top colleges for Product Designer in India:
|For Graduation||For Post Graduation|
|Pearl Academy, New Delhi||Pearl Academy, New Delhi|
|National Institute of Design – [NID], Gandhi Nagar||National Institute of Design – [NID], Gandhi Nagar|
|Symbiosis Institute of Design – [SID], Pune||Industrial Design Centre, Indian Institute of Technology – [IDC], Mumbai|
|National Institute of Design – [NID], Ahmedabad||National Institute of Design – [NID], Ahmedabad|
|Srishti Institute of Art, Design and Technology, Bangalore||Srishti Institute of Art, Design and Technology, Bangalore|
|Arch College of Design and Business, Jaipur||Arch College of Design and Business, Jaipur|
|Pearl Academy, Mumbai||Pearl Academy, Mumbai|
|MIT Institute of Design – [MITID], Pune||MIT Institute of Design – [MITID], Pune|
|DSK International School of Design -[DSKISD], Pune||Indian Institute of Technology – [IIT], Mumbai|
|Vogue Institute of Fashion Technology, Bangalore||Unitedworld Institute of Design – [UID], Gandhi Nagar|
Also read: Best Designing Courses
Eligibility Criteria to Become a Product Designer
Aspiring individuals have the opportunity to pursue a course in Product Design at both undergraduate (UG) and postgraduate (PG) levels.
- For the UG level, students need to have completed their Class 12 from any stream (Arts, Science or Commerce) from a recognized board. Additionally, candidates who have completed a three-year full-time diploma in engineering or a one-year foundation course in design from a recognized college are also eligible for admission.
- At the PG level, candidates should hold a bachelor’s degree in Arts, Science, Commerce or Engineering to secure admission to a Product Design course.
Must read: Career in Product Design
The scope for product designers in India is promising due to the growth of various industries and the increasing focus on user-centric design:
- Growing Industries: India’s economy is diversifying, with sectors like consumer electronics, e-commerce, automotive and technology experiencing significant growth, creating a constant demand for product designers.
- User-Centric Design: Indian companies recognize the importance of user-centric design to stay competitive. They invest in product designers who understand user preferences, conduct research and create exceptional user experiences.
- Start-up Culture: India’s vibrant start-up ecosystem offers opportunities for product designers to work on innovative projects in technology, e-commerce and other emerging fields.
- Design-led Innovation: Indian companies understand the impact of well-designed products on consumer perception and market positioning, leading to a higher demand for skilled product designers.
- Government Initiatives: Initiatives like “Make in India” and “Digital India” drive entrepreneurship, manufacturing and technology adoption, creating a favourable environment for product designers.
- Global Opportunities: Advancements in technology and remote work capabilities enable Indian product designers to explore global job opportunities and collaborate with international companies, expanding their exposure and career growth.
Best Job Designations
The following are the various types of jobs of a Product Designer:
- Consumer Electronics
- Furniture and Interior Design
- Automotive Industry
- Fashion and Apparel
- Industrial Equipment
The salary of a product designer in India can vary based on several factors, including experience, location, industry, and the size of the company. Here is an overview of the salary range for product designers in different stages of their careers:
|Designation||Experience||Salary Range (INR)|
|Junior Product Designer||0-2 years||3-6 lakhs per annum|
|Mid-Level Product Designer||2-5 years||6-12 lakhs per annum|
|Senior Product Designer||5+ years||Exceeds 15 lakhs per annum|
|Principal Product Designer||10+ years||Exceeds 20 lakhs per annum|
|Lead Product Designer||8+ years||Exceeds 18 lakhs per annum|
Top Recruitment Companies:
Top recruitment companies for Product Designers in India:
- Hindustan Unilever
- Ashok Leyland
Skills in design software, creativity, problem-solving, knowledge of manufacturing processes and effective communication are crucial.
Seek internships, freelance projects and entry-level positions in design firms. Participate in competitions, workshops and industry events.
Product designers have promising opportunities in industries like electronics, furniture, automotive, fashion and software development. Continuous learning and networking are essential.
For more information on product design careers in India, you can refer to Leverage Edu’s website. They provide valuable insights and resources to help you navigate your career path in this field. Also follow and connect with us on our socials like Facebook, Instagram, Twitter, and LinkedIn.