Pink Revolution

India has already witnessed various revolutions like Green Revolution and White Revolution in its food enterprise that was related to Milk and Agriculture respectively. Green Revolution introduced a high-yielding variety of seeds & fertilizers whereas White Revolution marked India from being milk-deficient to the largest producer of dairy products. The term Pink Revolution refers to the technological revolutions in the meat and poultry processing sector in the country, introduced by Durgesh Patel. Pink Revolution is focused on poultry & meat processing, onion production & pharmaceuticals. India is a country that is rich in poultry & cattle population and has a high potential to grow in this sector. In this article, we shed light on challenges, current status in India & Government regulations to promote Pink Revolution. 

Pink Revolution in India

The modernization of the meat and poultry processing sector in India is known as the Pink Revolution. The Food and Agriculture Organization of the UN (FAO) has reportedly found out India is doing great in terms of processing meat and poultry. Four steps were outlined for making the food industry in India successful: 

• Setting up of art meat processing plants
• Development of technologies to raise male buffalo calves for meat production
• Raising the numbers of farmers rearing buffalo under contractual farming
• Establishment of disease-free zones for rearing animals. 

India’s meat production is steadily growing in absolute terms over the past decade. According to USDA (United States of Domestic Agriculture):

• 3.2 million tons of broiler meat had been produced over last year.
• 30% growth since 2009 & is among the fastest-growing sectors in the Indian Economy at a rate of 8%. 

Challenges

The authority of the Pink Revolution falls under the category of the National Meat and Poultry Processing Board that works under the directives of the Ministry of Food Processing Industries (MOFPI) has found out that a handful of large companies are already changing the Indian Meat Production: 

• Despite the huge livestock population in India, it only covers 2% of the global market.
• Ensuring the quality and safety aspects of meat production.
• Providing meat testing facilities.
• Developing standard policies for meat & safety aspects of meat production.
• Providing cold storage for the growth of the meat & poultry processing sector.

Potential

Regardless of the number of challenges mentioned above, the meat and poultry processing sector in India has great potential for growth:

• This term is used for technological revolutions in the Meat and Poultry processing sector.
• Current meat utilization per capita is 6 grams per day in India.
• The country’s home has grown to 58% of the population of cattle and buffalo. 
• About 10% of the rural labor force is employed in livestock rearing & related occupations.
• Given India’s geographical location, it can easily cater to the markets in the gulf as well as in East Asian countries.
• India is shifting towards a protein-rich diet due to the food preferences of the youth population. 
• There has been no report of adulteration in the Indian bovine meat industry. 

Government Regulations to promote Pink Revolution in India

The growth rates of the Indian Poultry Industry have become 8% – 15% annually and now is worth more than 700 billion dollars. Some of the policies and examples of the government support in promoting the Pink Revolution in India are listed below: 

• No excise duty or income tax is charged in the meat and poultry sector.
• Transport facilities are being provided by the government to some extent.
• No restrictions on the export of poultry and poultry products.
• 100% FDI is now permitted to tap available opportunities across the sector. 
• Modernization scheme for slaughterhouses across the country. 

Current Status of Pink Revolution in India

Following is the status of India in producing & exporting meat:

• In 2014, India surpassed Brazil and Australia to become the largest bovine meat exporting country in the world.
•  India’s meat production is top agricultural export item ahead of basmati rice in 2014-15·        
• Uttar Pradesh, Andhra Pradesh, Maharashtra and Punjab are major meat production centers.  ·        
• These abattoirs conform to international hygiene standards, with zero hand-touch-processing and regular visits by halal inspectors from the importing countries.        
• Major export destinations during 2014-15 were Vietnam, Malaysia, Egypt, Thailand, and Saudi Arabia.

[BONUS] Other Popular Revolutions in India

MCQs on Pink Revolution

Being an important topic, there are many questions asked in competitive examinations regarding this event and its essential features. To help you enhance your knowledge on this topic, we have collated a list of important questions for the Pink Revolution for UPSC, Government, Bank, and Railway Exams:

Thus, we come with an end to other major revolutions in India i.e Pink Revolution. Hope this will let you score well in UPSC and related examinations. For more such career-related blogs, Our Leverage Edu experts are here to guide you at every step of your academic and professional journey thus ensuring that you make informed decisions towards a rewarding career.